PRESS KIT

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PRESS KIT

Anne CUSSON — Communication Director Stéphanie QUANTRELL-PARK – Press Officer Marie-Caroline GARCIA — Project Coordinator

TEL: +33 (0)55 656 01 68 — EMAIL: presse@vinexpo.com

Press Contacts

For more information, visit vinexpobordeaux.comJoin the Vinexpo community

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CONTENTSEDITORIAL BY CHRISTOPHE NAVARRE: VINEXPO BORDEAUX CONTINUES TO REPOSITION ITSELF .............................................. 3

VINEXPO GROUP’S INTERNATIONAL STRATEGY ................................................................. 4

VINEXPO BORDEAUX 2019: SHAPING THE FUTURE AT THIS 20th SESSION ........................ 5-9 15% new exhibitors

10% spirits

WOW! World of Organic Wines: 25% growth

Restaurants: another way to promote your wines

Sud-Ouest Food Meetings

Visitors: a network of international professionals

VINEXPO SYMPOSIUM: ACT FOR CHANGE .......................................................................... 10-13

NEW EVENTS AND HIGHLIGHTS ............................................................................................ 14-21 New events for 2019

• ‘La Grande Dégustation’ international tasting event, in partnership with Terre de Vins

• The Dîner du Palais

Unmissable events at the 2019 session

• ‘The Blend’, the show’s official gala evening

• Vinexpo Academy

- Major market talks, organised by Vinexpo

- The Vinexpo Challenge

- Unmissable events on the programme

• The evening events and the city of Bordeaux

PRACTICAL INFORMATION ................................................................................................... 22

PARTNERS .............................................................................................................................. 23-26

APPENDICES Restaurants

Key lessons from the Vinexpo / IWSR survey

The next Vinexpo events

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EDITORIAL CHRISTOPHE NAVARREVinexpo Bordeaux continues to reposition itself

Over the past few years, Vinexpo has introduced fundamental changes in line with the group’s new international strategy. We are today confirming our objective of repositioning the show with a more quality-focused, niche format.

Vinexpo Bordeaux has always attracted major buyers from all over the world, and this trade-only show strives to provide them with an ideal vehicle to arrange meetings with exhibiting producers and merchants.

With this in mind and in this highly competitive market, Vinexpo has chosen to make its flagship show in Bordeaux a more manageable size, while maintaining its international scope.

A ‘made-to-measure’ four-day show that takes into account the constraints and expectations of each of its audiences:

• A focused exhibition space in Hall 1 and the brand new Hall 2 at Bordeaux Exhibition Centre facilitates visitor movement between stands.

• Time savings for visitors, who will spend less time pacing the aisles and instead benefit from more time in higher-quality appointments, developing longer-term business contacts. Return on investment for all.

• Dates brought forward to better align with buyers’ calendars, and to avoid exhibitors and visitors having to endure scorching weather as in some previous editions.

• Easier access and mobility with the provision of a ‘Vinexpo Pass’ to participants enabling them to travel free of charge on Bordeaux’s TBM (light rail and bus) transport network and receive several benefits to make the most of their stay in Bordeaux (e.g. free admission to Cité du Vin and selected museums).

• The international Vinexpo Symposium: a new, forward-looking event enabling professionals to plan for the impact of climate change on the wine and spirits sector.

• And to navigate these changes, support our revival and take our success story to a new level, Vinexpo has a new pilot.

• With the High Patronage of French President Emmanuel Macron, Vinexpo Bordeaux 2019 will consolidate its reputation as a high-quality event with a strong presence from key decision-makers and actors.

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VINEXPO GROUP’S INTERNATIONAL STRATEGY

To enhance its flexibility and expertise, the Vinexpo group has taken 3 decisions:

• To structure each show by subsidiary, allowing them to explore alliance strategies and become independent profit centres;

• To draw on strategic advice from international decision-makers in the wine and spirits sector;

• To welcome a new director, international exhibitions expert Rodolphe Lameyse, to orchestrate these developments.

On the global chessboard of international exhibitions, Vinexpo group’s game plan is now clear, with its foundation on long-term strategy (market-specific, expert events in Hong Kong, New York and Shanghai) and supplemented by the shorter-term tactic of restoring France’s leading position through two events: our historic Bordeaux show to be followed shortly by another in Paris.

Today, buyers and businesses alike must meet the specific needs of their target markets.

Creating more agile trade shows with the human touch to foster networking, in brief, more accessible ‘smart shows’. That’s the objective of the Vinexpo group, which plans to roll out a triple offer each year:

- Odd years: New York, Bordeaux and Shanghai

- Even years: Paris, New York and Hong Kong

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15% new exhibitors

1,600 exhibiting companies have registered for Vinexpo Bordeaux 2019, 15% of which did not exhibit in 2017. All exhibitors will be located within Hall 1, the brand new Hall 2 being reserved for the Symposium and major tastings.

Every French wine-growing region will be represented, including French brands with an international presence, such as: Grands Chais de France, Minuty, GH Martel & Cie, Henri Bourgeois, Albert Bichot, Champagne Bollinger, Joanne, Baron Philippe de Rothschild, Bernard Magrez and CVBG-Dourthe Kressmann.

This year, Vinexpo remains resolutely international, with 29 different nationalities including two new countries: Turkey and Vietnam.

There will also be big names in wines and spirits from South Africa (Robinson & Sinclair and its portfolio of 15 wine growers), Spain (Marqués de Cáceres, Solis Avanti), Georgia, Portugal, Argentina (Clos de los Siete, Catena Zapata), Germany, Italy (Piccini, Emilia Romagna), the United States, Lebanon and China (Cofco Greatwall).

Vinexpo Bordeaux offers an opportunity to taste a huge variety of wines from very different geographical origins and styles; a show where you can compare South African with New Zealand Chardonnays. Also on offer are wines made using traditional methods, primarily from small family businesses, but on occasion from larger groups with greater financial and technical strength.

The coexistence of these different profiles is a key asset for Vinexpo Bordeaux, and to make the show more accessible to smaller exhibitors, they will be accommodated in a specially-designed pavilion.

In parallel, AANA (Nouvelle-Aquitaine Food Agency) is offering 6 x 18 m2

stands for SME and micro wineries from the region.

