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Foreword

Dr. Martin Viessmann is the third generation o

his amily to lead the company.


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As a amily business, Viessmann

places great value on responsible

actions that take the long view

into consideration. That is why

sustainability is firmly anchored in

our company principles. In all our

processes we aim to ensure that

economy, ecology and social

responsibility remain in balance.

Viessmann sets the technological

pace or the heating industry. For

decades now we have supplied

particularly clean and energy efcient

heating systems or oil and gas,

as well as solar thermal systems,

wood combustion systems and

heat pumps. Many o our

developments are recognised as

heating equipment milestones.

Our comprehensive range oers

individual solutions and efcient

systems with output ratings rom

1.5 to 116,000 kilowatts, or all

application areas and energy

sources.

Our ambitious goals are set on the

solid oundation o our achievements

so ar. In the uture, too, Viessmann

will remain a pacesetter or our

industry and will continue to break

new ground, with innovative heating

technology that conserves natural

resources and protects the

environment.

Dr. Martin Viessmann


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Company details:

Established in: 1917

Employees: 9600

Group turnover: 1.86 billion

Export share: 55 percent

24 production companies

in 11 countries

Sales companies and

representation in 74 countries

120 sales ofces worldwide

The Viessmann site

in Allendor (Eder)

A short profile o the

Viessmann Group


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The Viessmann comprehensive

range of products and services

for all energy sources and

output ranges:

Boilers or oil and gas

Solar thermal systems

Photovoltaics

Heat pumps

Wood combustion technology

Combined heat and power units

Biogas production plants

Biogas upgrading plants

Air conditioning technology

Heating system components


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Brand values

Efficiency

We work with lean structures and processes and

strive or the highest possible material, labour

and energy efciency. This ensures not only the

efciency o our actions, but also conserves limited

natural resources.

We are committed to fulfilling our economical,

ecological and social responsibilities. We ensure all

our processes are environmentally compatible and

encourage the use of renewable forms of energy

because it is our aim to protect the climate and to

preserve the natural basis of life. We participate in

the scientific, artistic and cultural life of our society.

We are technological trailblazers and a pacesetter

in our sector. We continue to develop exceptional

products and solutions, which go on to become

milestones o heating technology. As in the past,

we will continue to exert a decisive influence over

technological progress in the uture.

We oer top quality and strive or perection in all

areas o our business. Our actions are guided by

the motto: "Nothing is so good that it cannot be

improved". Our products are easy to use, built to

last and utureproo.

Innovation Innovation Top quality

Sustainability

As long ago as 1966, we expressed

our values in the orm o our company

principles. These principles careully

updated remain central to our

corporate identity. As a whole, these

values provide an insight into the

character o our brand.

As individual concepts, they describe

the spirit, atmosphere and conduct

that characterise our culture, as well

as the specific expectations o

achievement that arise rom it.


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We are an independent amily business and a

reliable business partner. We cooperate with our

customers and suppliers in true partnership and

airness, pursuing the goal o mutual success.

We value people in our company, and our

communications are open and trusting. Capable

employees with a will to achieve are oered real

opportunities or proessional development.

We oer individual system solutions, in line with

the specific requirements o international markets,

or every type o uel and every application involving

heating and cooling technology, as well as an

extensive range o services. Our products save

energy and protect the environment.

Company principles

on display at the

Viessmann Academy

Comprehensive range

Reliability


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The comprehensive Viessmann product range

The comprehensive Viessmann

product range

The comprehensive product range

rom Viessmann oers individual

solutions with efcient systems or all

applications and all energy sources.

For decades, the company has been

supplying highly efcient and clean

heating systems or oil and gas, as

well as solar thermal systems along

with heat generators or sustainable

uels and heat pumps.

The comprehensive product range

rom Viessmann oers top technology

and sets new benchmarks. With its

high energy efciency, this rangehelps to save heating costs and is

always the right choice where

ecology is concerned.

Individual and economical

Viessmann oers the right heating

system or any demand wall mounted

or floorstanding, in individual

combinations all are utureproo

and economical. And whether or

detached houses or two-amily

homes, large residential buildings,

commercial/industrial use or or local

heating networks; or modernising

existing properties or new build

they are always the right choice.

Key performers

The Viessmann Group sets the

technological pace or the heating

industry. This is what the Viessmannname represents, and also what the

names o the subsidiaries in the Group

represent, as they are ounded on the

same pioneering spirit and power o

innovation.

Individual solutions with efcient systems

Detached houses

Apartment buildings

Commerce / Industry

Local heating networks

Solar thermal

systems and

photovoltaics

Boilers or oil

up to 116 MW heating

or 120 t/h steam output

Boilers or gas

up to 116 MW heating

or 120 t/h steam output


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The product range for all fuel

types and output ranges:

Boilers or oil or gas up to

116 MW heating or 120 t/h

steam output

Solar thermal systems

Photovoltaics

Heat pumps up to 2 MW

Wood combustion systems

up to 50 MW

Combined heat and power

modules up to 30 MWel

Systems or the production

o biogas rom 18 kWel

to

20 MWgas

Biogas upgrading plantsup to 3000 m3/h

Air conditioning technology

Heating system accessories

The comprehensive product range rom Viessmann:

Individual solutions with efcient systems or all

energy sources and applications

Air conditioning

technology

Heating system

accessories

Heat pumps or

brine, water and air

up to 2 MW

Wood combustion

technology, CHP and

biogas production

up to 50 MW


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Top quality

Quality is guaranteed by efcient

production processes.


