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MAY

2018 MEDIA KIT

THE OFFICIAL SHOW DAILY FOR TRADE AND PRESS:

An Integral Part of Your Show Communication!

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All Vinexpo Hong Kong News

Read all editions and articles before, during and after the event

Where to Go in Hong Kong

DAILY

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VINEXPO DAILY IS THE EXCLUSIVE OFFICIAL DAILY MAGAZINE OF VINEXPO HONG KONG

It enables exhibitors to communicate all relevant information, intelligently, directly to their customers (buyers and decision-makers).

It is THE source of information for all trade professionals and international press, and covers the event live from the fair.

Multi - channel communication to ensure maximum visibility and reach your target anytime, everywhere!

STRATEGIC DISTRIBUTION POINTS

• All main Entrances• All main Information Counters• Key Buyers Area• Convention Area• International Press Stand• Press Centre• Top 50 Partners’ & Participants’ Stands• Selection of leading Hotels in Hong Kong

TOP VISITING COUNTRIES

WEBSITE

e-MAGAZINE e-MAILING

CIRCULATION / PRINT

FIGURES & READER PROFILE

SPECIAL FEATURE – ROSÉ WINES MORE & MORE PEOPLE ARE DRINKING THROUGH ROSE COLOURED GLASSES Read page 16

SPANISH WINES ARE THE NEW ‘ELDORADO’ AMONG THE CLASSIC WINE PRODUCER COUNTRIESRead page 12

Quim Vila Owner, Vila Viniteca

TRADE TALK

DAILYSUNDAY 18TH JUNE 2017

DAY 1 EDITION

REGIONAL SPOTLIGHT LAND OF THE RISING SUNEVOLUTION OF JAPAN’S IMPORT AND EXPORT MARKETS Read page 14

WE ARE INTRODUCING OUR “JAPANESE WINES”, MADE 100% FROM GRAPES GROWN IN JAPAN Read page 9

Yuji Yamazaki President & Chief Executive Officer, Suntory Wine International Ltd

EXCLUSIVE INTERVIEW

DAY 16,000 copies

DAY 25,000 copies

DAY 33,000 copies

Merchants / Wholesales / Brokers58.8%

Retailers9,4%

e-Commerce2,8%

Horeca7,9%

Supermarkets /Superstores /

Travel Retail

4,4%

Wine &Spiritrelated

Business

13,7%

Media3%

CHINA INCL. HONG KONG 1 2SOUTH KOREA

JAPAN 3 4TAIWAN

VIETNAM 5 6THAILAND

MALAYSIA 7 8SINGAPORE

AUSTRALIA 9

Source: Vinexpo Hong Kong 2016

Gerard MargeonExecutive Wine Director, Alain Ducasse Entreprise

Vinexpo Daily is very complete and very playful at the same time.

TESTIMONIALS

VISITORS BY ACTIVITY

TOP BUYERS PRESENT IN 2016

Alex De CataInternational Development Advisor, Wine & Spirit Education Trust

The show allowed us to keep growing our presence which is one of our main aims of course. Our appearance in Vinexpo Daily no doubt contributed to this.

François DemouyCommunication Manager, Champagne Palmer & Co

We were very happy about our communication in Vinexpo Daily 2017. The Special Feature “Champagne & Sparkling Wines” allowed us to present our brand next to some prestigious industry leaders. We had quite a few walk-ins on the stand thanks to our communication with Vinexpo Daily.

Sylvia BernardGroup International Marketing Director, La Martiniquaise

Vinexpo Daily is very much appreciated and I thank the team for my interview about which I had good feedback.

Peter Moser Editor-in-chief, Falstaff Magazine

Vinexpo Daily is an inspiring source for news from the world wine market and helps me a lot while planning my dates and tastings during the Vinexpo.

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DONGGUAN YEHE TRADING EATS MEETS WEST FINE WINES LIQUOR MOUNTAIN ASC FINE WINES CARREFOUR NORTHEAST WINES

& SPIRITS ORIENTAL HOUSE AMORE TRADING PORTERS LIQUOR JD.COM SARMENT EMIRATE ALIBABA

AVIC SHENZHEN TRADING PINNACLE DRINKS SINGAPORE AIRLINES PONTI TRADING PUDAO WINES SIMPLE SUNTORY JIU YI CHU YUN

DAPU INDUSTRIAL FWP TRADING ALTAYA WINES SHERATON BOTTLENECK SKY CONNECTION CERTAIN CELLORS

CORDON VERT DTASIA INTERNATIONAL TRADING BELLUNA BERRY BROS & RUDD DYNASTY FINE WINES AMPELIA FINE WINES

CHANGYUAN GROUP ENOTECA DFS DISNEYLAND SUMMERGATE QIJIAYU ECONOMIC TRADE KEUMYANG FINE LIQUOR KOREA...

March 2018 - Non contractual document

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Content is designed to be highly relevant and useful for trade visitors & press, helping them to set their show agenda and define their priorities, as well as giving them the “big picture” with market data and leaders’ strategies.

Benefit from this unique communication platform to get YOUR message across. Contact our editorial team for themes and interview.

