PP Times - Dec 2012

PHILIPPINE PRUDENTIAL

TIMESAn Official Publication of the Philippine Prudential Life Insurance Company, Inc.

CONTENTS: 4-14 Corporate News 15-17 Feature 18-19 Promos20-23 Awards24-25 Life Insurance Consciousness Week26-27 Sports29-31 Corporate Social Responsibility

CORPORATE EXECUTIVEOFFICERS

GREGORIO D. MERCADOPresident and Chief Executive Officer

JOSE NOEL D. MERCADOChief Finance Officer

RAMON S. UNTALANHead – Legal and Compliance

DANIEL D. MERCADO IIIChief Operations Officer

ELMER B. BAINGANHead – Group Sales

ROSE MARIE T. EVANGELISTAHead – Direct Marketing

LEONIDES S. MERCADOHead – Telemarketing

VIRGILIO R. KAPUNANHead – Alternative Markets

VICTOR P. QUISUMBINGChief Distribution Officer

MARIO ADRIAN B. ROMEROChief Agency Officer

ONOFRE C. DE DIOSVice President for Actuarial

GREGORIO D. MERCADO, JR.Vice President for Finance and Accounting

ARABELLE G. ADIGUEVice President for Marketing Services

BEVERLY ELENA G. GASCONVice President for Information Services

JOSE ANTONIO G. GOZUNVice President for Special Projects

DANIEL ANGELO E. MERCADO IVSenior Asst. Vice President for Retail Marketing

Regional Head for Visayas and Mindanao

GIL M. SALVADORVice President for Finance

IRENE M. ANDASVice President for Distribution Strategy

JEFFREY R. LUSPOSenior Asst. Vice President for Retail Marketing

Regional Head for South

MARVIN S. LOMINOQUESenior Asst. Vice President for Group Sales Support

MA. JOSEFINA P. ALBANIAAsst. Vice President for Conservation

ZENAIDA F. ARAGONAsst. Vice President for Treasury and Accounting / Comptroller

RODOLFO C. ESTRERAAsst. Vice President for Corporate Communication

CORINA C. CABOGNASONAsst. Vice President for Human Resources

JED P. LAGMAYAsst. Vice President for Telemarketing

LEONCIO M. QUIMING, JR.Asst. Vice President for Group Sales

RAMIRO S. NAVARROAsst. Vice President for Agency Training and Development

DENNIS LEONARD M. VILLANUEVAAsst. Vice President for Agency Sales Support

GAUDIOSO C. DE LUNASCorporate Secretary

NORA S. PASCUALTreasurer

MELINDA G. CALIPAYAsst. Mamager - Treasury

ANTONITA C. GONZALESAsst. Vice President for Branch Services and Licensing

MARITES M. LLAPITANAsst. Vice President for New Business and Underwriting

EDMUND J. VELOSORetail Marketing Regional Head for North

CATHERINE F. ENTERIAAsst. Vice President for Customer Service

TIMESAn Official Publication of Philippine Prudential Life Insurance Company, Inc.

Vol. 48 No. 3 December 2012

MR. GREGORIO D. MERCADOPublisher

MR. VICTOR P. QUISUMBING MR. DANIEL D. MERCADO III

Associate Publishers

EDITORIAL TEAMRODOLFO C. ESTRERA

Editor

ELISA REGINA B. CLAUSTROContent Management

PIERRE ANGELICA C. RAÑON

Creative and Art Direction

MARIA CARMINA S. BARON Contributing Writer

The views and opinions expressed herein do not necessarily represent or reflect those of the Philippine Prudential Life Insurance Company, Inc.

Corporate Communication OfficeSuites 510-513, 5th Floor AIC Burgundy Empire Tower, ADB Ave.

corner Garnet & Sapphire Roads, Ortigas Center, Pasig City

Customer Service Hotline Number:(02) 902-2300

Tel. No.: (02) 902-2330 (Connecting all departments)

Fax No.: (02) 631-2330Globe Mobile No.: 0917-577-7542Smart Mobile No.: 0908-887-7542

E-mail: [email protected]

www.philippineprudential.com

www.facebook.com/PhilippinePrudential

www.twitter.com/PhilPrudential

Philippine Prudential Timeswould like to thank its newest fan

PHILIPPINE PRUDENTIAL

CORPORATE EXECUTIVEOFFICERS

The new year has just begun, but Philippine Prudential isn’t about to lose momentum. Very soon we, the leader in innovation and growth, will be celebrating what is perhaps our most significant Company milestone yet—our 50th Anniversary!

In light of this forthcoming event, Philippine Prudential has been on a proverbial roll. Through twin branch openings for the Retail and Telemarketing Channels, the Company stamped its mark in the City of General Santos, with no less than Ms. Dionisia “Mommy D” Pacquiao and Vice Mayor Shirlyn Bañas-Nograles gracing the events. To further assure the public of the Company’s financial stability and strength, a two-month radio advertising campaign saw fruition, airing across major daily morning programs. Existing partnerships remain strong, while new ones continue to be forged with the aim of opening up more promising opportunities for the Company as we embark on our Golden Era of progress.

The success of these efforts must also be credited to the individuals who largely impact Philippine Prudential—that is, our valued Policyholders. As a gesture of gratitude and social involvement, clients were invited to participate in a special “build” effort at the Company’s GK – AMPAPP Village, concurrently commemorating the community’s first anniversary.

