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HOW TO SUPPORT OUR PSAs
PSA PLANNING CALENDAR3 6 5 d a y s o f s o c i a l g o o d
C a m p a i g n Sp o n s o r O r g a n iz a t i o nAdoption from Foster Care U.S. Department of Health and
Human Services' Children's Bureau, AdoptUSKids
Alzheimer's Awareness Alzheimer's Association
Autism Awareness Autism Speaks
Breast Cancer Risk Awareness Susan G. Komen
Bullying Prevention Ad Council
Buzzed Driving Prevention NationalHighwayTrafficSafetyAdministration
Caregiver Assistance AARP
Child Passenger Safety NationalHighwayTrafficSafetyAdministration
Confronting Sexual Harassment Ad Council
Discovering Nature U.S. Forest Service
Diversity & Inclusion Ad Council
Emergency Preparedness Federal Emergency Management Agency
Emergency Preparedness—NYC New York City Emergency Management Department
Empowering Girls in STEM Ad Council
Fatherhood Involvement U.S. Department of Health and Human Services Administration for Children and Families, National Responsible Fatherhood Clearinghouse
High Blood Pressure Control American Heart Association, American Medical Association, and American Stroke Association
High School Equivalency Dollar General Literacy Foundation
MISSION
SPONSORS
C a m p a i g n Sp o n s o r O r g a n iz a t i o nHunger Prevention Feeding America
Job Training & Employment Goodwill Industries International™
Learning & Attention Issues Understood
LGBT Acceptance The Gill Foundation
Lung Cancer Screening American Lung Association
Meals on Wheels Volunteer Recruitment Meals on Wheels America
Pathways to Employment Year Up
Recycling Keep America Beautiful
Reducing Food Waste Natural Resources Defense Council
Saving for Retirement AARP
Seat Belt Safety NationalHighwayTraffic Safety Administration
Shelter Pet Adoption The Humane Society of the United States, Maddie’s Fund®
Suicide Prevention American Foundation for Suicide Prevention and JED Foundation
Supporting Minority Education United Negro College Fund
Teacher Recruitment TEACH.org
Texting and Driving Prevention NationalHighwayTraffic Safety Administration
Type 2 Diabetes Prevention American Medical Association and Centers for Disease Control and Prevention
Underage Drinking and Driving Prevention NationalHighwayTraffic Safety Administration
Wildfire Prevention U.S. Forest Service, National Association of State Foresters
To identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
L E A R N I N G & A T T E N T I O N I S S U E S
Since campaign launch, 17% more parents of undiagnosed children have planned to test or have tested their child for learning and attention issues.
OUR IMPACT
C A R E G I V E R A S S I S T A N C E
In 2016, the Caregiving Resource Center’s call center received more than triple the number of calls it received in 2013.
A U T I S M A W A R E N E S S
As of May 2017, 81% of parents of young children believe that autism is common, a big jump from 45% in 2006.
A D O P T I O N F R O M F O S T E R C A R E
Since campaign launch, more than 25,000 children who were once photo-listed on AdoptUSKids.org have been placed with a permanent family.
F A T H E R H O O D I N V O L V E M E N T
The number of fathers who said they’ve sought information about how to spend more time with their kids grew from 41% in 2015 to 58% in 2017.
Having trouble? Email [email protected] for assistance.
