Airships: The way to travel faster without hassles between cities

Submitted By

Sushnato Dutta(IMT Ghaziabad)

Problem Solution

• Rising Fuel Costs Fuel saving • Infrastructure Building upon the

existing• Cost One time investment• Safety Airspace is much safer• Pollution Fractional to the existingONE SOLUTION TO ALL OF THIS…………AIRSHIPS

AND THE NEWEST TECHNOLOGY IN IT…….AEROSCRAFT™

Newest Developments

• Though lighter than air in principle, Aeroscraft™ doesn’t depend upon only buoyancy for lift

• COSH (Control of Static Heaviness): Controlling buoyancy by compressing or decompressing Helium and pumping in or out Air

• VTOL (Vertical Take Off & Landing)• Use of state of art turbofans or hydrogen fuel

cell powered propellers

Newest Developments

• Fly by light technology: Safety against EMF interference and saves weight

• Landing Cushions: Vacuum and reverse vacuum to place in the craft at desired positions

• Capability of carrying oversized cargo

Infrastructure

• Docking towers:– Either on independent locations– High rise Buildings

• Ticketing– Collaboration with travel portals/ Agents– Website

DGCA Requirements

• Airworthiness Certification• U.S. products and articles and associated FAA

approvals eligible for import in India:– Type certificate– Supplemental Type certificateTo be taken from Small Airplane Directorate, USA

• Licensing of Operators, pilots and staff : Parent company Aeros is FAA compliant and arranges for the training too

Statistics: Aeroscraft™

Particulars Dimension Units

Payload 59874.19284 kg

length 197 m

wingspan 53.9496 m

height 36.576 m

Max Speed 222.24 km/h

Cruise Speed 185.2 km/h

Range 5741.2 km

Altitude Ceiling 365.76 m

Cargo Dimensions 67.056X12.192X9.144 cubic m

StrategiesProduction

Yes

R&D

Time factor

Licensing

Stake in project

Seeking $3bn for 24 crafts

No

Order

Passenger revenues

Cargo revenues

Advertisement revenues

The case against Production

• Dilution of Core Competency• Huge investment costs will result in long break

even period• Will result in ambiguity of goals

Ordering

In order to ensure steady inflow of revenue, three components have been decided

• Passenger Revenues– Seasonal (Application of seasonal rates etc)

• Cargo Revenues– To tie up/offer cargo services at a premium in

competition with Air Cargo• Advertisement Revenues

Passenger Revenue

For all aerodynamic calculation purposes Airbus A320 is considered the basis

• Revenue earning component• Weight per passenger (Considered from

Airbus considerations) : 96.36 Kg• At 59874 Kg payload, capacity : – 59874/96.36 = 621 – Taken = 400 (38545.45 Kg)– 21328.74 available for cargo ferrying

Passenger Revenue (Contd….)

• At 185 km/h for a distance of:– 500 km • Time per trip : 2.7 hrs • No. of trips per day : 8 (4 round trips)

– 1000 km• Time per trip : 5.4 hrs • No. of trips per day : 4 (2 round trips)

Cargo Revenue

• 21328.74 Kg Available for Cargo ferrying• Can carry variable sizes of cargo• It will act as the cost covering component

Advertisement Revenues

• The 197 m outer body can be leased out as a massive billboard.

• Visibility:– Passengers (800 per day)– Cities of operation

• Advertising at Points of Sales• Merchandising

Challenges

• Initial funds• Internal lobbying• Making the consumer aware • Shorten the learning curve• Competition from alternate technologies

Case: Comparison and Pricing

Route: New Delhi to Kolkata• Distance: 1462 km• Road

– travel time: 19 hrs 7 mins (ideal)– Cargo Transport rate: 1950/tonne (Max 16 tonnes)

• Air– Travel time: 2 hr 10 mins + 1.5 hr (avg) in Airport procedures– Fare: Rs. 5800 (2 months) to Rs. 10000 onwards ( 5 days)

• Train – travel time: 16 to 26 hours– Fare : 1200 to 2000 (1 AC, 2 AC & 3 AC)The figures in blue are our opportunity windows

• Aeroscraft– Travel Time: 7.9 hrs (2 trips possible)– 400 passengers X 2 trips– 21 ton cargo X2 trips

• Pricing– Rs. 1500 per passenger (Rs. 1200000 per day )– Rs. 1500/tonne (Rs. 63986.21488 per day )– Total Projected revenues of Rs. 1263986

Costing-Break EvenBasis: Airbus A320

In Rs. Remarks/ Units

Price per unit 379.12 Crores

Revenues/day 1263986 perday

Revenues/month 37919580 per month

Salaries etc (staff, support, maintenance)

10 staff 96000 pm

Pilots (2 Nos) 200000 (medium experience required)

Fuel 10 L/km (Prop planes consideration minus the lift considerations)

Total monthly distance 87720

Fuel costs 6265714.286

Profits 31357865.71 per month

Profits per year 376294388.6

Break even 10.07509045 years

Targeting & Positioning

A solution for the price conscious consumer who also has time constraints and expects good service

Price Conscious Customer

Time Conscious Customer

Service conscious Customer

Target

Possible

Possible

Possible

References

• http://aeroscraft.com/aeroscraft/4575666071• http://www.airbus.com/aircraftfamilies/passe

ngeraircraft/a320family/a321/specifications/• http://science.howstuffworks.com/transport/f

light/future/aeroscraft.htm• http://en.wikipedia.org/wiki/Aeroscraft• http://www.infobanc.com/logistics/logtruck.h

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