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Priced Managed Lanes and Transportation Capacity Session S469
APA National Conference April 14, 2013
Agenda Introductions Chris Kopp
HNTB
Managed Lanes 101 Matthew Click HNTB
Georgia Lessons Christopher Tomlinson Georgia State Road and Tollway Authority
San Diego Lessons Barrow Emerson San Diego Association of Governments
Chicago Lessons Jesse Elam Chicago Metropolitan Agency for Planning Rocco Zucchero Illinois State Toll Highway Authority Charlotte O’Donnell Pace Suburban Bus Service
Open Discussion All
PRICED MANAGED LANES, 101
4
What are Managed Lanes?
Highway facilities or a set of lanes where operational strategies are proactively implemented and managed in response to changing conditions. http://ops.fhwa.dot.gov/freewaymgmt/managedlanesvideo/index.htm
5
Priced Managed Lanes
• A tolled corridor inside of an existing “free” road
• Congestion is managed with pricing
6
Priced Managed Lane Terminology
• Many terms used – High Occupancy Toll (HOT) Lanes – Managed Lanes/Express Lanes – Bus Rapid Transit Lanes (BRT) – Truck Only Toll (TOT) Lanes
• Can be physically similar
• Business rules determine what they are
– Who can use the facility, who pays and how much?
7
Where are Priced Managed Lanes?
8
How do Priced Managed Lanes benefit a region? Trip reliability Time savings
Improved mobility
Congestion management
Revenue generation
Reduction in capital improvements
Why Priced Managed Lanes?
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Trav
el T
ime
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inu
tes
Time of Day Average Travel Time in General Purpose Lanes Average Travel Time in MnPASS Express Lane
General Purpose Lane Travel Time Variability MnPASS Express Lane Travel Time Variability
Travel Time Reliability: Northbound I-35W AM Peak
10
Three “feasibilities”: technical, financial, institutional (a.k.a. Politics)
Determining goals • Congestion management • Transit/rideshare promotion • Revenue generation
Safety-speed differential
Enforcement
Sponsorship and governance
Key issues with Priced Managed Lanes
11
Recipe for Success
• Determine your vision – Mobility or revenue generation – Stand alone project or system of projects – Priority compared to other projects
• Appropriate business rules and policies
– Pricing, eligibility, enforcement
• Must deliver improved mobility
• Public education
• Success criteria (aka performance metrics)
12
Common Misconceptions
• Managed lanes make lots of money – Mobility vs. revenue – Very different business rules and policies – Enforcement strategies
• Managed lanes will work everywhere
• Managed lanes are good P3 projects
13
Public Opinion of Priced Managed Lanes
• 91% overall satisfaction
• 95% satisfaction with all electronic tolling
• 85% satisfaction with traffic speed in lane
• 76% satisfaction with dynamic pricing
• 66% satisfaction with safety of merging
Data from Survey of 500 MnPASS account holders in 2009
14
National Lessons Learned
• A “political champion” is a must
• Engage the media and public early and often
• Address equity issues early in the planning process • Multi-modal approach increases public acceptance
• A system plan approach can be helpful
Georgia State Road & Tollway Authority
I-85 Express Lanes
Marketing & Communications
Lessons Learned
National APA Conference – April 2013
I-85 Express Lanes Overview
HOV I-85 conditions before
Express Lanes
$182M project to provide more reliable travel times for motorists
$110M CRD grant awarded Nov. 2008
Majority of grant used for transit enhancements
$60M Express Lanes program
15.5 Mile Toll Facility
1st Congestion-based, Dynamically Priced Tolling Project in Georgia
11th Express Lane project in the nation
www.PeachPass.com 16
7 Key Lessons from I-85 Experience
Lesson #1: Identify Your Target Audience
Lesson #2: Identify MarComm Objectives
Lesson #3: Develop a MarComm Strategy
Lesson #4: Execute Strategy & Track Activities
Lesson #5: Manage Message, Feedback & Opposition Response
Lesson #6: Measure the Experience
Lesson #7: Capture & Share Lessons Learned
www.PeachPass.com 17
www.PeachPass.com 18
