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Family-owned Manitoban Food Store Icon Marks a Milestone
Business & Trade Magazine®
—— Special Supplement ——
Project: Profile cover page (8.125" × 10.375")
Client: Vita Health
Published: 2011
Elements: Stock photos from Photos.com / Getty Images Typefaces – Futura Std & Jenson Pro
Rationale: The client at Vita Health expressed an interest in having a 16-page profile of their company in Business & Trade Magazine, which was published by Lester Communications. The publisher of the magazine provided me with the Vita Health Fresh Market wordmark and the 75th Anniversary circular logo. He also forwarded text for an article and some photography from Vita Health’s archives, but gave me free reign with the design of the cover, noting that the emphasis should be on fruits, vegetables and the 75th anniversary.
Piecing together the numerals in Photoshop provided a creative way to achieve the goals of the publication. The client expressed satisfaction with the final result, ordered reprints and distributed the artwork through email and on their website.
Head Office Suite 200 – 106 Osborne St. Winnipeg, MB R3L 1Y5 Phone: 204-984-9599 Fax 204-984-9566
For Orders or Inquiries (204) 984-9558 (888) 592-4093 [email protected]
Osborne Village FRESH MARKET 1 – 166 Osborne St. Phone: 204-984-9551 Monday – Friday 9:00-8:00 Saturday 9:00 – 6:00 Sunday 12:00 – 5:00 [email protected]
St. Vital Square FRESH MARKET 19 – 845 Dakota St. Phone: 204-984-9554 Monday-Friday 9:30 – 8:00 Saturday 9:30 – 6:00 Sunday 12:00 – 5:00 [email protected]
Garden City FRESH MARKET 2211 McPhillips St. Phone: 984-9555 Monday – Friday 9:30 – 8:00 Saturday 9:30 – 6:00 Sunday 12:00 – 5:00 [email protected]
Tuxedo Park FRESH MARKET 180 – 2025 Corydon Ave. Phone: 984-9552 Monday-Friday 9:30 – 8:00 Saturday 9:30 – 6:00 Sunday 12:00 – 5:00 [email protected]
City Place 234 Donald St. Phone: 984-9556 Monday-Friday 10:00 – 6:00 Saturday 10:00 – 6:00 Closed Sunday [email protected]
Lindenridge 1765 Kenaston Blvd. Phone: 984-9558 Monday – Wednesday 9:30 – 6:00 Thursday, Friday 9:30 – 8:00 Saturday 9:30 – 6:00 Sunday 12:00 – 5:00 [email protected]
Reenders Square 46 – 11 Reenders Dr. Phone: 984-9553 Monday-Wednesday 9:30 – 6:00 Thursday, Friday 9:30 – 8:00 Saturday 9:30 – 6:00 Sunday 12:00 – 5:00 [email protected]
quite a bunchWe are proud to to have served Manitoba for 75 years. At Vita Health, we want to continue to empower you to make healthy lifestyle choices. We have educated staff, tools and plenty of health food products to help you make informed choices. We can’t wait to meet you in one of our seven locations and build a healthier, stronger you.
our missionVita Health is an established Manitoba family-owned company, founded to provide alternative health choices based on the European tradition of natural therapy.
Vita Health is committed to promoting optimum health through sharing knowledge of natural health products, empowering our customers to make informed choices, and providing products and services of the highest quality.
myvita.ca
Project: Full-page advertisement (8.125" × 10.375")
Client: Vita Health
Published: 2011
Elements: Stock photos from Photos.com / Getty Images Typeface – Futura Std
Rationale: The 16-page profile for Vita Health in Business & Trade Magazine required a full-page advertisement on the back page. The instructions to the design department at Lester Communications were brief: the message needed to be consistent with the company’s existing brand, and all the addresses had to be included.
I took an approach to the advertisment that made use of stock photography with white backgrounds, but rather than blow up the fruits to life size, I deliberately included generous white space and kept the text brief, allowing for just one pun.
The ad received quick approval and kudos from a happy customer.
Paddling in the North Experience the beauty
Celebrate! The Pas turns 100
Grab the binoculars: bird watchers wanted
1-800-665-4774
NORTHERNMANITOBA’S ISSUE 1 2012
E X P E R I E N C E
Project: Manitoba’s Northern Experience (8.375" × 11.25")
Client: NorMan Regional Development Corporation
Designed: 2012
Elements: Stock photograph from Photos.com Typefaces – Moki, Ubuntu NRDC logo (provided)
Rationale: This publication has been growing for several years, and it was due for a redesign – the previous designer had created a template that served it well for about half a decade, but the publisher of the magazine was due for some modernization.
A cleaner approach was sought – fewer unnecessary boxes and lines on the pages. A new nameplate was also something the publisher was eager to see. After extensive consultation and an exploration of several options, the old Helvetica Bold Condensed-Caflisch Script approach was shelved in favour of what you see here.
The entire debut issue of this redesigned magazine can be seen online by clicking this link: j.mp/Northern-Issue1-2012
FEATURE
Construction of the Bow Building will be completed in 2012.
