Case Study Coca Cola Ppt

7/17/2019 Case Study Coca Cola Ppt

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Coca-Cola in Kerala

to whom does water belong?

Photo ‘Spilt Happiness’ by Peter Davis, some rights reserved http!!"lic#r$com!photos!pediddle!%&''()(*+!



./0D1C.0

• &222

.he Coca-Cola Company open a bottling plant in

Plachimada, Kerala



./0D1C.0

• &222

.he Coca-Cola Company open a bottling plant in

Plachimada, Kerala

.hey were invited in by the state government as

part o" a regional ind3striali4ation program,and receive s3bsidies



Plachimada,

Kerala State



&22& 5677 08 P/0.6S.

979S.

C0C9-C0:99divasi ;tribal people, o3tside o" the caste system<

start sit-in in "ront o" Plachimada bottling plant



&22& 5677 08 P/0.6S.

979S.

C0C9-C0:99divasi ;tribal people, o3tside o" the case system<


.he plant is acc3sed o"



&22& 5677 08 P/0.6S.

979S.



.he plant is acc3sed o"• 1sing more bore wells than permitted in their

license



&22& 5677 08 P/0.6S.

979S.




license the level o" gro3ndwater is said to have

dropped "rom )( to =22m below the s3r"ace



&22& 5677 08 P/0.6S.

979S.




license the level o" gro3ndwater is said to have

dropped "rom )( to =22m below the s3r"ace

• Discharging poll3ted waste bac# into the waters3pply



&22& 5677 08 P/0.6S.

979S.

C0C9-C0:99divasi ;tribal people, o3tside o" the case system<start sit-in in "ront o" Plachimada bottling plant

.he plant is acc3sed o"

• 1sing more bore wells than permitted in theirlicense the level o" gro3ndwater is said to havedropped "rom )( to =22m below the s3r"ace

• Discharging poll3ted waste bac# into the waters3pply

• .he res3lt "or local people was bad smelling andtasting water, rashes and stomach aches



&22% nvestigations o" water s3pply

• District medical o""icer declares water 3n"it "or

cons3mption





cons3mption local water s3pplies have high

concentration o" salts, "rom rapid depletion o"

s3pplies





cons3mption local water s3pplies have high

concentration o" salts, "rom rapid depletion o"

s3pplies

• 55C investigation shows that ‘biosolids’

distrib3ted as "ertili4er contain dangero3s

levels o" cadmi3m and lead



&22%- &22+ :egal battle• April 2003 :ocal Panchayat ;democratically elected local government< cancel

Coca-Cola license to operate





• May 2003 the Kerala State government over-r3les the decision o" thePanchayat not to renew the Coca-Cola license






• December 2003 Kerala High Co3rt r3les in "avo3r o" the Panchayat, with the

reasoning that the State has to protect the s3pply o" water "or the local people








• April 2005 appeal by Coca-Cola res3lts permission to draw (22,222 litres o"

water a day$ Panchayat ordered to renew license










• June 2005 Panchayat re"3se to renew license> Coca-Cola appeal to High Co3rt$

Panchayat renew the license "or % months












• November 2005 Coca-Cola once again approach the Kerala High Co3rt

res3lting in co3rt order to Panchayat to renew license












• November 2005 Coca-Cola once again approach the Kerala High Co3rt

res3lting in co3rt order to Panchayat to renew license

• January 2006 Panchayat renews license, imposing =% conditions, the most

notable o" which is that the bottling plant does not 3se the local gro3ndwater



&22%- &22+ :egal battle

• .o date the S3preme Co3rt has not passed

3dgment on the appeals lodged at each stage

o" the legal proceedings



&22%- &22+ :egal battle

• .o date the S3preme Co3rt has not passed

3dgment on the appeals lodged at each stage

o" the legal proceedings

• .he Plachimada bottling plant has been closed

since &22), despite Coca-Cola declaring

victory in the co3rt battle



./[email protected]/A 08 P:9CHB9D9

P/0.6S.





nvestigations into state o"

water media attention













INTERNATIONAL

ATTENTION

!RE""#RE ON

$O$A%$OLA





INTERNATIONAL

ATTENTION

!RE""#RE ON

$O$A%$OLA





ndependent investigation carried o3t by .he

6nergy and /eso3rces nstit3te ;ndian 70< "inds





• o pesticides in Coca-Cola Prod3cts






• 0ver 3se o" water reso3rces in some areas$






• 0ver 3se o" water reso3rces in some areas$

• /ecommends clos3re o" plant in /aasthan



0wnership o" water nitial Co3rt /3ling

n December &22% single 3dge bench r3les3phold right o" panchayat to "orce clos3re o"

bottling plant





bottling plant

.he reasoning o" the 3dgment is based on





bottling plant

.he reasoning o" the 3dgment is based on• P3blic .r3st Doctrine it is the responsibility o"

the state to sa"eg3ard certain reso3rces "or

the people





bottling plant

.he reasoning o" the 3dgment is based on• P3blic .r3st Doctrine it is the responsibility o"

the state to sa"eg3ard certain reso3rces "or

the people• 9rticle &= o" the ndian Constit3tion the right

to li"e



9pril &22( reversal o" initial decision

.his 3dgment, entirely based on investigation o" gro3ndwater in thearea by a co3rt appointed committee, is that Coca-Cola can draw

(22,222 litres o" water a day






Rea&onin' i&(






Rea&onin' i&(

•

Coca-Cola are a legal person, there"ore have right to draw water"rom their land






Rea&onin' i&(

•


• Panchayat not 3ali"ied or in"ormed eno3gh to ma#e proper

decision






Rea&onin' i&(

•



decision

$ri)ici&m&(






Rea&onin' i&(

•



decision

$ri)ici&m&(

• /eport does not address water 3ality ;i$e$ poll3tion<






Rea&onin' i&(

•



decision

$ri)ici&m&(


• Paid "or by Coca-Cola and dra"ted by representative on committee






Rea&onin' i&(

•



decision

$ri)ici&m&(


• Paid "or by Coca-Cola and dra"ted by representative on committee

• Possible inacc3rate estimation o" rain"all trends and water 3sage



E$ONOMI$"

O*

!LA$+IMADA,

" -ATER



E$ONOMI$"

O*

!LA$+IMADA,



E$ONOMI$"

O*

!LA$+IMADA,



Eho governs water?

ndian co3rts tend to protect economic rights o" pop3lation

e$g$



Eho governs water?


e$g$

• Olga Tellis & Ors vs Bombay Municipal Council (1985) 2

Supp SC 51



Eho governs water?


e$g$


Supp SC 51

• M! C! Me"#a versus $nion o% n'ia 2(12) SCC118



Eho governs water?


e$g$


Supp SC 51

• M! C! Me"#a versus $nion o% n'ia 2(12) SCC118

Billions in ndia still get their water "rom rivers, wells, and

comm3nal p3mps there"ore privati4ation o" water wo3ld

have dramatic e""ects on access to water$



Eho governs water?

ndian co3rts tend to protect economic rights o" pop3latione$g$

• Olga Tellis & Ors vs Bombay Municipal Council (1985) 2Supp SC 51

•

M! C! Me"#a versus $nion o% n'ia 2(12) SCC118 Billions in ndia still get their water "rom rivers, wells, and

comm3nal p3mps there"ore privati4ation o" water wo3ldhave dramatic e""ects on access to water$

.#T does "inal co3rt r3ling in Plachimadashow that economic interests tr3mp localconcerns?

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Case Study Coca Cola Ppt