When Form Trumps FunctionSuccessful Aesthetic Strategies

FORM

Look and Feel

Appearance

Aesthetics

Branding

Non-Functional Bits

Seth Coco Sigmund Oscar

Charles

Form Drives Success

1) Mimicry

VS

Viceroy Monarch

1) Mimicry

VS

1) Mimicry

2) Camouflage

Stick Bug

2) Camouflage

3) Kin Recognition

3) Kin Recognition

I’m green, too.

4) Visibility

Hello, Sailor!

4) Visibility

5) Display of Strength

Ancient Irish Elk

Up to 12 feet!

5) Display of Strength

5) Display of Strength

Blades of Pure Sapphire

99.95% Iridium Body

99.95% Platinum Screws

The Point

Form = A Strategic Choice

1) Mimicry

2) Camouflage

3) Visibility

4) Kin Recognition

5) Display of Strength

Form matters.