This diversity is reflected in the profile of the companies present: stands for family-run estates alongside major international groups, wine merchants and wine associations. Many exhibitors capitalise on the presence of top buyers at Vinexpo to launch their new products or organise exceptional and unforgettable tastings.

10% spirits

Spirits comprise 10% of the offer, a relatively stable percentage at Vinexpo Bordeaux. The show attracts regular exhibitors, producers of cognac and Armagnac such as Camus, Frapin and Delamain. The diversity of the products on offer also stands out, however, ranging from liqueurs to gins (Christian Drouin), vodka, whisky (the Walsh Whiskey distillery) and Baiju, with the unveiling of Yanghe this year.

VINEXPO BORDEAUX 2019, SHAPING THE FUTURE AT THIS 20th EDITION

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Like global wine and spirits consumption, the international offer of organic and biodynamic wines and spirits showcased at WOW! is growing, with 25% more exhibitors at Vinexpo Bordeaux 2019: 150 producers of organic and biodynamic wines from 10 countries will be featured at this 2nd edition of the event, in response to rising demand.

WOW! will showcase certified wine and spirits from around the world, facilitating the sourcing by specialist buyers in this segment, who are increasingly seeking organic and biodynamic wines and spirits. Look out for brands such as Australia’s Salena Estate Wines, France’s Château des Coccinelles and Domaine Attilon, Italy’s Avignonesi and Chile’s Emilianan.

Full list on vinexpobordeaux.com

The offer will be complemented by a restaurant serving 100% organic dishes.

WORLD OF ORGANIC WINES, THE EVENT-WITHIN-THE-EVENT!

Restaurants: another way to promote your wines

• The Restaurant des Bordeaux et Bordeaux SupérieurThe brasserie for true lovers of fine food and drink, serving dishes offering a taste of South-West France. Chicken, fish, beef and wines from Bordeaux: marrying quality with a warm welcome.

• Graves, Sauternes, Pessac-Léognan and Barsac at La table de la Maison Darroze, the hallmark of traditional French dining complemented by the distinction of exceptional vineyards.

See the appendices for the full list of restaurants.

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On Monday 13 and Tuesday 14 May, Vinexpo Bordeaux 2019 will play host to the 4th Sud-Ouest Food Meetings, the business convention for agri-food companies from Nouvelle-Aquitaine, organised by the Nouvelle-Aquitaine Food Agency (AANA).

Usually dedicated to fine dining products, for the first time this targeted-appointments event is joining forces with a major wine and spirits event.

Sud-Ouest Food Meetings put selected buyers from Europe and major export zones in direct contact with agri-food companies from all over the region. This year, 27 international buyers from 20 different nationalities will come to meet 47 companies from Nouvelle-Aquitaine.

This joint initiative, made possible by the show’s revised dates, is an opportunity to welcome buyers who combine their commercial interest in gourmet products and fine wines.

SUD-OUEST FOOD MEETINGSAANA – NOUVELLE-AQUITAINE REGION

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Vinexpo Bordeaux will welcome buyers from 120 nations, 65% of them decision-makers, confirming the show’s international prestige.

Through Vinexpo’s experience, exclusive links have been forged with key buyers from the wine and spirits industry worldwide, in areas ranging from import/export, superstores, wholesale, e-commerce, restaurants, hospitality and retail through to specialist associations and institutions. 

European buyers including Tesco, the Wine Society, Casino, Le Petit-Ballon and Delhaize will join Asian buyers such as Jointek Fine Wines (Hong Kong), Paradox (China) and Nippon Liquor (Japan), as well as major US companies such as Total Wines.

These buyers know they will find an event tailored to their needs, bringing together a huge array of wines and spirits. Having so many major decision-makers among visitors and exhibitors can spark genuine business opportunities.

Ever mindful of this goal, Vinexpo has revamped the One to Wine Meetings first launched in 2017. This networking platform enables exhibitors and visitors to plan and organise their appointments before the show. The concept is simple: the visitor indicates before the show their areas of interest (wine styles, price range etc.) and their availability, and the show teams send them appointment suggestions. When the visitor confirms their appointments, they receive their personalised schedule.

Vinexpo Bordeaux is also a major meeting place for the French and international press. With some 800 journalists expected from 40 different countries, there is certain to be wide sharing of information and cross-fertilisation of ideas. The journalists will keep their readers updated on market trends and pass on the latest nuggets from the show.

Vinexpo Bordeaux is known for bringing people together, and this year is no exception, with several associations using the event to hold their own meetings.

• The Association de la Sommellerie Internationale (ASI), chaired by Andrès Rosberg, brings together at Vinexpo Bordeaux the profession’s big-hitters, such as Paolo Basso, Philippe Faure-Brac and Serge Dubs, voted Best Sommelier of the World in 2013, 1992 and 1989 respectively.

The future of the sommelier profession hinges on talented young people! This year Marc Almert, 25, crowned Best Sommelier of the World in 2019, will host the Vinexpo Challenge (Thursday 16 May, at 11am).

Three brilliant young sommeliers will compete in a friendly setting to persuade the audience of the merits of their personal selection of red and white wines in their preferred grape variety (Wednesday 15 May, at 4pm).

This fun and relaxed tasting will pit Nina Jensen (second Best Sommelier of the World 2019) head-to-head against Piotr Pietras (second Best sommelier of Europe and of Africa 2017), and Martyras Pravilonis (Best Sommelier of Lithuania in 2016, 2017 and 2018).

VISITORS,A NETWORK OF INTERNATIONAL PROFESSIONALS

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• The cellarmasters’ profession is represented by the French union of professional cellarmasters

Monday 13 May: a special cellarmaster trail at Vinexpo devised by the Meilleur Caviste de France association

The organisers of Vinexpo are rolling out the red carpet for cellarmasters to offer them a VIP day. To address their particular needs, from 9am to 5.30pm on Monday 13 May, Cyril Coniglio, (Caviste d’Or 2018), will for an entire day be their guide through the show’s aisles and the WOW! area, which brings together 150 sustainable and organic winegrowers.

• The Victoires du Liège awards in partnership with Rayon Boissons magazine, will recognise French retailers.

