Hindustan Coca-Cola Beverages Private Limited

Presented ByAnuradha Nayak

3rd May, 2007

Flow Of Presentation

Coca-Cola About the Company Products Project About The Product Methodology: Sampling Findings Suggestions Take Back Home

Coca-Cola

Born on May 8th, 1886, Georgia, Atlanta

Introduced by Dr. John Syth Pemberton

Name suggested and penned down in the

unique script by Frank M. Robinson

Was sold to Asa G. Candler in 1888

1916- Birth of the trademark contour bottle

About The Company

Abandoned India in 1977

Re-entered Indian market on 26th October, 1993

Agreement with Parle

100% owned subsidiary HCCBPL

7000 Employees

27 COBO, 17 FOBO and 29 Contract Packers

Products

Perception of consumers towards

Minute Maid Pulpy Orange

Project

About The Product

Introduced in 1945 by Florida Foods

Corporation

Taken over by Coca-Cola in 1960

Exists in 60 countries

Introduced into India on 19th of February,

2007 in Hyderabad

Methodology: Sampling

Sample Size – 696 Consumers, 331 males and

365 females

Age Range – 5 years to 75 years

Location – 7 Food World Outlets in

Bangalore

FindingsOpinion of people on Minute Maid Pulpy Orange

15%

11%

8%66%

Liked Average Mix Reaction Disliked

Findings

Opinion based on Gender – No significant difference

Age Groups 5 years to 55 Years – More than 50% of

Consumers liked the product

Children, College - goers and Housewives gave

positive reactions

Senior citizens – More than 60% of the consumers

gave negative feedback

Suggestions

Advertisements targeting entire family

Lower prices

Promotional strategies

More flavors

Introduction of smaller packs

Take Back Home

Good amount of Exposure

Understanding of the Market and Consumers

Development of Communication Skills

High levels of patience

Upholding of relationships

Thank you