With pride and pleasure, we invite you to flip through this page-turning issue of PP Times. We hope that as you fondly look back at the year that has passed, you will also be filled with much excitement and optimism for all the great and golden things that lie ahead. May we always have the heart and passion to stay true to our commitment to protect the Filipino.

Happy New Year!

ON THE ROAD TO GOLD

CORPORATE NEWS

Philippine Prudential Embarks on IT Modernization with Premia

Philippine Prudential, has partnered with 3i Infotech®, an ISO-certified global Information Technology Company that specializes in technology solutions for a wide range of industry verticals, particularly Banking, Financial Services, Insurance, Manufacturing, Healthcare, Telecom, Retail and Government Sectors. With 3i Infotech®’s award-winning insurance management software Premia™, Philippine Prudential expects to see enhanced efficiency and simplified processes, resulting in quicker response time and, more importantly, improved customer service.

“We are very excited about the changes that will come about through our partnership with one of the top IT Solutions and Software Product Companies in India,” Mr. Gregorio D. Mercado, President and CEO of Philippine Prudential said. “3i Infotech® shares our passion for innovation, and we are confident that their expertise and prior implementation experience in the Philippines will propel us towards further modernization and providing even greater sterling service to Filipinos everywhere.”

Topmost photo shows (seated, from left) 3i Infotech Senior Manager – Insurance Solutions Santosh Balachandran, 3i Infotech Sr. Vice President & Asia-Pacific Region Head Sunil Mundhra, Philippine Prudential President and Chief Executive Officer Gregorio D. Mercado, Chief Distribution Officer Victor P. Quisumbing, and Chief Information Officer Daniel D. Mercado III. Also in photo are Information Services Head Beverly G. Gascon (left) and Corporate Communication Head Rodolfo C. Estrera (right).

Other photos show 3i Infotech’s Mr. Balachandran conducting a comprehensive briefing during the software’s kick-off before Philippine Prudential Executives and Key Staff.

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CORPORATE NEWS

Philippine Prudential TIMES • December 2012 | 5

Philippine Prudential Unveils New Product

Philippine Prudential, the industry leader in innovation and growth, reinforces its commitment to protect the Filipino with the launch of its latest product, Easy Secure.

Easy Secure is the first limited-pay Life Insurance Product in the market to offer a total and permanent disability benefit for free, a value that other Life Insurance Companies provide only when the insured avails of a critical illness rider.

“We are very proud and excited to introduce Easy Secure to our valued stakeholders and the general public,” Philippine Prudential President and CEO Gregorio D. Mercado said. “Easy Secure is a welcome addition to Philippine Prudential’s growing line of products and services, all designed to provide risk protection to every Filipino and the people most important to him or her—the family.”

An individual covered by Easy Secure can apply for an advance amounting to 60% of the sum assured, or up to Php 1 Million (whichever is lower), provided he or she is diagnosed with total and permanent disability for no less than six (6) months. To the insured, this can mean a substantial amount that can go beyond paying for medical bills.

“A vast financial safety net is difficult to come by these days, especially in the face of untoward incidents,” Mr. Mercado added. “This is why our Company endeavors to constantly create products such as Easy Secure, which enables Filipinos to not only prepare against risks, but also to have a secondary source of funds.”

Loanable cash values are another product guarantee, along with the opportunity to earn from the Company’s surplus income through

dividends. In the case of death, beneficiaries can claim 100% of the sum assured, as well as dividends, should there be any.

“This product innovation will help set the pace for our Company’s product development as we head towards our 50th Year milestone in February,” Chief Distribution Officer Victor P. Quisumbing said. “We look forward to making Easy Secure available through our recently launched Agency Distribution Channel.”

EASY SECURE may be availed by people as young as 15 days up to 75 years old with 3 payment periods of single pay, 5-pay and 10-pay and convenient payment options to choose from—monthly, quarterly, semi-annually, or annually.

CORPORATE NEWS

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6th Asia Microinsurance ConferenceThe Asia Insurance Review, an

Asian institution dedicated to Asia’s Insurance Industry, hosted the 6th Asia Microinsurance Conference at the Mandarin Oriental Hotel in Makati City on July 24 to 25, 2012. With the theme “Microinsurance as a growth catalyst for Insurance to reach out to the Masses,” industry leaders from all over Asia participated in the two-day event where our very own Company President, Mr. Gregorio D. Mercado, along with two other Microinsurance leaders in the Philippines, spoke on the success of microinsurance in the country. Mr. Mercado focused on how microinsurance in the Philippines, where poverty remains

Philippine Prudential President Gregorio D. Mercado speaks on the Philippine Microinsurance Industry during the conference.

RBAP MINDANAO CONFERENCE

Philippine Prudential was on hand to support the 32nd Mindanao Rural Bankers Management Conference on October 11 and 12, 2012 at the Dakak Park and Beach Resort, Dapitan City. Head of Group Sales Elmer B. Baingan and Assistant Manager for Group Sales Florenze D. Collado represented the Company and touched base with prospective business partners and clients in the area.

widespread, has developed and progressed through the years. He also expressed Philippine Prudential’s pride in being among the pioneers in Microinsurance in the Philippines.