New York Headquarters815 Second Avenue, 9th Floor, New York, NY 10017-4503Tel: (212) 922-1500 | Fax: (212) 922-1676
Washington, DC1707 L Street NW, Suite 600, Washington, DC 20036Tel: (202) 331-9153 | Fax: (202) 331-9153
PSACentral.org or ExtremeReach.com Preview & Download: Broadcast-quality HD + SD TV SpotsTV
PSACentral.org or ExtremeReach.comPreview & Download: Air-ready Radio Spots and Live Announcer ScriptsRadio
PSACentral.org Preview & Download: Print-ready Magazine and Newspaper AdsPrint
PSACentral.org Preview & Download: Digital Posters and Bulletins Preview & Contact Us: Order Flex Materials, Paper Standard Posters, and Bus Shelters by emailing [email protected]
OOH
PSACentral.org Preview: Web Banners, Mobile Banners, and Streaming VideoEmail:[email protected]
Digital
JanuaryCollege Application SeasonSupporting Minority EducationTeacher RecruitmentFinancial Wellness MonthSaving for Retirement National Mentoring MonthPathways to EmploymentNew Year’s ResolutionEmergency Preparedness High Blood Pressure Control High School Equivalency Meals on Wheels Volunteer Recruitment Saving for Retirement Type 2 Diabetes Prevention Winter Weather SeasonEmergency Preparedness Emergency Preparedness-NYC Martin Luther King Jr. Day 15 Diversity & InclusionPathways to Employment
Supporting Minority EducationNo Name-Calling Week 15–20 Bullying Prevention
FebruaryAmerican Heart MonthHigh Blood Pressure Control Type 2 Diabetes Prevention Black History MonthBreast Cancer Risk AwarenessDiversity & Inclusion Pathways to Employment Supporting Minority EducationSpay/Neuter Awareness MonthShelter Pet Adoption Super Bowl Sunday 4 Buzzed Driving Prevention Texting and Driving Prevention Underage Drinking and Driving PreventionValentine’s Day 14Diversity & Inclusion
MarchFire Season in the South & SouthwestEmergency Preparedness WildfirePreventionNational Developmental Disabilities Awareness MonthDiversity & InclusionSpring BreakBuzzed Driving Prevention Seat Belt Safety Texting and Driving Prevention Underage Drinking and Driving PreventionSpring CleaningJob Training & Employment Women’s History MonthBreast Cancer Risk AwarenessDiversity & InclusionEmpowering Girls in STEMSt. Patrick’s Day 17Buzzed Driving Prevention Underage Drinking and Driving Prevention
AprilAutism Awareness MonthAutism Awareness Celebrate Diversity MonthDiversity & InclusionLGBT Acceptance Distracted Driving Awareness MonthTexting and Driving Prevention Financial Literacy MonthSaving for Retirement National Minority Health MonthAutism Awareness Breast Cancer Risk AwarenessHigh Blood Pressure Control Lung Cancer ScreeningType 2 Diabetes Prevention Sexual Assault Awareness MonthConfronting Sexual HarassmentYouth Violence Prevention Week 3–7Bullying PreventionSuicide PreventionEarth Day 22
Discovering Nature Recycling Reducing Food WasteWildfirePreventionArbor Day 27Discovering Nature WildfirePreventionNational Small Business Week Apr 29–May 5Emergency Preparedness Pathways to Employment
MayAmerican Stroke Month High Blood Pressure Control Type 2 Diabetes Prevention Clean Air MonthDiscovering Nature Recycling High Blood Pressure Awareness MonthHigh Blood Pressure Control Mental Health Awareness Month Suicide Prevention
National Foster Care MonthAdoption from Foster Care National Pet MonthShelter Pet AdoptionNational Teen Self-Esteem MonthBullying PreventionSuicide PreventionNational Youth Traffic Safety MonthChild Passenger Safety Seat Belt Safety Texting and Driving Prevention Underage Drinking and Driving PreventionOlder Americans MonthCaregiver Assistance Diversity & InclusionMeals on Wheels Volunteer RecruitmentProm SeasonBullying PreventionTexting and Driving Prevention Underage Drinking and Driving Prevention
Goodwill Industries Week 6–12Job Training & Employment Teacher Appreciation Week 7–11Teacher RecruitmentHurricane Preparedness Week 7–13Emergency Preparedness Emergency Preparedness–NYC National Women’s Health Week 13–19Breast Cancer Risk AwarenessHigh Blood Pressure Control Lung Cancer ScreeningType 2 Diabetes Prevention Mother’s Day 13Adoption from Foster Care Breast Cancer Risk AwarenessCaregiver Assistance Memorial Day 28Buzzed Driving Prevention Seat Belt Safety Texting and Driving Prevention Underage Drinking and Driving Prevention
JuneAdopt a Cat MonthShelter Pet AdoptionAlzheimer's Awareness MonthAlzheimer's AwarenessFire Season in the WestEmergency Preparedness WildfirePreventionStart of Hurricane SeasonEmergency Preparedness Emergency Preparedness-NYC LGBT Pride MonthBullying PreventionDiversity & InclusionLGBT AcceptanceNational Homeownership Month Emergency Preparedness National Safety Month Bullying Prevention Buzzed Driving Prevention Child Passenger Safety Confronting Sexual HarassmentEmergency Preparedness Emergency Preparedness–NYC
