PRESS RELEASE 4-6 FEBRUARY 2014 - Munich Fabric Start · WGSN Trend Seminars Spring/Summer 2015 in the CUBE X, Hall 5. Twice a day, ... PRESS RELEASE | 4- 6 FEBRUARY 2014 MUNICH FABRIC

4-6 FEBRUARY 2014PRESS RELEASE

PRESS RELEASE | 4- 6 FEBRUARY 2014 | MUNICH FABRIC TRADE FAIR

As the fi rst among the international textile trade fairs, MUNICH FABRIC START – from 4 to 6 February 2014 in Munich – presents the latest textile innovations and industry trends for the Spring/Summer 2015 season. Around 900 select exhibitors from 35 countries are expected, with an impressive assortment of collections – roughly 700 exhibitors in COLLECTIONS and some 190 in ADDITIONALS present their textile and material innovations.

This has the organisers looking optimistically toward three inspirational trade fair days. The portfolio features a mix of select basic to high-end collections that are presented on 45,000 square meters. The consistently positive tendency seen in the pre-seasons, with constant growth in textile and accessories manufacturers compared to the previous year, continues on. This is also proven in the continued rise in visitor numbers while the internationality has increased. With some 20,000 international trade visitors, MUNICH FABRIC START is holding ever greater appeal for visitors from the represented foreign countries.

„With a select portfolio and market-relevant areas, MUNICH FABRIC START continues to establish itself and strengthen its position as an international trade fair. The early date of the fair as a season opener, and the strong German market as a basis in the background, are additional factors that contribute to the growing international importance of Munich as an opportunity for early information,“ states MUNICH FABRIC START Managing Director Wolfgang Klinder.

Constant growth in textile and accessories manufacturers

Munich has established as signifi cant international location

Fully booked BLUEZONE with new exhibitors

TREND REPORT – impressive mix of elegance and nonchalance

MUNICH FABRIC START SEASON OPENER SPRING.SUMMER 2015


„The German market is getting more exciting all the time,“ exclaims Emiliano Bonotto of the manufacturer of the same name, who already presented his collection innovations in December at the exclusive preview event VIEW in Munich. „I used to choose what I showed in Germany: highlights were generally left out and the focus was on commercial items. Now there is much more fashion.“

With „HAUTE SPORTURE“ the new season is manifesting in an impressive mix of elegance and nonchalance. High-tech textiles meet clear styles; the high art of couture meets sporty infl uences. The creative search for new silhouettes and proportions shows up repeatedly, always with touch of casualness. And a sort of harmless hedonism accompanies all trends, implemented with a sporty elegance – transparent and clear. Next to selected contrast colours, the colour palette features undercover highlights, from pale pastels, soft beiges and shades of white to true transparents. The combination of refl ective to matt and super-soft to grainy is particularly effective combined with this uncoloured tranquillity. Earthy basics shine with a modern brilliance.

Alongside interesting new exhibitors the Marzotto Group will – after its successful participation in September – also be represented again with its complete portfolio including such brands as Marlane, Guabello, Tallia di Delfi no, Ratti, Tessitura Monti and others that further underline the high-quality range of face fabrics for menswear. Another focal theme of MUNICH FABRIC START is ADDITIONALS. Occupying more than two exhibition halls here will be some 190 of the world’s leading suppliers of fi ndings and accessories for the apparel industry including Union Knopf, Knopf Schäfer, Fabian, Köhnen, Consortio F.I.T, AMF, Cadica Group, Swarovski, to name but a few. With in excess of 100 selected exhibitors and interesting newcomers ASIA SALON will again be showcasing developments from the Far East. Here powerhouse partners from China and Korea with a focus on quality can be met.

For detailed information on the trend themes as well as visuals please refer to the attached TREND REPORT.


