INTRODUCTION

I DID MARKET RESEARCH ON THE TOPIC OF MARKET SHARE OF

COCA COLA AND CONSUMER BEHAVIOR AND CHANNELS OF

DISTRIBUTION. THE REASON FOR SELECTING THIS TOPIC BY THE

COMPANY BECAUSE COMPANY WANTS TO KNOW HIS MARKET

SHARE OF COKE AFTER DECREASING THE SELLING PRICE OF ALL

FLAVORS IN COKE IN THE COMPARE OF PEPSI AND COMPANY

START A NEW FLAVOR IN 200 ML. SO THAT COMPANY WANTS TO

KNOW THAT HOW MUCH DEMAND HAVING THIS NEW LAUNCHED

FLAVOR. THIS NEW LAUNCHED FLAVOR VERY MUCH PREFERED

BY CONSUMER BECAUSE ITS COST IS ONLY 5 RUPIS. SO THAT

MOST OF PERSON CON SPEND ENOUGH LESS MONEY AND CAN

TAKE ENJOY OF COKE’S ALL FLAVOR IN 200ML.

OBJECTIVE OF RESEARCH

•TO FIND OUT THE MARKET SHARE AND DISTRIBUTION CHANNEL OF THE

COCA-COLA.

•TO STUDY THE DIFFERENT PRODUCT OFFERED BY COCA – COLA.

•TO FIND THE MARKET SHARE OF COCA-COLA AND CHANNEL OF

DISTRIBUTION IN THE MARKET.

•TO FIND THE MARKET SHARE OF HIS COMPETITORS IN THE MAKET LIKE

PEPSI AND OTHER SIMILAR PRODUCTS

•TO STUDY THE MARKET STRATEGY OF COCA-COLA IN MARKET.

•TO FIND THAT CUSTOMER TAKE COCA – COLA BRAND FROM COMPANY

VEHICLE OR FROM DEALER.

•TO FIND THE MARKET SHARE AND DISTRIBUTION CHANNEL ARE

SUFFICIENT AVAILABLE IN THE MARKET.

MARKET SHARE OF COCA COLA IN THE MARKET

In Present situation of Coca Cola is very good in the market. The company have

good market share app. 67% and remain 33% market share covered by his close

competitor Pepsi in this Area.

LAST YEARS SITUATION WAS NOT THAT. LAST YEARS MARKET

SHARE OF COCA COLA AND PEPSI WAS APP. SAME IN THE MARKET

BUT IN THIS YEAR COMPANY ADOPTED NEW STRATEGY AND

PROVIDED GOOD SERVICE AND PROVIDE MORE AND MORE

CUSTOMER SATISFACTION COMPANY TOP MANAGEMENT HAVE

TAKEN A GOOD DECISION IN THIS YEAR. DECISION WAS THAT ALL

THE FLAVOR’S RATE SHOULD BE DECREASED BY WHICH LOWER

LEVEL PEOPLE CAN BE TAKEN THE ENJOY OF COKE AND THE

COMPANY PROVIDED A NEW FLAVOR OF 200 ML IN THE BIRTH

RUPEES OF 5 . THIS BRAND HAVE GOT GOOD POSITION IN MIDDLE

LEVEL AND LOWER LEVEL FAMILY SO BY THE VIRTUE OF GOOD

STRATEGY COMPANY HAVE GOT GOOD MARKET SHARE APP. 67%

RIGHT NOW COKE POSITION IS MUCH MORE STRONG. COMPARISON

TO PEPSI.

COMPANY PROFILE

DOUGLAS N. DAFTChairman of the Board and Chief

Executive OfficerThe Coca-Cola Company

Douglas N. Daft was elected chairman, Board of Directors, and chief executive

officer of The Coca-Cola Company on February 17, 2000. Mr. Daft is the 11th

chairman of the Board in the history of the Company.

Mr. Daft, 60, joined the Company in 1969 as planning officer in the Sydney,

Australia office. He held positions of increasing responsibilities throughout Asia

and in 1982 was named vice president of Coca-Cola Far East Ltd.