TRADE TALK

VINEXPO DAILY / PREVIEW EDITION / TUESDAY 17TH MAY 2016 9 vinexpodaily.com

NEWS

8 VINEXPO DAILY / PREVIEW EDITION / TUESDAY 17TH MAY 2016

Major Growth in Oregon Wine Industry Reflects Exceptional Quality of Product The Oregon wine industr y continues to grow at a record-setting pace, with the last census reporting a 39% year-on-year jump in production and sales leaping 11%. According to the 2014 Oregon Vineyard and Winery Census Report released at the end of 2015 by the Oregon Wine Board (OWB), the local industry recorded its third straight year of double-digit production gains. Ellen Brittan, chairwoman of OWB underlined the fact that Oregon’s

increase in sales compares with an industry average increase of 4%: “Most Oregon wines participate in the $12-a-bottle and up segment, which is the fastest growing segment of the industry.” Additionally, the state also posted a whopping 50% jump in export sales - a strong indicator that the industry’s expanded international marketing efforts over the past several years are paying off •

Level 1, Stand EF-72

Air France and Vinexpo Sign New Partnership A new partnership has been signed between Air France and Vinexpo, combining the experience and know-how of Vinexpo with the expertise and the culture of reception of Air France.

During Vinexpo Hong Kong 2016, for the first time, the “Club Vinexpo Air France” will be a VIP lounge in the colours of Air France, bringing together major buyers.

«After the success of the partnership between Vinexpo and Air France for the edition of Bordeaux in June 2015, we are delighted to again share the values of service and excellence by offering this for the first time in Hong Kong,» said Bénédicte Pellerin, regional director of Air France KLM •

Great Wines Honoured by Citadelles du Vin Citadelles du Vin, the great international wine and spirits competition, will culminate in the prize-giving ceremony at 5:00 pm on Monday 23 May.

The Renaissance Harbour View Hotel – just across from the Convention & Exhibition Centre (boardroom 8 – lower lobby) – will host the ceremony in the presence of Nelson Chow, President of the China association of sommeliers, who will give his tasting notes on the wines.

The ceremony will end with a tasting of the winning wines. Entry is free, subject to available seats, and one can also find these wines at stand R76 on Level 3 during Vinexpo •

Level 3, Stand R-76

Jebsen Fine Wines is part of the Jebsen Beverage Company, which in turn, is part of the Jebsen Group. We asked Gavin Jones - Director – to tell us more about his company…

Jebsen & Co Ltd is a privately owned Danish company and was established in Shanghai and Hong Kong back in 1895. Jebsen Fine Wines is celebrating 25 years this year. We are the leading independent wine distributor in Hong Kong and are now also very well established in the PRC markets as well as Macau. We continue to work with world leading brands such as Champagne Bollinger and Frescobaldi, who have been with us since day one. In Hong Kong and Macau, we also represent the Bacardi Martini brands. In addition to the world class portfolio of leading wine and spirits brands, Jebsen also owns eight brands ourselves, including Twinwoods Estate from the Margaret River, Western Australia.

How is demand evolving? In Hong Kong, the on-premise sector has been quite soft over the past few years. More share has shifted to the off-premise which has grown tremendously. This year however, the growth in the retail sector has flattened. Therefore it is essential we innovate with new concepts and campaigns in order to stay ahead and ensure ongoing growth in this market.In China, imported bottled wine experienced a bumper 2015, growing over 35% in volume and around 60%

in value. This was on the back of three relatively flat years. The government austerity and anti-corruption measures certainly impacted the wine category but the import statistics show that wine is most certainly a genuine beverage of choice for the China consumer. Over the past 18 months, we have made a great effort to consolidate our portfolio in China, and give more focus to our star brands. This strategy

I am pleased to say, is paying off. This year we are experiencing double digit growth in revenues.

What are your key reasons for attending Vinexpo Hong Kong? Most of our principals are here in Hong Kong to participate at Vinexpo,

so it gives us the chance to spend time with so many partners all under one roof. As you know, the wine industry is, relatively speaking, one big family; sharing of ideas and experiences can be very powerful.

How important is Vinexpo for you when it comes to finding new ideas and products? As I mentioned earlier, it is essential that we continue to innovate. The Vinexpo arena is a great place to spend time, looking at new ideas and brainstorming, face to face with

our partners from around the world. I have been attending Vinexpo for over 20 years and always get something positive from each edition •

A Finger on the Fast-Beating Pulse of the Hong Kong Wine Market

THE VINEXPO ARENA IS A GREAT PLACE TO SPEND TIME, LOOKING AT NEW IDEAS AND BRAINSTORMING, FACE TO FACE WITH OUR PARTNERS FROM AROUND THE WORLD

Gavin JonesDirector, Jebsen Fine Wines

Well over 500 journalists from around the world are again set to cover Vinexpo Hong Kong, which, as the only event of its kind for the Asia-Pacific wine and spirit market, is a must for media.

Journalists meet key decision-makers in the wine and spirit market, major Asian importers and producers from all over the world, giving them an opportunity to network and talk about innovations and market developments, new products and consumer trends.

