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Director of Solutions Engineering, Lee Isensee, presents an intro on Localytics at a post-Google I/O Android event in June. Get to know more about our app analytics and marketing solutions and the companies that rely on us for mobile insights!
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Lee Isensee, Dir. Solutions Engineering & Product Strategy
@Localytics // @OMLee
Introducing Localytics
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We are the leading app analytics and marketing platform
Our mission is to help our customers build great relationships with their app users
5,000C O M P A N I E S
25,000A P P S
1.5 billionD E V I C E S
50 billionM O N T H L Y D A T A P O I N T S
“Localytics Marketing pays for itself. That rich, personalized communication keeps our users coming back to our apps.”
“In the first month of using Localytics, we pinpointed the key weaknesses in our app and identified optimizations to increase engagement by 50%.”
@Localytics // @OMLee
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Localytics is trusted by the leaders in every major categoryeCommerce
& RetailMedia &
Entertainment
GamesTechnologyTravel & Lifestyle
@Localytics // @OMLee
4April 11, 2023
App Retention Continues to Improve@Localytics // @OMLee
5April 11, 2023
Android Beats iOS in App Engagement@Localytics // @OMLee
6April 11, 2023
…But It Does Depend On Your App Type@Localytics // @OMLee
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Net Promoter Score (NPS) survey
Localytics pioneered the seamless targeted Net Promoter Score (NPS) on mobile
Execute Net Promoter Score campaigns with the click of a button
Capture quantitative and qualitative feedback
Segment users by NPS score to deeply understand drivers of Promotion vs. Detraction
Execute further campaigns against Promoters (e.g. Rate My App) and Detractors (e.g. educate on feature usage)
@Localytics // @OMLee
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Go Ad-Free with a subscription
You can automatically trigger in-app messages to be sent after a user has exhibited certain behavior likely to lead to conversion.
For example, you can send users in your ‘Highly Loyal segment’ an in-app message after they have read their 5th news article in 1 week
@Localytics // @OMLee
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In-app and Push can help you achieve different objectives
SENT In the app Outside of the app
GREAT FORDeriving more value out of users already using your app
Re-engaging latent users or time / location sensitive news
FEATURESMore subtle and are can be part of your overall app experience
Pushes are meant to stand out and they are viewed outside your app.
FORMATSupports complex messages with longer copy and can use images
Simpler messages. Supports only a few lines of text. Standardized format so no images.
VALUE
Your brand is top-of-mind when a user is in your app so a great way to ask for feedback, introduce new features or nudge them towards action like conversion
Proven to gently poke users back to your app and keep top of mind. Also great for time-sensitive and location specific information - sale ending today, flash sale, geo-targeted messages, breaking news, emergency alerts.
In-App Messaging Push Messaging
@Localytics // @OMLee
Unlimited Push Messages for All Customers
Unlimited In-app Messages for All Enterprise Customers
Free