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PrivateLabel-2015:Expanding the boundaries of contract manufac-
turing as a way to increase business profitability of manufacturers and retailers.
Meeting of more than 300 participants from Ukraine, Belarus, Moldova, Poland, Georgia, Kazakhstan and other countries, to identify trends, ideas, new instruments of business development. The main purpose to attend this event for Suppliers is to present their company and to find new partners, for retailers - to present their network as a high-quality PL Partner and to establish cooperation with suppliers.
Annual Business Meeting in the format of practical solutions,
ideas, negotiations.
7 YEARS OF RETAILERS AND SUPPLIERS’ TRUST!
on August 28, 2015 in the conference hall at «Cosmopolite» Hotel, Kiev, 6 Vadima Hetmana Str. (Shuliavska Metro Station, shopping center «Bolshevik») there will be held the 7th annual traditional meeting retailers and «PrivateLabel-2015» suppliers representatives.
Registration: 9.00- 9.30. The conference starts at 9.30.
The main idea Will be held
IT-partner:
IT-Partner:
Partner supply chain optimization:
Partner of transportation:
Partner: License of NBU №84 from October 25, 2011
logistic partner:Demo-Partner:
Exclusive partner:
Accepts Hotel «Cosmopolite»:
Juridical Partner::
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AT THE CONFERENCE THIS YEAR:
NEGOTIATION TABLES between customers of PrivateLabel from Ukraine and abroad and leading suppliers
3 MASTER CLASSES from the European Guru in PrivateLabel
RESULTS AND REWARDING of the VII the National Award PrivateLabel – 2015
2 PARALLEL SESSIONS:• PrivateLabel in FMCG sector, including gas
stations and retail pharmacy;• PrivateLabel Development in Non-Food
sphere (DIY, household appliances, electronics, cosmetics, household goods, clothing, etc.).
MINI-EXHIBITION of the best PrivateLabel projects
NEW IDEAS and effective solutions in manu-facturing private label goods from the leading practitioners
ANNUAL PRINTED SPECIAL EDITION about PrivateLabel development- in a new format: Cata-logue of main Private Label projects - 2015” (best PL projects of retailers and suppliers in one maga-zine)
PrivateLabel-2015
Всеукраинскийторговый центр
Всеукраинскийторговый центрв интернете
Всеукраинскийторговый центрв интернете
Information Partners:
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Owners, general, executive directors;Director of Marketing, Development and PR;National and regional managers whowork with
key clients;Commercial Director; Heads of Private Label Department and
Category Manager;Purchasing Director Deputy Director,Director of Sales Department
Manufacturers Related industries (consulting, logistics,
packaging, ingredients, media and others.) Retailers Distributors, importers
55%
20%
16% 9%
19%17%
6%
9%
9%9%
14%
17%
Owners, CEO, commercial directors, directors of development, procurement, private label, marketing, sales, HR; Managers in charge of the main aspects of RETAIL NETWORK success and work with suppliers. Owners, CEOs, commercial directors, heads of sales and marketing departments, national managers and brand managers of SUPPLIER COMPANIES - THE KEY PARTNERS OF RETAIL, OWNERS AND MANAGERS OF OWN RETAIL OF MANUFACTURING COMPANIES, HEADS OF RELATED INDUSTRIES (equipment, innovative solutions, logistics, packaging /packing, other solutions and services for business).
TARGET AUDIENCE - UP TO 300 PARTICIPANTS
By managament level By the Nature of Business
• Kormoteh • SI Group • Margo • Alan (meat processing plant) • IceBerg Fish
• Biosphere • Oliyar • Carlsberg • Monomakh • Ergopak • DAY-SON
• Laktalis-Ukraine • May Company Ukraine • Leader Snack • Terra Food • Gold Drop
• Shevchenkovsky factory of food products • VGP • Best Alternativa • Akvafrost • Obolon
• Elika • Cherkassky plant of autochemistry • Globinskiy meat processing plant • Kremenchugmyaso
• Econonia • Niva • Darpak (TM Silken) • Molochnaya Sloboda • SPS
• Ukrainian paper •Slobozhanskiy mylovar • Malbi and others.