The Vinexpo press badge gives media access not only to the exhibition, but also to events and personalised services, and again this year, Vinexpo Hong Kong will be providing a fully equipped and connected 200 m2 press lounge. Persons under the age of 18 are not permitted to enter the exhibition.

In each “live” edition of Vinexpo Daily at the Hong Kong event, we will be hosting comments from top wine and spirits journalists from around the globe, with their “top picks” from the show.

NOT TO BE MISSED: TWINWOODS OPTIVUS MARGARET RIVER RESERVE CABERNET SAUVIGNON 2011

Twinwoods Estate is located in Margaret River, about 3 hours south of Perth, the capital of Western Australia. OPTIVUS is a selection of the best grapes from the Estate which are then matured in French oak Chateau barriques for an extended length of time and further bottle aged prior to release. The result is a wine that is bright, red with good density, with some purple and youthful edges. Aromatics include dark berry fruits combined with cedar and spice. Robe is complex with some light coffee / mocha characters combined with cassis and a touch of oak. Palate is structured and well balanced with fine tannins and a ripe structure and good acidity. The palate continues rich and long with ripe flavour profile.

PRESS CORNER

THE FLAGSHIP EVENT FOR A BOOMING MARKET

NEWS

8 VINEXPO DAILY / DAY 1 EDITION / SUNDAY 18TH JUNE 2017 VINEXPO DAILY / DAY 1 EDITION / SUNDAY 18TH JUNE 2017 9

There are not many wine coops that can boast of having over 250 years’ history. That, however, is the case for Bestheim, a cooperative dating from 1765 in Alsace, with an incredible mosaic of vineyards, making it one of the true references when it comes to Crémant d’Alsace.

Indeed, Bestheim currently has more than 1,400 hectares of vineyards managed according to the principles of sustainable agriculture. The wines are also certified IFS (International Food Standard). In all, 500 families of vine growers work the vine hand in hand with Bestheim’s wine managers who visit them regularly to follow their work and advise them when necessary.

All parcels are geo-localized by GPS and it is thus possible to know exactly where the grapes come from. In order to respect the harvest, the coop

has three pressing rooms which allow them to press the grapes closer to the harvesting site, a real qualitative asset.Their capacity of reception and qualitative sorting is immense and this allows Bestheim each year to vinify a “style”, a “signature” and to maintain it over time.

CRÉMANT D’ALSACE BY BESTHEIM – A BEAUTIFUL LIGHT YELLOW ROBE The Brut Premium by Bestheim presents a superb cordon of bubbles, forming persistent chimneys. Its fruity, raspberry and hazelnut nose is due to 16-months horizontal aging (as opposed to 12 months for most others of the appellation). An excellent balance and remarkable aftertaste add to the freshness and smoothness due to this wine’s fine bubbles.

NEW CELLAR BEARS FRUITIn 2014, BESTHEIM built a new cellar, equipped with the latest technologies and respectful of the environment. The cellar is wood barded to create an air circulation around the building and reduce the use of air conditioning. On the roof are also 55 m2 of solar panels to reduce energy consumption. The structure is partly buried to benefit from the natural coolness of the soil, and the cellar is lit by natural light from large side windows.

It is the combination of all these elements and efforts that have enabled Bestheim to become a sustainable company with one of the industry’s smallest carbon footprints.

Hall 1, Stand BC112

The Austrian glassmaker, Riedel, once again the official partner at Vinexpo, is not only supplying the 150,000 or so glasses that will be used at the show, but is also presenting several new and original ranges. Wine producers are invited to the “Riedel Bar” and new creations will be unveiled on the Riedel stand where, through a comparative tasting in a range of different Riedel glasses, they will be able to identify the perfect glassware for their wines or spirits. Riedel will also be unveiling its latest creations: The Veritas range, “Fatto a Mano” range, the “M” Collection, and new “Happy O” wine tumblers. The Veritas range consists of the finest machine-made glassware (the closest thing to hand blown glassware in terms of quality), and will be complemented by a new, dedicated Sauvignon Blanc glass, The new “Fatto a Mano” range, with its original, colourful design, is an example of true craftsmanship that combines machine blown technology with traditional glassmaking techniques. Hand-made at Riedel’s headquarters in Austria, this new stemware collection bears the typical attributes of a Riedel product: varietal specific, thin blown, unadorned, and standing tall on slender stems.The colourful range of Happy O wine tumblers is joined by four new pastel shades.

Hall 1, Stand BC246

A Quarter of a Millennium… That’s Worth Drinking To!

Riedel Reveals New Varietal and Colourful Glasses @ Vinexpo

Advertorial

Lionel Osmin & Cie was formed in 2010, marketing wines exclusively from France’s southwest, and has sales already running at 1.5 million bottles last year in 25 countries. This year, Lionel Osmin is presenting a new acti-vity at Vinexpo: wine imports. We asked him to tell us more…

With Imanol Harinordoquy, we created “Les Passeurs de Vin” because when I created Lionel Osmin & Cie, I already had 12 years’ experience as an ambassador for the wines of the southwest, spending most of my time travelling the world. And this enabled me to taste wines from many countries. I was able to discover, over this time, the diversity and richness of all the appellations from around the world. When you have the chance to taste wines from New Zealand, South Africa, Chile, Argentina, Spain, Austria, Germany, Italy, Portugal, and so on over time, it allowed me to forge two things: confidence in our indigenous grape varieties in the southwest, but also I became aware that one can find excellent wines everywhere, and that in France, the consumers were not really aware of this.