RBAP Holds 55th AnniversaryCharter Symposium

The Rural Banking Community gathered together to celebrate the various milestones of Rural Banking during its 55th Anniversary Charter Symposium on November 19 to 20, 2012 at the Manila Hotel.

As President of both Philippine Prudential and the Philippine Life Insurance Association (PLIA), Mr. Gregorio D. Mercado spoke on Microinsurance during the second day of the event as he touched on the history and development of microinsurance in the Philippines. It was also an opportunity for him as a thought-leader in microinsurance, to underscore the importance of collaboration among microinsurance leaders in the country to bring about a more fruitful era for the microinsurance industry and help improve the quality of life of the Filipino people.

CORPORATE NEWS

Philippine Prudential recognizedat the RSPI’s 25th Founding Anniversary

MIPSS Comes to an End

As President of the Philippine Life Insurance Association (PLIA), Philippine Prudential President and CEO Gregorio D. Mercado graced the closing ceremony of the Microinsurance Innovations Programme for Social Security’s (MIPSS) on October 25, 2012 at the Century Park Hotel in Manila. Mr. Mercado discussed the various milestones and achievements of the Philippine Microinsurance Industry since the implementation of MIPSS in 2009.


Philippine Prudential was recently recognized by Rangtay Sa Pagrang-ay, Inc. (RSPI), a microfinance institution, during its 25th Founding Anniversary at the Baguio Country Club in Baguio City. RSPI acknowledged Philippine Prudential’s fruitful relationship with them in helping transform the lives of the poor through microinsurance. Philippine Prudential has been a partner

of RSPI for three years now and is one with them in strengthening the Filipino People’s Rangtay sa Pagrang-ay (Ilocano for “Bridge to Progress”).

Philippine Prudential Manager for Group Sales, Mr. Eric Falcon, received the Certificate of Recognition from RSPI on behalf of the Company.

Photos show Mr. Eric Falcon, Group Sales Manager, being presented the recognition award by RSPI’s Executive Director, Ms. Alma M. Estolas

CLIENTS’ CORNER:

Mario Jose Conrado Honrado, the six-year-old son of Rural Bank of Guinobatan Marketing Head Mario Reyes and Rural Bank of Tigaon Assistant Manager Ada Cordero is already a “fan” of Philippine Prudential!

Philippine Prudential President Gregorio D. Mercado relates the achievements of the Microinsurance industry in the country.

CORPORATE NEWS

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Philippine Prudential and LSGHAA Renew Partnership

Photos show newly-inducted LSGHAA President Jayjay Malixi and Philippine Prudential Chief Operations Officer Daniel D. Mercado III signing the contract as witnessed by former LSGHAA President Michael Caparros and Philippine Prudential Head of Finance and Accounting Gregorio E. Mercado, Jr. and Philippine Prudential Head of Alternative Markets Virgilio Kapunan.

The La Salle Greenhills Alumni Association (LSGHAA) formally renewed its partnership with Philippine Prudential during the Formal Induction of LSGHAA’s new officers at the Main Lobby of La Salle Greenhills in Mandaluyong City. Mr. Jayjay Malixi, the newly-inducted President of LSGHAA, signed the contract with Philippine Prudential Chief Operations Officer Daniel D. Mercado III. Also present were Head of Finance and Accounting Gregorio E. Mercado, Jr. and Head of Alternative Markets Virgilio R. Kapunan. Philippine Prudential has been a partner of the LSGHAA since late 2010 upon the launching of “The Green Shield,” a special insurance policy exclusive to the LSGHAA and its members. A part of the premiums goes to the worthwhile causes and projects of the Alumni Association.

Miss World PhilippinesThanksgiving Dinner

L-R Corporate Communication Head Rodolfo C. Estrera, Head of Finance

and Accounting Gregorio E. Mercado, Jr., Chief Distribution Officer Victor P. Quisumbing, President and CEO Gregorio D. Mercado, Miss World Philippines 2012 and current Miss Philippine Prudential Queneerich Rehman, CQGQI President Cory

Quirino, Chief Finance Officer Jose Noel D. Mercado and Chief Operations

Officer Daniel D. Mercado III

Philippine Prudential recently celebrated anew its partnership with the Miss World Philippines Organization during a thanksgiving dinner for CQ Global Quest Inc. (CQGQI) Chairman Ms. Cory Quirino and Miss Philippine Prudential 2012 Queneerich Rehman, who is also the reigning Miss World Philippines 2012, at the Crowne Plaza Hotel in Pasig City, for the success of the Miss World Philippines 2012 Beauty Pageant.

Philippine Prudential has been the Official Life Insurer of Miss World Philippines for two years now, covering each candidate with life insurance protection worth Php 2,000,000 for one year.

Queneerich Rehman together with Philippine Prudential Executives Gregorio E. Mercado, Jr. and Daniel D. Mercado III.

CORPORATE NEWS

Philippine Prudential PresidentAwarded the Outstanding Professional Award 2012

Philippine Prudential President and Chief Executive Officer Gregorio D. Mercado has been recently recognized as one of the 2012 Outstanding Professionals of the Philippines by Superbrand Marketing International, Inc. (SMI) during the latter’s first-ever awarding ceremony at the ballroom of the Mandarin Oriental Manila Hotel in Makati City. Candidates for the

Outstanding Professionals Awards 2012 were chosen based on one’s role in nation-building and his/her numerous achievements in the Philippines, such as Personal Environmental Responsibility, Projects in-Progress in education, health, security and livelihood, and Personal Social Responsibility.