AMONG THE REGULAR PROJECT PARTICIPANTS
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TIME OFSPEECHES FORMAT, TOPIC, EXPERTS
9.00- 09.45 Registration and morning coffee break.9.45 -10.00 Opening speech of the moderator.
SESSION 1: EXTENDING THE VISION OF PRIVATE LABEL DEVELOPMENT PERSPECTIVE10.00-10.30 Private Label - the preferences of customers in 2015, prospects and innovations
• Consumer Confidence Index for the 2nd quarter of 2015; • Evolution of the Private Label in the consumers’ perception and behavior; • Development of Private Label in Ukraine: current situation and prospects; • Private Label Innovations in Ukraine and abroad.
FOR THE FIRST TIME - TOP Meeting with Tatyana BESSMERTNAYA, General Director of Nielsen Ukraine and Belarus.
Vitaliy BRYK, Director of strategic development, Ukraine and Belarus, Nielsen Ukraine.
Nielsen Ukraine is a subsidiary of the largest global marketing research company The Nielsen Company, which was founded in 1923 and operates in more than 100 countries. The main activities of Nielsen Ukraine - Retail Audit (Retail Audit) - is the most accurate tool that provides comparative information about what happens with products in the retail network.
10.30-11.00 Global consumer trends as a reflection of the Private Label package «E-standard» Valery SAVITSKY, Head of Private Label Development Department at «Eurotorg» Ltd. Retail chain «Eurotorg» is the undisputed leader in the Belarus market. According to results of the International festival-competition «Choice of the Year - 2014» it has become the # 1 food retail chain in Belarus. On 06.01.2015, the network consists of 323 retail outlets.
11.00-11.35 Opportunities of factoring in improving cooperation with retail chains. • Factoring - the history, the reality and prospects. • «Myths» of factoring. • Opportunities of factoring as a tool to increase efficiency.
Rinata BEREZNIKOVA, Deputy Chairman of the Board of JSC «TASKOMBANK.» JSC «TASKOMBANK» - universal Commercial Bank, founded in 1989, today is one of the fastest growing banks in Ukraine. By total assets the company is included in the third group of banks
CONFERENCE PROGRAM
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TIME OFSPEECHES FORMAT, TOPIC, EXPERTSSPEECHES Top retailers DISCUSSION :
1. Overcoming the conflict between Private Labels and brands within a single category management.2. How to increase the profit of the category with a balanced PL assortment?3. Launching new Private Labels in 2014-15. Galina MALYAROVA, Head of PL Department at Fozzy Group. Eugeniy SWEDOV, Head of PL Department at «COSMO». Liliya KOMAROVA, Head of PL Development Department at «EKO-market»..Maxim PIATAKOV, project manager of the gas stations network «WOG».Dmitriy OSTROVSKIY, Head of PL Development Department at «Ukrainian Retail».
12.00-12.30 Coffee Break, networking.SESSION 3
EXPANDING THE BUYERS’ NEEDS MEETING
Moderator: Tatiana SKOROBOGATOVA, Top coach of trade marketing and category management at TradeMasterGroup Training Center , Trade Development Director at Communication Group AGAMA. Moderator of the Annual conference «FoodMaster&PrivateLabel-2015».
SESSION 3EXPANDING THE ASSORTMENT AND PROFITABILITY OF
PRIVATE LABEL BUSINESS Moderator: Igor STETSENKO, 8 years of experience in Private Label development. Professional experience: • Head of the own brands development department of the retail chain «Velyka Kyshenya»; • Manager of Private Label Portfolio Management at «Fudmerezha» Ltd, Daymon Worldwide; • Head of Private label Department at «Tavria-V».Leading coach of the 1st in Ukraine and CIS School for Private Label Supplier organised by TradeMasterGroup.