So now we also have great pleasure in bringing foreign wines to France and to facilitating the understanding of foreign wines to French consumers, who are increasingly curious and open, and it’s great to enable them to discover foreign

wines that they would not have known otherwise. We are presenting wines that people are not too familiar with, whether it be with the wines of France’s southwest or wines of the world. Another factor influencing this decision to import wines was the fact that my grandfather was Spanish. During the civil war, he, like many others, escaped across the Pyrenees, and came to live in this part of France. Thus through family ties, I was always attracted to Spanish wines, and had the conviction they would find their rightful place on the French consumer market. I spoke about this already in 2010 to Imanol Harinordoquy (eds: a French International Rugby Union player), who was a wine fan as well. At that time, he was still pursuing his career – but he told me that he would like to eventually join in on an adventure like that, firstly because he likes wine, and secondly, because his family had a long background doing business in Spain, primarily in the field of livestock trading. In 2014, I finally found some time to work on the project, after several intense years after the debuts of Lionel

Osmin & Cie. I contacted Imanol and he said, “Let’s do it!” We work as a team: me working on quality selection and him more in an ambassadorial role. In 2014, he was still playing for Biarritz, then two years in Toulouse to end his rugby career, and due to this, the time he could devote to the business was limited. We put the business together in 2014, but we really started operating in 2015, the first months being dedicated to selecting and stocking wines. In 2015 we thus started uniquely with a selection of Spanish wines, and now, two years later, we have opened the range to German, Italian and Argentinian wines. We are working with around 20 producers in total, and I have been very pleasantly surprised by the reaction of French buyers, whether they be wine store or restaurant operators, they seem to really have a strong will to allow their customers to discover something a little more exotic. So, for these people, we have become somewhat of a one-stop-shop as a preferred supplier. We have around 100 references now, and they are also able to bundle these wines with our wines from the South West.

Hall 1, Stand E324

The Same Old Thing? You Won’t Find That Here! Lionel Osmin & Cie leverages Vinexpo Bordeaux to spotlight wines from lesser known regions

WE ARE PRESENTING WINES IN ALL CASES THAT PEOPLE ARE NOT TOO FAMILIAR WITH, WHETHER IT BE WITH THE WINES OF FRANCE’S SOUTHWEST OR WINES OF THE WORLD

Panoramica Villa al Cortile

Advertorial

Lionel Osmin & Imanol Harinordoquy Les Passeurs de Vins

“Fatto a Mano” range

Marie Brizard Wine & Spirits group is attending the 19th edition of Vinexpo Bordeaux.Welcome to our booth to live abold and savory experience Hall 1 - BD287

REGIONAL SPOTLIGHT: CENTRAL EUROPE

20 VINEXPO DAILY / DAY 1 EDITION / SUNDAY 18TH JUNE 2017 VINEXPO DAILY / DAY 1 EDITION / SUNDAY 18TH JUNE 2017 21

A new “flagship” bottle, designed by Michel Drappier will be on display at the company’s stand at Vinexpo; now available from the best wine merchants and to be seen on fine tables.

Inspired by antique bottles and made of dark, predominantly recycled glass, which filters ultraviolet rays, the slimmer neck reduces the risk of oxidisation.

A new label, printed on chic matt paper, remains loyal to the mascot colour of the house, yellow, and is similar to the texture and colour of quince, subtle fruity notes of which can be found in Carte d’Or.

Made entirely with juices from first pressing, with Pinot Noir contributing more than 75%, the Carte d’Or asserts

its identity in this new bottle while remaining true to its values close to nature. Unfiltered and with a reduced dosage, this is a Champagne imbued with elegance and authenticity.

Hall 1, Stand AB310

Elegance and Authenticity: A New Flagship for Champagne Drappier

Advertorial

With the Côtes du Rhône listed as France’s second largest AOC wine area, 77 companies from the Rhône are showcasing their wares at Vinexpo this year.

The latest studies show the Côtes du Rhône held a steady position in the market last year, despite a challenging environment. Two exceptional vintages in 2015 and 2016 along with strong relationships with both UK customers and consumers have resulted in a positive performance of the region, both in volume and value. The UK remains the region’s first export market by volume representing 18% of the total volume of wines exported (-1% compared to 2016). The UK is the second export market by value - after the USA - representing €73.3 million in 2016. With an average price of £8.81 per bottle, Rhône Valley wines offer excellent value for money. Red wine continues to prove the most popular with red Rhône wines representing 46% of total market shares in the UK off-trade.

