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Unified Visual Communications Roger Wallman Director Product Marketing April 24, 2007 April 2007

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Unified Visual Communications

Roger WallmanDirector Product MarketingApril 24, 2007

Apri

l 2

007

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Key Trends in Enterprise Visual Communications

Group/Room Conferencing moving to higher and higher quality

Unified Communication driving “High Volume” Desktop Video

The need to connect remote participants to Room Conferences driving “Low Volume” Remote Video

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Key Trends in Enterprise Visual Communications

Group/Room Conferencing moving to higher and higher quality

HP and Cisco immersive experience solutions

High Definition Conference room solutions

Standard Definition interoperability

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Standard Video Conferencing (CIF)

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DVD Quality Video Conferencing (4CIF)

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High Definition Video Conferencing - 9 x CIF

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The Immersive Experience

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Key Trends in Enterprise Visual Communications

Unified Communication driving “High Volume” Desktop Video

Unified Communication strategies from all the major vendors are driving video at the desktop

2 approaches - IM/Presence model or IP/Telephony based UC platforms

Voice, Data and then Video

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Key Trends in Enterprise Visual Communications

The need to connect remote participants to Room Conferences driving “Low Volume” Desktop Video

Enterprises want to enhance the value of their investments in room conferencing

Extending room conferences to remote participants

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The Challenge

Easily connect remote employees and

external partners to your existing video

network for voice video and data

communications

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Visual Communications Beyond the Boardroom

Issues with existing ‘room centric’ implementation:

How do I make the video network more accessible ?How do I enable teleworkers to participate in meetings?How can road warriors join a videoconference ?How do I collaborate with partners and suppliers ?How do I effectively share presentations across rooms and PCs?How do I effectively manage PC video users?

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Existing Solutions for Enterprise Conferencing

Use the phoneNo videoData collaboration optional but no integration to H.239

Use existing H.323 soft endpointsRequires client purchase per userNo solution for random partner connectionComplex install and maintenanceFirewall issuesLimited collaboration tools

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Existing Solutions for Enterprise Conferencing

Buy a ‘personal video system’ for key employees

Expensive – does not scaleLimited data collaboration optionsNo solution for partnersFirewall traversal issues

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Remote Connection Requirements

No complex licensing fees

No complex installation issues

Firewall traversal

Data interoperability

Streaming for high scalability

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The Product Update Meeting

Bob, Department ManagerConnects from his office

Personal endpoint w/out data capabilities

PC for data

Company EmployeesIn the office, remote offices and teleworkers

Need to see a stream of the conference

HQ Product TeamConnects from the conference room

Equipped high end endpoint

Dual screen with H.239

Karen, “The Teleworker”Uses a laptop PC

Works from home today

Firewall traversal required

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1. Schedule the Meeting

Using Outlook or a Web Interface…

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2. The Meeting Invitation

Dial-in for H.323 room system

Link for PC users

Dial-in for PSTN phones

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3. Bob, Department Manager

1. Enters conference ID on VC device2. Clicks on “data only” link in email

invite to get data on his PC

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3. Bob, Department Manager

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4. The HQ Product Team

1. Enter Conf ID on VC device

2. Data Presented as H.239

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4. The HQ Product Team

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5. Karen, The Teleworker

1. Click the link for A/V/D in the email invite to join the conference

2. Toggle between video and data modes

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5. Karen, The Teleworker

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5. Karen Uses Video and Data Modes

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6. Employees – Connect to the Webcast

1. Click the link for the Webcast

2. See stream of video and data and get audio on their PC

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What Have You Accomplished?

Easily extended meeting roomConferencing beyond the enterprise

Increased ROI of existing conferencing systemsEliminated IT headache with Web client

Firewall traversal with zero configuration

Given same continuous presence experience in meeting room and remote PCProvided H.239 data compatibilityBroadcasted conference

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How Do You Do This?

MiddlewareHistory - separate applications were required

High-end conference room MCUHigh capacity, low cost desktop MCUWeb based desktop endpointFirewall traversal solutionConference streamingH.323 GatekeeperScheduler

Intelligent Middleware makes it work and hides complexity from your users

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Who is RADVISION?

Industry’s leading provider of market-proven products and technologies for unified visual communications over IP, 3G and IMSFounded in 1993Nasdaq: RVSN – Listed March 2000 Global company

350+ employees17 Sales offices located in US, UK, Hong Kong, Israel, Brazil, Japan, China, and Singapore

For more information: [email protected]

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Thank You!