•Principal Architect, InterKnowlogy, Inc.

•http://www.interknowlogy.com

•Microsoft MVP, ASPInsider, MCSD, MCDBA, CSM, CSP

•Founder, Agile Conferences, Inc.

•President, Cincinnati .NET User’s Group

•Co-host, Hallway Conversations

•www.hallwayconversations.com

Phil.About()

•Training – XAML (WPF, Windows 8.1, Windows Phone 8.1), Agile

•Natural User Interfaces (NUI) - Incorporating Voice, Touch, and Gesture

•Interaction Design (IxD) - Designing software to actual users

•Enterprise Mobile Apps (EMA)

•Expanding your brand, Increasing Productivity

•App Renovation (AR) - Add NUI and IxD to existing software

•Contact me at philj@interknowlogy.com

INTERKNOWLOGY

Cloud and SaaS model adoption

Opportunities

Challenges

Expanding Market Opportunity

Sell directly to business decision makers

More predictable revenue

Lower infrastructure support costs

Requires business model shifts

Revenue builds up more slowly, harder to invest back in business

Legal and regulatory concerns around data

SLA management - Requires high level operational disciplines

Requires re-architecting existing applications

On-Premises SaaS AppsHybrid

Balancing SaaS delivery with core software and solving customer problems.

Software+ Customer workflows

Core Competencies

Essential value for ISVs to build

As-a-Service(Platform & Infrastructure

Management)

Non-core, but Necessities

Limited value for ISVs to build

ISVs are experiencing more challenges and burdens managing their own infrastructure

Choosing the right cloud platform is critical when expanding your business to the cloud and SaaS

Software+ Customer workflows

Core Competencies

Essential value for ISVs to build

Choosing the Right Cloud

Platform

Non-core, but Necessities

Limited value for ISVs to build

Application

Architecture

Complexity &

CustomizationComplexity of solutions – data layer/app layer

Core vs. new/extended solutions

APIsSolution integration: 3rd party solution integration, APIs support

Customization – enabling partners

TenancySingle tenant vs. Multi-tenant

Operations Customer Needs & SLAReliability/Availability

Performance

Security/Compliance

Scalability

SupportEasy on-boarding

Service management: Provisioning, usage metering, billing

DevOpsALM

DevOps collaboration

Versioning

Business Model

& Strategy

Pricing /Cost StructurePricing model – monthly, annually

Funding model: CAPEX vs. OPEX

Cost to scale (COGS)

Target MarketTarget market and geo presence, expansion

Macro environment – data sovereignty, regulatory compliance

Channel model

Business GoalsCloud First or Cloud Both strategy

Grow – organic or through acquisition

Funding – get sold, get invested

Hybrid Cloud: Across On-Premises, Managed Hosting, and Public Cloud

80% of SaaS ISVs are self-hosted today Key Drivers

< 2%Cloud-based infrastructure

(Public Cloud)

Fast time to solutions, rapid deploymentfor new services

Global reach with broad geo coverage

18%Enhanced Managed Services

and Hosted Managed Services

Delegate operations and infra management to capable managed hosting partners

39% Co-location

Specific geo coverage or local presence while maintaining operational control to meet customer’s expectations and SLA

Infra HW operational efficiency

41% ISV On-premises

Complex solution architecture and customization

Full operational control to meet customer expectations and SLA

Cost to scale. CAPEX funding model

Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

Complete Hybrid Cloud Platform

ONEConsistent Cloud Platform to Support ISVs’ Business Needs

< 2%Cloud-based infrastructure

(Public Cloud)

18%Enhanced Managed Services

and Hosted Managed Services

39% Co-location

41% ISV On-premises

Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014

Microsoft Cloud OS

Customer

ServiceProviderMicrosoft

ConsistentPlatform

ONE

Allows ISVs to expand SaaS business seamlessly with a consistent hybrid platform

The Platform for Your SaaS Business

Common Identity

Integrated Virtualization

Data platform

Multi-Tenant

Flexible Deployment

Microsoft

On-PremisesService

Provider

One

Consistent

Platform

Deliver a consistent platform to run your applications across on-premises, Microsoft public cloud, and service provider’s cloud

Unified Management

Grow your business with Microsoft no matter where you start

Service ProviderMicrosoft Azure Develop Deploy Manage Monitor

On-Premises

Designed for Cloud Applications

Windows Server 2012 R2

Web Applications Remote Desktop Services

Networking Storage Management Active Directory

Virtualization with Hyper-V Multi-Tenancy Availability / Scalability / Security

System Center 2012 R2

Service Provider Foundation API

OS & Application Monitoring

Automation & Self-Service

Infrastructure Provisioning

Foundation for Hosting Service Provider Offers

ISV Control Panels Custom Control Panels Service Management Portal

Service Management API (REST OData)

Compute Storage (File/Block) Network

Application Hosting

(SaaS/PaaS/IaaS)

Desktop Hosting

through RDS

Windows Server 2012 R2 Provides the comprehensive, highly scalable platform

System Center 2012 R2 Provides the cost efficient, unified

management platform

Windows Azure Pack & Service Provider Foundation APIProvides standard management API

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250,000

50% of the Fortune 500 companies

Dynamics CRM serves over 3.5 million users

Nearly 50 million Office

Online users

Contextual awarenessKey app adoption

Data

Azure

.NET

Hyper-V

Visual Studio

System Center

Active Directory

Programming languages + tools.NET, Visual Studio, TFS + Git, Java, NodeJS, PHP,

Python, Ruby, C++

Microsoft cloud infrastructure

Web

Mobile

Gaming

Cloud services

Data Analytics

Media

Identity

IaaSWindows VMs

Linux VMs

Storage

Networking

PaaS

Regulatory compliance is a feature set of O365, Azure and CRM Online. Microsoft continues to adapt and evolve in building regulatory compliance features into our services

No other cloud provider offers the breadth of regulatory-related and other trust features across cloud platforms

Routinely collaborate and seek input from regulators to validate our approach

Microsoft’s services are engineered to help customers to meet their regulatory compliance needs

Microsoft is a thought leader and innovator in the cloud on regulatory compliance

Standard process for development of secure software

International standards

ISO 27034-1

Comprehensive application security program

Flexible controls, measurements and

secure coding requirements

Data security

Lock box processes for Encryption at rest protects data on Microsoft servers

Encryption in transit with SSL/TLS protects data transmitted between customer and Microsoft

Threat management, security monitoring, and file/data integrity prevents or detects any tampering of data

Physical security

24-hour monitoring of data centers

Multi-factor authentication, including biometric scanning for data center access

Internal data center network is segregated from the external network

Role separation renders location of specific customer data unintelligible to the personnel that have physical access

Logical security

Lock box processes for strictly supervised escalation process greatly limits human access to data

Servers run only processes on whitelist, minimizing risk from malicious code

Dedicated threat management teams proactively anticipate, prevent and mitigate malicious access

Port scanning, perimeter vulnerability scanning, and intrusion detection prevent or detect any malicious access

Admin and user controls

Rights Management Services prevents file-level access without the right user credentials

Multi-factor authentication protects access to the service with a second factor such as phone

S/MIME provides secure certificate-based email access

Data loss prevention prevents sensitive data from leaking either inside or outside the organization