Readers profile

Motivaction results from reader & profile survey

VOGUE LIVING

Research among 552 respondents spring 2020

We proudly PRESENT the Vogue Living

READER

“Vogue Living really makes you dive into another WORLD”

— quote respondent

76% keeps the magazine

67 minutesis the average reading

time

70% would miss the Vogue

Living if it were no longer available

51% is a subscriber

40%is a single-copy

buyer

9%other

Respondenten

“Vogue Living urges me to look further ONLINE”

— quote respondent

Socio-demographic data

95% are women

61% lives in the Randstad

70% are highly educated

Age

34% < 30 years

34% 31 to 45 years old

32% 46 years >

“I read Vogue Living multiple times and I see

NEW things every time”— quote respondent

Work

50% work more than 32 hours

a week

26%are self-employed

37%

earn more than 60k a year

21% earn more than 90k

a year

“It is like travelling or going to a restaurant. It is

DISTINCTIVE...”— quote respondent

97%Living ideas, interior

advice

97%Styling

96%Holidays, travel & city

trips

92%Cooking, eating,

visiting a restaurant

93% Design

Interests

91%Personal development

90%Fashion (trends)

94%Healthy lifestyle

75%Body care/makeup

66%Jewellery, watches,

accessories

“Vogue Living always offers

INSPIRATION for new things”

— quote respondent

72%follows the latest trends

in interior and living

64%considers luxury and comfort important

63%is often first aware of

the latest technologie/trends in his/her

environment

38% often also buys them

first

87%often visits a website

after reading

85%likes to spoil herself

with beautiful things

70%says people often ask

for their opinion when it comes to interior

design

60%to styling

54% to fashion 53% to food

Vogue Living reader is an early

adapter

“Vogue Living is STYLISH and adds some

LUXURY to my home”

— quote respondent

Home accessories53%

Clothing

52%

Holidays45%

Cosmetics/ personal care

34%

Shoes 33%

33% visits a home

accessory store every two or more weeks

30%regularly visits an

interior shop

50%visits a clothing store

every two or more weeks

Shopping & SPENDING Spend more than

average on

“I often find the cover SO BEAUTIFUL that I leave it on the table as a

SHOWPIECE”’ — quote respondent

Clothing€ 289

Home accessories€ 205

Accessoires € 89

Cosmetics/ personal care

€ 87

Trevel/vacation€ 4.280

Interior€ 2.085

Jewellery/watches€ 685

Tech for the home € 487

Kitchen appliances€ 325

Expensesper month

Expensesper year

“I always find nice items for my WISHLIST in Vogue Living”

— quote respondent

Interior 80%

Lifestyle69%

Design49%Travel31%

Inspirational71%

Stylish54%

Dreamworld33%

International/worldly33%

Relaxing28%

Luxurious26%

Vogue Living is an authority in the field of:

Applicable to Vogue Living:

“An asset. HAPPY to find it in the mailbox”

— quote respondent

I read Vogue Living because...

... Vogue Living keeps me informed of the latest trends

74%... Vogue Living inspires me to

buy

58%

SEE YOUin Vogue Living!

© 2020