Production Specifications

Holland Park Roundabout

Introduction• Situated just off Holland Park Roundabout, the SE

Interchange aluminium clad site encompasses a range of high-profile advertising opportunities.

• The main feature of this site is the 3 x LED digital screens facing Holland Park Roundabout targeting traffic from the main arterial A40 and Central London.

• Numerous pedestrians using either the central line station or the over-ground station will also be in the vicinty creating a large target audience.

Facts & Figures sheetDigital Screens

• Each display screen size is 12m wide x 3m high• Total display area is 108 square metres• Each LED screen display resolution is 768 x 192 pixels• Full colour static LED technology

• Export files as .BMP rather than .JPEG• .BMP stores each pixel so it is a better representation of the

original image• .JPEG compresses and averages out pixels

Provision of Contentfor the screens

How to achieve the best results:

• Generate the content as near to the native resolution of the final display as possible

• Keep the initial picture resolution low– The lower the initial picture resolution, the less resizing is

necessary = better for LED screens (unlike for print)Final LED display is only 1.5DPI compared to 300DPI on print

USING PHOTOSHOP• Use all sharpness controls or image enhancements provided• Use the full working limits of the signal

– E.g. Text with white at 90% is more visible than at 60% - better contrast

• Apply sharpness AFTER resizing to make the edges stronger• Add the text AFTER resizing the image so the text remains pin

sharp• Keep text to good size – characters below 8-10 pixels will be

illegible.• If you use Black on the display use ABSOLUTE BLACK only• Use strong colours only as it allows the LED to look its best

Visuals

YES

NO

TEXT NEEDS TO BE THISSIZE AND CLARITY

NOT THIS SIZENOT THIS SIZE

Frequency• The most effective use of the digital screens has been seen to work along the following

mechanism:– Slots are sold on each screen in 10 second slots– These slots are within a 40 second loop– The slots will be sold across a lunar two week cycle

• On a bespoke basis time scales can always be considered – day-parts• Total ownership of all 3 screens is also possible, or each screen can be bought separately.Seconds

Client 1

Client 2

Client 3

Client 4

Summary & Contacts• Artwork Contact Details:

Grant BranfootOcean Outdoor3 Royalty Studios105/109 Lancaster RoadLondonW11 1QF

Grant.Branfoot@oceanoutdoor.com

020 7243 4588