c Donaldiazation

Power point Presentation by Group 3

Maria VargasIllsse Rodriguez

Meagan Gonzalez

http://www.youtube.com/watch?v=Fdy1AgO6Fp4

Video-Introduction

Roots of McDonaldization

Max Weber Rationalization

Process (1900’s) Bureaucrac

y George Ritzer

McDonaldization (1993) Fast Food

Restaurants

Dominance of Efficiency

Process/Routine Predictability

No surprises/No Change/No individualism

Calculability Time=Money

Control No option just

guidelines or rules

Dehumanizing

Control

Example: Recreation Does not break routine

“Needless to say; the Holocaust represented the ultimate in the irrationality of rationality. After all what could be more dehumanizing than murdering millions of people in such a mechanical way.” –Yum! Brands 2006 National Report

The “Iron Cage” of Rationality

Scientific Management Assembly Line Suburbs Shopping Malls Fast Food Restaurants

HIGHER PROFITS LOWER COSTS

Process of McDonaldization

Negative and Positive Effects

Education Healthcare Effects

More goods and services available

Instantaneous acquiring of services

More affordable Comfort Controlled System More innovations

Against McDonaldization

McLibel Support Campaign

National Heart Savers Association

Slow Foods Sprawl Busters Local Protests

Resist corporate organizations

Choose quality Stray from Routine Be Individualistic

Blogging-Connectivity

Major Demographics

Instantaneous

Conflicts Inflamed

Social Stand-Point

Cultural Changes

General Contrast of Societies

Positive Examples of Cultural Change

Negative Example of China

Society At Large

TNC-Transnational Corporations

Regulations on Global scale

Sometimes also coined as Coca-Colanization, or Americanization

Implementation and Enforcement of Regulations on Universal scale

Political Contrast

Opposing Views of Countries

Stereotypes

Negative Aspects –Paranoia

Positive Interviews

Political Outlook

McDonald’s is responsible for 90% of the countries new jobs. Today it has about 28 thousand restaurants worldwide and opens

almost 2 thousand each year. 1 out of 8 workers in the U.S. has at some point worked for

McDonald’s. Hires about one million people annually, more than any other

company (private or public) Largest buyer of beef, pork, and potatoes. Largest retail owner in the world - Earns majority of profits from

collecting rent. Spends more money on advertising than any other brand. A generation ago, ¾ of the money was used to buy food to prepare

meals. Now, ½ the money is used to buy food, mainly at fast food restaurants.

Powerful symbol of America’s economy

Have gained control of American

agriculture Farmers and ranchers are losing their

independence and becoming hired hand for the giant business.

Immigrant worker injuries go unrecorded and uncompensated.

Control of American Agriculture

Vast purchasing power because of

demand Have changed how cattle is raised, killed and

processed. Made a once highly skilled and highly paid job

into the most dangerous job in the U.S.

Purchasing Power

Presents itself as a local company aims to

incorporate local taste and local dishes. ex. Curry potato pie in Hong Kong

The basic thinking behind fast food has become the operating system of today's retail economy, wiping out small businesses, obliterating regional differences, and spreading identical stores throughout the country like a self-replicating code

Local Companies

What do you think about this movie clip?

http://www.youtube.com/watch?v=MkKwcJaf6_k How do You think McDonaldization effects your

everyday life? What do You think are the positive and

negative effects of McDonaldization to you as an individual?

Discussion Questions

Video May191. (2007). Mcdonaldization [Web]. Retrieved from http://www.youtube.com/watch?v=Fdy1AgO6Fp4

Ilsse’s References: N.p.: Youtube, 2007. Web. 18 Sept. 2011. <http://www.youtube.com/watch?v=Fdy1AgO6Fp4>. Ritzer, George. The McDonladization of Society 5. Los Angeles: Pine Forge Press, 2008. 23-201. Print. Smart, Barry. Resisting McDonaldization. Thousand Oaks: Sage Publications, 1999. 93-95. Print. Alfino, Mark, John S. Caputo, and Robin Wynyard. McDonaldization Revisited. Westport: Praeger,

1998. 23-203. Print. Ritzer, G. (n.d.). The McDonaldization of Society (pp. 46-58). Retrieved September 25, 2011, from

http://www.corwin.com/upm-data/16567_Chapter_2_pdf   Meg’s References   Salman, A. (2009). Regulating transnational corporations. Pakistan Daily, Retrieved from http://www.globalpolicy.org/component/content/article/220-trade/48379-regulating-transnational-

corporations.html   Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from

http://www.globalpolicy.org/component/content/article/162/27632.html   Havrilesky, H. (2003). Besieged by "friends". Saigon, Retrieved from Buckman, R. (2003). Let them eat

cheese. Far Eastern Economic Review, Retrieved from http://www.globalpolicy.org/component/content/article/162/27632.html

  Bennett, J. (2003). United press international. Saigon, Retrieved from

http://www.globalpolicy.org/component/content/article/162/27618.html

References

Maria’s References   APA: Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin. Retrieved from

http://www.sabatinomangini.com/uploads/4/5/9/6/4596832/fast_food_nation.pdf   Turner, B. S. (2007). McDonalization: Linearity and Liquidity in Consumer Cultures. American

Behavioral Scientist 2003; 47; 137. doi: 10.1177/0002764203256180   Kolodko, G. W., Globalization and Its Impact on Economic Development ( 2006). TIGER -

Transformation, Integration and Globalization Economic Research, Warsaw, Poland; University of Rochester - Department of Political Science. Retrieved from http://ssrn.com/abstract=961479

Photos: Clip Art Version 2010 Viklund, A. (Artist). (2008). International american companies in the arab world : signboards

realia. [Web Photo]. Retrieved from http://varabic.wordpress.com/category/signs/shop-signs/

Becking, J. (Artist). (2010). Mcdonaldization of society by george ritzer. [Web Photo]. Retrieved from http://jeffbeckinc.wordpress.com/2010/09/08/mcdonaldization-of-society-by-george-ritzer/

Find the Best.com. (Photographer). (2011). Mc donald's hamburger. [Web Graphic]. Retrieved from http://fast-food-nutrition.findthebest.com/compare/1-32-142-2604/McDonald-s-Hamburger-vs- McDonald-s-Medium-French-Fries-vs-Burger-King-Hamburger-vs-Burger-King-French-Fries- medium-Salted

References Continued…