Michel Chapoutier, President at Inter-Rhône comments, “2016 has been a challenging year but we have maintained our position and we are very pleased with the performance of our wines in this market. The UK is our largest export market by volume. Our long-term focus on producing quality wines is resonating well with UK consumers as we continue benefit from a strong notoriety and positive image in the market.”

Every day, 61 wines will be available for tasting on the stand, with two sommeliers talking visitors through their tasting experience. On Tuesday 20th June, the ‘Soils and climates, the diversity of the whites from the Rhône Valley’ will be hosted by Michel Bettane within the Vinexpo Feat Bettane & Desseauve area Hall 3, Stand ST338. You can also find Rhône wines at “The Blend” evening on Tuesday 20 June from 7:30 pm.

Hall 3, Stands AB40, AB45, AB35

Domaines Bouyer: True to TerroirDomaines Bouyer have a long family heritage in wine that goes back over seven generations. With nearly 20 hectares of vines, Domaines Bouyer are fortunate to be able to craft their wines according to the terroir, producing four Merlot-based cuvées: a 100% Merlot, Caprice de Milon (Saint Émilion AOC); two Grand Cru Saint-Emilion, Château Milon and Clos de la Cure (75% Merlot and 25% Cabernet Franc) and a Pomerol, Clos 56 (95% Merlot and 5% Cabernet Franc).

Hall 1, Stand E316

VINEYARDS ROY-TROCARD, SINCE 1628The history of the Roy-Trocard family started in 1628. That was when the Trocard family bought its first vines in the Libourne region. Ever since 1628 there has been a grower to tend the vines in each generation,

passing on their know-how to a total of 15 generations of men and women. Over the years, a family estate of 68 hectares of vines was gradually built up, covering three properties and 4 Bordeaux AOCs: Château Jeandeman in the Fronsac AOC, Château Laborde in the Lalande de Pomerol AOC, La Piecelle in the Bordeaux AOC.

Hall 1, Stand E316

Excellent 2015 and 2016 Vintages Underpin Strong Position of Côtes du Rhône

FRANCE

Prima Vinae Presents… Chassagne-Montrachet Blanc 1er Cru Les Chenevottes 2012

Au Pied du Mont ChauveThe Au Pied du Mont C h a u v e d o m a i n e represents 35 hectares of admirable terroirs in the Burgundy region, wo r k i ng p r ima r i l y with Pinot Noir and Chardonnay, reputed for their style and elegance.

This vineyard is on soi l that is around fif ty- f ive centimetres deep, after which comes a hard and stony horizon. The soil is red, a sign of

iron oxide that

can be linked to vestiges formed by the hardening of the soil particular to regions that were tropical many millions of years ago. Five plots, shared between a variety of diverse zones in the appellation make up this cuvée.

According to Roger Voss – Wine Enthusiast (May 2016), “Structured and tight, this mineral-driven wine is still in its initial stages of development. It has crisp acidity, layers of spicy wood and a rich palate. Apples and white peach emerge from the firm, young structure. Drink this wine from 2018. The vineyard is next door to the Grand Cru Montrachet vines.”

Hall 1, Stand D235

Domaine du Tariquet’s Cuvée Réserve: Even More Finesse and Tension

The 2015 Cuvée Réserve from Domaine du Tariquet will definitely be “one to try” at this year’s show

– notable for having additional finesse and tension.

The very fine grain of Francis Miquel’s barrels allows a subt le ageing dur ing which the delicate and mellow notes of oak highlight the fruit. The aromas are

straightforward and neat. The palate is all at once lively, complex and elegant. Four grape varieties compose

this second historical wine: 40% of Gros Manseng, 30% of Chardonnay, 20% of Sauvignon, completed by 10% of Sémillon, a very unusual grape variety in Gascony.It reveals its charming and typical features, suggesting unexpected and audacious pairings. Another key differentiator for the Tariquet family is the now familiar screw-top white classic magnum – a specially designed bottle that follows on the heels of the Rosés which already come in all screw-top bottles, an innovation already introduced ten years ago.

SPECIAL FEATURE – ROSÉ WINES MORE & MORE PEOPLE ARE DRINKING THROUGH ROSE COLOURED GLASSES Read page 16

SPANISH WINES ARE THE NEW ‘ELDORADO’ AMONG THE CLASSIC WINE PRODUCER COUNTRIESRead page 12

Quim Vila Owner, Vila Viniteca

TRADE TALK

DAILYSUNDAY 18TH JUNE 2017

DAY 1 EDITION

REGIONAL SPOTLIGHT LAND OF THE RISING SUNEVOLUTION OF JAPAN’S IMPORT AND EXPORT MARKETS Read page 14

WE ARE INTRODUCING OUR “JAPANESE WINES”, MADE 100% FROM GRAPES GROWN IN JAPAN Read page 9

Yuji Yamazaki President & Chief Executive Officer, Suntory Wine International Ltd