12.30-14.10 Exclusive demonstration of one shelf marketing («Live» store at the conference). Marketing and promotion of Private Labels: empowering the opportunities to influence on the customer. Tatiana SKOROBOGATOVA, leading expert of trade marketing, has an experience in the position of Marketing director in the largest food production companies («Hercules», «Kolbiko», «Hladik» and other).
When the low price does not matter - how to build Private Label on the basis of added value? Dorota KALOWSKA, (Poland), partner & strategy consultant at COBALT SPARK. 16 years of eperience working with clients in the design of individuality and private label strategy. Dorota is working with retailers to create and develop private label design concepts (JMP/ BIEDRONKA, LEADER PRICE, CARREFOUR POLSKA, PIOTR I PAWEŁ, ŻABKA POLSKA, LIDL,INTERMARCHE, AUCHAN, REALMAKRO) - more than 2,500 Private Label packages designed and brought to the market. Conducts training in the field of brand and private label management in trading networks.
PL development in the children’s products category. Features of the launch and promotion
Vladimir GRANIN, Deputy Commercial Director for Private Label at «RUSH» (EVA retail chain).
Elina MAKSIMTSOVA, Head of Private Label Development Departhment at «Velta-Cosmetic» LLC.
Special products under Private Label: differenti- ation or a way to obtain incremental gains.
Igor SVIDERSKIY , Head of Technical Expertise of Private Label Department at «Fozzy Group». One of the largest commercial and industrial groups in Ukraine, one of the leading Ukrainian retailers with over 600 outlets throughout the country.
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TIME OFSPEECHES FORMAT, TOPIC, EXPERTS
Recipe for success on the European sample • How to become a best-in-class Private Label supplier? • Marketing tools for PL differentiation towards other private label and national brands. • Impact of retailers’ promotions and discounts on Private Label.
Remy MEDINA , Netherlands. Golden Speaker of «FoodMaster & Private Label -2015» conference (according to reviews of more than 350 attendees 04/30/15). Consultant and Founder of «Food Business Invest», an international expert in developing a strategy and innovations for retail, preparation for international tenders. Professional experience: 6 years at AMS Sourcing BV (strategic purchasing alliance, which includes the TOP-10 FMCG European retailers), negotiation concerning the all categories of goods contracts for AMS members ; 8 years in Private Label department as a Product manager in SYSTEME U (one of the largest retail chains in France, more than 800 hypermarkets and supermarkets). Creation of « U écologique » brand.
The requirements of foreign retailers то Private Label product quality. • The role of GIFS. • Information about the most well-known international standards and more detailed information about the standard of GIFS. • Methods of goods sales on the European market. New challenges - new opportunities.• The specificity of the Polish market.
Marek MARZEC, Poland. Leading business consultant of quality, export-import operations and retail in Europe, has great experience in implementing international quality standards (IFS and Global GAP), the implementation of projects for major international and local retailers (METRO Group, Carrefour, REWE Group, Auchan, Lidl, Kaufland). Ex-Head of Quality Assurance in Central and Eastern Europe in the METRO group(Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Moldova, Serbia, Croatia, Ukraine and Russia).
Who is the “Ideal producer of Private Label” in terms of a big retailer? What requirements are now coming to the fore?
Natalia BARYLCHENKO, Head of Private Label Management and Development at «Omega» LLC (VARUS). PL. What is it made of? • Determining concepts: «quality» or «consumer properties»? • The evolution of consumer properties of goods and services in Ukraine; • Consumption of Sanitary hygiene products in the world and Ukraine. Culture and volumes. • Properties of Sanitary hygiene products which are important for the consumer. Comfort and health.• Technology of Sanitary hygiene products production as a factor as the factor of consumer properties.• Positioning of private label on the scale of consumer properties .• Environmental issues.Igor ZVYAGINTSEV, director of sales in Ukraine PJSC «VGP».