Launched in 2011 by the Fédération Française du Liège (French Cork Federation) and Rayon Boissons, the Victoires du Liège awards recognise innovative strategies by volume retail brands and specialist brands to showcase their wine sections.

The 2019 Victoires du Liège awards ceremony, hosted by Yves Denjean, in the presence of the members of the panel, will be followed by a finger-food reception and tasting event organised by the event’s partner, Union des Côtes de Bordeaux (Wednesday 15 May, at 11.30am).

• The 65th Congress of the Fédération Nationale des Courtiers en Vins et Spiritueux (French Federation of Wine and Spirits Merchants) will take place at Vinexpo and showcase each French wine-growing region (Monday 13 May, from 9.30am to 12.30pm).

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On 8 October 2018, the Intergovernmental Panel on Climate Change (IPCC) published a report on the impacts of global warming of 1.5 °C (and above).

With increasingly far-reaching and clear-cut findings, and considerable progress in scientific understanding and modelling of the climate system, the evidence of climate change and its origins in human activity is now irrefutable. A number of consequences are already evident, while others are expected to emerge in the coming years and decades. The majority of socio-economic sectors will be affected.

Agriculture and viticulture are of course no exception. Vines are one of the crops most sensitive to significant temperature variations. More than heat, lack of water poses the primary threat.

Sustainable development goals can only be met if climate change is brought under control. The stakes are high for wine-growing regions worldwide, which face major challenges.

Michel Jarraud (WMO), Jean-Robert Pitte (Geographer), Philippe Mauguin (President of INRA), Patrice Geoffron (Economist) and Brice Lalonde (former minister for the environment) will be among those attending.

VINEXPO SYMPOSIUM - ACT FOR CHANGEL’IMPACT DU CHANGEMENT CLIMATIQUE SUR LA FILIÈRE DU VIN ET DES SPIRITUEUX

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Our changing climate, and particularly the rise in temperatures seen in recent decades, has led to noticeable changes in the physiology of vines and the quality of wines.

Research centres around the world are coming together to find solutions to manage and reduce the impacts of climate change on the wine and spirits sector.

Several key research programmes and experiments have already enabled action to be taken. Operators are adopting practices that respect traditions in order to maintain a high level of quality, while complying with safety and regulatory constraints.

These new practices include strategies for adapting vines and production methods, ‘relocations’ of production, finding new and more suitable land, searching for new grape varieties, and even reintroducing old varieties.

Biological responses are being tested through cooperation schemes between research entities.

Interdisciplinary programmes are being developed that combine, among others, genetics, agronomy, oenology, economics and sociology. By combining these disciplines, the aim is to gain a better understanding of biological, technical and socio-economic processes, to maintain and improve the quality of the wine, and to adapt it to a new environment.

Again, producers and winegrowers benefit from advances in research and are not afraid to experiment with protocols. This talk, chaired by Jim Bittermann, CNN correspondent in Paris (Speakers: Michel Jarraud / Jean-Robert Pitte), will be followed by a discussion with Jeannie Cho Lee and concluded with a panel discussion: “How to produce and adapt in unstable environmental conditions”(Speakers: Gregory V. Jones / Laurent Panigai / Jonathan Ducourt, Catherine Le Page / Judith Adrien).

The impact of climate change on the world’s vineyards10am – 11.30am - Room 8 – Hall 2

THE SYMPOSIUM PROGRAMME

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The impact of climate change on management of vineyards and wine production(in partnership with Wine Spectator)

12pm – 1.30pm – Room 8 – Hall 2

Our changing climate, and particularly the rise in temperatures seen in recent decades, has led to noticeable changes in the physiology of vines and the production of wines. Research centres around the world are coming together to find solutions to manage and reduce the impacts of climate change on the wine and spirits sector.

Interdisciplinary programmes are being developed that combine, among others, genetics, agronomy, oenology, economics and sociology.

By combining these disciplines, the aim is to gain a better understanding of the biological, technical and socio-economic processes, to maintain and improve the quality of the wine, and to adapt it to a new environment.

This talk will be chaired by Jim Bittermann, CNN correspondent in Paris (Speakers: Philippe Mauguin / Brice Lalonde) and followed by a debate chaired by Dana Nigro from Wine Spectator on “How research and technology can support producers in their evolution and adaptation strategy” (Speakers: Katie Jackson / Dr Dan Johnson / Miguel Torres Maczassek / Pau Roca).

Global warming poses major economic challenges for wine and spirits consumption. From an economic perspective, it threatens to jeopardise regional and global supply and demand balances.

Spain, the second largest wine exporter after Italy, is also the third largest wine producer in Europe after France and Italy. The predicted increase in temperature and decrease in rainfall will have considerable long-term economic and cultural consequences.

Australian wine producers are already looking to Tasmania for potential new production regions. 

The strength of South African wine estates lies in the local climate and geography. Climate change, unfortunately, appears to be emerging as an inevitable future threat to South African wine production.

In Sweden, meanwhile, the average temperature has increased by one degree since 1990. It is expected to increase by an additional two to six degrees by the end of this century. Wine-growing seems to have a future there.

Major champagne producers are also looking to southern England. Vineyard surface area in the United Kingdom has doubled since 2007, and is expected to double again by 2020, according to the Wine and Spirit Trade Association.

Global warming is not only affecting wine and wine-growing regions, but could also make wine production very complex and expensive.

The impact of climate change on the wine economy 3pm – 4.30pm – Room 8 – Hall 2

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Will climate change rewrite the global wine production map?

This talk will be chaired by Jim Bittermann, CNN correspondent in Paris (Speaker: Patrice Geoffron), followed by two panel discussions. The first entitled: “How can wine producers integrate climate change into their business strategy?” (Speakers: Christian de Boissieu / Antonio Amorim / Eduardo Chadwick).An interview with José Luis Benitez, President of the Spanish Wine Federation (FEV), will conclude this first discussion.

The second entitled: “Climate change’s winners, and tomorrow’s new ‘Eldorados’” (Speakers: Pedro Ferrer / Bruno Kessler / Éric Giraud-Héraud).