Top Executives Grace Superbrands Gala Night

Philippine Prudential has again been awarded by the Superbrand Marketing International during its Gala Tribute Night on November 14, 2012, at the Mandarin Oriental Hotel in Makati City.

The Tribute Night, which also launched the Superbrands Book Volume VII, was attended by Philippine Prudential Head of Finance and Accounting Gregorio E. Mercado, Jr., Chief Operations Officer Daniel D. Mercado III and Chief Agency Officer Adrian B. Romero who together received the trophy and


the personalized Superbrands book on behalf of the Company. Other Company executives in attendance were Corporate Communication Head Rodolfo C. Estrera and Assistant Vice President for Group Sales Leoncio M. Quiming, Jr.

Philippine Prudential remains to be the only life insurance company to have been awarded the prestigious Superbrands distinction for two consecutive years: for the 2009-2010 awarding period and, again, for the 2011-2012 awarding period.

Leftmost Photo shows SMI President and CEO Harry Tambuatco and SMI Chairman Karl McLean awarding Mr. Gregorio D. Mercado the Outstanding Professionals Awards Plaque of Recognition.

Photo below shows Messrs. Harry Tambuatco, Gregorio E. Mercado, Jr., Adrian Romero, Daniel D. Mercado III and Karl McLean with the personalized Superbrands Volume VII Coffeetable Book.

CORPORATE NEWS

CONGRATULATIONS TO OUR

NEWLY PROMOTED COLLEAGUESAND NEW APPOINTEES!

DANIEL D. MERCADO IIIChief Operations Officer

JOSE ANTONIO G. GOZUNVice President forSpecial Projects

IRENE M. ANDASVice President for

Distribution Strategy

GIL M. SALVADORVice President for

Finance

DANIEL E. MERCADO IVSAVP for Retail Marketing / Regional Head for VisMin

JEFFREY R. LUSPOSAVP for Retail Marketing /Regional Head for South

MARVIN S. LOMINOQUESAVP for Group Sales Support

EDMUND J. VELOSORetail Marketing

Regional Head for North

CORPORATE NEWS

CONGRATULATIONS TO OUR

NEWLY PROMOTED COLLEAGUESAND NEW APPOINTEES!

DENNIS M. VILLANUEVAAssistant Vice PresidentAgency Sales Support

MARITESS M. LLAPITANAssistant Vice President

New Business and Underwriting

ANTONITA C. GONZALESAssistant Vice President

Branch Services and Licensing

RONALD V. VERGEL DE DIOSAssistant Vice President

Central Luzon Sales

RONALD A. GELLEZRetail Marketing Branch Manager

SM Southmall

DENNIS B. PETILRetail Marketing Branch Manager

Iloilo

RYAN YSMAELRetail Marketing Branch Manager

Cebu

MARY JEZELLE G. RAMOSRetail Marketing Branch Manager

Cagayan de Oro

CORPORATE NEWS

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NEWLY PROMOTED EMPLOYEES

ERIC P. FALCONGroup Sales Manager

ROLANDO S. AQUINOAssistant Manager forGeneral Accountintg

ELISA B. CLAUSTROAssistant Manager for

Corporate Communication

REFERENDO T. TA-AAssistant Manager for

Treasury

RAMON CARLO S. ESTEBANTraining Officer - PMD

CORPORATE NEWS


PHILIPPINE PRUDENTIALCOUNTS DOWN TO 50

Philippine Prudential’s 50th Year Milestone is just around the corner, and to add to the excitement, the Human Resource Department, in collaboration with the Information Services Team and Corporate Communication Office, recently launched a special teaser campaign. Dubbed “Countdown to 50!” the campaign features regular e-mail blasts with interesting Company trivia, and eye-catching wallpaper designs scheduled to change at particular points of the countdown.

PANA Formally InductsPhilippine Prudential

Philippine Prudential Airs First-Ever Radio AdOctober 2012 marked another Company milestone,

as Philippine Prudential’s first-ever radio ad hit the AM airwaves daily on the morning program “Saksi sa Dobol B,” hosted by well-known media personality Mike Enriquez. During the campaign’s second month, the radio ad moved to another daily morning show, this time on DZMM’s “Radyo Patrol Balita” with Kabayan Noli de Castro and Ted Failon.

Photo Shows Philippine Prudential, represented by Corporate Communication Head Rodolfo C. Estrera (second from right), being sworn in as a member organization, together with other companies.

The Philippine Association of National Advertisers (PANA) recently inducted Philippine Prudential into its diverse roster of member companies. As an official PANA member, Philippine Prudential joins the ranks of major advertisers in the country, across various business sectors, including banking, finance and consumer companies.

PANA aims to shape a local advertising culture that not only employs effective, truthful and responsible marketing communications, but is also able to measure up to global standards of advertising and marketing. Self-regulation, consumer protection

and values-formation are key points in its mission to support and enhance its members’ business practices.

Monthly General Membership Meetings (GMMs) feature brief but highly informative talks from industry experts that hail from different parts of the world. Philippine Prudential believes that PANA offers unique learning experiences that will prove essential to growing the business, most especially as it steps up advertising and marketing efforts for its historic 50th year—and beyond.