Seat Belt Safety Texting and Driving Prevention Underage Drinking and Driving PreventionWildfirePreventionSummer Hot TopicsBuzzed Driving Prevention Discovering Nature Diversity & InclusionHunger Prevention Recycling Texting and Driving Prevention Underage Drinking and Driving PreventionFather’s Day 17Adoption from Foster Care Caregiver Assistance Fatherhood Involvement
JulyFire Season in the WestEmergency Preparedness WildfirePreventionHurricane SeasonEmergency Preparedness Emergency Preparedness-NYC Summer Hot TopicsBuzzed Driving Prevention Discovering Nature Diversity & InclusionHunger Prevention Recycling Texting and Driving Prevention Underage Drinking and Driving PreventionIndependence Day 4Buzzed Driving Prevention Diversity & InclusionLGBT AcceptanceRecycling Reducing Food WasteTexting and Driving Prevention Underage Drinking and Driving Prevention
AugustBack to SchoolBullying Prevention Diversity & InclusionEmpowering Girls in STEMHigh School Equivalency Learning & Attention Issues Suicide PreventionSupporting Minority EducationTeacher RecruitmentUnderage Drinking and Driving PreventionFire Season in the WestEmergency Preparedness WildfirePreventionHurricane SeasonEmergency Preparedness Emergency Preparedness-NYC Summer Hot TopicsBuzzed Driving Prevention Discovering Nature Diversity & InclusionHunger Prevention Recycling Texting and Driving Prevention Underage Drinking and Driving Prevention
SeptemberAtrial Fibrillation Awareness Month High Blood Pressure Control Back to SchoolBullying Prevention Diversity & InclusionEmpowering Girls in STEMHigh School Equivalency Learning & Attention Issues Suicide PreventionSupporting Minority EducationTeacher RecruitmentUnderage Drinking and Driving PreventionFire Season in the WestEmergency Preparedness WildfirePreventionHunger Action Month™
Hunger Prevention Hurricane SeasonEmergency Preparedness Emergency Preparedness-NYC National Healthy Cat MonthShelter Pet Adoption
National Preparedness MonthEmergency Preparedness Emergency Preparedness—NYC Responsible Dog Ownership MonthShelter Pet AdoptionNational Suicide Prevention MonthSuicide PreventionLabor Day 3Buzzed Driving Prevention Diversity & InclusionLGBT AcceptancePathways to EmploymentSeat Belt Safety Underage Drinking and Driving PreventionNational Hispanic Heritage Month Sep 15–Oct 15Caregiver Assistance Diversity & Inclusion Pathways to EmploymentChild Passenger Safety Week 23–29Child Passenger Safety Seat Belt Safety
OctoberAdopt a Dog MonthShelter Pet AdoptionCrime Prevention MonthConfronting Sexual HarassmentHurricane SeasonEmergency Preparedness Emergency Preparedness-NYC Learning Disabilities Awareness MonthLearning & Attention Issues LGBT History MonthDiversity & InclusionLGBT AcceptanceNational Breast Cancer Awareness MonthBreast Cancer Risk AwarenessNational Bullying Prevention MonthBullying PreventionLGBT AcceptanceNational Disability Employment Awareness MonthDiversity & InclusionNational Financial Planning Month
Saving for Retirement National Hispanic Heritage Month Sep 15–Oct 15Caregiver Assistance Diversity & Inclusion Pathways to EmploymentFire Prevention Week 7–13Emergency Preparedness WildfirePreventionNational Teen Driver Safety Week 14–20Texting and Driving Prevention Underage Drinking and Driving PreventionHalloween 31Buzzed Driving Prevention Texting and Driving Prevention Underage Drinking and Driving Prevention
NovemberAmerican Diabetes MonthType 2 Diabetes Prevention College Application SeasonSupporting Minority Education
Teacher RecruitmentHoliday SeasonAdoption from Foster Care Buzzed Driving Prevention Caregiver Assistance Diversity & InclusionFatherhood Involvement Hunger Prevention Job Training & Employment LGBT AcceptanceMeals on Wheels Volunteer RecruitmentReducing Food WasteType 2 Diabetes Prevention Underage Drinking and Driving PreventionEnd of Hurricane SeasonEmergency Preparedness Emergency Preparedness NYC Lung Cancer Awareness MonthLung Cancer ScreeningNational Adoption MonthAdoption from Foster Care National Family Caregivers MonthCaregiver Assistance National Animal Shelter
Appreciation Week 5–9Shelter Pet Adoption Thanksgiving 22Diversity & InclusionHunger Prevention Meals on Wheels Volunteer RecruitmentReducing Food WasteType 2 Diabetes Prevention International Day for the Elimination of Violence against Women 25Confronting Sexual Harassment
DecemberCollege Application Season Supporting Minority EducationTeacher RecruitmentHoliday SeasonAdoption from Foster Care Buzzed Driving Prevention Caregiver Assistance Diversity & InclusionFatherhood Involvement Hunger Prevention
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Materials available in Spanish in some media.
Get PSAs: PSACentral.org | Contact: [email protected]
Job Training & Employment LGBT AcceptanceMeals on Wheels Volunteer RecruitmentReducing Food WasteType 2 Diabetes Prevention Underage Drinking and Driving PreventionNew Year’s Eve 31Buzzed Driving Prevention Underage Drinking and Driving Prevention