The Nouvelle-Aquitaine Regional Council is co-founder of this first international Symposium, and the CIVB is a major partner, demonstrating a mutual commitment to supporting the sector, and a willingness to work closely to provide high-level solutions and expertise to a pioneering industry in the fight against climate change.

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NEW EVENTS AND HIGHLIGHTS

/ NEW EVENTS FOR 2019

For the first time, in partnership with Terre de Vins magazine, Vinexpo is offering the general public the chance to enjoy an international selection of its exhibitors’ wines. The idea behind this event is to enable the general public to benefit from the world’s major wine and spirits players coming together in Bordeaux.At ‘La Grande Dégustation’, they will be able to sample a selection of the offering available at the show. A unique opportunity for wine lovers to taste wines and spirits from the main French regions, as well as those produced from a wide range of countries, all under one roof.

Consumers will be able to enjoy a highly educational approach to wines and spirits, with the chance to experience the taste variations offered by the different terroirs and expertise first-hand. The event also provides an opportunity for producers from all over the world to meet consumers who, as potential customers and prospects, will be there to taste, ask questions and engage in discussion with winegrowers. A hands-on experience that will provide inspiration for their sales to professional buyers at the show the following day.

‘La Grande Dégustation’ will take place at the prestigious Palais de la Bourse on the eve of the show.

Palais de la Bourse, Sunday 12 May, between 4pm and 8pm

LA GRANDE DÉGUSTATION,IN PARTNERSHIP WITH TERRE DE VINS

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The Dîner du Palais is a new Vinexpo event this year, created in response to exhibitor demand, particularly those from outside Bordeaux, for an exceptional gala dinner.

Producers can welcome their guests to the Palais de la Bourse in Bordeaux, offering them a gourmet menu hand crafted by chefs François Adamski and Michel Roth, paired with their own wines.

This fabulous event boasts several attractions: professional ballet, illusionists, a jazz quartet as well as a wonderful surprise to conclude the evening.

Michel Roth is one of France’s most accomplished chefs. Winner of the Bocuse d’Or in 1985 and Meilleur Ouvrier de France in the chef category in 1991, Michel worked in the kitchens at the Ritz for several years, before moving to the Bayview in Geneva, the Michelin-starred restaurant within Hotel President Wilson.

François Adamski,  Bocuse d’or winner in 2001, and Meilleur Ouvrier de France in the chef category in 2007, has worked in famous kitchens such as Matignon, the Ritz, Plaza Athénée and the Intercontinental, before being awarded his first Michelin star as head of the Gabriel kitchens in Bordeaux. He is now a leading chef consultant.

Palais de la Bourse, Tuesday 14 May

THE DINER DU PALAIS

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Designed to be experienced after the show or as a standalone event, The Blend, Vinexpo’s official gala evening, is the must-attend event to expand your professional network in a friendly and relaxed atmosphere.

With wine bars, a Champagne lounge, a wide range of spirits, an outdoor terrace, there will be something for everyone, with a unique party atmosphere featuring Stéphane Pompougnac, the famous DJ and creator of the Costes compilations.

All participants of Vinexpo Bordeaux will have free access to The Blend evening event (upon presentation of their badge at the entrance).

Bar sponsors:

Wine Bar:- Inter Beaujolais- Mouton Cadet

- Vins de Bordeaux – CIVB

Spirits Bar:- Whisky The Mod Selecter

- Gin Sorgin

Wednesday 15 May 2019, Palais de la Bourse, from 7.30pm

THE BLEND,THE OFFICIAL VINEXPO PARTY

/ UNMISSABLE EVENTS AT THE 2019 SESSION

#letsblend #VinexpoBX

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A launchpad for discovery, discussion and ideas, Vinexpo Academy offers a varied programme of tastings and talks. Dedicated to wines and spirits from all over the world, these tastings are an opportunity to discover wines from Slovenia and China, as well as Japanese sake and shochu, and to learn more about wines from key producer regions such as Champagne, Argentina, Italy, Croatia, California and Bordeaux, and its many appellations.

Through masterclasses, you can discover exceptional wines from Joseph Phelps and challenge yourself to a blind tasting competition, ‘Vinexpo Challenge’, led by Marc Almert, World’s Best Sommelier 2019.

At a time when the sector is once again facing major economic and climate-related challenges, Vinexpo is working alongside its exhibitors and visitors to offer solutions to current major strategic issues.

Key players and factors that will drive tomorrow’s growth in online wine sales This talk, chaired by Gérard Spatafora, Carrefour’s E-Commerce Director, will feature an exceptional panel of the best e-commerce success stories and analysts:

- Chris Tsakalakis, CEO of Vivino- Marco Magnocavallo, CEO of Tannico- Mark Meek, CEO of The IWSR- Martin Ohannesian, CEO of ‘Le Petit Ballon’

VINEXPO ACADEMY

1 - Major market talks, organised by Vinexpo

Key figures:• 40 events, including 12 talks, 24 tastings sessions and 4 other events• 18,000 glasses• 715 brands • 50 waiters• 7 rooms

Monday 13 May / Hall 1, room 5 / from 4pm to 5.30pm

E-commerce talk - Optimising online wine sales

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Mike Hu, President of Alibaba Tmall, will give a presentation on the international growth of Alibaba Wine Business, through the creation of new retail stores and development of dedicated areas on the Tmall website.

Speakers:

Which wine and spirits markets are experiencing the fastest growth?Will consumption of wines imported by the United States and China continue to grow at the same rate as in the last five years?Which are the world’s most popular wine and spirits brands?Mark Meek, CEO of IWSR, will be answering these questions and presenting the results of the latest VINEXPO/IWSR study on key trends in wine and spirits consumption in global markets.

This masterclass – sponsored this year by Vinc by Cork Supply – will put your skills through their paces through the blind-tasting of 10 exceptional wines from producers exhibiting at Vinexpo Bordeaux 2019.

Recognising the diversity of grape varieties, the specific characteristics of terroirs and the impact of vintages will be some of the many opportunities to test your knowledge and train alongside Marc Almert, recently voted World’s Best Sommelier 2019.

The lucky winner of this fun contest will receive two prestigious wines courtesy of Baron Philippe de Rothschild, partner of this tasting.