Concurrently, on yet another highly-rated radio program, “ISYU,” a special two-minute spiel emphasizing the financial strength and stability of Philippine Prudential was delivered live daily by none other than Mr. Deo Macalma, known among listeners for his “ayon sa ating bubwit” catchphrase.

CORPORATE NEWS

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Philippine Prudential SelectsCreative Partner For Its 50th Anniversary

Philippine Prudential50th Anniversary

Photos above show (seated, from left): Philippine Prudential Chief Distribution Officer Victor P. Quisumbing, Philippine Prudential President and Chief Executive Officer Gregorio D. Mercado, MusicArtes President Jocelyn V. Glorioso, Philippine Prudential Chief Operations Officer Daniel D. Mercado III and Philippine Prudential Chief Finance Officer Jose Noel D. Mercado.

Philippine Prudential is now deep in preparations for its forthcoming 50th Anniversary Celebration on February 18, 2013, and has selected MusicArtes, Inc. as its creative and artistic partner for the Company’s Gala Night.

MusicArtes is a production company privately held by a group of entrepreneurial artists and businessmen, who share a common passion for music and the arts. Its experttise includes recitals, concerts, musical dramas and special concept shows for different corporate presentations, the most recent of which was the staging of Giacomo Puccini’s most famous opera, “Madame Butterfly.”

FEATURES

DOUBLE KNOCK-OUT INAUGURATION:PHILIPPINE PRUDENTIAL’S RETAIL AND TELEMARKETING OFFICESIN GENERAL SANTOS CITY


As part of Philippine Prudential’s mission to provide the best financial advice and diversified products to help protect the Filipino People, the Company recently celebrated a double knock-out launch and blessing of its two newest sales offices—a Telemarketing Sales Office and a Retail Marketing Sales Office—in the City of General Santos on October 19, 2012.

The Company’s twin celebration kicked off with a ceremonial ribbon-cutting by Company Executives who were joined by no less than Ms. Dionisia “Mommy D” Pacquiao, mother of Sarangani Congressman and renowned Filipino Boxer Manny Pacquiao, at the Ground Floor of JMP Building in Dadiangas Heights, where the new Telemarketing Sales Office is located. Shortly thereafter, Ms. Jinkee Pacquiao, Mommy D’s daughter-in-law and wife of Congressman Pacquiao, joined in to grace the branch’s blessing with her presence.

The above event was soon followed by the inaugural ceremony of the Retail Sales Office at the third floor of SM City General Santos. The City’s Vice Mayor Shirlyn Bañas-Nograles cut the ceremonial ribbon to formally open the Branch.

The dual celebration was capped by a grand dinner, which also served as a talent night for Philippine Prudential’s sales force as they performed their unique dance moves for the guests and Company officers. Mommy D also got to execute her famous ballroom dancing skills through three different numbers with accompanying costume changes, leaving everybody impressed and astounded.

With these two new Sales Offices, the Company remains committed to being accessible through its distribution channels across the nation. An even bigger expansion and growth is expected of Philippine Prudential in the coming year.

FEATURES

more photos next page

FEATURES

FEATURES

PROMOS

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Telemarketing Awards Handog Papremyo and Cash Pabuenas Winners

Philippine Prudential’s Telemarketing Channel recently conducted a nationwide awarding for the latest winners of its “Handog Papremyo” and “Cash Pabuenas” promotions.

Three lucky winners for the Handog Papremyo contest were picked to each receive an appliance showcase worth Php 5,000.00, while a whopping Php 50,000.00 cash prize was raffled off for the Cash Pabuenas promo. The said contests are the Company’s ongoing regular incentive programs for prospective clients who attend its product presentations at its various Telemarketing Sales Offices across the country. Prospective clients, such as the recent winners, are not required to purchase any product during the Company’s presentations to join the raffle

L-R: Sales Officer Danilo Bagagnan, Area Manager Jeanette A. Lagmay, Assistant Vice President for Telemarketing Jed P. Lagmay, Sales Officer Rommel Cleofe, Winners Mr. & Mrs. Bernadette L. Bajit, Agency Manager Edwin P. Pilit and Sales Officers Maricel Eguia and Airene Masibay.

L-R: Sales Officer Cristina Druhum, Area Manager Jeanette A. Lagmay, Tele Officer Niri M. Alquizalas, Agency Manager Marilyn O. Cardines, Sales Officer Nancy M. Paypa and Sales Officer Jesson A. Jumao-as.

L-R: Davao Telemarketing Branch Agency Manager Dante Simangan, Telemarketing Manager Julie Dagala, Sales Officer Riza Mae Orocio, Handog Papremyo’s Winner Rico Bernadez, Telemarketing Officer Lovely Torres and Sales Officer Raymond Cesar Samonte.

L-R: Agency Manager Grace Ardaniel, Area Manager Ronald Tagufa, Vice President for Telemarketing Leonides Mercado, Winner of Php 50,000.00 Marilou Bangcaya, Sales Officer Mary Ann Banico, Telemarketing Officer Gerald Fajiculay and Area Manager Dorotea Ventura.

L-R: Telemarketing Officer Anne Francis Roque, Agency Manager Grace Kim G. Ardaniel, Area Manager Dorotea D. Ventura, Winner Gemalyn Mendoza, Area Manager Ronald Tagufa, Jr., and Sales Officer Renault John Alberto.

