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Predictive App Marketing Bringing Analytics and Marketing Together to Drive Personalised Engagement
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Empowering businesses to provide the best app experiences
Launched 2009 | Offices: Boston, San Francisco, London | 200 Employees
$59.8M total raised | $35M round led by Sapphire in March 2015 | $16M round led by Foundation in Feb 2014
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Only Localytics Addresses the Entire App Lifecycle
Optimise & Automate • Automate marketing efforts • Dynamic campaign optimisation
Acquire users • Connect spend to LTV • Integrated with all major ad
networks and ad tracking partners
Analyse usage • Powerful app analytics with funnels,
retention, segments • Profiles and demographics
Engage users • Push & in-app messaging • Personalisation
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The World’s Leading Apps Leverage Localytics Media &
Entertainment Gaming Technology Travel & Lifestyle
eCommerce & Retail
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Entrepreneur, 2014
The $77 Billion Opportunity
Bitmoji App
• In 2015: 1 billion smartphones will be sold – 2x more than personal computers sold
• In 2016: 10 billion mobile internet devices will be active – compared to an estimated global population of 7.3 billion
• In 2017: Revenue generated through apps will exceed $77 billion Entrepreneur 2014
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0.01 Jul 08 Jul 09 Jun
10 Jul 11
Jun 12
Oct 13
60
30
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60 BILLION DOWNLOADS IN <5 YEARS BY APPLE’S APP STORE
DOWNLOADS (in billions)
Apple, 2013
We’re Competing at the App Store Level
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48,000 APPS ARE DOWNLOADED EVERY 60 SEC FROM APP STORE.
Mashable, 2014
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Nielsen, 2014
41 APPS INSTALLED ON THE AVERAGE US SMARTPHONE. …Now that’s a lot of competition!
We’re Competing at the Device Level
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Understand your customers deeply … We Can’t Forget About Our Users
Bitmoji App
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2009- 2012 2013 2014 2015 2016 2017
Analytics & User Insight (Segments, Funnels, Cohorts, etc.)
Engagement & Retention (targeted messaging)
Predictive App Marketing
Expectations Have Increased Over Time
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All Stages of the App Lifecycle
Predict Customer Behavior
Use all the data you have about your customers
Predictive App Marketing? What is
Know your next move with confidence
Inside and Outside the App to
and proactively engage and market to customers at
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● Which promotions did Tom respond to?
● How many purchases has he made in the last 3 months?
● What is his Lifetime Value?
● What products has he purchased in the past?
Descriptive Analytics/Business Intelligence answers
Bitmoji App
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● What promotions is Tom likely to respond to?
● How many times will he shop with us in the next 3 months?
● What is his LTV for the next 2 years?
● How likely is he to buy product x?
Predictive Analytics helps us understand
Bitmoji App
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Localytics’ Vision for Predictive App Marketing
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Engage
Acquisition Engagement Retention
Acquire
Predictive App Marketing aligns with the App Lifecycle
Retain
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Acquire: Descriptive Analytics
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● Where to spend your next ad dollar ● Start thinking about who will be your
next most valuable customer
● Know which campaigns have the potential to drive your most valuable customers, before you run them
Acquire
A predictive model helps you acquire the right customers
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54%
15%
Only 15% of people who click on a generic push message convert.
A staggering 54% of people who click on a segmented push message end up converting.
Rich segmentation and conversion go hand-in-hand
Localytics 2014
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Engagement: Targeting based on Descriptive Analytics
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● Forecast engagement & predict your users’ next move
● Segment users based on key
correlation data to identify key behaviors and future actions
● Proactively engage with users who
have a high propensity to convert/buy, etc. by sending personalised messaging
Engage
Acquire
A predictive model activates individual relationships
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Retention: Targeting based on Descriptive Analytics
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● Predict and engage with at-risk customers, long before you have to win them back
● Find your most loyal users or
those who are at high risk to churn - so that you can nurture them into being lifelong customers at the onset
Engage
Acquire
A predictive model minimizes churn and builds loyalty
Retain
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Successful strategies leverage Descriptive and Predictive
Optimise & Automate • Automate marketing efforts • Dynamic campaign optimisation
Acquire users • Connect spend to LTV • Integrated with all major ad
networks and ad tracking partners
Analyse usage • Powerful app analytics with funnels,
retention, segments • Profiles and demographics
Engage users • Push & in-app messaging • Personalisation
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ü Acquisition ü Engagement ü Retention Visit us at Booth 201A Email [email protected]
Request your free app consulting review
Photo Credit: Markus Spiering, 2015
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Let’s talk!
VISIT OUR LONDON OFFICE
22 Long Acre London WC2E 9LY, UK
Trevor Hawley Senior Account Executive, EMEA
E [email protected] M +44 (0) 781 808 6852