3 components of a successful launch of joint project on the example of PL TM «Super Diya».• The right assortment: the choice of price range and assortment, common mis-takes and how to avoid them. Features of choosing the manufacturer, the main criteria for the correct choice.• Correct positioning. Rules for selection the information for application on thepackaging. Price positioning. Product requirements. Features of placing in category • Effective support. The results of the project launch in the category of detergents under the «Super Diya» brand. Vyacheslav FOSTOV, General Director of «UBC» (leader the Ukrainian market in the production of unphosphatic detergents). According to the results in 2013 company has got the «Choice of the Year» award in the category washing deter- gents, leader in the Ukrainian market in PL production.There are 9 projects implemented with the largest Trading networks of Ukraine and Kazakhstan. Tatyana FROLOVA, brand development manager of «Style D». ProStor - a national network of stores of beauty and care. Today there are more than 200 modern shops in more than 50 cities of Ukraine.
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TIME OFSPEECHES FORMAT, TOPIC, EXPERTS
14.10-14.30 Business security. How to legally optimize taxes and protect business. Anatoly KUZHEL, founder and director of the consulting company «De Facto».
Cost optimization, efficient production planning for the successful implementation of contractual obligations by the manufacturer. Victoria ILCHENKO, business analyst, LLC «Skyline Software» (operator of distribution «1C» programs in Ukraine).
14.30-15.30 Lunch15.30-18.00 SESSION 4
EXPANDING THE GEOGRAPHY OF COOPERATION IN FOREIGN MARKETS
Mastering New Product Development in PL. All aspects of the best strategies for the development of private brands. Ana Filipa MONTEIRO, Product Manager at Daymon Worldwide, a global leader in the PL develop- ment and promotion, which is successfully cooperating with more than 100 retailers in the world.
Organic food in the line of PL: the trend in de- mand in the West and the possibility of incre- asing profits for Ukrainian retail. • Successful experience of Western retailers in launching organic Private Label; • Demanded categories among organic Private Label; • Western Statistics of organic products market growth; • How does the consumer in Ukraine is changing;• Fresh Group in Ukraine: is Retailer ready to trust? Where to look for?• How the organic product could change the buyer from interested inconstant client - the prospect of the proper communication.Elena BEREZOVSKAYA, the owner of one of the first store in Ukraine, and later online store of eco products «Organik Era», the director of TH «Organik Era».
Experience of Ukrainian PL supplier in Europe: instruments and practical recommendations for the native market player. • Recommendations for partners search; • Features of the markets; • Recommendations for conducting negotiations. As part of the report will concern the EU (Lithuania and Romania).Maxim GATSKO, export director of PJSC «House of vintage cognacs «Tavria». Export experience is more than 30 countries. Export geography: Lithuania, Israel, Belarus, Nigeria, Germany, China, Kazakhstan, Estonia, Poland, the USA, Spain, Canada, Latvia, Australia.
SESSION 5FACILITATION
A new dimension of group work: speed, creativity, efficiencyIt is an effective process of group discussion, problem solving andplanning, giving high quality results in compressed time.During the session, together we will find the most effective ways to: 1. Increase the margins of business of the manufacturer and net-work Private Label projects. 2. Ways to reduce the cost for PL production . 3. Tools to improve communication between departments during PL production. 4. The stability of supplies. 5. The achievement of the PL project it’s goals (targets of sales).
Panel moderated by Andrey KRYUCHKOV, one of the best system trainers and consultants in sales increasing and change management project implementation: • Experience in business since 1980; • Managerial experience since 1994; • The member of the «Semantic Platform of Ukraine» project.
Andrey is the Golden Sales Coach - 2012, Silver Management Coach - 2013, Silver Sales Coach - 2015 (according to results of the Annual «Battle» of the best coaches -«B2B Master»).