- Mike Hu, President of Alibaba Tmall FMCG- Rodrigo Cipriani Foresio - Managing Director Italy, Spain, Portugal and Greece, Alibaba Group- Manfredi Minutelli- Food & Beverage Category Leader Europe, Alibaba Group

Monday 13 May / Hall 1, room 7 / from 1pm to 2.30pm

Wednesday 15 May / Hall 2, room 7 / from 3pm to 4.30pm

Thursday 16 May / Hall 1 / Room 1 / from 11am to 12.30pm

Alibaba talk

10 years of trends in the wine and spirits sector: 2013 - 2023

2 - Vinexpo Challenge

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Of the 40 events, here are some that particularly caught our attention:

- Gambero Rosso Vini d’Italia (10am – 11.30am, Hall 1 – room 1)Exclusive tasting of 11 wines highly rated by the famous Guide, with commentary from Marco Sabellico. A fantastic discovery of Italy’s finest!

- Lifetime Achievement Award, presented by the Institute of Masters of Wine and The Drinks Business(11.45am – 2pm, Hall 1 – room 3)Which wine industry personality will follow in the footsteps of Robert Mondavi (2005), Baroness Philippine de Rothschild (2013) and Miguel A. Torres (2017) and win the award this year?

- Dessert wines of the world (1pm – 2.30pm, Hall 1 - room 1)This masterclass will offer a selection of 10 international dessert wines (5 French and 5 international). This opportunity to discover exceptional wines and compare their diversity is an extension of the major tasting event organised on the eve of the show at the Château la Tour Blanche estate, a Sauternes appellation ranked Premier Cru Classé under the official Bordeaux 1855 classification.

- The world’s indigenous grape varieties (1pm – 2.30pm, Hall 1 – room 2)Through this unique tasting, Olivier Poussier, World’s Best Sommelier 2000, offers a tour of the world’s best wines from indigenous grape varieties, in contrast to what are known as the ‘international’ grape varieties.

- Shochu, the Japanese spirit (4pm – 5.30pm, Hall 1 - room 2)Shochu and Awamori: this tasting session will reveal the history, production techniques and art of tasting these two Japanese spirits.

Monday 13 May:

3 – Other highlights of Vinexpo Academy

- Liqueurs and spirits tasting (10am – 11.30am, Hall 1 – room 2)This tasting will focus on illustrating key current trends through specially selected products: the popularity of French spirits, the rise of craft spirits and the return of traditional spirits and liqueurs, from chartreuse to mezcal.

- Union des Grands Crus de Bordeaux (10am – 5pm, Hall 2 – room 6)An opportunity to taste the famous 2016 vintage in the presence of the owners or representatives of 120 Bordeaux grand crus.

- Renaissance des Appellations (10.30am – 6.30pm, Hall 1 – room 3)The renowned association Renaissance des Appellations will attend Vinexpo Bordeaux for the first time, with a tasting of 60 biodynamic winegrowers from several countries, including: France, Italy, Austria, Switzerland, Spain, Slovenia.

Tuesday 14 May:

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- Médoc’s Cru Bourgeois classification wines (10.30am – 5.30pm, Hall 1 – room 5)Tasting on a rolling basis in the presence of the wines’ representatives.12.30pm – Presentation of the Coupe des Crus Bourgeois award, in the presence of Jacques Dupont, Olivier Bompas (Le Point magazine) and Olivier Cuvelier (President of Alliance des Crus Bourgeois du Médoc).

- Tre Bicchieri 2019 versus 2000 (10am – 6.30pm, Hall 2 – room 6) Tasting a selection of around sixty award-winning Tre Bicchieri wines. A tour of Italy’s great wines!

- Wine journalism in the digital age (1pm – 2.30pm, Hall 1 – room 2)What role does the specialist wine journalist play today, with the rise of bloggers and ratings sites? Where next for wine journalism?These questions and more will be discussed by the Fijev at this event.

- Sauternes and Barsac tastings (1pm – 2.30pm, Hall 1 – room 1)Masterclass organised by Revue du Vin de France magazine.

- The precious terroir of the fine wines of Saint-Estèphe (10.30am – 4pm, Hall 1 – room 4)The great family of Saint-Estèphe wines presented by the owners or managers of the vineyards.

- Air France – Vinexpo partnership (Air France stand Hall 1 - E 20, 12pm)Air France and Vinexpo are partnering once again to invite you to a meeting with Frédéric Alory, Nouvelle-Aquitaine Regional Director, and Rodolphe Lameyse, CEO of Vinexpo, at an evening reception at the Air France stand.

- Victoires du Liège awards 2019 (11.30am – 2.30pm, Hall 1 – room 3)Created by the Fédération Française du Liège (French Cork Federation) and Rayon Boissons, the Victoires du Liège awards recognise the innovative strategies of French volume retail brands.

- Vinexpo Explorer: Beaujolais (4pm – 5.30pm, Hall 1 – room 3)Vinexpo and Inter Beaujolais present the comprehensive Vinexpo Explorer Chapter 3 touring programme, visiting Beaujolais from 29 September to 2 October, with a focus on a wonderful tasting of Beaujolais wines that will provide an insight into their huge potential.

Wednesday 15 May:

- Koji, the secret ingredient of Japanese drinks (10am – 11.30am, Hall 1 – room 2)Japan has long produced its own alcoholic drinks, including sake and shochu (distilled brandies). Both use koji for their brewing process. Koji is made by cultivating koji mushrooms on steamed rice or other cereals. Umami in Japanese food and drinks comes from koji-linked amino acids. During this seminar, you will learn how the specific characteristics of koji contribute to sake’s food pairings.

Thursday 16 May:

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- The universal language of tasting (10am – 11.30am, Hall 1 – Room 1)Do we all use the same tasting language? This is a key question for the wine and spirits business. How can we judge understanding of a wine by a range of different audiences? How can we adopt an objective and confident position when tasting wines with a wide range of styles and qualities? These questions will be addressed during this masterclass led by Fanny Darieussecq, wine trainer and speaker, who will introduce you to analytical wine tasting.

