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eBusiness: The Introduction

Change The Way You Compete

Ezekiel A. SetiawanApril 15, 1999 - Thur.

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Opportunities

• FedEx : 54 million transaction /day (2.5m packager over 211 countries daily)

• Amazon.com (Internet bookstore): $148m revenue in 1997 (825% from 1996)

• DELL: 400k visitors/week - $5m/day revenue

• Yahoo: 30m visitors/week on Yahoo

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Opportunities

Source: Active Media Report 1997

Global Web Generated Rev.

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• E-Commerce : Global - Business to Business : US$ 600M (96) -- US$ 62 -160B (2000)- Business to Consumer: US$ 530M (96) -- US$ 7B (2000)

(source: Forrester)

Opportunities

• E-Commerce : Asia Pasific : 15% Global Market

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Opportunities

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

PC Dial Up PC Dedicated

PC Dedicated 20,480 30,188 37,950 59,771 113,964 170,124 257,076 385,584 549,042

PC Dial Up 70,000 90,563 113,850 139,466 170,946 207,929 257,076 315,478 366,028

1997 1998 1999 2000 2001 2002 2003 2004 2005

Internet Connection - Indonesia

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World Wide Business Methods

80s - NowTelephone & Fax

Pre-80sLetters & Telex

Next: Present and FutureThe PC & Internet (eBusiness)

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eBusiness: What Does It Really Mean ?

“Conducting business over Internet”

> Removal of time and geographic barriers.> Reduced costs and time saving.> Increase services> Competitive edge

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Two Parts of eBusiness

E-Sales

E-Marketing

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eMarketing (Internet Marketing)

1. Brand building.2. Direct marketing.3. Online sales.4. Customer support.5. Market research.6. Content publishing/service.

The Six Online ROI Models, Bob Heyman & Keith SchaeferNet Result: Web Marketing That Works: Return On Investment,Hayden Books, http://www.usweb.com

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Using the Web for Business

0 10 20 30 40 50 60 70

Sales

Vendor Support

Internal Communication

Research

Gathering Info

% Using Web for That Function

Customer Service

Purchasing

Publishing

Collaboration

Source: US Department of Commerce

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Hits on www.intel.com

Purpose Hits

Brand & Product 14M Hits/Month

Press Relations 900K H/M

Developers 5.6M H/M

Channel 600K H/M

Support 1.4M H/M

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4 Stages of eBusiness

Stage 1 Stage 2 Stage 3 Stage 4

Buy PC

GetConnected

BuildWebsite eCommerce

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Stage 1

Buy a PC

Stage 1 of eBusiness

Benefits;• Save time• Save money• Be more productive• Compete more effectively

Activities;• Manage finances• Manage inventory• Create marketing materials

• Word Processing• Accounting• Presentation• Desktop Publishing• Design & Authoring

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Stage 2

GetConnected

Stage 2 of eBusinessBenefits;• Improve coordination• Improve communication• Improve productivity

Internal Activities;• File sharing• Print sharing

External Activities;• eMail• Internet Access

ISP;• Dial Up• Dedicated

ModemPhone LinePC

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ISP

PC Dial Up Connection

PCModem

Line Telp.

Internet

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ISPModem

Server/I-Station

HUB

LAN Dial Up Connection

PC1PC2

PC3

Printer

Internet

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Stage 3

BuildWebsite

Stage 3 of eBusiness

Benefits;• Share info with existing customers• Attract new customers• Provide information 24x7

Activities;• Build a web site• Link to other sites• On-line advertising

• Web Space/ Hosting

• Web Design & Production

• Web Advertising

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Melia Purosani Website, http://www.meliapurosani.co.id

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INDOSATnet Website, http://www.indosat.net.id

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Stage 4

eCommerce

Stage 4 of eBusiness

Benefits;• Save time• Save money• Conduct business globally• Compete more effectively

Activities;• Conduct e-transaction with customers• Conduct e-transaction with suppliers

Mall i-2(IndonesiaInteractive)

www.i-2.co.id

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Mall i-2: Gramedia, http://www.i-2.co.id/mall

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Why eBusiness ?

• Save time• Save money• Compete more effectively

– attract new customers– better serve existing customer

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Terima kasih,

Informasi & konsultasi silakanhubungi kami:INDOSATnet R. N. YogyakartaJl. Dr. Wahidin Sudirahusada 21Telp. 0274 519565