More than 80% of the customer target are in Gwinnett County
170,000 potential customers
based on: Proximity to the I-85 (20 zip
codes) Age 21-54 Travel on I-85 at least once per
week Household income is above the
poverty level
Other targets include existing
customers, elected officials, business community and media
Lesson #1:
Identify Your Target Audience
Lesson #2:
Identify MarComm Objectives
STRATEGIC MARKETING & COMMUNICATION OBJECTIVES
Educate public on what a HOT lane is & how to use it
Educate on Congestion Pricing
Target audience for early adoption/sign up PRIOR to “Go Live” date
Manage and set expectations
Inform stakeholders and media as to what “Road Opening” will look like
Pre-define what success will look like
ALWAYS Keep Message Simple
www.PeachPass.com 19
Dynamic Pricing Messaging
www.PeachPass.com 20
Estimated Weekday Average
Toll Rate - Opening Year 2011
7% $5.00 - $10.00
2% $10.00 - $15.00
27% Non-Tolled
64% Less than $5.00
Toll price will rise as congestion increases; decreases as traffic eases
Typical tolls ranging from $0.60 to $6.00 per trip depending on congestion for a 6-7 mile trip
Estimated over 90% of customers will pay less than $5.00 or no toll at all
3 or more occupants can ride in the lanes for free when registered & designated as “non-tolled”
Pre-Education on
Dynamic Pricing
Market Research Focus Groups (Pre & Post launch)
USDOT surveys
Integrated MarComm Campaign Website & Video
Paid Media (outdoor/cable/print/radio/web)
Social Media
Comprehensive Outreach & Tracking Elected officials
Multicultural Community-based Events
Business Community
PR & Media Relations Talk Radio
Promotions & Event Sponsorships
Multi-channel Access to Acct Setup Online (PeachPass.com)
Live Phone-based Customer Service Reps
Walk-up Centers (3) & Mobile Registration 21
Lesson #3:
Develop MarComm Strategy
Lesson #4:
Execute Strategy & Track Activities
9 Public Information Open Houses and Hearings (2009)
HOT Lane Symposium with national experts (Feb. 2010)
Over 100 public events and meetings (2011)
Integrated media and marketing campaign with $1,000,000.00 media buy ($250,000 of Added Value)
Joint Media Briefings w/ GDOT – held 4 leading up to launch
75,000 Peach Passes issued before opening
www.PeachPass.com 22
First week of operation
Then we opened…
The Opposition
The Conversion “Stolen Lanes”
Communicating change in a “free road” culture Motorists adaptation to change (e.g.
“tolls are taxes”)
Administration change before project opens
HOV2 to HOT3 Policy Messaging to HOV2 commuters
Weekend usage
www.PeachPass.com 24
Lesson #5: Manage Message, Feedback and
Opposition Response
One Voice Messaging
Partner Message Coordination Mtgs
SRTA led messaging and media response efforts regarding Express Lane
Lead with Data
Daily, Weekly & Monthly Data Submissions to Media/Website
Solicit Feedback, Listen & Act on Feedback
Senior staff respond to public and opposition concerns/complaints
Online feedback tool posted on website
Mobile app, weave zone, online toll rates
Correct media when data or story “spin” is inaccurate or misleading
Mobile App
launched 3 months
after launch PeachPass.com
Performance Milestones
More than 220,000 Peach Passes assigned since registration opened in June 2011
86% of customers paying toll; 14% non-tolled
Averaging ~17,000 daily trips in the Express Lanes
Highest daily trip count: 20,967 on November 16, 2012
Currently averaging 1,600 new Peach Passes assigned each week without any active media campaign
More than 134,000 unique customers using roadway
Lesson #6: Measure the Experience
82% Overall Satisfaction with Customer Service
83% received courteous, timely service from knowledgeable staff
81% received first contact resolution
86% satisfied with online account management
71% Overall Satisfaction with Roadways
79% agreed roadway is well maintained
78% satisfied with the real-time toll rate signs
72% satisfied with the speed of traffic in Express
Lanes
www.PeachPass.com 27
88% Expressed Overall Customer Satisfaction
Source: 2012 Georgia State University Customer Satisfaction Survey of I-85 Express Lanes Peach Pass Users
Lesson #7:
Capture & Share Lessons Learned
What Worked?