- Vinexpo Challenge (11am – 12.30pm / Hall 1 / Room 3)Vinexpo Challenge – this year sponsored by Vinc by Cork Supply – is a unique opportunity to test your expertise by blind-tasting 10 exceptional wines from producers exhibiting at Vinexpo Bordeaux 2019. Grape variety, terroir, vintage...can you recognise them?Try your luck and take the opportunity to meet Marc Almert, recently crowned World’s Best Sommelier 2019.The lucky winner will receive two prestigious wines courtesy of Baron Philippe de Rothschild, partner of this tasting.

International visitors know that when they come to Bordeaux, they will be able to savour a first-rate French welcome, thanks to the show’s high-level fringe events and very attractive destination.

Each day, when Vinexpo’s doors close, the major evening events take over, creating a buzz in their own right.

On the eve of the show, the festivities begin with the Soirée des Crus Classés de Graves at Château de Malartic-Lagravière and the Fête de Printemps de la Jurade (spring festival) in Saint-Emilion.

At the official opening of the 20th session of Vinexpo Bordeaux, in the presence of the international media, the prestigious Grands Crus Classés (1855 classification) Gala Dinner (Médoc and Sauternes) will take place at Château d’Yquem.

During the week, participants’ calendars will be packed with prestigious evening events, including of course the brand new Dîner du Palais, organised by Vinexpo at the Palais de la Bourse, on Tuesday 14 May.

Finally, when the show closes, the traditional Fête de la Fleur spring festival at the Commanderie du Bontemps, Médoc - Graves – Sauternes - Barsac will be held this year at Château Lynch-Moussas winery.

EVENING EVENTS

Bordeaux will be dressed in the Vinexpo brand’s colours, with banners throughout the city and artwork on its trams.

Vinexpo participants will also have the opportunity to visit the city’s museums and the Cité du Vin free of charge, while benefiting from free tram and bus tickets.

BORDEAUX CITY DECORATED WITH THE COLOURS OF VINEXPO BORDEAUX

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PRACTICAL INFORMATION

Dates : Monday 13 to Thursday 16 May 2019

Opening hours:> 9.00am – 6.30pm> Thursday 16 May: closes at 4.30pm

Venue:Bordeaux Exhibition Centre (Hall 1 and 2)Vinexpo is a trade-only event for professionals in the wine and spirits industry.

Price:€40 before 13 May (online), €60 once the show opens

Getting to the show: - Free Vinexpo shuttles: from the train station, airport and city centre*- Tram C: Parc des Expositions direction and stop- Bus: line 15, Parc des Expositions stop- Car: free parking - Helicopter: heliport available

* The Vinexpo shuttles are free of charge if you present a Vinexpo Bordeaux badge. Transfers will be arranged from the airport, Saint-Jean railway station, Mériadeck shopping centre, the city centre and the Bordeaux-Lac hotel area. The timetables are available to download from the links below. In addition to this service, there is a shuttle from the visitor car park (return route along the ‘forest’) to transport participants to entrances C and K, and an internal shuttle that will run along the lakeside exhibition hall. These two shuttles will operate non-stop, with no fixed timetables.

Download the official app Vinexpo Bordeaux 2019

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THE SHOW’S PARTNERS

Air France and Vinexpo have teamed up again, signing a two-year partnership as part of their commitment to further strengthen their long-standing collaboration

Air France is committed to providing French haute cuisine on board all its cabin classes and promoting this cuisine across the world. With a unique heritage, the company is continuing a culinary tradition that values excellence, pleasure and exclusivity. To illustrate this exceptional reference of French art de vivre, Air France has been working with the greatest talents for several years. Air France regularly renews its wines and spirits menu offered on board to enable customers to discover the wealth of French wine varieties. The company uses the experience of Paolo Basso, voted world’s best sommelier in 2013, as well as Bettane & Desseauve, authors of the French Wine Guide, to offer an exceptional quality French menu. All the wines and spirits selected to be served on board are chosen for their capability to adapt to constraints linked to the particular environment of air transport, especially dry air and cabin pressure that modify our perception of taste. Every year Air France serves 800,000 bottles of wine in La Première and Business classes and 750,000 bottles of Champagne, including in Economy class.

Frédéric Alory, Regional Manager New-Aquitaine region, Air France-KLM, stated: “Air France is proud to be a long-standing partner of Vinexpo as we share the same values of pleasure, excellence and hospitality and because Air France is committed to serving the best French wines and spirits on board its cabins. I am therefore delighted to renew this partnership within the framework of the Bordeaux international wines and spirits fair and to enlarge its scope to the new Vinexpo fairs around the world. All the Air France KLM teams in New Aquitaine will be fully committed to delivering the best service and attention to the visitors and exhibitors of the Bordeaux Vinexpo fair ».

Alibaba Tmall is partnering with Vinexpo to exhibiting at Vinexpo Events for two years in a row because One of the key mission we have at Alibaba Group is to globalize, and that’s not just for Alibaba itself but also our clients. So this is our main goal this year at Vinexpo Bordeaux is to help rebrand our Chinese national treasures, Chinese Spirit also known as Baijiu. To integrate Chinese Traditional Spirits with modern marketing ideas to attract new potential customer groups.

With that said, this year We are bringing some of the Top Chinese Spirits Brands; Langjiu Swellfun, Jiangxiaobai and Rio to present at Vinexpo Bordeaux, to show the Trade professionals how we help rebrand Chinese Baijiu Brands to enable to adapt the modern way of how young people drink spirits.

Last but not least, We believe Vinexpo is the right partner to achieve this mission because its reputation and exposure within this industry and its expertise people trust in. Vinexpo’s goal to Globalize has match with ours.

AIR FRANCE

ALIBABA – TMALL

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Vinexpo and Riedel, the renowned Austrian glassware manufacturer, have entered into an exclusive partnership to supply their glasses at Vinexpo, enabling exhibitors to offer visitors an optimal tasting experience at their stands, as well as during Vinexpo Academy’s various masterclasses. Riedel glasses will also feature at the two Vinexpo evening events to be held at the Palais du Bourse: the Diner du Palais on 14 May, and The Blend on 15 May.

Abatilles will be the official water of Vinexpo for the third year running. This partnership offers the brand an exceptional worldwide showcase. Further to its strong regional presence and growth on a national scale, Abatilles took its first international steps at Vinexpo Bordeaux 2015, and is now exporting to around 20 markets.