With another increase in exhibitors the BLUEZONE presents itself on 4 and 5 February in a sold-out Zenith Hall. 71 international denim weavers, fi nishers and washers, including the who‘s who of the denim community, show the latest denim innovations, washes and fi nishes. Next to established jeans giants such as TRC Candiani, Isko, Orta, Royo, Calik and Lan Europa, several new exhibitors are represented, including A&A, Atlantic Mills, Cotonifi cio Veneto, I.MA.TEX, Fashion Tex, Jass (RMS), M&J, Niggeler & Küpfer, Nokitex-Maibom, Stitch & Trim and other suppliers. Rounding off the offerings are the established divisions GREENZONE, R.M.S Ready Made Solutions und TiST – Tomorrow is Today, featuring a fi rst sneak peek at the Autumn/Winter 15/16 season.

Pure denim inspiration can be found once again in Cube X, which has established itself as a creative think tank after a successful introduction, and presents trend lectures by the offi cial trend partner WGSN, as well as inspiring collections of rare publications from Soda Books and future visions from Powerhouse.

True to the BLUEZONE season title „HOMIES & NERDS“, two life philosophies collide, forming the fashionable and trendy fi eld for a play of opposites between denims and fl at woven fabrics in the summer of 2015. One can observe, for example, ensuing from the still oh-so-essential skin-tight jeans, the emergence of an antipole that reaches all the way to jeans with a pleated waistband. The diverse repertoire consists of a loose, trashy „baggy denim look“ in contrast to an accurate, slender silhouette, repaired patch, bleached, coded statements, laser motifs, a chic biker style and lots of stretch.


LONG-TERM CO-OPERATION & SEGMENTATIONStrategically, the upcoming event is characterised by cooperation and segmentation in order to tailor the overall concept to the current market situation, particularly in regard to Europe is focused more and more as a production location again. To this end, already established exhibition areas and segments have been further enlarged and optimised. This is the case, for example, with the DESIGN STUDIOS, which offers a newly designed exhibition area where the 22 international trend consultancies and agencies will present the latest designs and individual design solutions. Similarly, the ECO VILLAGE has been revamped and presents itself more innovative this season as the competence centre for sustainability with the organicsselection as well as international experts.

A SUCCESS STORY – EUR 250,000 DONATED TO FAIR FOR KIDS!The charity project initiated by MUNICH FABRIC START und funded by donations from both exhibitors and the

MFS organization has broken the EUR 250,000 threshold! With this project launched in 2007 MUNICH FABRIC

START fi ghts child labour in textile manufacturing. In cooperation with the partner “Terre des Hommes” many

different efforts are undertaken to provide children in India with a well-founded education thereby protecting

them against forced labour. Our sincere gratitude to all those who have supported this project!

EVENT HIGHLIGHTS:As usual, the trade fair‘s supporting programme will be rounded off by informative and star-studded trend

lectures. WGSN, the leading trend forecaster of the world and offi cial trend partner of MUNICH FABRIC START

presents the WGSN Trend Seminars Spring.Summer 2015 in the CUBE X in Hall 5. Twice a day, WGSN Denim

and Street Expertin Katy Rutherford provides a preview to the macro trends of the season as well as the most

important key looks, textiles, materials and colours.

WGSN, the world’s leading trend forecaster and offi cial trend partner of MUNICH FABRIC START will give the

WGSN Trend Seminars Spring/Summer 2015 in the CUBE X, Hall 5. Twice a day, WGSN Denim and Street

Expert Katy Rutherford explores the macro trends for the season and the essential key looks, textiles, materials

and colours shaping future trends.

Tuesday, 4 February 2014 at 1:00pm & 3:00pm

Wednesday, 5 February 2014 at 11:00am & 2:00pm

BLUEZONE Hall 5, CUBE X

Register now on love.wgsn.com/MunichFabricStartSS15

NEW DAY: The legendary KESSEL HOUSE AFTER SHOW PARTY feat. DJ Anusch will be held on the fi rst evening oft the trade fair. MUNICH FABRIC NIGHT starts at 6.30pm in the Kesselhaus on the BLUEZONE area.

MUNICH FABRIC START | PRESS CONFERENCEThe press conference will be held on Wednesday, 5 February at 3:00pm in Studio E/F | Fabric Club. We are

looking forward to welcome you there.