In December 1988, Mr. Daft was named president of the North Pacific Division

and president of Coca-Cola (Japan) Co., Ltd. He moved to the Company's Atlanta

headquarters in 1991 to assume the responsibility of president of the Pacific

Group and in 1999 his responsibilities were expanded to include the Company's

Africa Group, and Schweppes Beverage Division, as well as the Middle and Far

East Group. Mr. Daft was elected president and chief operating officer of

The Coca - Cola Company in December 1999. He serves on the boards of

Sun Trust Banks, the Boys & Girls Clubs of America, Catalyst, the CERGE-EI

Foundation(Center for Economic Research and Graduate Education - Economics

Institute) in the Czech Republic, the Lauder Institute for Management and

International Studies at the University of Pennsylvania, the Prince of Wales

International Business Leaders Forum, the Grocery Manufacturers of

America, the British - American Chamber of Commerce, the G100, the

Woodruff Arts Center, the Commerce Club, and the McGraw-Hill Companies.

Mr. Daft is a trustee of

Emory University, the American Assembly and the Center for Strategic &

International Studies. He is also a member of The Trilateral Commission,

The Business Council, and The Business Round table. Mr. Daft received

a bachelor's degree in mathematics from the University of New

England and a post-graduate degree in administration from the University

of New South Wales. He holds an honorary doctorate in international

law from Thunderbird, The American Graduate School of International

Management

BOARD OF DIRECTORS

Douglas N. Daft

Chairman, Board of Directors, and Chief Executive Officer

The Coca-Cola Company

Herbert A. Allen

President and Chief Executive Officer

Allen & Company Incorporated

(a privately held investment banking firm)

Ronald W. Allen

Consultant to, Advisory Director, and former

Chairman of the Board, President, and

Chief Executive Officer, Delta Air Lines, Inc.

Cathleen P. Black

President

Hearst Magazines

Warren E. Buffett

Chairman of the Board and

Chief Executive Officer

The diversified holding company

Berkshire Hathaway Inc.

Barry Diller

Chairman of the Board and

Chief Executive Officer

USA Interactive

Susan B. King

President, The Leadership Initiative

(nonprofit consultants for leadership education) Duke

University

Maria Elena Lagomasino

Chairman and CEO

J.P. Morgan Private Bank

Donald F. McHenry

Distinguished Professor in the Practice of Diplomacy

and International Affairs at the School of Foreign

Service

Georgetown University

Partnership History

The Coca-Cola Company has long supported and shared in the growth and

evolution of the Olympic Games. Our enduring relationship began when a

freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola®

to the Amsterdam 1928 Olympic Games. More recently, on August 1,

2005, The Coca-Cola Company and the International Olympic Committee

announced the renewal of our historic partnership for an unprecedented

12 additional years, lengthening the role of Coca-Cola as a Worldwide

Olympic Partner from 2009 through 2020 – a deal that extends our global

support of the Olympic Games to 92 years without interruption.

With this agreement, our support continues from the conclusion of the

Beijing 2008 Olympic Games through the Vancouver 2010 Olympic Winter Games,

the London 2012 Olympic Games, the Sochi 2014 Olympic Winter Games, and the

Olympic Games of 2016 (summer), 2018 (winter) and 2020 (summer).

Read about our 80 year relationship with the Olympic Games. (PDF)

As a Worldwide Olympic Partner, The Coca-Cola Company receives global marketing

rights in the nonalcoholic beverages category and use of the Olympic symbols and

mascots in advertising and promotional activity.

following World War II, in London in 1948.

Our bottlers provided Oslo residents with their first look at a helicopter at the

1952 Olympic Winter Games in Norway.

For the Tokyo 1964 Olympic Games, we produced a popular Japanese-English

phrase book that became a model for translation guides at subsequent Games.

Our first sponsorship of national television coverage of both the winter and

summer editions of the Olympic Games occurred in 1968 in the United States.

We purchased a horse and donated it to the Canadian Equestrian Team for the

Montreal 1976 Olympic Games.

We introduced the world’s first figure-skating robot as the star of a fund-raising

tour in advance of the Lake Placid 1980 Olympic Winter Games.

In 1987, Coca-Cola became the first sponsor of the Olympic Museum, which

opened in 1993 in Lausanne, Switzerland.

We broke new ground as an Olympic Partner by creating the “Coca-Cola World

Chorus,” which performed at the Opening and Closing Ceremonies of the

Calgary 1988 Olympic Winter Games.