The water has been drawn from a depth of 472 metres every day for almost a century in Arcachon, an exquisite, protected environment close to Bordeaux and its fine wines. With a very low mineral content and containing zero nitrates, the natural mineral water is known for its perfect balance and unique taste: fresh and subtle on the palate, with a softness and neutrality that will enhance your dishes and wines, and serve as the perfect accompaniment for tastings.

With its original ‘grand cru’ premium packaging, the shape is reminiscent of the Bordeaux wine bottles (bordelaise-shape glass bottles, labels and metal closures).

Vintec is the leading specialist and expert in climate-controlled wine cabinets and cellars designed for professionals and consumers alike.

Vintec wine cabinets and cellars are designed to recreate the perfect storage environment found only in the very best natural underground cellars – to protect, store and serve your wines in optimal conditions – and to ensure they are displayed elegantly.

With a background in the wine industry, and having focused solely on selling climate-controlled wine cabinets and cellars for over 20 years, Vintec has developed the widest range of products to suit all wine storage requirements, offering solutions for collections from 20 to over 4,000 bottles. The brand is renowned among the finest sommeliers and restaurants.

In 2016, Vintec was acquired by the Electrolux group (150 countries, 55,000 employees), which plans to expand the brand and develop new products and innovative solutions to meet the specific needs of wine connoisseurs and professionals worldwide.

Today, Vintec products are available to professionals and consumers in Asia-Pacific and the United States, and are distributed to professionals in Europe under the Electrolux ‘Vintec Line’ brand.Vintec is delighted to join forces with Vinexpo and become our official partner and supplier of wine cabinets and cellars for the Bordeaux and Hong Kong shows.

RIEDEL

ABATILLES

VINTEC

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Pulltex, a leading global brand in the wine industry, has over 20 years’ experience in manufacturing corkscrews and accessories for wine-lovers and professionals alike. With the launch of the ‘Pulltap’s’ model, the first double-hinged professional waiter’s corkscrew, Pulltex revolutionised the uncorking of wine and gained an international reputation among professionals. In just a few years, Pulltex has become the undisputed leader in double-hinged corkscrews.

At the forefront of innovation, Pulltex has also developed an anti-oxidation stopper that prevents the oxidant effect of oxygen and preserves wine in an opened bottle for 10 days.

Pulltex now offers a complete range of customisable products for uncorking, corking, serving and preserving wine.As a loyal partner of Vinexpo, Pulltex has been an ‘Official Supplier’ since 2016, in France and internationally.

Last year, Mercedes-Benz celebrated the 125th anniversary of the invention of the automobile. The brand with the three-pointed star continues to operate at the high end of the market and attract new customers, combining comfort and safety with driving pleasure, not forgetting the eco-friendly technology featured in the BlueEFFICIENCY models.

In early summer 2019, the car manufacturer will reach a new milestone with the launch of the EQC, the very first Mercedes-Benz model from the EQ fully electric brand. The EQC heralds a new era in mobility at Daimler.

Mercedes-Benz Bordeaux, a subsidiary of Mercedes-Benz France, now has 4 establishments in the Gironde region, to provide customers the best service. We are proud to support Vinexpo, and to continue our partnership as the show’s official carrier.

PULLTEX

MERCEDES

The Caisses d’Epargne, regional banks are pleased to be an officiel partner of Vinexpo Bordeaux 2019. The Caisses d’Epargne support the key players of the wine and spirits industry and show their determination to help these companies develop because they represent, more than any others, the diversity of local territories both in France and abroad.

CAISSE D’EPARGNE

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In 1884, Jaques VEYNAT already carried wine in barrels with horse drawn carts. Since then, the VEYNAT Family has continued to carry different liquids (more varied today: milk, fruit juice, oil, alcohol, sugar, chocolate …), by gradually acquiring irreplaceable experience.

Today, the company is the leader in France of European transport of liquids in tanks. Located in Tresses, close to Bordeaux, Transports Veynat has nearly 700 trucks that make trips to more than 15 countries in Europe. More than 900 employees spread over twenty subsidiaries, and a turnover that has doubled in the last ten years. The daily work on quality, hygiene and performance is rewarded by the deliverance of numerous certifications, the trust of our customers and our resistance in a very competitive market.

Since 2007, we have been signatories to the ADEME charter on reducing CO2 emissions and we acknowledge the importance in reducing average fuel consumption, particularly through the acquisition of new trucks running on bio fuel.

It is with honor that Transports Veynat participates in the 2019 edition of Vinexpo Bordeaux, the must see event for wines and spirits.

We would also like to thank the following company for his support:Vinc by Cork Supply

VEYNAT

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APPENDICES

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RESTAURANTS

LA TABLE FRANCO-JAPONAISE by Bordeaux S.O Good Stand: BC18Restaurant

Bordeaux S.O Good spotlights its international guest of honour: Japan & Fukuoka. Come taste the best of franco-japanese marriage created by chefs Akashi KANETO, Seiji INOMOTO, Satomi and Stanley CHAN.Contact: Anne-Claire MARTIN +33 (0)5 56 79 51 16 acmartin@bordeauxgironde.cci.fr

GRAVES - SAUTERNES - PESSAC-LEOGNAN - BARSAC La table de la Maison DarrozeStand: A231Restaurant

High-end cuisine served alongside exceptional wines.Contact: Mickaël BERNARD +33 (0)6 33 48 70 09letraiteur@darroze.com

A TABLE ! BIO AND COStand: A301Restaurant

Make it tasty and healthy! Come and have your Business lunch at Maison Dulou Traiteur. All our products are local and organic, grown in sound and sustainable agriculture. Indulge in responsible gourmet food!Contact: Nadège Roy+33 (0)5 56 67 10 44commercial@dulou-traiteur.com

JAMON JAMONStand: A141Restaurant

Iberian specialities cooked with exceptional produce.Contact: Franck LABBE +33 (0)6 38 66 28 09franck@jamon-jamon.fr

RESTAURANT DES BORDEAUXStand: A91Restaurant

La Brasserie for true food and wine lovers, Discover the taste of South Western France when quality resonates with conviviality.Contact: Sophie & Allison +33 (0)5 40 12 92 16 contact@nicolaslascombes.fr

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RESTAURANTS

JAPANESE FOOD CORNER by Bordeaux S.O GoodStand: CD22Corner

To eat in or take away, come taste different japanese courses: sushis, makis and other specialities. Coffee, tea and pastries at any time.