Press release | 4- 6 February 2014 | Munich Fabric trade Fair

THE EXCLUSIVE SEASON’S UPDATEPlease find comprehensive information of trends, colours, silhouettes, materials and more in our premium

Colour Card and the high-quality Colour Code, available online in advance or directly at the fair.

SERVICESThe Press Lounge can again be found in Room K2B at the Foyer. This is where you can pick up your press

tickets, use our laptops or retreat for an exchange over a snack or refreshment. If you wish to register in the

run-up to the trade fair or make use of the Shuttle Service courtesy of our cooperation partner BMW, please

send an e-mail to: [email protected].

The shuttle buses with complements from Cotton USA will again be shuttling between the airport and the

fairgrounds at regular intervals.

For further information related to the trade fair please refer to our website www.munichfabricstart.com. Please

find the Press Gallery as usual with an extensive selection of photos at:

www.munichfabricstart.com/press-gallery.html

We look forward to your visit and three successful trade fair days as well as an inspirational trade fair!

Yours, MUNICH FABRIC START-Team

TREND REPORT

MOODFor spring/summer 2015, a cavorting free hedonism is gliding athletically elegant over the trend

themes with a lot of transparence and clarity. Without disclaiming the still rich and fantasy fi lled textile

abundance, the joy of mixing is reduced for the fi rst time.

Our season`s title HAUTE SPORTURE links perfection with high-end materials, technical qualities with

clear cuts, high tailoring skills with sport, naturalness in it’s purest kind and the creative search for new

forms and proportions - always with a hint of nonchalance.

COLOURSThe colour of the season is called TRANSPARENCE! It also shows that the colour palette in general

becomes calmer for the fi rst time, so neutral tones are on the rise. A lot of white nuances, light beiges

and pale pastels are the undercover highlights of the season. Especially awesome in this uncoloured

calmness is the combination of refl ecting with matte and super soft with grainy. Earthy Basics have a

super modern shimmer in glossy fi nishes like raffi a.

The rollicking summery party is celebrated in strong, chemical „Spring Breakers“ colours. Swimming

pool turquoise makes the connection to the important blue palette, reaching from light aquas to sporty

Yves Klein blue to the dark teal tones of the deep sea.

The fl air of a tropical sunset at the Pacifi c Ocean completes the palette with rich exotic curcuma, lava

lamp red and pink, purple, and aubergine nuances.

FABRICSConcerning fabrics this season`s “top of the top“ is a combination of sport, transparency and

elegance. A few examples are technical chiffons, many different nettings and a more romantic variety

of lacy fabrics.

Coppery, golden, and silver metallic elements and refi nements, from lurex and hologram yarns that

sparkle and shimmer, are most beautiful in fl owing rayon mixes.

A lot of the textile trend settings enjoy letting off steam true to the motto: Carpe Diem!


Sometimes more urban beach in swimming suit materials, neoprene variations, and compact sweats,

or in 3-D distance weaves and Pop Art graphics à la Andy Warhol. Sometimes more with traces of the

exotic in abstract fl ora and fauna motives and irregular textile surfaces.

A technological exploratory urge mixed with curiosity leads us to the deep sea and inspires new fi bres,

fl owing materials, shimmering surfaces, wet looks and last but not least aquatic print motives.

STYLINGA big need for new forms and clear, elegant sporty models spurs on the market. Most noticeable here is

the well-known oversize t-shirt cut. What’s new is it works for everything: jackets, pants, shorts, skirts,

dresses and shirts. For men this fashionable oversize look only works for pants or in a more extreme

version as a „cutting edge“ complete look. But don’t worry: the last few years’ body-consciousness

doesn’t let thin silhouettes look old. Figure emphasising and draped dresses, Jeggings and slim pants

just get a little competition. A similarly relaxed direction is taken on by numerous chic sweatshirts, in all

textile variations and in mix.