Among the companies that Andrey Kryuchkov has been teaching: LLC «Alan», LLC «VSMPO Titanium Ukraine», Croup Plant «Ozerianka» / LLC «IRS», PJSC «VGP», «Privat-Business» LLC, «First Ukrainian International Bank», FFS (Network of fast food restaurants «Celentano», «Potato House») and others.
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TIME OFSPEECHES FORMAT, TOPIC, EXPERTS
18.00-19.00 PROCUREMENT SESSIONS related STM-2015. Tables negotiations suppliers and retailers.
19.00-20.00 AWARD WINNERS AMONG NATIONAL AWARD OF RETAILERS AND PRIVATE LABEL-2015
ATTENTION! Everyone manufacturer or etailers can who has been working with the Private Label in 2014-15 can take part in the Award. Participation in the award is free for the participants of the conference! To request a nominee questionnaire you can be email [email protected], TEL .: 067-502-15-63. Deadline for the applications is 15th of August.
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WHAT WILL YOU GET WHEN YOU’LL BECOME A PART OF THIS PROJECT?
> You will get to hear 20 BEST PRACTICE REPORTS on the most actual topics that will be presented by leading experts in the field of PL business from Ukraine and foreign countries.You will receive only the most relevant information for decision-making in further PL business development, and also a practical tools for PL profitability improvement and optimization the cooperation with partners.
> One of the most significant events during the conference will be awarding the winners of the annual national B2B award among retailers and suppliers of PL goods - «PRIVATELABEL - 2015», the most objective business award, whixh is marking the achievements of retailers and manufacturers in the sphere of PL development and interaction with partners. Also there will be an announcement of of the voting results and rewarding the «THE BEST PL MANAGER OF THE 2015» AND «THE BEST PL TEAM OF RETAIL CHAIN - 2015» (by the choice of participants in the annual project).
> «PRIVATELABEL – 2015» – is an opportunity for PL manufacturers to present their company as a professional partner who is willing to cooperate and find new partners among retail chains from Ukraine and abroad. Retailers will have an opportunity to introduce their company as a stable and high-quality PL partner for manufacturers and to establish successful relations with interested suppliers.
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AWARDING WINNERS OF THE VII ANNUAL NATIONAL AWARD «PRIVATELABEL-2015. BEST PARTNER OF THE YEAR AMONG THE MANUFACTURERS»
WINNERS OF THE PRIZE IN 2014 AMONG FOOD MANUFACTURERS
WINNERS OF THE PRIZE IN 2014 AMONG NONFOOD MANUFACTURERS
PrivateLabel-2015 - - Business award, which is marking the achievements of manufacturers in PL development and interaction with retailers (choice of winners is carried out by a vote of retailers).WINNERS are being defined in FOOD and NONFOOD categories in the following nominations::
Founder and organizer of the Prize since 2009 is B2B Media Group «TradeMasterGroup».MISSION of the «PrivateLabel-2015» AWARDS: Publicly mark the achievements of companies in the PL development and cooperation with partners at the national level; encourage the further development of companies potential - PL market participants, and the quality of the relationship between market players!