HEALTHY FOOD CORNERStand: A295Corner

Local and organic great food on the move! Indulge in responsible gourmet food!

BAILLARDRANStand: E11 & CD332Corner Boutique

Canelés BaillardranThe most famous Bordeaux pastry, tradiationally prepared.

CHRIS’TEASStand: E12Corner Boutique

Chris’Teas, the finest tea made in Bordeaux.

CAFÉ BY SONIA FERNANDEZStand: CD328 & F15Corner Café

Come & taste our Coffee at Gate C and K and enjoy the moment as you would for a good wine.

COMPTOIRS DES BORDEAUXStand: A85 Corner

COMPTOIRS DES BORDEAUX reflects the taste of the French South West offering high quality products.

BELLOTA & CHEESE CORNERStand: A135 Corner

Tapas con Bellota ham and Spanish cheese, sandwiches, desserts and ice creams

THE GOURMET CORNERStand: A225Corner

Enjoy the pleasure of a healthy eating.

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VINEXPO / IWSR SURVEY

Global consumption of still and sparkling wine is forecast to reach US$ 207 billion by 2022 for total volume of 2.7 billion 9L cases, reveals the latest Vinexpo/IWSR wine and spirits report.

The total still and sparkling wine market will grow in volume by 2.15% between 2017 and 2022.

Driven by the trend to ‘drink less but better’, value outstripped volume growth across all regions. This is particularly evident in the Americas and Asia-Pacific. While volume and value advances in Europe were more moderate, the region continues to dominate global consumption and value shares at 58% and 50% respectively.

The USA continues to inch forward as the world’s most valuable wine market, worth US$ 34.8 billion in 2017. France is the second most valuable market at US$ 16.7 bn, followed closely by China at third place at US$ 16.5 bn.

The Vinexpo/IWSR research predicts that China will overtake France by 2020 as the second most valuable market in the world. By 2022, the Vinexpo/IWSR study predicts that the value of the Chinese market is forecast to hit more than US$ 19.5 billion.

Ranking of the top five volume markets remains unchanged in 2017. The USA was in the lead at 318 million cases followed by Italy (266 million) France (250 million), Germany (224 million) and China (156 million).

The world’s leading import markets are Germany, number one at 126.3 million cases followed by the UK at 114 million cases. By contrast, the USA (79.9 million) and China (61 million) ranked third and fourth continue to trend positively.

In the run up to 2022, premium wines (priced at US$ 10 - US$ 20) will be the biggest driver of value growth for still and sparkling wines (+15% between 2017 to 2022). The USA and China will be major contributors to this trend.

While red wine dominates global consumption with a 55% share, it is forecast to fall below 54% by 2022. Over the same period consumption of white wine, and particular rosé, are set to rise.Sparkling wine is putting fizz into the global market, especially in Europe which accounts for 65% of volume and 55% of value. World volume of 260.2 million cases was worth US$ 28.9 billion. By 2022 volume is expected to rise to 281 million cases, worth US$ 32.9 billion.

The US will drive import sparkling wine growth over the next few years, by adding 4.6 million 9L cases. Growth in the UK will slow. The Vinexpo /IWSR report that UK will add another 1.8 million cases between 2017 and 2022. Both US and UK sparkling wine imports will be driven by prosecco, a major driver of sparkling wine consumption.

VALUE OF WINES TO TOP US$ 207 BILLION BY 2022, FORECASTS VINEXPO / IWSR REPORT

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In value terms, the top five markets are: the USA (US$ 4.5 billion) France ($3.6 billion), the UK and Germany (US$ 2.7 billion each) and Italy (US$ 2.5 billion).

While locally made spirits account for nearly 90% of consumption worldwide, international spirits are eroding this share, especially in China (baiju) and Asia-Pacific (cane, brandy and rum). Between 2017 and 2022, consumption of imported spirits will grow by 12%, to reach 399 million 9L cases.

Global spirits will inch forward in the run up to 2022. Declines in vodka will be offset by big advances by whisky (65.9 million cases) gin (9.5 million) and flavoured spirits (2.4 million).

Such is the strength of the trend to premium brands – especially in the USA and China – that all premium-plus categories (except vodka) are forecast to grow over the next five years.

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THE VINEXPO GROUP

Vinexpo is an international brand that specialises in creating and developing major events in the wine and spirits sector, organised for and by people in the trade. Ever since its inception in 1981, Vinexpo has been connecting industry insiders to boost sales and stimulate the market. The brand brings proven expertise as a business facilitator – whether to Vinexpo Bordeaux, in the heart of some of the world’s most prestigious vineyards, or to the buoyant markets served by Vinexpo Hong Kong and Vinexpo Shanghai – and works alongside its clients to open up opportunities for the future. With Vinexpo New York, Vinexpo is today the only international independent group dedicated to the wine and spirits sector to cover the three main continents of consumption. Those close links with clients enable Vinexpo to stay on top of changing markets in order to come up with solutions that don’t disappoint. The group continues its development in offering new business events, such as Vinexpo explorer and the Vinexpo Paris show that will be inaugurated in January 2020. It publishes every year a study one of the world’s most comprehensive studies of the world consumption of wine and spirits: the Vinexpo / IWSR report.

Next events:

VINEXPO EXPLORER29 Sept. - 01 Oct. 2019

VINEXPO SHANGHAI23 - 25 Oct. 2019

VINEXPO PARIS13 - 15 Jan. 2020

VINEXPO NEW YORK2 - 3 March 2020

VINEXPO HONG KONG26 - 28 May 2020

Anne CUSSON — Communication Director Marie-Caroline GARCIA — Project Coordinator

VINEXPO 2 cours du XXX Juillet — 33074 Bordeaux Cedex — France

Tel: +33 (0)5 56 56 01 68E-mail: presse@vinexpo.com

Press Contacts

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