Androgynous, slim built classic fragments such as sleeveless trench coats, perfectos or overalls are

advanced to become collection pushers.

Sex appeal is relieved by sensuality where, more than ever, covered skin is used with creative cuts and

transparent fabrics.

INFOIn detail and optimistically we introduce you to the most current trends with the 4 following Prêt-à-porter themes: clear, calm and quiet in TECHNO POETRY; very sunny, summery and super happy in SUN LOADED; EXOTIC MATTERS expresses unknown and yet familiar inspirations; and FLUXIONAL produces an aquatic fl owing ambience.This season, the composition of a colour chart splits up each theme into a primarily uni-coloured, elegant section focussing on forms, materials and surfaces and into a younger interpretation with the focus: pattern, print and motive. The progressive Denim sector looks exciting between HOMIES+NERDS. Brought together by their love of indigo, they’re still not sure if they’re friends or foes. Perfect for fashion – a mix of both!



Theme

„TECHNO POETRY“MOOD/LOOKCool, elegant and sporty, internally loaded with strong energy, TECHNO POETRY takes the stage in the form

of unimposing romantic and restrained technical fashions. With uni-looks in new wide forms and different

layers, tranparency plays – in textile and style – the key role. Cuts are extremely simple yet rich via the use of

playful materials or their tonal mixes. Slim, minimalist 90’s chic pairs with comfort and the oversize volumes

of the 80’s.

In ENERGETIC SILENCE, the auras of modern gurus à la Chade-Meng Tan or Steve Jobs waft their positive

sprits into these robes. The simplicity and ease of the theme brings something a little religious. Respect

towards oneself, to keep spirit, body and soul in balance – this is at the centre of global thinking for fairness

and ecological products.

COLOURS + FABRICSNeon white, ecru and mother of pearl radiate a meditative calm. Like clear, fresh morning light, delicate,

heavenly cool pastels appear in powdery make-up, pink and carnation tones. Like flashes of inspiration,

summery steel nuances like copper and silver reflect out of the colour chart as they shimmer in chrome finishes

or fine lame yarns. Light bamboo tones in green and beige, whether natural matte or in specifically glazed

low-tech gloss, warm up the cool colour mood. In little doses, black brings depth and contrast and makes

statements via clear graphics. Singular black and white looks take away the ensemble’s softness.

The very understated RELAXED TEMPTATION seduces with the help of small patterns, light degradés, simple

mélange unis and soft 3-D nets. Hybrids are interesting with a natural appearance and high-tech stability.

Irregular yarns get mixed with very fine synthetic yarns resulting in a natural appearance with technological grip.

Iridescent hologram yarns sparkle out of uni-coloured Chanel fabrics and elegant shell glosses give small floral

patterns a special finish. Tonal 3-D jacquards, waffle piqués and three-dimensional fabrics are the constructive

masterpieces of the season.

FABRIC’s PageStatic fabrics contrast with floating materials. Textures are airy and simply constructed. The technical sparkle of

lurex threads and fine, natural gloss contrast with grainy, matte nets, piqués and jerseys.


Theme

„SUN LOADED“COLOURS/FABRICS/MOOD/LOOK/LIFESTYLESUN LOADED mirrors the heat, fun in the city and at the beach, and the acute joie de vivre in the here and now. Art, ocean and city merge into a perfect summer mix. California, with Los Angeles and San Francisco, or Australia, with Melbourne and the Gold Coast, send their greetings. Loaded with lots of sun, sometimes too much, the hot rays beam down unbelievably positive energy. This power unloads in a big lively art space, Art Basel Miami Beach-style. POP ART STORES with strong coloured Roy Lichtenstein motives on surf boards, longboards in David Hockney colours, and paddle boards with Mondrian motives vitalize city centres with a new, real beach feel and are more than just storefront decoration. Urban sportswear with floral material design combinations, t-shirts with art poster-style graphics, large-scale prints with big brush motives and creatively mixed espadrille sneakers add to the program. Artificial chemical colours of all sorts impress with their clarity. From the cool brown of a Long Island iced tea to a kitschy, rayon, lava lamp red and a neon fluorescent flamingo to a turquoise green swimming pool aqua. Tonal, summery suits in clean, bright tonic tones, whether with bermuda or high-cuffed pants, are still the non plus ultra for the guys. Neoprenes, polyester-nets, technical jerseys, and swimsuit fabrics are used for all sorts of highly feminine clothes. Plastic fascinates for accessories. Coloured, transparent rubber foils – such as transparent air mattresses, rubber-like surfaces, and a lot of poly materials – give the right look. A little bit more crazy is PACIFIC SPRING BREAK. Young hedonism announces fun, party and togetherness as a lifestyle. Material collages à la Robert Rauschenberg are combined with (sur)realistic prints in crude tones – in 3-D or blurry. Hawaii shirts in Honolulu print delirium or abstracted palm tree motives are mixed with gaudy

