Why Social Media Is Important To Your

Business

A complete dissertation on all Social Media outlets and how to use them

A guide to what forms of Social Media should be utilized for your operation

What This Presentation Is Not…

An overview of basic information and statistics, outlining the increasing role of Social Media in business

An explanation on why Social Media is impactful, and why it’s use is paramount in the business world (hospitality)

What This Presentation Is…

Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (http://www.merriam-webster.com/dictionary/social%20media)

What Is Social Media?

The Big 4…

Facebook is a social networking web site intended to connect friends, family and business associates

It began as a college networking web site and has expanded to include everyone

It is the largest of the networking sites

What Is Facebook?

500 million—Number of Facebook users 250 million—Number of users that log in

every day 700 billion—Number of minutes per month

spent on Facebook 250 million– Number of people that interact

with Facebook from outside the official web site on a monthly basis, across 2 million web sites

Facebook—The Numbers

The average user has over 130 friends The average user is connected to 80

community pages, groups and events Facebook has become the preferred way to

share content online, second only to email—for now

More than 1/3 of professional marketers say Facebook is “critical” or “important” to their business

Facebook For Business

Facebook provides a large audience from which to market (Ie: meeting planners, associations, individuals)

From their average of 130 friends and 80 + community pages/groups, there is great opportunity to impress and create fans that will promote for you (Ie: Event Pictures)

Investing in Facebook ads to increase awareness of your operation—3/4 of all brand “Likes” come through ads

Why Facebook?

How are you using Facebook?

I’d Like To Know…

Twitter is a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent messages

These messages are posted to profiles, blogs, sent to followers and are searchable on Twitter search

What Is Twitter?

140 million—Average number of Tweets people send per day

6,939—Current number of Tweets Per Second record

182%--Percent increase in number of mobile Twitter users over the past year

Twitter—The Numbers

Article Curation—creating an article on your web site, copying the link to Twitter and blasting the message to followers—has become an extremely effective way for followers to market for you

67% of people on Twitter follow a brand In 2009, Dell increased sales 6.5 million

through promotions on Twitter

Twitter For Business

With 67% of users following a ‘brand’, you can develop a loyal following for your conference operation

Consistently Tweeting about operational successes and new ventures creates loyal fans and establishes credibility as an industry leader

Promoting discounts or upcoming programs enhances awareness and drives new business

Why Twitter?

How are you using Twitter?

I’d Like To Know…

LinkedIn is the world’s largest professional network with over 120 million members

LinkedIn connects people to trusted contacts and helps them exchange knowledge, ideas, and opportunities with a broad network of professionals

What Is LinkedIn?

100 million +--Number of members 17.8 million– Number that belong to groups 1.2 million– Number of comments and posts

to groups each week 1 million—Number of companies that have

a company page

LinkedIn—The Numbers

LinkedIn has executives from all 2011 Fortune 500 companies as members

LinkedIn’s corporate hiring solutions are used by 75 of the Fortune 100 companies

LinkedIn represents a valuable demographic for marketers with an affluent & influential membership

LinkedIn For Business

LinkedIn is made of thousands of networks-- You can create a group around your conference business

You can join a conference client’s group and interact with that client

Client’s can post questions underneath your group and you can quickly provide answers

You can create promo videos and upload it to LinkedIn

Why LinkedIn?

How are you using LinkedIn?

I’d Like To Know…

YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own

YouTube was started as an independent web site in 2005 and acquired by Google in 2006

What Is YouTube?

More video is uploaded to YouTube in 60 days than all 3 major US networks have created in 60 years

2 Billion—Number of videos viewed per day 5 Million +—number of people that have

found and subscribed to a friend’s channel using YouTube’s friend-finding tools

More Than Half—number of videos that have been rated or commented on by users

YouTube—The Numbers

The total number of advertisers using YouTube has increased 10-fold in the last year

94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube

2 billion videos a week are monetized

YouTube for Business

Executive presentations, training videos, FAQ’S

Promotional videos (market entire conference operation, specific programs and/or conferences hosted)

Creating a channel for your conference operation and sharing the link through your web site, blog, Twitter account, or Facebook

Why YouTube?

How are you using YouTube?

I’d Like To Know…

The Roger Smith Hotel

http://www.youtube.com/watch?v=0C7amoTxrk4