We have taken the pin trading phenomenon to new heights as “the No. 1

spectator sport of the Olympic Games” and an official

Among our breakthrough environmental initiatives for the Olympic Games has

been a prototype, 100-percent biodegradable cold drink cup for Salt Lake 2002.

We are six-time presenters of the Olympic Torch Relay – including the first two

Relays to go around the world (Athens 2004 and Beijing 2008).

In recent years, our interactive attractions and entertainment venues have been

smash hits for spectators when not actually attending Olympic Games events.

The attractions have included Coca-Cola Olympic City (Atlanta 1996), Coca-

Cola On The Ice (Salt Lake 2002),Coke O.N. Air (Athens 2004) and Coca-Cola Live

Olympic (Torino 2006).

Mission, Vision & Values

The world is changing all around us. To continue to thrive as a

business over the next ten years and beyond, we must look ahead,

understand the trends and forces that will shape our business in the

future and move swiftly to prepare for what's to come. We must get

ready for tomorrow today. That's what our 2020 Vision is all about. It

creates a long-term destination for our business and provides us with

a "Roadmap" for winning together with our bottler partners.

Live Our Values 

Our values serve as a compass for our actions and describe how we

behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

Focus on the Market 

Focus on needs of our consumers, customers and franchise

partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious

VARIOUS BRANDS OF COCA-COLA COMPANY

A&W * Ades Alive Almdudler

Ambasa American Andifrut Andina Nectar

Aqua Aquactive Aquana Aquarius

Aqvaris Arwa Aybal  

Bacardi Mixers Barq's Beat Belte

Beverly Bibo Bimbo Bimbo Break

Bistrone Bjare BlackFire Bom Bit Maesil

Bonaqua/Qa BPM Bright And Early Burn

Buzz

caffeine free Coca-Colacaffeine free Coke

light/diet CokeCal King Calypso

Canada Dry * Canning's Cappy Caprice

Carvers Chafresco Chaho Charrua

Cheers Cherry Coke Chinotto Chinotto Light

Chippewa Chivalry Ciel Citra

Coke II Coca-Cola Cocoteen Cresta *

Cristal Crush * Crystal Cumberland Gap

Fanta Finley Fioravanti Five Alive

Fontana Fraser & Neave Freezits Fresca

Frescolita Freskyta Frestea Frisco

Frugos Fruit Labo Fruit Tree Fruitia

Fruitopia Fruitopia Tea Fruktime Frutina

Frutonic Funchum    

HISTORY OF COLA

In May, 1886, Coca Cola was invented by Doctor John Pemberton a

pharmacist from Atlanta, Georgia. John Pemberton concocted the

Coca Cola formula in a three legged brass kettle in his backyard.

The name was a suggestion given by John Pemberton's

bookkeeper Frank Robinson.

THE PRESENT POSITION COKE IN INDIA

COKE IS A HOUSE HOLDS NAME AND IS THE LIPS OF EVERY ONE. IN

PRESENT TIME EVERY PERSON KNOW THE NAME OF COCA COLA

SINCE INDIA IS ONE OF BIGGEST MARKET AND SULTRY SUMMER

FROM MARCH THE END OF OCTOBER AND HUGE POPULATION HAS

IMMENSELY HELPED IN THE SALES THE SALES OF COKE IN INDIA

AND ITS MAKING IT MORE ECONOMICAL.

Last years, the market share of Coca Cola was not specific. In this

year company’s top management adopted new policy and decreased

the rate of all brands of coke. By this decision top management

determined the rate of 300 ml / 7Rs. And they made a new

brandof 200 ml determine the rate of this brand 5Rs. By which medium size

family and lower level family can be taken the enjoy of coke. By this decision

company’s marketing share has been increased.

In present time coke is captured approximate 70% market share in cold

Dinks line. Now coke has defeated all the soft drinks company. According

to service and according to advertising coke has appropriate position.

It has now emerged as the winner and has a good image in the market.

Coke has even sponsored the wills cricket world cup 96 at an estimated cost

of 26 crores.

PRODUCTION PROCESS OF SOFT DRINK

THE PRODUCTION PROCESS IS HIGHLY MECHANICAL IS AND

AUTOMATIC THE RAW MATERIAL REQUIRED FOR SOFT DRINK ARE

CONCRETE SUGAR SYRUP AND TREATED BOTTLED THE ENTIRE

PROCESS TAKE IN THE FOLLOWING STEPS.