PROMOS


Philippine Prudential AwardsNew “Autohan Bilangan” Winner

Topmost photo shows Mr. Gregorio D. Mercado and Mr. Victor P. Quisumbing with the winner, Mr. Raymond Masilang, proudly posing inside his new car.

Philippine Prudential recently awarded the winner of its fourth “Autohan Bilangan” promotion. The awarding was held at the Company’s Megamall Sales Office in Mandaluyong City.

Mr. Raymond D. Masilang, a seaman from Rosario, Batangas, went to SM Fairview to run an errand when he was approached by a Philippine Prudential representative and subsequently invited for a product presentation. As with other prospective clients, Mr. Masilang was not required to make any purchase in order to qualify for the raffle.

On becoming the latest winner of a brand new Honda City, Mr. Masilang said he was at first shocked but grateful to the Company. “Hindi ako makapaniwala. Itong blessing na ito, hindi ko makakalimutan. (I could not believe my luck. I will never forget having been given this blessing.)”

Apart from “Autohan Bilangan,” Philippine Prudential also has other ongoing promotions with prizes such as an all-expense paid trip to Macau for two at stake for individuals who attend the Company’s product presentations.

AWARDS

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Telemarketing HoldsPerformance Awards

Philippine Prudential once again honored its Telemarketing Channel’s Top Performers for the first half of 2012 during an intimate get together and dinner at the Crowne Plaza Hotel in Ortigas Center, Pasig City on August 14, 2012.

No less than the Company’s President and CEO Gregorio D. Mercado and Chief Distribution Officer Victor P. Quisumbing handed the plaques to the awardees together with Head of Telemarketing Leonides S. Mercado and Assistant Vice President Jed P. Lagmay. Other key executives, including Messrs. Jose Noel D. Mercado, Daniel D. Mercado III and Rodolfo C. Estrera, also graced the event and joined the top performers for an intimate dinner. The event also served as an opportunity for the officers and awardees to exchange stories and share inspirational messages, while motivating the awardees to do even better the next time. The Telemarketing Group awards its top performers quarterly to recognize the hard work and dedication of its achievers who contribute significantly to the Company’s successes.

1st QuarterArea Manager – Dorotea D. VenturaAgency Manager – Grace Kim G. ArdanielTele Manager – Shiela R. DulaySales Officer – Ma. Cristina C. GronaTelemarketer – Lerma A. Abad

2nd QuarterArea Manager – Dorotea D. VenturaAgency Manager – Grace Kim G. ArdanielTele Manager – Shiela R. DulaySales Officer – Jerrick B. MazoTelemarketer – Niri M. Alquizalas

Photo above shows Philippine Prudential Senior Executives exchange motivational message over dinner with the Top Telemarketing Performers.

1st and 2nd Quarter Telemarketing Awardees being awarded their plaques of recognition by Messrs. Gregorio D. Mercado and Victor P. Quisumbing with Head of Telemarketing Leonides S. Mercado and Telemarketing Assistant Vice President Jed P. Lagmay

Philippine Prudential Hails New LIT Graduates

The second batch of the People Management & Development Team’s (PMD) Leadership-in-Training (LIT) Program recently received their Certificates of Completion at the Astoria Plaza Hotel in Ortigas. The graduation ceremony served to culminate three months of stringent and intensive training sessions meant to mold employees and agents with strong leadership potential.

PMD Manager David Silayan hosted the event, while Philippine Prudential President and CEO Gregorio D. Mercado proudly presented the deserving graduates with their respective certificates. Chief Distribution Officer Victor P. Quisumbing was also present to deliver the congratulatory toast.

Of the original 30 LIT enrollees from this batch—the second for the year 2012—only 15 were able to successfully complete the course, which is known for its strict “no-absence, no-tardiness” rule. Class Valedictorian Edgardo B. Rañeses, Telemarketing Agency Manager, commended his fellow graduates and acknowledged the Company Officers who lent their time and expertise to ensure the success of the program.

In his closing remarks, Mr. Mercado posed another challenge to the new graduates. “Now you must live up to your potential and prove that you are capable of being the kind of leader this Company believes you can be. As graduates of the LIT program, we expect that each of you will become the standard for leadership, and that others will look to you to as an exemplary professional.”

The LIT Program is only one of the several courses being offered under Philippine Prudential’s Dream Academy. Employees and agents alike may also enroll in such courses as communication, self-development and corporate social responsibility.


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Bangkok WOWsPhilippine Prudential Top Sales Performers

In August of 2012, Philippine Prudential rewarded its top performing salespeople with a three-day, two-night adventure to Bangkok, the capital city of Amazing Thailand. The trip was part of the Company’s Wander Our World (WOW) Convention, an annual short-term incentive program that brings qualified sales agents to different parts of the country and even abroad.

This year’s WOW Convention: Bustling Bangkok was comprised of 74 qualifiers all eager to experience Thailand’s rich and colorful culture. Company President and CEO President Gregorio D. Mercado, Chief Distribution Officer Victor P. Quisumbing and

Head of Marketing Services Arabelle G. Adigue traveled alongside the deserving qualifiers with equal excitement.