• Fair price (the best ratio «quality / price»)• Contribution to the product category development• The Best quality• The Best collaboration conditions
• Stability of supplies• Innovation of the Year• Contribution to the PL development in Ukraine
Fair price (the best ratio «quality / price») -
PJSC «Obolon»
Fair price (the best ratio «quality / price») -
LTD «Маrgо»
Contribution to the product category development -
«Cryolite-Dnepr»
Contribution to the product category development -
LTD «Аles»
The Best quality - DP «Lactalis Ukraine»
The Best quality - LTD «Production Factory
«Simi»
Contribution to the PL devel-opment in Ukraine - JSC «Monomakh»
The Best collaboration conditions -
LTD «Gold Drop - Ukraine»
The Best collaboration con-ditions -
«Snack Export»
Stability of supplies - PJSC «Concern
«Fresh Up»
Stability of supplies - «Trade House «Delta»
Innovation of the Year- LTD «VNA TRADE»
Contribution to the PL development in Ukraine -
PJSC «Kievskyi cardboard and paper plant»
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AWARDING WINNERS OF NATIONAL AWARD «PRIVATELABEL-2015. BEST PARTNER OF THE YEAR AMONG THE RETAILERS»
WINNERS OF THE PRIZE IN 2014 AMONG FOOD RETAILERS
WINNERS OF THE PRIZE IN 2014 AMONG NONFOOD RETAILERS
Contribution in to the prod-uct category development -
«EKO-Market»
The Best PL Project of the year -
«RUSH» (EVA)
Dynamic of Development . The most Clear PL tender –
«ATB-Market»
Contribution to the product category development -
«Sumatra-LTD» («Cosmo»)
Innovation of the Year - «Retail Group» («Velyka
Kyshenia », «Velmart» and other)
Dynamic of Development - «RUSH» (EVA)
The best conditions for cooperation -
«Novus Ukraine»
The best conditions for cooperation -
«DC Ukraine» (Watsons)
The best conditions for cooperation –
«Tavria-V»
The most effective Private Label -
«Sumatra-LTD» («Cosmo»)
The most effective Private Label -
«ATB-Market»
The Best PL Manager of the retail chain
Anatoliy DEMIDENKO. PL project manager at
«EKO-Market»
The Best Brand recognition, Innovation of the Year, The Best PL Project - «FOZZY
FOOD»
The best PL team of retail chain in 2014 - PL Depart-ment of «ATB-Market» by
selection of National Project attendees
The choice of winners is carried out by voting of the leading PL suppliers and experts of the industry.The winners are determined among retailers in FOOD and NONFOOD nominations::- Contribution to the product category development - The most effective Private Label- Brand recognition- Dynamic of Development
- The Best Private Label Project- Innovation of the Year- The best conditions for cooperation
ATTENTION! Everyone manufacturer or etailers can who has been working with the Private Label in 2014-15 can take part in the Award. Participation in the award is free for the participants of the conference! To request a nominee questionnaire you can be email [email protected], TEL .: 067-502-15-63. Deadline for the applications is 15th of August.
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THE NEGOTIATION TABLES
The negotiation tables of TradeMasterGroup for 6 years
has been attended by more than 200 retailers and more than 4,000
suppliers from Ukraine and abroad (Russia, Moldova, Belarus,
Kazakhstan, Poland, Georgia, etc.).
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WHEN REGISTERING BY AUGUST 15, YOU GET A BONUS:
SERVICES INCLUDED IN THE PARTICIPANT PACKAG STANDARD BUSINESS PREMIUM
The presence at the Conference in any hall up to your choice any row, except 1 2 -3 row 1 rowConference’s participant Package with an informational materials and catalog, Speakers presentations, obtain-ing the presentation of speaker in electronic form (by e-mail, after the Conference)
yes yes yes
Coffee breaks, lunch, banquet yes yes yesPlacing an information about your company in the conference catalog with contacts (when submission of the information until August 20)
50 words + contacts 1/2 pages 1 page
Help in organization the acquaintances with other participants, which you are interested in by your personal manager at the conference.
yes yes yes
Participant’s personal certificate yes yes yes + logo on certif-icates
List of contacts (name, position, address and landline phones) no no yesPlacement of informational materials companies in packs of players, or at the reception no yes, мах page А4 yes, brochures, pre-
sentations, etc.Placement of company’s banner in the hall or stand in the lobby (advertising stand without participants!) no no yes
Participation fee, euro. 220 340 480
Placing your company with contacts in the
printed special issue
«Catalog The Best Projects PrivateLabel-2015»
CONTACTS:
+38 (044) 383-86-28, +38 (067) 502-15-63
CONDITIONS OF PARTICIPATION IN THE CONFERENCE
