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Part I

S.No Respondents Name Educational Qualification Age Gender

1 RENU PATIDAR PGDCA ,B.Sc Final 25 Female2 ISHA BHARDWAJ 9TH Class 13 Female

3 PRASHANT PATIDAR B.Com,Computer application 31 Male

4 KHUSHBOO BACHANI 12TH Commerce 17 Female

5 MEGHA SONI 8TH Class 15 Female

6 PRIYANKA SONI B.Com 2nd year 20 Female

7 RAHUL SONI B.Tech III Year 20 Male

8 HEENA SONI 12TH Commerce 18 Female

9 ROHAN SONI 7TH Class 13 Male

10 YOGITA SHARMA 7TH Class 13 Female

11 MAHIMA SHARMA B.COM 1st year 19 Female

12 MAMTA SHARMA 9th class 15 Female

13 SMT. VIJAYA KANTA B.A 65 Female14 SHRI. R.K VASHISHTHA M.SC 67 Male

15 SOMYA BHARADWAJ 12TH 17 Female

16 NEETA SAXENA PGT,B.ed 35 Female

17 MANPREET KAUR M.A,B.ed 38 Female

18 SHIKHA GUPTA M.sc ,B.ed 27 Female

19 RANJANA PAREEKH M.com,B.ed 30 Female

20 DIVYA KAHANDELWAL 11th Commerce 15 Female

21 JITENDER SINGH 11th Commerce 16 Male

22 RAHUL NAGAR 11th Commerce 17 Male

23 DEEPAK DHANWANI 11th Commerce 16 Male

24 SHUBHAM SHARMA 11th Commerce 16 Male

25 PRATEEK JAIN 11th Commerce 15 Male26 POOJA GREWAL M.A,B.ed 31 Female

27 BHANUMATI RATHORE M.A,B.ed 34 Female

28 SMT. SANJU SHARMA B.A,B.ed 36 Female

29 SHRUTI NAYYAR M.sc,M.Phil,B.ed 26 Female

30 RENUKA THAPPA M.A,B.P.ed 26 Female

31 MONIKA CHATTERJI M.com,B.ed,M.A 33 Female

32 BHARTI SHARMA M.A,B.ed 31 Female

33 ANKUR SHARMA 12TH Commerce 16 Male

34 RAJAT TAK 12TH Commerce 17 Male

35 NAMAN KHANDELWAL 12TH Commerce 17 Male

36 ATUL JHA 12TH Commerce 18 Male

37 SIDDHARTH RAWAT 12TH Commerce 17 Male38 MOHIT RANGWANI 12TH Commerce 18 Male

39 NAMAN JAIN 12TH Commerce 17 Male

40 DIVYANSH KHANDELWAL 12TH Commerce 18 Male

41 ANKITA SEN 12TH Commerce 15 Female

42 ALKA BAIRWA 12TH Commerce 17 Female

43 VIMONISHA SINGH 12TH Commerce 16 Female

44 ANKITA MATHUR 12TH Commerce 16 Female

45 FAIZ RAJA 12TH Commerce 17 Male

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46 VIDISHA AIRAN 12TH Commerce 17 Female

47 TARUN SUJANANI 12TH Commerce 18 Female

48 K.K SHARMA B.com 48 Male

49 SAROJ SHARMA B.A 40 Female

50 RASHU SHARMA B.B.A IInd Year 19 Female

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Part II

Q1. Which brand comes to your mind when you hear the word "Chocolate"

(a) Cadbury (b) Nestle ( c ) Amul (d) Parle (e) Others (a) Ca

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Q2. Are you aware with the following brands of chocolates?

dbury (Dairy milk) (b) Nestle ( c ) Amul (d) Parle Yes

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Q3. Have you seen Cadbury advertising campaigns? Q4.Which C

No Can't say (a)Kya swad hai zindahi ka

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adbury slogan/tagline comes to your mind first?

(b) Khaane waalon ko khaane ka bahana chahiye (c ) Kuch meetha ho jaaye (d) Shubh aarambh

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Q5. What ac

(e) others (a) Emotional appeal (b) Jingles

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ording to you is the best feature of any advertisement? Q6.Wha

(c ) Storyline (d) Visual of chocolates (e) Celebrity appearances (f) Others (a) Television (b) Print

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t Cadbury advertisement is most appealing? Q7.

( c) Outdoor(hoardings,billborads) (d) Radio (e) Others

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uring the rest of the year? Q8. Do you feel that Mr. Amitabh Bacchan is the

No Yes

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right celebrity to endorse the brand? Q9.If no,then whom according to you would b

No (a) Young actor/actress (b) Child artists (c ) Models (d) Sports

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e a better endorser? Q10.Which Chocolate by Cadbury,do you fe

personality (e) Politician (f) others (a)Dairy milk range (b)5-star (c ) Temptations range

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el is advertised the best? Q11.Did you think the cadbury product price is

(d)Bourneville range (e) Perk (d) Others Yes

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resonable?

No

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Q12. Did you think the Cadbury should launch more varieties in p

Yes N

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roducts? Q13.Do you think Cadbury is most preferred product in other celebrations or in festi

o Yes No

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als? Q14. Does the Cadbury fulfilling the consumer's expectations?

Yes No

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Q15.When you think of Cadbury which chocolate comes to your mind?

(a) Dairy milk (b) 5-star ( c ) Perk (d) Nutties (e) Others

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