THE FIRST STEP IN THE PRODUCTION INVOLVES CONVERSION OF

HARD WATER IN THE SOFT WATER.

The next step is the preparation of sugar syrup in the plant itself the

content of the syrup various according to the brand prepared the syrup at

most can be stored for 4 hours.

Bottle are then moved on a conveyor belt in a line and are closely examined

in case some impurity is left. It the impurity the concentrate coke is not a

now product for the indian it was there in india till 1977 but had to leave

india on mass demonstration led against it, instigated by the local brands it

was leaded by Mr. George Fernandes in Agrain UP so when the programme

of re-launching was made, it was again (where it was made o leave the

country), on the 24th October 1993 in order to a strong hold in the Indian

market, it signed a pact with Mr. Ramesh Chauhan of Parle exports. Thumps

Up, Limca, Gold Spot, Citra, Maaza, Bisleri Club Soda etc. at a cost of $40

million by doing so they gripped the Indian market of soft drinks and

captured 65% of the entire soft drinks much that the competition was

tougher and commodities was of

DISTRIBUTION CHANNEL

Distribution means supply of goods from company to its ultimate user. After

manufacturing the product the important work for the is to provide its goods to

its ultimate user at the right time and when manufacturing process has been

over. Than marketing work will be start by the marketing Department adopt the

policy for providing goods to the consumer at the right time and place.

Distribution means the way be which the product reach to the hand of

consumer these all process comes under the Distribution of Network. Good

distribution network is essential for more sailing and customer satisfaction. If

customer or retailer is not satisfy of your distribution net work. It reflect that

company’s Distribution is not good and some thing is wrong any when.

SOFT DRINK MARKET IN INDIA

Today India is one of the most potential markets, with population of around

900 million people, the Indian soft drinks market was only of 200 cases per

year. This was very low even compared to Pakistan and Philippines.

Population and potential market are two major reasons for major

multinational companies of entering India. They feel that a huge population

coupled with low consumption can only lead to an increase in the soft drink

market. Another increase in the sale of soft drinks in the scorching heat and

the climate of India, which is suitable for high sale of soft drinks. All these

factors together have contributed to a 30% growth in the soft drinks industry.

If the demand continues growing at the same rate, within two years the

volume could touch 1 billion

cases. All these factors are the reasons for the entry two giant of the soft

drink industry of the world to enter the Indian market. These two giants

Pepsi and Coca-Cola, Themselves share 96% of the soft drink market

share. Rest is shared by Cadbury’s Schweppes, Campa Cola and other soft

drink brands. But was the scene same 20 years ago? The answer is No.

1970 was the year of pure soft drinks Campa cola and Parle people

(Thums up and Limca).

SOFT DRINK CONSISTS OF A FLAVOR BASE, SWEETENER AND

CARBONATED WATER. IN GENERAL TERMS NON-ALCOHOLIC DRINKS

ARE CONSIDERED AS SOFT DRINKS THIS NAME SOFT DRINK WAS GIVEN

BY AMERICANS AS AGAINST HARD WHICH IS MAINLY ALCOHOLIC.

SWOT ANALYSIS•Company product having a good brand name and trade mark. So that there is

no such problem for convenes the user.

•Being a franchise company product trade mark. That’s why it’s scope is

worldwide.

•Coca cola capturing near about 69% market in cold drinks line remaining 31%

captured by its main competitor Pepsi. The reason behind that good supply and

its all flavor like Thumsup, Limca, Fanta, Maaza and Sprite also asked by the

user in Sahibabad Area.

•Coca Cola good Brand Image not only in India rather all over the world.

That’s why there is no need of Advertisement.

WEAKNESS

•The main weakness of the company is that company is not in position of

provide all flavor’s to the customer daily or at a one time.

•Customer is not happy from company marketing policy. He wants company

will start special discount program or increase maximum retail price.

•Most of the retailer’s problem is that no. company person comes at the shop

for listening the problem.

•Company top management not declare the scheme before one or two days.

That’s why scheme catalogue not prepared by the lower level management.

In this way retailers are not satisfy for company policy.