priyanak dutta final doc external.docx

8/10/2019 priyanak dutta final doc external.docx

1/21

INDUSTRY ORIENTATION

WORLDWIDE EXPORTS

HYDERABAD

MENTOR MR. SATYA PRAKASH

BY

PRIYANKA DUTTA

ACCESSORY DESIGN

SEMESTER 5

ROLL NO 16


2/21

ACKNOWLEDGEMENT

I, Priyanka Dutta, the student of Nift, Hyderabad. I am extremely grateful to Worldwide Exports

for the confidence bestowed in me and entrusting my project entitled.

At this juncture I feel deeply honoured in expressing my sincere thanks to Mr. Rafi Ahmad for

making the resources available at right time and providing valuable insights leading to the

successful completion of my project.

I express my gratitude to Mr. M.J. Raja Ram for arranging the Durga Pooja vacation in good

schedule. I also extend my gratitude to my project guide Mr.Satya Prakash, who assisted me in

compiling the project

I would also like to thank all the faculty members of Nift for their critical advice and guidance

without which this project would not have been possible.

Last but not the least I place a deep sense of gratitude to my family members and my friends who

have been constant source of inspiration during the preparation of this project work.

Date 1stNovember 2014 Priyanka Dutta

Place Hyderabad


3/21

PREFACE

As a part of Nift curriculum and in order to gain practical knowledge in the field of design, we are

required to make a report on industry orientation. The basic objective behind doing this project

report is to get knowledge how industry work, their manufacturing process.

In this project report I have included the manufacturing process of the company, product range

packaging and shipping , costing, promotion of the product etc.

Doing this project report helped us to enhance our knowledge regarding the work and the attitude

of worker toward work and how industry works and various concepts. Through this report I come to

know about importance of industrial design.


4/21

CERTIFICATE


5/21

CONTENT

o Introduction

o History

o Administrative

o Product range

o Production and outsourcing of material

o Manufacturing process

o Packaging and shipping

o Costing

o Advertising and promotion

o Swot analysis

o Conclusion


6/21

INTRODUCTION

o Nature of business : exporter

o Additional business : manufacturer, wholesaler, trader

o Industry : manufacturing, trading and exporter of bed cover, curtain,

cushion covers, dollies, fashion items, pouch runner, table

cover and tissue box cover.

o Registered address : plot no 41, Udyog Kendra- I Ecotech- III, greater Noida -2

306, Uttar Pradesh, India

o Phone no : +91- 9811236189, +91- 9311236189

o Telefax no : +91-120-2397014

o Email :[email protected]

o Website : www.worldwideexportsindia.com

o Year of establishment : 2000

o Total no of employees : up to 10 people

o Legal status of firm : proprietorship firm

o Promoter : Mr. Rafi Ahmad

o Annual turnover : 25 crore

o Location type : industrial

o Building infrastructure : permanent

o Size of premise : 500 square meters

o Bankers : Jammu And Kashmir Bank

o Pan no : AEOPA7507E

o Dgft/ie code : 0508000718

o Central sales tax no. : 09766111522C

o Vat registration no. : 09766111522V
mailto:[email protected]://www.worldwideexportsindia.com/http://www.worldwideexportsindia.com/mailto:[email protected]


7/21

HISTORY

It is a small scale industry established in 2000 affiliated from Ministry of Textiles. It is certified from

ISO 9001:2008. It is a renowned organization known for manufacturing, wholesaling and exporting

handicrafts and home furnishing products. The range of products comprises bed cover, curtain,

cushion covers, dollies, fashion items, pouch, runner, table cover and tissue box cover.

Manufactured using high quality fabric, these are available in various styles, patterns and designs.

The organization has become synonymous with modernity and traditionalism by offering the latest

and the trendiest home furnishing, beaded items, handicrafts and others. State-of-the-art

infrastructure, international quality norms, timely deliveries and competitive prices are instrumental

in the creation of splendid assortment of handicrafts and home furnishing products. Top-notch

quality and unmatched designs of our products have created a huge demand worldwide.

They are able to sustain the trust of their clients as they keep a track record of 100% exports

across the world, especially in the Middle East and Europe. Further, their membership of the

prestigious synthetic and rayon textiles export promotion council (SRTEPC) that comes in ministry

of textiles has helped them in designing their range at par with industry standards.

Under the able guidance of Mr. Rafi Ahmed, they have carved a niche for themselves in the

international market. His in-depth knowledge of the industry has helped us in achieving due

recognition amongst their clients.