See lessons 1 – 7!
Engaging media early
Engaging public early & often at all stages of project
What Would We Do Differently?
Define & describe what success will look like …if possible
Conduct more market research to address change in behavior
Consider the culture not just other roadway experiences
www.PeachPass.com 28
San Diego I-15 Managed Lanes, FasTrak, & Bus Rapid Transit (BRT)
APA Conference Chicago, IL April 14, 2013
Barrow Emerson I-15 BRT Project Manager
San Diego Association of Governments
• 1987 Express Lanes opened to HOV only – 8-mile, two-lane, reversible
facility • 1996 Value Pricing began ($50 per
month) – 2nd HOV and Tolls (HOT Lanes) – Funding for transit services
• 1998 Dynamic pricing based on congestion levels
• 2009-12 Managed Lanes implemented – Interim Access Points and per
mile pricing Downtown
San Diego
Riverside
County
Express/Managed Lanes History
I-15 Managed Lanes Project
33
• Insert Video
I-15 Managed Lanes Investments
• Total Project Capital Cost $1.305 Billion
• 20 Miles Managed Lanes $1.16 Billion
• 2008/09 - Middle 8 miles
• 2011 - Southern 8 miles
• 2012 - Northern 4 miles
• BRT Stations $121 Million
• FasTrak $24 Million
Federal 22%
State 58%
Local 20%
35
36
Forecasted I-15 Average Travel Time Savings General Purpose Lanes
SR 163 to SR 78 (20 miles)
0
40
80
120
100
20
60
45
Without Investment 87
*2012 actual travel time with investment: 28 minutes
29
59
Managed Lanes Completed
2000 2012 2030
Travel Time (in minutes)
Year
With Investment
I-15 Managed Lanes: People Throughput 2012
Number of People per Hour per Lane on I-15
1,000
1,500
2,000
2,500
3,000
2:00 p.m.
2:30 p.m.
3:00 p.m.
3:30 p.m.
4:00 p.m.
4:30 p.m.
5:00 p.m.
5:30 p.m.
6:00 p.m.
6:30 p.m.
General Purpose Lane
Managed Lane
Average of 1,300 more people during afternoon
commute hour
37
Demand Management Performance of I-15 Express Lanes
10.480
12.173 12.549
22.977
25.381
0
5.000
10.000
15.000
20.000
25.000
30.000
2008 2009 2010 2011 2012
Carpools
3.876
3.526 3.671
4.388 4.576
0
1.000
2.000
3.000
4.000
5.000
2008 2009 2010 2011 2012
FasTrak
38
I-15 Speeds
Miles Per Hour
Average weekday speed on northbound I-15 between SR 163 and SR 78 at 5:00 p.m.
