Presentation Co-Creando start-up | the best of MADE IN project Lecture | 27.11.2008 | Master in Strategic Design | POLI Design | Politecnico di Milano

presentation

Co-Creando start-up | the best of MADE IN project

Lecture | 27.11.2008 | Master in Strategic Design | POLI Design | Politecnico di Milano | 1 of 56

presentation_ 2 parts

Co-Creando | a research and design start-up. Business idea . Business plan

the best of MADE IN | a multi-actor web platform. Project background . Project description


presentation

PART 1


co-creando_ business idea

[ Research & Development ] + Design

Co-Creando is a research and design consultancy that helps companies compete in Italy and, through its global network, in emerging countries like Brazil, Russia, India, China and the Middle East.


co-creando business plan_ AWARD

New Creative and Innovative Businesses 2006

Co-Creando’s business plan came joint 3rd out of 577 entrants in Milan City Council and Milan’s Chamber of Commerce bi-annual competition to sustain the creation and growth of new creative and innovative businesses in Milan and provinces.


co-creando_ Business Idea

Solutions for new product/service development

Co-Creando develops research and design activities to support companies in new product and service development.

Nowadays research and design is necessary in almost all industrial sectors in the face of competition and global markets.



Solutions to foster growth

Co-Creando offers solutions to foster growth by adding value to companies’ products and services, and by developing strategic partnerships through research and design.



Solutions to enhance social and environmental responsibilities

Co-Creando is strongly committed to orienting companies and organisations towards social and environmental responsibilities.



innovative participative approach to work

Co-Creando develops its activities through an innovative participative approach to work, by which research, design thinking and creativity are applied to businesses and situations through collaboration among a network of researchers, designers, users, academic partners, business representatives and other stakeholders.


co-creando_ Business Plan

Services

Market

Objectives

Strategies


co-creando_ Services

Co-Creando for companies

Co-Creando for Society

Co-Creando for Environment


co-creando_ for companies

new product/service development solutions:

1 Researching new materials, new technologies, and future trends in the company’s product/service sector.

2 Redesigning company products and services to improve their aesthetic, emotional, functional, ergonomic and interactive qualities.



3 Designing new products, services and communication tools to respond to new trends and dissatisfied consumers’ needs.

4 Designing new products and services for emerging markets, taking into consideration socio-cultural differences.



5 Creating synergies between Italian companies and those in emerging markets to reduce production costs and create opportunities and partnerships in new product and service development.


co-creando_ for society

Elderly and Disabled Well-Being

Co-Creando offers solutions and develops new products and services to improve the quality of life of the elderly and disabled through field research and user-centred design.


co-creando_ for society

Empowerment Projects in Developing Countries

Co-Creando develops empirical research and designs products, services and communication tools to empower local entrepreneurs, micro-enterprises and industry clusters in developing countries:

Designing multi-actor platforms.

Designing networks of relationships.


co-creando_ for environment

Eco-Sustainable Products and Services

solutions for the analysis, development, and communication of eco-sustainable products and services:

Designing eco-sustainable products and services (LCD)

Developing tools and guidelines to assist companies in the design and development of eco-sustainable products and services.

Evaluating product and service environmental impact and development of eco-efficient guidance.


co-creando_ for environment

Sustainable Territorial Development

Co-Creando develops empirical research and collaborates with communities and organisations to enhance sustainable territorial development:

_ Sustainable exploitation of local resources, products and production techniques.

_ Participation and co-design to address local communities’ problems and challenges.

_ Participation in and promotion of sustainable procurement.


market_ macro sector

The market of product development services


market_ macro sector

TREND

A growing market in Italy according to recent studies.

MOTIVATION: many companies are often outsourcing one or more parts of their R&D activities. The R&D relative to new product development activities are particularly relevant.


market_ needs

Innovate through research and design (lack of necessary competences)

Individuate new opportunities and collaborate with emerging markets (lack of necessary contacts/network)

examples


market_ geographical area

Italy

Emerging countries where the network members are located.


market_ clients

Each one of the 3 services offered has its own clients group.


market_ clients

co-creando for companies

SME of several industrial sectors:

Home and accessories

Fashion and accessories

Medical products

Food and beverage

Etc.