small patterns, fringes and colour-blockings. Let the party begin!

FABRIC’s PageTechnical fabrics reach from transparent, rubber-like surfaces to swimsuit and plastic looks. Patterns - whether

in large-scale Pop Art style, small and gaudy or progressive Hawaii and palm tree looks – shouldn’t be missed.


Theme

„EXOTIC MATTERS“MOOD/LOOKIt’s the singular influences from the faraway tropics that define for EXOTIC MATTERS the luxuriousness of

unknown places and their nevertheless familiar motives. We follow the traces from Osaka to Delhi, via Istanbul

and Marrakesh, all the way into the depths of the jungle. A Southeastern climate spreads out in SPLENDID

HEAT with deeply symbolic purple, red and blue. Coated in the feeling of this warmth, elements like kimono

cuts, jodhpur pants and sari clothes are naturally brought into the collections. The right doses of these

patterns, cuts and decorations give this theme just the right Western touch.

COLOURS + FABRICSGlossy black, matte gold and sparkling copper radiate a classy karma and calmness. A connection to Nature

is revealed by tee and khaki tones. An exotic, natural colour resplendence glows in mango, dragon fruit,

cinnamon, and indigo colours.

A European elegance results when super chic, classy fabrics meet with the original garments of India, Japan

and Morocco to become looks with sporty cuts. A dose of opulence is assured by monochrome patterned

brocade. As contrast, we are seduced by floating transparent material in silk, rayon, acetate and cupro.

Darker, less intense flower and plant prints play in TROPICAL SHADOW with overlaying, double motives and

macro-effect. Anacondas, boas, caimans, tigers and leopards continue to inspire textile diversity to be invented

anew, abstracted and built into graphic motives. Monkeys have the potential to become the alpha-animals of

prints. Through overdyeing or tonal, dark woven fabrics fashionable men get a taste for large-scale patterns.

Small motives in jacquards or prints inspire the market for lightweight shirts, blazers and summer pants.

Japanese comics, modern mandalas, old travel postcards and landscape gradations form the visual climax of

exotic motives.

FABRIC’s PageUnicoloured degradé jacuards and tonal printed linen offer perfect patterns that enrich this theme in a

restrained, fashion-forward way. Floral prints in layer-mixes look exotic and summery. Transparence and lace

emphasize the sensual.


Theme

„FLUXIONAL“INFLUENCE FLUXIONAL – Flowing, everything on the move. A theme based on water and its potential: floating, cool, lively.

The sea holds unbelievable possibilities for progress and solutions for the future. High-tech and ecology have

here a natural, obvious unity. Research on oceanic current energy offers new approaches, like botanical food

and fibre production. In biomimetic systems, for example, the physical composition of fish scales or self-

cleaning water plants is imitated. This aquatic abundance can be found in applications with algae and plankton

essences in cosmetic and pharmaceutical products. Applications for textile production are Speedo´s Fastskin®

or the antibacterial film of Sharklet Safetouch™, both inspired by sharkskin.

LOOKSporty, active, elegant and chic are the fashionable attributes of these silhouettes.