The itinerary was packed with activities guaranteed to satisfy any travel enthusiast – High Tea; Dinner aboard the Chao Phraya River Cruise and at the famous Baiyoke Sky Hotel; a City Tour featuring the Wat Traimit (the home of the largest Buddha statue), the Reclining Buddha and Crocodile & Elephant Zoo; and, of course, the much-anticipated souvenir shopping. At the end of each busy but fun-filled day, the group settled in at the luxurious four-star hotel, Novotel.

L-R from top: 74 qualifiers of WOW Convention arriving at the Crocodile and Elephant Zoo in Thailand. President and CEO Gregorio D. Mercado and Chief Distribution Officer Victor P. Quisumbing enjoy an elephant ride. The qualifiers visit Wat Traimit, which houses the world’s largest golden seated Buddha.

Messrs. Mercado and Quisumbing together with the 74 qualifiers of WOW Convention arrive at this year’s international destination - Bangkok, Thailand!


Agency Rises to the Challenge The Agency Marketing Distribution Channel has been

aggressively acting upon its launch pad initiatives in anticipation of the Company’s forthcoming 50th Year milestone in February.

An Avengers-inspired teaser campaign called “Agency Rising” provided a glimpse of the Channel’s serious intent to grow its force and deliver results, with Agency Marketing Operations (AMO) eventually adopting “TEAM AMO: BEGIN2RISE” as its fierce battlecry. From 0 agents in June to 61 agents as of December 28, 2012, from Baguio and Makati-Alabang Sales Team, The Rise of Team AMO was nothing short of phenomenal. The first commission from this new agency team was turned over to Pastor Ramil Pastrana on November 16. This marks the first of many more milestones for Team AMO.

Meanwhile, Agency Training and Development (ATD) initiated the roll-out of training seminars for Agency Sales Team hopefuls, starting with the first Business Opportunity Presentation (BOP) and Agent’s Licensing Course (ALC) in August. The two-day ALC review is designed to help prepare recruits for the Insurance Commission (IC) or the Insurance Institute of Asia and the Pacific, Inc. (IIAP) examination. ATD then proceeded with a three-day Basic Sales Training (BST) seminar for sales advisors and managers in both Makati and Baguio, providing basic knowledge and skills through relevant discussions on salesmanship, product training and underwriting.

A soft launch for Agency’s flagship Sales Office in Baguio was held in December, with formal inaugurations taking place on January 18. Its banner products are Easy Secure, Easy Secure Gold and Easy Protect.

Photos from top:

Asst. Vice President for Sales Agency Support Dennis M. Villanueva and Chief Agency Officer Adrian B. Romero awards the first commission to Pastor Ramil Pastrana. He is joined by his unit sales manager – Maria Bellen Chavez.

1st BOP & ALC – Makati (Aug. 24)

The first batch of advisors who attended the Agency Training and Development’s Business Opportunity Presentation (BOP) and Agent’s Licensing Course (ALC) seminars with Head of Agency Training and Development Ramiro S. Navarro.

BST Batch 1 – Baguio (Oct. 3) & Makati (Oct. 12)

In photos are Chief Agency Officer Adrian B. Romero, Sales Division Heads Osmond Gankee (Metro Manila and Special Markets) and Adora Tudias (North Luzon Sales Operations) and Head of Agency Training and Development Ramiro S. Navarro.

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Now celebrating its 62nd year as an organization, the Philippine Life Insurance Association (PLIA), remains well-known for its active efforts in promoting awareness about Life Insurance among the Filipino People through its different activities. Recently, the umbrella organization of all Life Insurance Companies in the Philippines successfully organized once again the Life Insurance Consciousness Week or LICW.

PLIA never falls short in continuously involving more and more people from in and out of the industry to join their new and old activities -- all aimed at helping people realize the real worth of Life Insurance.

To conclude the LICW, PLIA organized a fun-run, a first in the LICW’s 17 years of existence, which attracted health buffs and non-health buffs alike. Executives, employees and their families and friends gamely participated in the fun-run held at the Bonifacio Global City on October 14, 2012. Philippine Prudential had the second-highest number of employees who joined in the fitness activity.

On October 24, 2012, PLIA held its annual blood-letting in coordination with the Insurance Commission and the Philippine Red Cross. Philippine Prudential employees participated in the said event which was also attended by Insurance C o m m i s s i o n e r Emmanuel F. Dooc.

BLOODLETTING2012

SPORTS


LIFE INSURANCECONSCIOUSNESS

WEEK

IN THE MEDIA

Mr. Gregorio D. Mercado, as PLIA President, was interviewed by local media on the Life Insurance Consciousness Week and its successful culminating activity, InsuRUNce, which attracted more than the expected number of runners.

SPORTS

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Philippine Insurers Club Invitational Bowling Game

In support of the Non-life Insurance Consciousness Week, Philippine Prudential participated in the invitational “2012 Tenpin Bowling Tournament” hosted by the Philippine Insurers Club (PIC) on October 13, 2012 at the Metro Club, Rockwell in Makati City. The Philippine Prudential Bowling team was the only entry composed of members from a Life Insurance Company. Out of the seven team members, four players emerged victorious taking home all the top awards. Executive Office’s Ms. Marie Lynn Tibon and Information Services Division’s Mr. Eldever Devilles both went home with the first runner-up awards for the women’s and men’s division, respectively, while Administration Services’ Ms. Teresita Ramos and Accounting Department’s Mr. Antonio Gocotano reigned supreme with the Championship Awards for the women’s and men’s division.

