12/10/2011Released on Displays:478Distribution Run:

Campaign Number: 15748

Title: ANIMATION CARD: First Flight

Company: Watermark Creative Pty Ltd

Client: Phillip Small

Card Pick Up Rate

Fast MoverFast To MediumMedium MoverMedium To SlowSlow Mover

Distribution Duration

2 weeks2 to 3 weeks3 to 4 weeks4 to 5 weeks5 to 6 weeks

Distribution Allocation

New South Wales 53,000Victoria

Queensland

ACT

South Australia

Tasmania

Western Australia

Northern Territory

Distribution Total

Distribution of any overs

Total Distribution

Re-Distribution** Re-distribution figure is the portion of cards re-circulated after the first distribution cycle.

50,00023,00010,00010,000

3,60010,000

400160,000

160,0007,790

No. Distributed to Quantity Distributed

944

226

206

68

93,020

25,040

20,700

6,800

1,658 167,790

Venue Types

Total:

Total No. Venues

956

220

93

59

1,500

Cafes and Bars

Arts and Culture

High Schools

Regional Hot Spots

177 18,390172Universities

Community denotes: Arts & Youth Centres, Markets, Retail Sites & Shopping Centres. Tourism denotes: Visitor Centres, Airports, Zoos, Aquariums and the MCG.

Campaign Details