Presentation Of Research Results

Callum Deighton

Our unit was to look at critical approaches to creative media and for this task our objective was to look at various qualitative and quantitative research found around the internet as well as audience profiling, specifically for game related subjects. For example in quantitative research I found a survey on what next-gen console people wanted, and on qualitative research I found an article on what bungie may try to avoid with their upcoming game at the time Destiny. After looking at Qualitative and Quantitative research I then looked at audience profiling. Audience Profiling is when companies research on what type of people their customers are, this can be found in way like researching psychographics and demographics, which are research into what their income and education is like as well as where they live and their age.

Our next task was to find a group within the class and together make a survey of qualitative and quantitative questions to do with Grand Theft Auto V, we did some Quantitative questions and Qualitative questions, Quantitative so we could see how many people liked things to do with GTA V such as did they find it enjoyable, and Qualitative so I can get more elaborate answers such as who was their favourite protagonist and why.

My next task was to create my survey online via surveymonkey and then advertise it via social media. After a short while I got a few replies which I could then observe and analyze.