8/21


9/21

PRODUCT RANGE

They have an exotic collection of handicrafts and home furnishing items. The products are bed

cover, curtain, cushion covers, dollies, fashion items, pouch, runner, table cover, table runner,

tissue box cover, carpets wall hangings, artificial ornament, brassware, fancy stole, shawl hand

bag, scarves, Christmas ornament, and handicraft. They use quality fabric in the fabrication of

home furnishing items, which is procured from reliable vendors. Moreover, they also customize

their product range to meet the requirements of their clients.

The entire collection is appreciated for the following salient features:

o Exotic embroideries and patch work

o Ethnic handwork

o Exquisite and intricate designs

o Neatly woven and stitched

o In-line with the latest trend

o Durable finish

o Available in attractive colours, patterns and prints

PHOTOFRAMES

Made with mdf, fabric embroidered item like beads, sequin etc., and printed fabric.


10/21

HAND BAGS AND POUCHES

Bags and pouches made with embroidered item like stones, beads, sequins, fabrics, wood etc.

CUSHION COVERS

Made with different type of fabric, embroidered item like stone beads, sequin, thread etc.

JEWELLERY BOXES

The jewellery box is made with velvet, printed fabric, mirror, hinges, eyelets etc.


11/21

COASTERS

Made with beads, pearls, wire.

CURTAINS AND CURTAIN HOLDER

V

The curtain is made with net fabric and embroidery item and the curtain holder is made with wood ,

pearl beads , threads etc all the embroidered items.


12/21


13/21

PRODUCTION, OUTSOURCING OF MATERIAL AND COSTING

The productions of product depend on the size and dimension of the product. Since the products

are handicraft item and embroidered so the time consume for making product depend on size and

dimension of the product.

The raw materials are sourced from Chandni Chowk, Kinari Bazaar, New Delhi. For the fabric they

source from Riddhi Intex Surat. For the aesthetic appeal the materials are basically used are

embroidered items like beads, threads, mirrors, stone, sequins, fabrics, etc.The other items

eyelets, wire metal sheet wood, hinges, buckles fabric etc.. For making items the consumables are

pencil, tracing wheel, thread cutter, scissor, needle butter paper, etc. The cost of final product

depends on what are the material used and the size of product. Some of the raw material costs are

as follow:

o Eyelets : Rs 2.5/pc

o Hinges : Rs 10-Rs 15/pc

o Beads : Rs 32-Rs 150/pounds

o Sequins : Rs 70-Rs 250/pounds

o Threads : Rs 10/pc (1 piece contain 400m)

o Pearl : Rs 150-Rs 600/kgo Stone : Re 1Rs 200/pc

o Satin fabric : Rs 40-Rs 100/m

o Cotton silk fabric : Rs 150- Rs 300/m

o Crepe fabric : Rs 140/m

o Polyester fabric : Rs 35-Rs 250/m

o Velvet fabric : Rs 100-Rs 250/m

o

Net fabric : Rs30-Rs100/mo Nylon fabric : Rs60-Rs150/m

o Viscous fabric : Rs100-Rs300/m

o Brown tape : Rs25/pc

o Corrugated box : Rs100-120/pc

o Poly bag : Rs180/kg

o Ribbon : Rs40/m

.

Different types of material used for embroidery


14/21

MANUFACTURING PROCESS

The manufacturing is done in this industry is basically labour intensive technique. Some labours

are permanent and some are daily wages and some are on contact basis. Some time if the order

are more than the work are outsourced from Bareilly, Moradabad, Rampur, Agra. Some products

are made from February to may and from may onward they export it for the purpose of Christmas

and new year.

The manufacturing process are divided into various categories designing, tracing, cutting, shaping

embroidering, stitching, finishing and quality controlling, fabrication, sticking etc. For making

different product has different manufacturing process.

The manufacturing processes of different product are as follow:

Embroidery department

Stitching department


15/21

JEWLLERY BOX

Some boxes are made with corrugated sheet and for the aesthetic appeal they are using different

type of printed fabric and velvet, fabric. Then they are added with hinges and ribbon eyelets and

decorative buttons for making jewellery box the raw materials are aluminium sheet glue mirror,

corrugated sheet, glitters, velvet fabric, butter paper, printed fabric eyelets ,hinges etc. For making

jewellery box firstly the aluminium sheet gone into fabrication process then after what with the help

of embroidered item they are decorated. The time consume in making one product depend on the

dimension of the product

HAND BAGS, POUCHES AND ALLTHE EMBROIDERED ITEM

For making bags and pouches and embroidered item like dollies, table runner curtains cushion

cover firstly it is designed then it is traced on butter paper. Then with the help of tracing wheel the

design are traced out on fabric. After tracing the fabrics is cut then on fabric the embroidery is

done on it .after doing embroidery then the stitching takes place. For the handle of bag either they

purchase wooden handle or they stitched the handle of fabric. After stitching the product are

washed with whitener powder or blue powder or they are dye cleaned or they are washed with

ezee wash. After what they cut the extra thread and label their tag.