39
Dynamic Pricing on I-15 Express Lanes
Variable Toll Message Signs
Violation Enforcement
Electronic Tolling Equipment
40
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In the Beginning: I-15 Express Lanes
Enabling Legislation states: “… remaining revenue shall be used in the I-15 corridor exclusively for (A) the improvement of transit service, including, but not limited to, support for transit operations ... “
I-15 FasTrak Program Revenue and Expenses FY 2012 - $4.8 Million
Fees 10%
Tolls 90%
Reserve 24%
Operations 50%
Transit 21%
Caltrans Maintenance 5%
I-15 Bus Rapid Transit Service
Riverside
County
Annual Operating Cost: $10 Million
- Farebox Recovery: $5 Million
- FasTrak Revenue: $1 Million
-----------------------------------------------------
= Net Operating Subsidy: $4 Million
Downtown
San Diego
Managed Lanes
BRT Routes
Approval of FasTrak Program in 2012
Age Ethnicity Income ($Thousands)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Overall 18-34 35-44 45-54 55-64 65+ White Hisp. Other <60 60-100 100+
44
Approval Percentage
Managed Lanes: Why Transit and Tolling Work in San Diego • Public support based on equity • Managed Lanes provide a multi-modal guide way for
BRT, car/van pooling, and Fastrak • Fast travel times and schedule reliability for transit
services, partially funded by toll revenue
• Managed Lanes operate in free-flow conditions which encourages FasTrak use
Managed Lanes: Future Opportunities and Challenges • Priority remains to BRT and ridesharing; FasTrak fills
excess capacity • Issue: how to guarantee that Managed Lanes don’t
become congested? Solutions: Tolling, HOV 2/3 person strategy, & Lane Management
• One-lane Managed Lanes – can they be tolled?
• 2050 Plan - expand Managed Lanes/BRT/ tolling to other corridors
Existing Facilities & New Opportunities
Existing Toll Road (SR 125)
Existing Value Pricing Corridor (I-15)
New Value Pricing Corridors
Possible New Toll Roads
47
San Diego I-15 Managed Lanes, FasTrak, & Bus Rapid Transit (BRT)
Barrow Emerson I-15 BRT Project Manager
619/699-1961
FLORIDA DEPARTMENT OF TRANSPORTATION
FLORIDA DEPARTMENT OF TRANSPORTATION
Florida Department of Transportation FM No. 41545613290
4/11/2013
Southeast Florida Express Lanes Network
REGIONAL CONCEPT FOR TRANSPORTATION OPERATIONS (RCTO)
FLORIDA DEPARTMENT OF TRANSPORTATION
Funded in cooperation between an FHWA VPPP grant and FDOT
The Southeast Florida Express Lanes Network builds on the success of 95 Express
More Express Lane projects are coming to South Florida
Regional Concept for Transportation Operations (RCTO) Background
FLORIDA DEPARTMENT OF TRANSPORTATION
Project Guidance
FLORIDA DEPARTMENT OF TRANSPORTATION
Southeast Florida EL Network
In Operation (green) • 95 Express Phase 1 Under Construction (purple) • I-595 • 95 Express Phase 2 Design or Design/Build (brown) • I-75 • HEFT (south of SR 836) • SR 826 (North-South) PD&E (light blue) • 95 Express Future Phases • SR 826 (East-West) • US 1
FLORIDA DEPARTMENT OF TRANSPORTATION
Southeast Florida EL Network
Operating within 10 years (green) • 95 Express Phase 1 • 95 Express Phase 2 • 95 Express Phase 3 • I-595 • I-75 • SR 826 • SR 836 • HEFT (SR 836 to Caribbean)
Vision Projects (purple) • HEFT (SR 836 to I-75) • HEFT (Caribbean to Tallahassee) • SR 924 • SR 874 • US 1
FLORIDA DEPARTMENT OF TRANSPORTATION
RCTO Schedule
FLORIDA DEPARTMENT OF TRANSPORTATION
National Scan
•I-95 Express: Miami, Florida
•SR 167 & I-405: Seattle, Washington
•US 290, I-10, I-45, US 59 S: Houston, Texas
•I-495 Capital Beltway: Washington DC
•I-85 N: Atlanta, Georgia
•I-394, I-35W: Minneapolis, Minnesota
FLORIDA DEPARTMENT OF TRANSPORTATION
South Florida RCTO Key Outcomes
Operations
Design
Planning / Policy
Communications
Legal
Financial
Leverage existing infrastructure as much as possible Make the customer experience as uniform as possible
All sign structures be designed to handle up to 3 destinations Develop consistency and redundancy across all systems
Equip Project and Agency PIOs with ELN fact sheets, FAQ, and talking points
A policy framework that supports the regional vision – dynamically priced with a focus on mobility and reliability
Be open to all innovative delivery approaches with an understanding of risk and risk transfer
Work to provide a legal framework that maximizes the ability to develop, deploy, and manage the ELN
A reliable, inter-connected Express Lanes Network that provides mobility options for users
FLORIDA DEPARTMENT OF TRANSPORTATION
Executive Guidance Needed
•Defining Express Lane Projects –What project elements and costs are included?
