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Big Data into Big Insight Reinventing Businesses through Innovation, Value & Simplicity
Paul Barker
1990 2013 2000 2005 2010
ANALYTICS
(CIRCA 1980)
PREDICTIVE ANALYTICS
(CIRCA 1980)
SEMANTICANALYTICS
(CIRCA 1980)
Evolving towards Big Data
REAL TIME IN THE CLOUD
PERSONAL COMPUTER AND CLIENT SERVER
DATABASE
(CIRCA 1980)
WWW MOBILE
SOCIAL
B2B/ B2C
BIG DATA
REAL TIME
Big Data Today GE engines in 2013
“
”
“These engines
generate 1Tb of data
per aircraft per day”
Jeff Immelt – CEO GE
Keynote for Minds + Machines 2012
talking about the new LEAP engine
Big Data’s Impact
$300
Billion in potential annual
value to US health
care - more than
double the total annual
health care spending
in Spain
€250B in potential annual
value to Europe’s
public sector
administration -
more than GDP of
Greece
$600
Billion in potential annual
consumer surplus
from using personal
location data
globally
McKinsey: Big Data - The Next Frontier report. Sept. 2011
60% potential increase in
retailers’ operating
margins possible
with Big Data
What if you could turn
new signals into business value
:-) Brand Sentiment
360O Customer View
Product
Recommendation
Propensity to Churn Real-time Demand/
Supply Forecast
Predictive Maintenance
Fraud Detection
Network Optimization
Insider Threats
Risk Mitigation,
Real-time
Asset Tracking Personalized Care
BMW. BMW's ConnectedDrive system "securely and anonymously" matches the offers with the driver's preferences
Extreme Sailing. access the latest race data and gain unprecedented insight into who triumphed and how they did it!
NBA. real-time access to statistics from the NBA and video box scores on the NBA.com/stats platform
CANCER
PATIENTS
RECEIVE TREATMENT
OPTIMIZED
TO THEIR DNA
REAL-TIME OFFERS. INCREASE REVENUE WITH OFFERS BASED ON RECENT USER BEHAVIOUR
BIG DATA DIVERTS DRIVERS BEFORE FATAL ACCIDENTS HAPPEN
DRIVERS RACE PAST RIVALS FUELED BY BIG DATA
BIG DATA GIVES SHOPPERS FASHION ADVICE TO FIT THEIR STYLE
ANTICIPATES CONSUMER BEHAVIOR
SAP MAKES BIG DATA REAL
BUILD A BETTER
STUDENT
EXPERIENCE
SAP MAKES BIG DATA REAL
© 2013 SAP AG. All rights reserved. 25
Data
Connectors
ETL
Streaming
Analytics
Advanced
Analytics
Line of
Business
Apps
BI &
Reporting
Visualization
&
Exploration
Industry
Apps
Big Data
Development
Tools
In-memory &
petabyte-scale
SAP makes Big Data Real
Real-time. Real Results.
SAP HANA
PLATFORM
FOR BIG DATA
BIG DATA
APPS & ANALYTICS
BIG DATA
SCIENCE
+
+
:-)
Fraud Management
Audience Discovery (CEI) Sentiment Intelligence (RDS)
Manufacturing (Operational Excellence)
Social Contact Intelligence (CEI)
Account Intelligence (CEI)
Customer
Value Intelligence (CEI)
Demand Signal Management Manufacturing (Responsive Manufacturing)
Apply Big Data Industry and LoB Apps
Make Big Data Real in Your Organization
ACCELERATE ACHIEVE APPLY
Design Thinking Workshop
www.sap.com/bigdata/platform www.sap.com/bigdata/analytics www.sap.com/bigdata/services
Thank you
Contact information:
Paul Barker
Enterprise Architect - HANA & Data Warehousing - EMEA
[email protected]@sap.com