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At Viessmann, development and

production mean teamwork. Each

individual is responsible or the

total result o their work; they help

to shape the relevant production

process and constantly strive

towards improvement. This

motivates employees and assures

high quality.

Inox-Radial heat exchangers in production The MatriX burner sets the benchmark or efcient

and clean combustion o gas.

For our customers, this results in

innovative products o impressive

quality, energy efciency and long

service lie. Many o our products

have become milestones o heating

technology.


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Innovation

Heat exchanger innovation rom the

bierral composite heating surace to the

Inox-Radial heat exchanger


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The oundation or top quality is laid at the

development stage.

Our R&D is ocused on developing

highly energy efcient heating

systems or all uel types. Our ability

to innovate has already produced

many technical milestones. We

always look to the challenges o the

uture and the requirements o our

customers, while setting

benchmarks or leading technology.

Viessmann eels a traditional

obligation to the basic requirement

o using highly efcient technology

while aiming to protect the

environment to the best o its ability.

As the generation o heating energy

accounts or almost 40 percent o

German energy consumption,

efcient Viessmann heating systems

make a significant contribution to

the protection o resources and

the environment.


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Deutschlands nachhaltigste

Produktion 2009

Deutschlands nachhaltigste

Marke 2011

Energy Centre at the

companys head ofce

in Allendor (Eder)

Sustainability

2009:

German Sustainability

Award or Most

Sustainable Production

2011:

German Sustainability

Award or Most

Sustainable Brand

2010:

Energy Efciency

Award


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Resso

urceneffizienz

Klim

aschutz

Stan

do

rts

ich

eru

ng

kolog

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ko

nom

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So

zialeVerantw

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Strategic sustainability

project

For Viessmann, taking responsibility

means a commitment to acting

sustainably.

This means bringing ecology,

economy and social responsibility

into balance, whilst ensuring that

current needs are met without

compromising the quality o lie

o uture generations.

Sustainability project

With our strategic sustainability

project, launched in 2005, we

demonstrate at our own site in

Allendor that the political targets

set or 2050 by the German Federal

Government with regard to energy

and climate can already be achieved

today with commercially available

technology. The result a 50 percent

reduction o primary energy

consumption compared to 2008,

an increase in the proportion orenewables to 60 percent, and

an 80 percent reduction in CO2

emissions, relative to levels in 1990.

By utilising renewables and increasing

our efciency with energy, materials

and operations, we not only improve

our competitiveness, but also secure

the uture o our production site.


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Reliability

The heat sources installed in the training rooms

are used or hands-on training.


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At the Ino Centre, Viessmann trains employees

and trade partners rom all around the world.

Personal partnerships are as

important to Viessmann as the

products themselves. The values

and commitments we share with

our trade partners provide the

cornerstone o our successul

working relationship in which

reliability and air treatment play

a strong part.

The structural change in the heating

market has raised the demand or

urther training considerably.

The Viessmann Academy responds

actively to this growing demand.

It oers design engineers, architects,

property developers, flue gas

inspectors, technical training centres

and Viessmanns own employees a

comprehensive training programme.

In total, 92,000 specialists attend

urther training events at the

Viessmann Academy every year.


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Employees and responsibilities


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Treating each other with respect

or mutual success

The Viessmann brand represents

quality, competence and innovation.

Behind the brand are people whose

dedication ensures that we live up

to our reputation every single day.

For every employee "reliability"

means to adhere to promises

without compromise and to promote

and support strong partnerships.

This requires them to act objectively

and appropriately at all times.

Our aim is our mutual success. The

path that leads us there is paved

with honesty and respect or each

other. This may also mean arguing

ones point, but not arguing with

one another.

Responsibility by and or the

individual is encouraged and

required. Making decisions rather

than putting them o, is part and

parcel o that philosophy. Everyone

accepts responsibility or their

actions and takes into account the

likely consequences.


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Product design

Over 50 significant design awards

or Viessmann products

Design


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Architecture

The "Viessmann" logo with the

characteristic double "S" ensures

a high recognition actor.

With its clear, minimalist and

unction-oriented design, Viessmann

emphasises not only the leading

position o its products, but also

its innovative strength and the

companys capabilities as a whole.

Oil Gas Solar Biomass

Graphic design

The image lends the brand an

unmistakable, enduring identity

and promotes its positive image.

Air and

geothermal

heat


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Sport sponsorship

Communication


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Brochures Website

Trade stands

Our clear and actual presentational

style runs through all o our

communications. This applies to

our brochures, website and

presentations at trade airs. In all

areas o activity, we value clear

design, ease o comprehension and

use o transparent inormation.

For the last 15 years, sport

sponsorship has played a central part

in our marketing communications.

This has enabled us to raise brand

awareness significantly, whilst

lending the brand a positive image.

This also benefits our trade partners.


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Art and culture

The "Zero" artists Mack, Piene, Uecker, Geiger

and Stankowski designed the "Edition Eurola".

For Viessmann, heat and creativity

are closely related. This correlation

inspires engineers to create leading

heating equipment. When painters,

sculptors and conceptual artists

interpret this correlation, technology

is turned into art.


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Works o art by eleven internationally acclaimed

artists are shown in the "Art and Heating" exhibition.

The "Art and Heating" and Edition

Eurola exhibitions on display in

Allendor are complemented by

autonomous works o art that are

presented inside and outside the

companys premises.

Alongside this commitment to art,

a long established aspect o the

company culture involves supporting

cultural events.


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9449 683 - 4 GB 10/2012

The Viessmann Group

D-35107 Allendor (Eder)

Telephone +49 (0)6452 70-0

Fax +49 (0)6452 70 -2780

www.viessmann.com

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