EXCLUSIVE INTERVIEW

SPECIAL FEATURE – CHAMPAGNES & SPARKLING WINES LITTLE BUBBLES THAT FEEL SOOO GOOD! Read page 10

TODAY’S WHISKY DRINKER IS LOOKING FOR CHOICE AND VARIETY Read page 9

Graham Coull Master Distiller, Glen Moray

EXCLUSIVE INTERVIEW

YOUNGER CONSUMERS AGED 25 AND OLDER HAVE ENTERED THE MARKET AND ARE BECOMING MORE AND MORE INFLUENTIALRead page 8

Maxim Kashirin CEO, Simple Group

TRADE TALK

DAILYHALL 1STAND AB15

TUESDAY 20TH JUNE 2017

DAY 3 EDITION

REGIONAL SPOTLIGHT ASIACHINA: THE NEW EL DORADONOT JUST A CONSUMER – INCREASINGLY A PRODUCER OF QUALITY PRODUCT Go to page 13

SPECIAL FEATURE SPIRITS & FORTIFIED WINES JEWELS OF AMBER AND RUBY WITH HEADY AROMATIC SCENTS Read page 8

WINE TASTING (…) ENGAGES ONE’S EMOTIONS, AND THESE EMOTIONS ARE TRANSLATED BY A CERTAIN NUMBER OF REACTIONS Read page 7

Philippe Faure-Brac Best Sommelier in the World 1992, President of the Union de la Sommellerie Française (UDSF)

EXCLUSIVE INTERVIEW

WE THINK WE CAN OFFER FRENCH WINERIES AND BUSINESSES OUR UNIQUE POINT OF VIEW AND UNRIVALLED KNOWLEDGE OF THE CHINESE MARKETRead page 6

Lei Zhao General Manager, Tmall Food

TRADE TALK

REGIONAL SPOTLIGHT THE AMERICASCALIFORNIA DREAMINGSIMPLICITY, RIPENESS AND RICHNESS OF FRUITGo to page 10

DAILYHALL 1STAND AB15

MONDAY 19TH JUNE 2017

DAY 2 EDITION

REGIONAL SPOTLIGHT: EUROPE

VINEXPO DAILY / PREVIEW EDITION / TUESDAY 17TH MAY 2016 13 vinexpodaily.com

SPECIAL FEATURE: WHITE WINES

12 VINEXPO DAILY / PREVIEW EDITION / TUESDAY 17TH MAY 2016

Clarendelle Blanc 2015 匠心的传承位 于 法 国 波 尔 多 佩 萨 克 - 雷 奥 良 产 区 的Domaine Clarence Dillon，是一个庞大的酒业家族公司，五大名庄之一的侯伯王酒庄，和波尔多名庄昆图斯酒庄、美讯酒庄以及克兰朵酒庄都是该酒业集团旗下的酒庄。在葡萄酒热门的这个年代，通过Domaine Clarence Dillon 对产品不断的研发，挖掘自己葡萄酒业的潜力，经验也累积达到了五个世纪之久，并且在国际上树立了自己的品牌口碑。

近年，Domaine Clarence Dillon 发现了在市场上所有的白葡萄酒都使用了单一的葡萄品种进行酿造，Clarendelle Blanc 2015 的诞生，颇有技巧地混合了三种不同的波尔多葡萄品种，截取了Sémillon、Sauvignon blanc 和 Muscadelle 三种葡萄酒的长处，

成为了目前最独特、最和谐的混合体，其中的神秘和复杂也是该酒业集团的所有产品中最具特色的。这款酒的的葡萄原料在波尔多地区获得了最长时间的日照和最高的温度记录 ， 至今未被打破，皮厚且PH值也恰到好处。呈微绿的淡金黄色，倒出瓶、呯一声后，带有带有杏仁、白桃和柚子等强烈的水果味道，下口圆润，在口中表现丰满，回味干净，令人心旷神怡。。这一卓越的传承，在这片热土，大家专业、热忱以及职业操守，基本上Clarendel le Blanc 2015 汇集了所有成就顶级波尔多葡萄酒品牌的必须元素。

Level 3, Stand N-75

Old Continent: New Record in Sales Europe’s global wine exports reach a new high in 2015

In 2015, EU wine exports reached € 9,8 billion, the highest historical level, in a context of strong worldwide competition.

“Again, the European Union remains the most important wine exporter worldwide and, after 3 years of relative stability, attained its best ever performance in 2015: 21.9 millions hectolitres (+3%) or the impressive equivalent of 2.9 billion bottles coupled to an economic performance of € 9.8 billion (+8.9%),” said Jean-Marie Barillère, President of Comité Européen des Entreprises Vins (CEEV), adding, “This leads to a combined positive trade balance for the EU of over €7 billion.”

The CEEV represents wine companies of all kinds across the European Union, bringing together 24 national organisations. With more than 7,000 companies, and more than 200,000 direct jobs in the EU, its members produce and market the vast majority of quality European wines and account for over 90% of European wine exports.

“With a structural decrease of the EU internal consumption, exports are the key element to maintain the long term sustainability of the EU wine sector” Jean-Marie Barillère added.The second major growth factor was China (+26% in value and +29% in volume). After 2 years of decrease following the trade dispute between

EU and China, the 2015 exports reached their highest level, both in volume and value. “From our 5 main export markets in value (USA, Switzerland, China, Canada and Japan), only fair market access and competition is consolidated through an agreement in Switzerland,” said Ignacio Sánchez Recarte, Secretary General of CEEV. “We strongly encourage the European Commission to conclude positively as soon as possible its negotiations with USA and Japan and to start negotiations with China.”

