Post Partum IUCDCommunication Campaign

September 2011

PPIUCD Program Objective

• To assure women giving birth get an opportunity to immediately space the inter-generic period with a reversible long term method of contraception

• Partnership with NHTC and FHD• Includes:

– ToT – Training of service providers– PPIUCD communication campaign

PPIUCD Communication Campaign• Communication Objective:

– To generate positive awareness about post partum IUCD among ANC clients so that they are motivated to inquire about it with the counselor or service provider.

• Behavioral Objective:– Increased insertion of IUCDs among women right after child

birth.

• Key Message– Getting an IUCD right after child birth is a convenient way to

ensure spacing. To get more information about PPIUCD, consult your doctor.

Target Audience

Primary Target AudiencePregnant WRA coming to

health facilities for ANC check-ups

Secondary Target AudienceCounselors at birthing

centers

Campaign Execution

• A campaign consisting of:– a) poster – b) flyer – c) tent card – d) brochure– e) job aids

• Campaign execution will be carried out in 15 birthing centers

• PSI/Nepal will place the IEC materials in birthing centers and counseling rooms

IEC - Posters

IEC - Flyers

IEC

Thank You