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Product Strategy and YouWonjin KimSamsung Electronics – Digital [email protected]
I’m not a product professional?!But…
Wonjin’sproductDNAJourney
Developing city SeoulSmall town Texas
Analyst???
Consumer & Market Insights
Strategy & Operations
Product
Product DNA starts with you and curiosity
WHY?
What’s my company’s strengths?
Where do I want to go in my career?
What is the new market opportunity?
Galaxy Book2
Galaxy J3
Galaxy J7
Galaxy S8 active
Galaxy Note8
Galaxy Note9
Galaxy TabA
Galaxy TabS4
Galaxy S7 edgeGalaxy
S8
Galaxy S8+
Galaxy S9
Galaxy S9+
DeX PadDeX
StationDeX
DongleGear VR
Galaxy Watch
Galaxy A6
Galaxy S10e
Galaxy S10
Galaxy S10+
Samsung Mobile Portfolio
It’s about knowing your customers.
How will my product delight my customers?
Who are my customers?
What are their unmet needs? Do they know
they have unmet needs?
Public Safety Transportation Construction
Who are my customers?
Oil, Gas, Chemicals
Logistics Lone Workers
Customer Needs
Hands freedisplay and
communications
Employee location, safety, healthLeverage sensors
Standalone & manageable
with Samsung Wearable EMM or Knox Configure
Delighting Customers
We made a product! And it’s not a device.
Doesn’talways go right
Badproduct
Badmanagement
Badclients
Identify and win
internal stakeholders
MakeFriends
Buildextended
team
BuildingA team
All about the executionThis is where you'll need your team: Direct and Extended
TO NAME A FEW…Customer Sales Operations
Finance Marketing PR
Insights Legal Engineering
Friends YouCreatives
Congratulations!You are the CEO of your product & experience!