Jean-Marie Baril lère added that strong perspectives of growth exist, in particular in the Asia-Pacific area:

“In order to be able to develop our exports in these countries, the EU must be offensive to obtain market access conditions at least equivalent to those of our main competitors, very active on these aspects.” •

Licence to Sparkle… and Much More!The German Wine Institute (DWI) is on hand at this year’s Vinexpo Hong Kong with a representative selection of wines from Germany.

In addition to the tasting counter, the DWI is also offering several master classes daily with Wine Master, Romana Echensperger, such as “License to Sparkle”, “Spätburgunder - Germany’s Red Star”, “Happy Birthday Scheurebe!” and “The Magic of Sweetness”.

For the first time, the DWI has organised a Chinese Buyers Meeting (24th May, 5.30 pm) and a Japanese Buyers Meeting (26th May, 11 am) and is presenting highlights from the exhibitors at the lounge of the German pavilion •

Level 1, Stand EF-43-01

556600

500

400

300

200

100

0France Italy

2015 - MAIN EXPORTERS TO CHINA (in million €)

Spain Germany Portugal

89113

22 14

AFTER 2 YEARS OF DECREASE FOLLOWING THE TRADE DISPUTE BETWEEN EU AND CHINA, THE 2015 EXPORTS REACHED THEIR HIGHEST LEVEL, BOTH IN VOLUME AND VALUE.

2015 EU WINE EXPORTS (in million €)

Other€ 2 736 m

Hong Kong€ 671 m

Japan€ 757 m

Canada€ 780 m

China€ 819 m

Switzerland€ 893 m

USA€ 3 157 m28% 32%

9,1%8,3%

7,9%

7,7%

6,8%

EXCLUSIVE INTERVIEW

14 VINEXPO DAILY / DAY 1 EDITION / MONDAY 18TH JUNE 2017 VINEXPO DAILY / DAY 1 EDITION / MONDAY 18TH JUNE 2017 15

Mario Piccini Jr represents the fourth generation of Italy’s Piccini’s winemakers, after Angiolo Piccini founded Piccini Wine Company in Italy in 1882. We asked him to tell us more about his now highly reputed Villa al Cortile.

As they say, in order to make things become reality, you have to dream about them at first. And I am a big dreamer! Villa al Cortile is the dream I have been pursuing since I was young.

I am always looking to relive that strong and profound emotion of my first realisation that wine is a living thing. I guess all that I do is guided by this irrational desire to share the joy of tasting a glass of wine. I believe in wines that tell the story of their birthplace. Sangiovese and Montalcino most certainly do that. I am humbled and proud to have a chance to contribute to the story of this amazing grape, this amazing territory, this beautiful wine. In our making of Brunello, we are following the rules of simplicity, equilibrium and moderation and our ambition with every vintage is to bring forward wines that are the result of the binomial equation Sangiovese - Montalcino.

We do not strive for maximum extraction and “big” flavours; rather we allow the unique characteristics of each vintage and vineyard to shine through, emphasizing of typical character Sangiovese grape in the context of its dedicated territory.

Please tell us a little more about the territory. The finest grapes always come from a climate that allows them to grow slowly, with a long ripening period. In these conditions, the grapes can ripen with elegant complexity and pristine fruit flavours, but remain balanced, with a good natural acidity. This is what Montalcino is for Sangiovese.

The location of both our Lavacchio and Montosoli vineyards provides our wines essential features: the vineyards on the NE versant have N – NE exposure, with cooler medium temperatures which impart the high acidity, the main element responsible for classic Brunello destined for long ageing. The SW vineyards in Lavacchio are located at lower altitudes and enjoy long exposure to sun, influenced by the warm breezes coming from the Tuscan coast, which impart freshness and warmth, fruit driven character.

The ageing process is extremely important to you. Why so? Everything in Montalcino is about the slow passing of the time. Nothing is rushed through the cellars. Brunello and Brunello Riserva undergo an average oak ageing between 24 to 36 months. The wine from each plot of vineyard is processed and aged separately as we want to monitor the evolution of each separate lot. Focus on typical character of sangiovese remains our absolute objective. Thru the process of aging we are focused on developing the complexity of the wines and softening tannins without overwhelming the fruit component. For this specific reason, we choose to use oak casks of volumes between 20hl and 50hl. The lengthy barrel aging results in decreased astringency and increased colour and stability. It also evolves the fruit aromas to more complex one. Through a program of topping the wine (filling up the barrel) while it is in the barrel and racking the wine from barrel to barrel to clarify it, just enough oxygen is introduced to the wine to have these beneficial effects over a period of many months. Once bottled, the wine rests in bottles for the following six months prior to its introduction to the market.

