2009 Curling European Championships

Post-campaign analysis

Prepared by Eurosport, December 2009

Overview of the event

Campaign period: December 5th to 12th, 2009

Hours of broadcasting: 23h Including 14h LIVE

Reach: 15.7 million different viewers

A WCF Permanent Presence, thanks to an intensive rectangle promotions and promotion of the event on Eurosport Player

Profile of the audience: 71% Men 14+61% Upmarket

A dedicated section with all the latest news & results

A direct access to the event videos via Eurosport player section

ONLINEON AIR

Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK RomaniaNetwork audience - Period from 05/12/09 – 12/12/09. Reach based on 03:00-27:00

TV visibility

Event broadcasting

23 hours broadcast in total

15.7 million different viewers have watched the event on Eurosport

Channel Date Start End Sport Competition Event Leg

EUROSPORT INTERNATIONAL 05/12/2009 10:00 11:30 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 06/12/2009 23:00 25:25 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 07/12/2009 10:45 12:55 CURLING E.CH ABERDEEN Round Robin_._Women

EUROSPORT INTERNATIONAL 08/12/2009 09:15 12:00 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 08/12/2009 18:00 19:00 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 08/12/2009 19:10 19:50 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 09/12/2009 11:00 12:55 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 09/12/2009 23:00 25:25 CURLING E.CH ABERDEEN Round Robin_._Men

EUROSPORT INTERNATIONAL 10/12/2009 09:00 11:55 CURLING E.CH ABERDEEN Round Robin_._Women

EUROSPORT INTERNATIONAL 11/12/2009 23:30 24:30 CURLING E.CH ABERDEEN 1/2F_._Men

EUROSPORT INTERNATIONAL 11/12/2009 24:30 25:30 CURLING E.CH ABERDEEN 1/2F_._Women

EUROSPORT INTERNATIONAL 12/12/2009 10:55 12:00 CURLING E.CH ABERDEEN Final_._Women

EUROSPORT INTERNATIONAL 12/12/2009 13:30 14:00 CURLING E.CH ABERDEEN Final_._Women

EUROSPORT INTERNATIONAL 12/12/2009 23:00 24:30 CURLING E.CH ABERDEEN Final_._Men

Le Gruyère campaign overview

Le Gruyère visibility:

78 sponsorship elements Le Gruyère broadcasted

34 spots delivered

More than 38 million impacts

18 million different viewers have seen the campaign Le Gruyère

A strong visibility for the WCF along the event

Planned

Sponsorship elements 75 x 6 ”

Delivered

78 x 6 ”

25 x 6 ”Promotion spots

Titles

Break bumpers

26 x 6 ”

24 x 6 ”

26 x 6 ”

28 x 6 ”

24 x 6 ”

+3 Additional elements

Campaign period: November 29th to December 12th, 2009

Spots 34 x 30 ” 34 x 30 ”

Le Gruyère campaign in Eurosport recorded more than 38 million impacts

The campaign reached a male and upmarket audience

Impacts by target (in ’000)

Campaign impacts and profile on key targets

IMPACTS

38 17437 018

22 606

9 485

All individuals Adults 14+ Upmarket Men 14-49

Campaign reach and profile on key targets

Reach by target (in ’000)

Almost 18 million different viewers on Eurosport!

REACH

17 80917 181

10 134

4 621

All individuals Adults 14+ Upmarket Men 14-49

Online visibility

Online Curling section - News

Sponsorship masthead : Le Gruyère

Promotion:

Link to Eurosport player: Live coverage of the Curling European Championship 2009

Latest news

Updated News

Promotion:Rectangle ad with a direct link to drive the users to WCF website

Curling European Champs - Boxes on the Wintersports sections

Boxes presenting the event and driving the users to WCF website

Boxes on Eurosport websites versions:

Eurosport.fr

Eurosport.co.ukEurosport.com

Eurosport.it

Eurosport.es

Eurosport.de

Conclusion

Campaign Summary

23h of broadcasting, including 14h LIVE

15.7 million different viewers

A WCF Permanent Presence, thanks to an intensive rectangle promotions (over 1 million impressions delivered) with a good

click-through rate.

More than 38 million impacts and 18 million different viewers for Le Gruyère campaign

A dedicated section with all the latest news & results

A direct access to the event videos via Eurosport player