market_ clients

co-creando for society_ Elderly and Disabled Well-Being

SME of several industrial sectors

Service providers

co-creando for society_ Empowerment Projects in Developing Countries

Developing countries micro enterprises


market_ clients

co-creando for environment_ Eco-Sustainable Products/services

SME of several industrial sectors

SME clusters

co-creando for environment_ Sustainable Territorial Development

Local institutions and associations


market_ competitors

No direct competitors

Several indirect competitors


participative exercise

co-creando_ objectives

Become a leading research and design consultancy in Italy and in emerging markets

Enhance social and environmental sustainability

Produce a growing economic income


co-creando_ strategies

Competitive strategies

Marketing strategies


co-creando_ strategies

Competitive strategies

research and design services distinct from those offered by our indirect competitors:

Design-oriented research (R&D +creativity applied to businesses)

Opportunities in and partnerships with emerging markets

Academic partners

Very specific internal competences

Affordable costs for SME and micro enterprises


co-creando_ business plan

The economic part of the business plan will not be presented.


presentation

PART 2


best of MADE IN_ web platform (in progress)

the best of MADE IN is a multi-actor web platform that objectives are to enhance the value of local products and skills, and empower local artisans from Brazil, India, Columbia, Italy and the Middle East.

. HOME & ACCESSORIES . FASHION & ACCESSORIES


best of MADE IN_ AWARD

Milano in Progress 2007

The best of MADE IN project was presented during the Milano in Progress 2007 competition. It came joint 1st among 19 selected creative and innovative businesses from Milan.


best of / MADE IN_ WWW.MADEIIN.COM

Project background

Project description


best of / MADE IN_ project background

The idea intuition

The idea evolution

The idea transformation


background_ the idea intuition

signals + trends + facts Intuition


background_ the idea

Idea testing

Production of several apparel and accessories prototypes in India.


background_ the idea

Testing results

Interesting margins of profit.

New Indian embroidery technique discovered. It will permit fashion designers to develop new designs.


background_ the idea evolution

Research phase in collaboration with

Academic partners in Brazil and Colombia

Internships in Italy



Second testing

Meetings with local producers and fashion brands managers to discuss the possibility of starting future collaborations.



2 PROBLEMS

High financial risks

Severe/strict quality control: selection of perfect pieces and rejection of all the others

Against fair trade

Abuse of local producers


background_ the idea transformation


Local producers=

providers

Local producers=

partners

Fashion & Home brands

Fashion & Home brands

Consumersco-creando web platformB2B & B2C

co-creando

co-creando local consultants

descritpion_ the platform

ACTORS

Co-Creando

Local crafts producers and micro enterprises

Fashion and home brands (B2B)

Consumers (B2C)



ROLES | Co-Creando

Platform manager

Service provider (design, research and facilitation services)



ROLES | Local crafts producers and micro enterprises

Platform partners

Managers of their own web section (profile, products, operations)



ROLES | Fashion and home brands (B2B) & Consumers (B2C)

Platform clients

Responsible of their own sections (profile, selected products archive, purchase operations)



Tools for partners | Communication tools

Publish company profile

Publish selected products and products’ assortments


co-creando will deliver design services in this case.


Tools for partners | information tools

Trends

Best practices


co-creando will deliver research and design services in this case.


Tools for partners | collaboration tools

Co-create special collections

Co-exhibit


co-creando will deliver facilitation services in this case.


Tools for clients | e-shopping tools

View products

Place orders

Follow-up operations


co-creando will deliver quality control services in this case.

The platform_ Added values to co-creando services

All the services offered through the platform has been delivered since co-creando start in September 2006.

The best of MADE IN project is a means to add values to our services offer.


The platform_ Enhance sustainable development

Sustainable exploitation of local artisans and micro enterprises’ skills, products and production techniques.

Empowerment of local artisans and micro enterprises.

Contribute to preserve local crafts’ cultural heritage.


The platform_ Promote fair trade

Promote fair trade through improving local artisans’ and micro enterprises’ access to information, communication, collaboration and business on ICT platforms.


The platform_ Create innovation

Offer co-creando services to a wider market through a new model of collaboration based on open source/wiki concepts and economy.


THANK YOU

Fatina Saikaly

Co-Founding Director | Co-Creando | www.cocreando.it

[email protected]


Documents

Presentation Co-Creando start-up | the best of MADE IN project Lecture | 27.11.2008 | Master in Strategic Design | POLI Design | Politecnico di Milano