Fresh looks with wide shoulders, oversize-forms, sporty capes, recall stingray cuts. Outfits are cut and styled

with exactness through floating lines.

COLOURS + FABRICSAquatic tones from light to intensive to deep blue. Cool greens, deep sea teal and purple as well as radiant,

jellyfish white let us dive into a breath-taking underwater world.

Modern, technical surfaces are the crucial feature of WATERIZE’s materials. Whether plant-like feel with

water repellent lotus-effect, leather finish in matte, shimmering sharkskin or fish-look in reflecting changeant.

A special role is played by diving materials: watercolour-like printed nets, double-face neoprenes, all-over

perforation and upholstery fabrics. Flowing fabrics are combined with technical and shimmering fabrics,

transparency with foil and wet looks. Dice and grid pattern embossing on leather or polyester produces 3-D

reliefs. An abundance of camouflage prints derived from fish, anenomies and coral is mixed into the AQUANTIS

wave motive. Diving equipment serves as inspiration for ingredients made of mossy synthetic materials and

neoprenes.

FABRIC’s PageLike the water’s surface, shiny materials, bi-coloured distance nets, transparent nylons and shimmering,

floating tulle encase with an elegant sportiness. Double dyes and panamas are fresh, masculine textures.

Prints blend, watercolour style.


BLUEZONE - Denim/Jeans Theme „HOMIES & NERDS“MOODHOMIES & NERDS – Two types with different philosophies of life meet and mingle. A play of contrasts forms

a fashionable and trendy interplay for denims and flats. Originating with the as always extremely important

tight jeans, dissimilar looks evolve more and more all the way to „pleated jeans“. A wide, trashy, baggy denim

look contrasts with the accurate slim look. Repaired patch, bleaching, coded statements, laser motives, chic

biker styles and lots of stretch all belong to the wide-ranging repertoire. Light to dark blue tones, neutral steel

colours, reflective metallic tones and soft nudes give Homies and Nerds a final touch.

The Nerds – Ex-outsiders and loners, once unattractive and booed – now stands for personality, character and

attention to detail. Everything a modern jeans needs. The DENIM NERD and his look are finicky, correct and

accurate. Distinguished by a modern style, chic and elegance are combined with a simple rawness. His dress

is defined by a clear appearance, which finds expression in the use of soft colours, very faded fabrics and raw

denim. The look is reinforced by tight, slim cuts and clean biker styles.

The Homies – Ex-outsiders, once ignored and labelled as criminals – now symbolize effortlessness, coolness

and statement. Everything that represents a cool jeans. Both the Indigo Homies and their styles are

comfortable, provocative and constant. One of these un-rebellious gangs consists of INDIGO HOMIES who

share a fondness for indigo jeans and make it the key symbol of their group. Combined with a hip hop-inspired

style with its large, comfortable shapes, you get the ultimate look that defines an INDIGO HOMIE. There’s no

halfway: Either you`re in(digo) or you`re out.

We bring the two “new hipsters“ - the NERDS + HOMIES – together. They like each other, so they mix styles

and attitudes. But they also love their own look!!

FABRIC’s PageLike the water’s surface, shiny materials, bi-coloured distance nets, transparent nylons and shimmering,

floating tulle encase with an elegant sportiness. Double dyes and panamas are fresh, masculine textures.

Prints blend, watercolour style.

ORGANIZER

Exhibitions GmbHThomas-Wimmer-Ring 1780539 Munich | Germany

Fon +49 (0)89 452247- 0Fax +49 (0)89 452247- [email protected]

VENUE

Münchner Order Center MOCLilienthalallee 4080939 Munich | Germany

Zenith HalleLilienthalallee 2980939 Munich | Germany

MUNICHFABRICSTART.COM

Documents

PRESS RELEASE 4-6 FEBRUARY 2014 - Munich Fabric Start · WGSN Trend Seminars Spring/Summer 2015 in the CUBE X, Hall 5. Twice a day, ... PRESS RELEASE | 4- 6 FEBRUARY 2014 MUNICH FABRIC