•Defining Use of Revenues –Can revenues be used to support transit operations/maintenance
cost?
FLORIDA DEPARTMENT OF TRANSPORTATION
FLORIDA DEPARTMENT OF TRANSPORTATION
EXPRESS LANE NETWORK Regional Concept of Transportation Operations (RCTO)
Andrew Smith, AICP [email protected]
Introduction to Congestion Pricing in
the Chicago Region
Jesse A. Elam, AICP
Senior Planner
Chicago Metropolitan Agency for Planning
Overview
60
• Experience with tolling and managed
facilities in Chicago area
• CMAP study and campaign
Tolling
Illinois State Toll Highway Authority
Chicago Skyway
Time of day
pricing
Tollway: truck tolls 18 – 35% lower overnight Chicago Skyway: truck tolls 29% lower overnight
Managed
facilities
Reversible Express lanes: Kennedy Expwy
Express lanes: Dan Ryan Expwy
No HOV lanes (except bus-only downtown)
Transit
connection
Pace Bus on Shoulder
Splash page
65
CMAP study
Variable pricing on new facility (time of day)
Variable pricing on new express toll lane (dynamic)
67
Travel times (AM peak) M
inu
tes
$0.00
$2.76
$1.30
$2.53
$3.41
$0.00
Benefits to other users
Reduced congestion delay because of added capacity
On general purpose lanes: 24 – 33% lower delay
On local streets in corridor: 6 – 10% lower delay
No traffic spillover
Allows for enhanced transit in express lanes
Social benefits of reduced congestion
Income and frequency of use
Who would use express lanes?
Median income 13 – 19 % higher
Overall income distributions similar
When would drivers use the new express lanes?
Typically 2 – 3 one-way trips per week
Conclusions
Drivers take express lanes only when needed
Drivers at most income levels have the option
Campaign
CMAP is seeking opportunities for outreach
Partner agency boards and committees
Communities in project corridors
Legislators
News media
Seeking cooperative effort to implement congestion
pricing in the Chicago region
Thank You!
Jesse Elam, AICP
Senior Planner, CMAP
(312) 386-8688
www.cmap.illinois.gov/congestion-pricing
73
A Collaborative Approach to Transportation Jane Addams Memorial Tollway (I-90) Corridor
American Planning Association National Conference Presentation
April 14, 2013
74
Overview of Tollway System
75
TAKE CARE OF EXISTING SYSTEM NEEDS
ILLINOIS ROUTE 53/120 EXTENSION
JANE ADDAMS MEMORIAL TOLLWAY (I-90)
$2.2 billion
ELGIN O’HARE WESTERN ACCESS
$3.4 billion
I-294/I-57 INTERCHANGE $719 million
ILLIANA EXPRESSWAY
Coordinate with Others
76
Regional collaboration Earth Day Transportation Summit I-90 Corridor Planning Council
Leverage resources U.S. Department of Transportation
grant Transit grant for Pace Local funding for interchanges
Ongoing outreach Public education Stakeholder involvement
Sustainable Planning…
Look Beyond Limits of the Tollway
77
Sustainable Planning…
Flexibility is Key
78
Starts with getting the most out of existing infrastructure
Anticipate what the future will bring
Build now to accommodate new technology later
Connected vehicles
Smart work zones
Active traffic management
Incident management
Sustainable Planning…
THANK YOU
79
I-90 Market Expansion Project
American Planning Association National Conference
Chicago, IL April 14, 2013 Charlotte O’Donnell, AICP
Senior Planner, Pace Suburban Bus
Pace Expressway Based Service
• 2011 Pace implemented
bus on shoulder
operations on I-55
• Visibility on corridor
increased
• Ridership increased
dramatically
• On time performance
improved
I-90 Background • Population : 760,113
• Employment : 485,170
• The corridor generates 13% of the region’s daily work trips
• 57% of Chicago CBD’s work trips are made by transit
• Currently, 2% of the I‐90 corridor’s work trips are made by transit
• 1 bus can take 35 cars of the road
• For every mile traveled on public transit, riders produce 95% less carbon
dioxide than driving.
