Pitch Deck

The Problem:during an Event

The attention espected The result we got

only 48% of marketers have metrics in place for determining ROI for event marketing ventures; just 21% of marketers have a lead scoring process for event follow-up, and only 19% nurture those leads. Despite this metrics, the primary goal of marketers when staging events is to generate leads (83%), and improving customer engagement (72%).

The Solution

Primo RoundA mobile platform that allows interaction and provides users’ behavioral data and feedback to marketers

Interaction and feedback are basics for leads generation and qualification and we can enable them by leveraging event participants‘ mobile devices (smartphone and tablets) by allowing content delivery, real time feedback, user interaction, social sharing and activities, comments, Q&A, user generated contents, polls and questionnaires, and much more.

The Market:Worldwide market size: 650B $

% of Marketing budget driven by Events

Facts

● Global virtual events market to grow at a CAGR of 53.1% between 2012 and 2016● Corporate physical events value nearly 50% of overall market size. (CWT 2010 survey)● Marketers spend more than 20% of their budget on events (2012 IDC Benchmarks).● European event market size values 227.5B $ with more than 20B only in U.K.● There is an overall reduction on budget for physical event but a major raise for webinars, virtual meeting and

other on-line events.

Competitors

There are several startups trying to win the race of the next generation presentation tool: ElectricSlide, DisplayNote, SlideShark, … each of them is focused on bringing presentation to mobile devices, no one is focused on the real pain wich is generating leads and not telling the same old story (presentation) throughout mobile devices.

Acquired for $119 M by LinkedIN

Funded for 16M $ in 2010Sold to VMWare in 2011

Sold to ClearSlide in 2013

Competitive Advantage

unique and personalized content and experience to each user

The feedback and user behaviour

analysis is focused in generating leads

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Business Model & FinancialsBusiness Model is SAAS / SUBSCRITION

Pay per user, with volume discounts multiple accounts (from 1$ per user), ideal for agencies and companies

Unlimited users on monthly subscription for a single account, ideal for professionals

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Who we are (and where)Marco RegazzoFounder and CEO. Former consultant, manager. Fund raised about 100K €

Moreno BalconCTO. 12 years of startup experiences, being founder, co-owner, CTO of several startups.

Giorgia Galiazzo e Roberto Baldin Front End and Back End developer,s

Viviana GaliazzoSales and Marketing

Business

SEED (35K€)

MIP Startup School

First Customer

32K€ Grant from

Regione Veneto

ICT4Exec “involved”

ProductIDEA

APHA

CLOSED BETA

OPEN BETA / MVP

RELEASE IMPROV.

LAUNCH

2012

2013

What we need

Looking for a “Startup” round of financing

Will use it for:Set up of online editor and reports (back end)Official Launch campaign in Italy (testing country) with a major partner already onboard

Exit

SELL to a digital marketing and lead generation oriented company

Same of our competitor SlideRocket