Hall 1, Stand A91

Telling the Story of a Birthplace Villa al Cortile Brunello by Piccini: one grape, one territory

Mario Piccini,IV generation of Piccini family. General Manager, Tenute Piccini

Villa al Cortile

Advertorial

MAJOR AWARDS IN 2017After already wining a Decanter international award in 2011 for Brunello Piccini, this year the house has received several major prizes: Decanter 2017: Villa al Cortile Brunello di Montalcino – Platinium medal – Best Brunello di Montalcino Decanter 2017: Piccini Brunello di Montalcino – Gold medal International Wine Challenge 2017: Piccini Brunello di Montalcino Reserve – International Wine Trophy Italy

Sporting a brand-new “joint” stand at Vinexpo this year, we asked Sylvia Bernard - Group International Marketing Director - La Martiniquaise-Bardinet to tell us the background to the decision to bring the brands together.

We are very pleased to welcome our clients and partners on our brand new La Martiniquaise-Bardinet stand. The 2 sister companies have decided to join their forces to communicate on the strength of our group featuring in the worldwide top 10 (source Impact). The stars are our brands, which are split into 4 main

families: Scotch, rum, modern spirits and wines, wine based Por t and brandy. The visitor can travel be tween var ious atmospheres: Scotch expertise, Caribbean p a s s i o n a n d heritage, vineyard landscapes and futuristic & cosmic mode r n s p i r i t s ! The stand aims to be contemporary, inviting and convivial with a spectacular bar and a screen featuring cocktails and festive moments. You are positioning the company as “Leader in festive moments”. What does this mean?On t he F rench market, we enjoy a leading position and aim to go above

the spirits category to embrace all festive moments and propose a complete offer for cocktail consumption.This includes sparkling wines (Perlino) along with non-alcoholic drinks: cane sugar (Saint James & Canadou), fruit juices (Caraibos), syrups (Sirop Sport), alcohol-free aperitif and more recently, sparkling soft drinks with the distribution in France of Kidibul. It is very important for us to be able to offer our clients a global approach

and expertise, along with a complete offer. It also enables us to create events in bars and stores with an appealing offer. We’re seeing “new look” editions from brands like Saint James and Sir Edwards. What’s new here? Yes… we have exciting news! Regarding Scotch, we celebrate this year the 120th anniversary of Glen Moray and will unveil at Vinexpo the Glen Moray Prestige Mastery. This release is the perfect reflection of our Masters Distillers expertise since 1897. Label 5 will unveil its revamped premium range with Gold Heritage, 12 and 18 years old. This more assertive and qualitative design will be a key asset to fuel the brand development especially in Asia, Middle-East and South America. We will have the honour to welcome Master Distiller Graham Coull on our stand for special events and master classes. And last but not least, Sir Edward’s will celebrate the very promising start of its Smoky expression.

We are also very active on the rums. Negrita has strong ambitions with its newly launched Anejo and Saint James will delight rum connoisseurs with its old rums collection, and especially three wonderful

references coming with a special gift box: Cuvée 1765, XO and Vintage 2001. To conclude by a hot topic, Saint James just held – a few days ago – the 2nd edition of the Bartenders Society. We are very proud of this competition which has managed in only two years to gather an international top panel and to be organised within seven countries. In terms of promotion, your team has developed an interesting concept with Poliakov. What is this, and how does it “set you apart”?Poliakov has created a great buzz with its virtual reality experience: Poliakov Ice Quest, with over 1-million views already reached on YouTube and Facebook. Poliakov Vodka recreated its unique freezing and futuristic universe through an immersive VR videogame using a brand-new technology, the HTC Vive headset.All year ‘round, the Ice Quest Experience will be rolled out worldwide with virtual reality activations in clubs and bars as well as partnerships with festivals and dedicated visibility in stores. How are you are working on global branding?Along with our new La Martiniquaise-Bardinet stand, we are unveiling our new group corporate identity. This new logo will enable the La Martiniquaise-Bardinet group to develop a more efficient and powerful corporate communication. It will be a key asset to further build the reputation of our group worldwide.

Two Sister Companies Join Forces at Vinexpo BordeauxThe La Martiniquaise-Bardinet stand brings together the “best of both worlds”

WE AIM TO GO ABOVE THE SPIRITS CATEGORY TO EMBRACE ALL FESTIVE MOMENTS

Sylvia BernardGroup International Marketing Director, La Martiniquaise-Bardinet

EDITORIAL CONTENT SPECIAL FEATURES & REGIONAL SPOTLIGHTS

REAL DAILY NEWS

The top stories of the day of interest to international

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Important new industry trends and interviews with

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Given the calibre of many of those presenting

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Top journalists at Vinexpo explain why they’re here and what their personal

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All important news that should not have been

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As international trade visitors hop from one

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REVIEW EDITION[ 8th June 2018 ]

KEY TRENDS IN 2018 / 2019

SEEN AT VINEXPO 2018

PREVIEW EDITION[ 21st May 2018 ]

GASTRONOMY ASIA

DAY 3 EDITION[ 31st May 2018 ]

SWEET WINES

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AMERICASSpotlights on: • Argentina• Chile• USA

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DAY 2 EDITION[ 30th May 2018 ]

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DAY 1 EDITION[ 29th May 2018 ]

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