Topsector Agri&Food

Topsector Agri&Food International

Suzanne van Tilburg

Willie van den Broek

Bob Steetskamp

5-6-2012 1

To develop PPP initiatives to strengthen the leading position of The

Netherlands in the growing world market of agriculture and food products

“Agri&Food Business Development Desk”

Mission A&F International

1) Market share export value maintain 2nd position

2) Share internationally operating SME: 10% -» 15% = +50%

3) Added value integrated chain projects: € 3 Mld

4) Development aid investments in i.c.p.: € 75 Mln

Ambitions 2020

Missie & Ambitie

5-6-2012 2

Almost 80% of our export is focused on EU, 1e ring-countries, stagnating markets.

Need to switch to growth markets in 2nd ring (EU) countries, Africa and Asia

Export Focus

The Netherlands is the second largest exporter of

Agri& Food products

Almost 80% of exports is to Europe, especially

neighbouring countries

Top 20 exporters Agri & Food products 20082

Exports as % of total world exports

12 6 4 2 0

Poland 1.5

Mexico 1.5

India 1.6

Denmark 1.8

Thailand 2.2

Australia 2.3

UK 2.4

Malaysia 2.4

Indonesia 2.6

Argentina 3.4

China 3.4

Spain 3.4

Canada 3.5

Italy 3.5

Belgium 3.9

Brazil 5.2

France 6.4

Germany 6.7

Netherlands 7.5

US 11.2

% of Dutch exports

1.0 0.5 0.0

Other 5.2

Africa 2.8

Asia 5.5

Rest of Europe 28.6

Eastern Europe 7.9

UK 11.5

Belgium 11.8

Germany 26.7

Total 100.0

Destination of Dutch exports

Rabobank International

5-6-2012 3

“Country selection”

Looking for the largest discrepancy between food security, economic growth

and available purchasing power.

Landenselectie

Flexible List!

List 1 List 2 List 3

Economic growth Economic growth Identified as opportunities and/or

high economic growth High buying power Hoge koopkracht

Low food security High food security but low buying power

China Turkey India Korea South Africa Egypt

Bangladesh (P)* Mexico Nigeria

Indonesië (P)* Brasil Russia Kenia

Vietnam (T)* Ethiopia

Poland

Pro-active Pro-actief Africa: BOP focus Initiatives Initiatives Cooperation BoP Inc, Agriprofocus

Products & innovations Innovations & integrated chain projects

SANEC, NABC

Active matching Building SME consortia Use of development aid funds Increase market access Increase market access Reduce trade obstacles Goodwill local government

Holland Branding Triple Helix approach

Criteria

Priority

Strategy

5-6-2012 4

Available instruments

Public:

- Economic diplomacy

Holland branding, market facilitation and market access

via Embassies, NABSO, strategic (high-level) missions etc.

- Financial support (OS, EU en EL&I) via PIB,

PPS/innovation contracts, FDOV etc.

Private instruments:

- Existing networks, platforms, consortia (o.a. MFS, GHI, NAFTC, NCH/IBFP, BoP, Agriprofocus,

Agriterra, etc.)

- Facilities of financial institutions (o.a. FMO, ING, Rabo Foundation, IMF, EBRD, WB, FAO etc.)

NO new institute, NO new budgets but streamlining and focusing existing instruments!

Strategie

5-6-2012 5

Internationally active SME’s

About 50% of exports realised by <8% of total of SME companies

Ambition to increase internationally active (processing) companies with 50% (target

Topteam 10->15%).

Need to build consortia and PPP cooperation!

MKB

Prime prospects for

international expansion

are the food-processors:

1.100 SME companies.

+50% ambition means

+550* internationally

active companies: is

2012-2020

60* starting

companies per year!

(*will be validated end of 2013)

Total export value Agri&Food

Strategie

57.230

Total SME

Total SME’s

4.380 Exporters

1.100 processor

s

Bron: CBS

7,6%

5-6-2012 6

Added value “Triple Helix”:

brokerage between specific demand and supply

develop/stimulate/facilitate projects

match/link potential business partners

facilitate government support

Activities a.o.:

- Inventory of stakeholders

- Engage existing consortia (eg MFS, BoP, NCH, FNLI etc.)

- Connect with existing initiatives (eg LEC, Plus for Progress)

- Mobilize SME

- Use research funds/instruments

- Use development aid funds/instruments

- Focus missions and travel agenda’s politicians, high level delegations

- Connect pilots to market access strategy of NL government

YES

•Independant & Neutral

•Business Development

•Match, Broke, Connect

NO

•New export organisation

•Project management

•Consultancy

INTERNATIONAL

BUSINESS

DEVELOPMENT

GOVERNMENT

=

FACILITATING

KNOWLEDGE

=

SUPPORTING

BUSINESS

=

LEADING

NON-

COMPETITIVE

COMPETITIVE

5-6-2012 7

International themes – Bilateral opportunities

From Food to Nutrition Security

Need for more animal protein (and alternatives)

Battle against (post harvest) food losses

Metropolitan Food Security and growing middle class needs

GREAT POTENTIAL FOR DUTCH CROSS-OVER SOLUTIONS AND PARTNERSHIPS!

5-6-2012 8

Business Development International Project List vs8 201404

COUNTRY PROJECT STATUS RESP

RUSSIA Potato chain, knowledge centre

Agroparc Moscow

Animal Proteins

Belgorod Dairy

Plan developed by Dega; Business plan (MFS)?

Bidbook offered to Moscow gvt; follow up by A Oostra cs (new org)

With Dutch Lifestock Foundation; regional approach

Plan regional gvt OK, feasibility study cheese production (FC co-finances,

other budget?); business plan Friesian

SvT

BS

CHINA Dairy Innovation Centre & Dairy QA

Pig genetic program

Combined seed-money projects, SDDDC installed.

MoU for further dairy development signed.

Integrate regional programs, involve Dutch SME.

Involve Orange Pig? Just interested in R&D, SME passive.

BS/Wv

dB

MEXICO Aquaculture

Chicken (Agroparc)

Algea linkages; apply PPS

Dutch Poultry Centre will apply for PIB

WvdB

INDONESIA Poultry Improvement poultry chain, quality and sustainability; industrial upscaling;

DPC involved; consumer-need study.

SvT

W-AFRICA Aquaculture Small holder fish production.

Business plan OK, consortium led by vd Zwan.

2Scale will apply for PIB.

BS

BANGLADESH Improvement poultry chain

Sustainable Shrimp

Dutch Poulrty Centre to follow up; productivity, safety

IDH? certification (for export)

BS

S-AFRICA Agroparc Gauteng Ex-Transforum budget for further develooment. Cross-over T&U.

Visit may 2014, contact potential partners/investors

WvdB/

SvT

BRASIL Dairy Innovation Centre Minas

Gerais

Brasil will invest €3mln, search for contra-investment by WLR.

WvdB

Rumania Restructuring dairy production Friesian/SME in business.

Min Ploumen will sign LoI. FC co-finances feasibility study.

LEI applies for PPS, 10 pilot farms and DDC

BS

India Cold Chain Business planning by Jasper Momma (pilot) SvT

5-6-2012 9

THANK YOU!

For more information:

LinkedIn: Topsector Agrifood

International

Twitter: SuzanneVTilburg

Website: www.tki-agrifood.nl