Households 2010 2040 % Change
Randall 49,327 74,248 51%
IL-25 57,659 74,887 30%
Barrington 64,619 75,640 17%
NWTC 100,575 116,469 16%
Total 272,180 341,244 25%
2010 vs. 2040 I-90 Demographic Trends
Employment 2010 2040 % Change
Randall 66,419 114,178 72%
IL-25 80,368 126,019 57%
Barrington 84,882 104,114 23%
NWTC 253,502 283,144 12%
Total 485,170 627,455 29%
Retail Employment 2010 2040 % Change
Randall 6,757 23,337 245%
IL-25 8,032 33,588 318%
Barrington 10,219 33,689 230%
NWTC 18,854 55,984 197%
Total 43,862 146,598 234%
Population 2010 2040 % Change
Randall 145,094 218,490 51%
IL-25 171,989 222,761 30%
Barrington 184,047 215,621 17%
NWTC 258,983 304,891 18%
Total 760,113 961,763 27%
Source: U..S. Census, CMAP & APTA
Existing I-90 Services
Northwest Transportation
Center
Prairie Stone
Rosemont
Ran
dal
l R
oad
IL-
25
Bar
rin
gto
n
Ro
ad
Golf Road
IL-
59
Elm
hu
rst
Ro
ad
Mo
un
t P
rosp
ect
Ro
ad
Touhy Avenue
Arl
ingt
on
Hei
ghts
Ro
ad
606
O’Hare Airport
61
6 CTA Blue Line
Ridership on Existing Services
Route # Description
Avg. Daily Riders
(Q4 2012)
600 NWTC to Rosemont 241
606 Rosemont to NWTC 1,778
610 Rosemont CTA to Prairie Stone 410
616
Rosemont CTA to the
Chancellory 193
Approx. Total Daily Ridership 2,622
610
606 616 616
610
610
Vanpools on I-90
Currently, 82 vanpools
utilize the I-90 Corridor
serving locations:
• Prairie Stone
• Woodfield
• O’Hare
• Elgin
• Rockford
Expanded Services: System Concept
Prairie Stone
O’Hare Airport
Rosemont
Ran
dal
l R
oad
60
4
60
8
IL-
25
Bar
rin
gto
n
Ro
ad
Golf Road
IL-
59
606
Elm
hu
rst
Ro
ad
Mo
un
t P
rosp
ect
Ro
ad
Touhy Avenue
61
6
Big Timber Road
55
0
54
3
Elgin Transportation
Center
Des Plaines Oasis
Carpentersville
NWTC (Woodfield)
Dundee Road
Addison
Palatine
CTA Blue Line
Draft Park-n-Ride Concepts:
Barrington Road
605 607
605 607
Future Expressway Based Service
59
Proposed Pace
Future Expressway
Based Services
• I-57
• I-88
• I-90
• I-94
• I-290
• I-294
• Elgin-O’Hare
Expressway
Thank You! Contact information:
Charlotte O’Donnell, AICP
Pace Suburban Bus
charlotte.o’[email protected]
Open Discussion
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