Programming for Twentysomethings

1980-1990

2000-2010

About 13.5 millionAbout 17.9 millionAbout 20 million

Over 41 millionAbout 20.5 million

An Untapped Market? Associations

Avg. 23.5% (Range: 15%-34%)

Community Colleges (Range: 7%-41%) Avg. 14.9%

Parks & Rec (Range: 2.7%-30%) Avg. 4.9%

Public Schools Avg. 22% (Range: 15-29%)

Universities (Range: 5.5%-25.8%) Avg. 17.3

Programs Aren’t Tracking Associations

43%

Community Colleges (Range: 7%-41%) 27%

Parks & Rec (Range: 2.7%-30%) 33%

Public Schools 50%

Universities (Range: 5.5%-25.8%) 40%

Who Are They?

Ashridge Business School

Gen Y Research Project

www.ashridge.org.uk

Forty percent of twenty somethings move back home with their parents . --The New York Times Magazine, 8/18/2010

Family Matters

Median age at first marriage in 2009 was 26 for women and 28 for men

--The New York Times Magazine, 8/18/2010

2/3 of men over the age of 25 say they want to raise a baby right now

--Guttmacher Institute

Education

According to the College Board, the average student in 2008 left college with $23,000 in loans. --msnbc.com, 7/29/2010

About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education

--National Journal Magazine, 5/8/2010

Employment

A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds.

--msnbc.com, 7/29/2010

Unemployment was 15.3% for those 20-24 in June 2010.--msnbc.com, 7/29/2010

In March, unemployment for those 25 to 29, stood at 11.5 percent, more than double the level of three years ago.

--National Journal Magazine, 5/8/2010

A Primed Market?

A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010

“Emerging Adulthood”

Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s.

• Need for more education for an information-based economy• Fewer entry-level jobs• Less rush to marry because of the general acceptance of

premarital sex, cohabitation and birth control• Young women delaying child birth due to a range of career

options and access to assisted reproductive technology later in life.

--Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010

Hot Topics: Recreation/Enrichment

Pottery & Ceramics Stained Glass Sewing Zumba Exotic Dance Foreign Language Travel Abroad Digital Photography High End Cooking

Chef lead classes Wine tasting Sushi

Defensive Driving Motorcycle Education Home Improvement Martial Arts Aerobics Basketball Volleyball Pilates Yoga Kayaking Hiking

Hot Topics:CPE/Workforce Training Nursing EMT/Paramedic Firefighting Pharmacy

Technician Medical Coding Personal Trainer Wedding & Event

Planner MS Office & Adobe

Construction Welding Sprinkler

Installation Electrical Safety Electrical

Apprenticeships HVAC Solar Installation Workplace

Essentials

What Is Working for You?

Themed Excursions Paranormal

What Else Is Needed? Budgeting Financial Analysis & Management Communication Skills Teamwork Written English Evaluation and Feedback

Giving & Receiving Risk Assessment & Risk Taking Strategic Planning

Instruction Design

“When it comes to learning, Generation Y do not simply hold preferences, but expectations.”--Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010

This Has Changed Our World

As Learners

Expect brief, concise and instant information

Low threshold for boredom

Parallel processing

Visual, nonlinear and virtual

Instructional Techniques Doing is more important than knowing

Constructivist approach

Social/collaborative

Problem based learning

What Should You Try?

Offer online courses Develop virtual labs and simulations Create standard operating procedure

materials: job aids, check lists, cheat sheets, etc.

Develop smartphone applications

Sample Online Tools http://

www.hhmi.org/biointeractive/vlabs/cardiology/index.html

http://www.transparent.com/wotd