COASTERS

For making coasters the materials are used are different types of beads and wire .depending on

design different beads are used .for making coasters the beads are placed into wire and they are

closed it. Here also time depend on size and design of the product.

PHOTOFRAMES

For making photo frame the raw material required are mount board fabric embroidered item, glue

etc. The mount board is cut from outside and then the embroidery is done on the fabric. After what

sticking is done on the cardboard.

CURTAIN HOLDER

The curtain holder is also made from embroidered item. For some design the wood is required

depending on design, the wood is cut then it is sanded. After what it is drilled from outside and

then they fix the tassels on it.


16/21

PACKAGING AND SHIPPING

The packaging is done according to customer requirement like how many pieces they want and

how they want as a set like 2 pieces in 1 set or 3 pieces in 1 set then these are packed in poly bag

and then these are packed in cartoon and in cartoon how many pieces they it depend on customer

so according to that cartoons are made.

The shipping is also done through airways and seaways depending on customer budget how they

want to be shipped. The airways gets costly so few customer can afford it so mainly customer

asked by seaways for transportation purpose. The products are exported in United States, Golf,

Medley, South Arabia, Europe, and Asia. In US they supply to K & K Table Tops, Daniel Home

Decor, Text Depo, in Golf they supply to El-Khaliz Co., Usman-LLC, in South Arabia they supply to

Southe in Europe they to supply Export Import and in Asia they supply to Karaca Homes,

Tasbemir Textiles.

Packaging department


17/21

COSTING

Since the industry is wholesale industry the profit margin is very less its about 5 % to 15%.the

costing include raw materials cost , labour cost, finishing cost, consumables, indirect cost like

(electricity bill, phones, stationery transportation of raw material cost, machines cost, tools)

packaging and shipping cost, profit.

The costing of different articles are as follow :

o Pouch :Rs20/pc

o Runner : Rs 400-900/pc

o Table cover : Rs 400-1000/pc

o Tissue box cover : Rs 50-150/pc

o Carpet : Rs 300-1500/pc

o Dollies : Rs 180-250/pc

o Bed cover : Rs300-1000/pc

o Curtain : Rs 6000-7000/pc

o Cushion covers : Rs 80- 250/pc

o Wall hangings : Rs 300 -2000/pc

o Handbag : Rs 300-500/pc


18/21

ADVERTISING AND PROMOTION

For increasing the sale the company advertise from indiamart.com, tradeindia.com, b2bportal.com, and alibaba.com.

The company also participate in international trade show fair. They also participate in exhibition

like Noida Expo Mart and other exhibitions take place in Pragati Maidan, New Delhi.


19/21

SWOT ANALYSIS

STRENGTHS

o

Large, diversified and potential market.o There is large product variety and range is available because of diversified culture.

o Cheap labour rates that result to competitive price.

o Need low capital investment.

o There is flexible production flexibility.

o It is a potential source of foreign revenue because of high exports.

WEAKNESS

o Lack of infrastructure and communication facilities.

o Inadequate information of new technology.

o Lack of promotion of product.

o Lack of management.

OPPORTUNITIES

o Demand for handicraft products in developed countries USA, Canada, Britain, France,

Germany, Italy, etc.

o Developing fashion industry requires handicraft products.

o Development of domestic and international tourism sector.

o E-commerce and internet are emerged as promissory distribution channels to market sell the

craft products.

THREATS

o Competition in domestic markets.

o Balance between high demand and supply.


20/21

CONCLUSION

This document is made to understand the manufacturing process of the company. I come to learn

how the industry works like what are the different operations involve in manufacturing product.

Starting from where they source the raw material, what are the different steps for making product

then comes to costing then packaging and shipping quality control etc.


21/21

BIBLIOGRAPHY

o www.worldwideexportsindia.com

o www.google.com

o www.indiamart.com
http://www.worldwideexportsindia.com/http://www.worldwideexportsindia.com/http://www.google.com/http://www.google.com/http://www.indiamart.com/http://www.indiamart.com/http://www.indiamart.com/http://www.google.com/http://www.worldwideexportsindia.com/

Documents

priyanak dutta final doc external.docx