Top photo shows Philippine Prudential Bowlers together with the event organizers and other participants. Bottom photos show team members with their awards.

SPORTS


Philippine Prudential once again participated in the Annual Badminton Tournament of the Philippine Life Insurance Association (PLIA) on September 23, 2012 at the Powersmash Badminton Courts in Makati City. The entire Philippine Prudential Badminton Team proudly donned their new team uniform and made the Company beam with pride as they took home awards during the one-day tournament.

The pair of Information Services Division’s Mr. Eldever Devilles and Administration Services’ Mr. Bong Lopez finished as the 1st Runner Up under the Men’s Division while Executive Office’s Ms. Marie Tibon and People Management and Development’s Ms. Leonedelisa Janolino also placed 1st Runner Up in the Women’s Division of the Tournament.

8th PLIA Badminton Tournament

Raffles Office’s “Bruins” conquered the third season of the “Philippine Prudential Basketball Tournament,” an inter-branch competition, held at the Department of Agrarian Reform Gym in Quezon City on October 15, 2012. The Bruins bested the Season 2 defending champs Retail Fairview branch, with a score of 93-87 in the best of three affair.

It was an unexpected win for the team as it lagged behind early in the season. But even with an incomplete lineup, Raffles’ Bruins competed bravely with their eyes only on the prize. This only proves that in any kind of battle, teamwork coupled with devotion can overpower any shortcomings.

Raffles’ Bruins winsPhilippine Prudential Basketball Tournament Season 3

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SPORTS

CORPORATE SOCIAL RESPONSIBILITY

Philippine Prudential TIMES • December 2012 |29

GK - AMPAPP Village Celebrates First Anniversary

Anchored on the concept of true Filipino bayanihan, Philippine Prudential celebrated the First Anniversary of its Gawad Kalinga - AMPAPP Village in Camarin, Caloocan City with a commemorative building activity with Policyholders. “We hope to promote a culture of involvement over indifference,” Philippine Prudential Chief Distribution Officer Victor P. Quisumbing said in his welcome remarks. “By asking our Policyholders to help us build and nurture this community, we are giving them an opportunity to be part of something truly life-changing.”

Gawad Kalinga Founder and Chairman Antonio “Tito Tony” Meloto thanked the Company and its Policyholders.

“Together, we are giving back these families their dignity and humanity,” Mr. Meloto imparted. “We must inspire others to do the same.”

During the event, it was announced that 50 homes will be completed in time for Philippine Prudential’s forthcoming 50th Anniversary in February. A multi-purpose hall will also be constructed.

“The next step is determining what must be done in terms of sustainability so that the families here can look forward to a secure future,” Philippine Prudential Head of Finance and Accounting Gregorio E. Mercado, Jr., said. “We are happy to have Tito Jim (Bartolome, Head of GK Caloocan) helping us with that.”


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GK RELIEF OPSPhilippine Prudential celebrates with Gawad Kalinga on its 9th year

The recent “Habagat” disaster has affected thousands of Filipinos from the different parts of the country and has left most of them hungry and homeless. In light of this, employees from Philippine Prudential, through the Human Resources Department, have worked together to raise funds to help their fellow countrymen rise again from the tragedy. Some villages of Gawad Kalinga, an organization close to the Company’s heart, have been chosen to be the recipient of the goods. A number of Philippine Prudential employees have also taken the time to visit the afflicted people to check on their condition and personally turn over their relief goods.

Photos show Philippine Prudential employees and Philippine Prudential - AMPAPP GK kapitbahayans who participated in the Gawad Kalinga Bayanihan Expo 2012.

Philippine Prudential celebrated with the whole Gawad Kalinga Nation during this year’s Bayanihan Expo on October 6, 2012 at the SMX Convention Center in Mall of Asia, Pasay City. The Expo, entitled “Challenge the Impossible,” was a celebration of Gawad Kalinga’s nine years of transforming the nation and changing lives. The event was also an occasion to highlight the different developments brought about by the various groups and individuals who have contributed greatly to end poverty by being

active supporters of Gawad Kalinga.

The event was attended by thousands of people from all walks of life, including Philippine Prudential employees, families, friends as well as some of the Philippine Prudential – AMPAPP GK Village’s kapitbahayans. They all came in the spirit of commitment to take concrete steps to support the marginalized sectors and help address poverty.

SPORTS


Philippine Prudential TIMES • December 2012 |31

Company Celebrates Christmaswith Kapitbahayans

The spirit of giving and hope was truly present at Philippine Prudential’s recent Annual Christmas Party at its Gawad Kalinga – AMPAPP Village in Camarin, Caloocan City. Held on December 5, the event was spearheaded by the Company’s Human Resources Department in the hopes of bringing holiday cheer to the growing community. The Holy Mass, officiated by Father Harald of the AMPAPP Parish, made for a solemn opening and underscored the power of generosity to create miracles, big or small. The rest of the day was filled with merry-making as Company Executives and employees eagerly took part in the games and activities alongside the kapitbahayans. A special dance number from the Finance and Accounting Team and a song from Call Center’s Reggie Padawan provided for added fun and laughter. Not to be outdone, the families reciprocated with presentations of their own, including a short Christmas play starring the community’s youth.

Documents

PP Times - Dec 2012