PHO
TO S
OU
RCE:
WIK
IPED
IA
“I truly believe, we ended up
with a very elegant structural
solution that really looks
good architecturally.”
– Ian Washbrook, Halcrow-Yolles
38 Piling Canada
W hen Calgary’s newest 58-storey office tower opens next year, it will be a magnificent accomplishment of architectural design and engineering ingenuity. �e unique crescent
shape design of the $1.5 billion Bow building presented some colossal challenges to architects, structural engineers and con-struction crews. But innovative solutions were found from how to produce curved ceiling tiles to constructing the gigantic raft slab foundation.
Construction of the downtown o�ce tower began in 2007. Once �nished, it will serve as headquarters to oil and gas companies Encana and Cenovus Energy. �e Bow building is the tallest skyscraper west of Toronto occupying two city blocks and featuring three sky gardens consisting of trees and plants. In addition, there’s a six level underground parkade spanning two city blocks providing 1,316 parking spots and 320 bicycle stalls.
H&R Reit owns the Bow building; Matthews Development (Alberta) Inc. is the developer; and Ledcor Construction Limited is the main contractor.
Numerous architectural and engineering companies brought world-class exper-tise and talents to bear in turning design concepts into reality. One of the companies involved is Halcrow Yolles, the structural engineering �rm of record for the project. Halcrow Yolles works collaboratively on the project with the UK based architec-tural �rm of Foster and Partners. Architectural services are also provided by Zeidler Partnerhsip Architects of Calgary.
Ian Washbrook, an engineer with Halcrow Yolles, says his company was involved from the beginning of the project taking architectural ideas to the completion stage. Speci�cally, the engineering �rm was responsible for the o�ce tower’s structural frame design.
Bow POSED UNIQUE
Challenges By Dan Proudley
Calgary’s newest office tower is
one of the most innovatively
designed buildings in
North America, combining
sustainability with jaw-
dropping views of the Rockies.
FEATURE
PHO
TO S
OU
RCE:
WIK
IPED
IA
Issue 2 2011 39
W hen Calgary’s newest 58-storey office tower opens next year, it will be a magnificent accomplishment of architectural design and engineering ingenuity. �e unique crescent
shape design of the $1.5 billion Bow building presented some colossal challenges to architects, structural engineers and con-struction crews. But innovative solutions were found from how to produce curved ceiling tiles to constructing the gigantic raft slab foundation.
Construction of the downtown o�ce tower began in 2007. Once �nished, it will serve as headquarters to oil and gas companies Encana and Cenovus Energy. �e Bow building is the tallest skyscraper west of Toronto occupying two city blocks and featuring three sky gardens consisting of trees and plants. In addition, there’s a six level underground parkade spanning two city blocks providing 1,316 parking spots and 320 bicycle stalls.
H&R Reit owns the Bow building; Matthews Development (Alberta) Inc. is the developer; and Ledcor Construction Limited is the main contractor.
Numerous architectural and engineering companies brought world-class exper-tise and talents to bear in turning design concepts into reality. One of the companies involved is Halcrow Yolles, the structural engineering �rm of record for the project. Halcrow Yolles works collaboratively on the project with the UK based architec-tural �rm of Foster and Partners. Architectural services are also provided by Zeidler Partnerhsip Architects of Calgary.
Ian Washbrook, an engineer with Halcrow Yolles, says his company was involved from the beginning of the project taking architectural ideas to the completion stage. Speci�cally, the engineering �rm was responsible for the o�ce tower’s structural frame design.
Bow POSED UNIQUE
Challenges By Dan Proudley
Calgary’s newest office tower is
one of the most innovatively
designed buildings in
North America, combining
sustainability with jaw-
dropping views of the Rockies.
FEATURE
PHO
TO S
OU
RCE:
WIK
IPED
IA
Issue 2 2011 39
Project: Double-page spread for a magazine (16.25" × 10.375")
Client: Piling Canada
Published: 2011
Elements: Photograph provided by the writer Typefaces – Futura Std, Adobe Garamond Pro, Adelle Cowboy hat graphic (drawn in Adobe Illustrator)
Rationale: The magazine Piling Canada, published by Lester Communications, faces the challenge that many trade publications need to overcome: covering serious industry issues without being boring. The article on the construction of a new office tower in Calgary meets that challenge, thanks to a good writer, but the layout design helps too.
The large photo conveys the excitement of a large construction project, while the limited colour palette finds a balance between businesslike and flashy. The whimsical cowboy hat lightens the mood, while recognizing an icon of Calgary – it helps to read the material you’re laying out.
The typography has quite a range of thick and thin, which mirrors the architectural elements seen in the photo. While Futura and Garamond are standard typefaces for the magazine, the addition of Adelle as a display type gives this double-page spread an extra modern element.
Project: Logo design
Client: Al-Cal Industrial
Designed: 2009
Elements: Tool graphics (drawn in Adobe Illustrator) Typefaces – Rockwell, FF Meta Bell Gothic is also used on the business cards
Rationale: Al-Cal Industrial is a small Winnipeg-based company that fixes things. The staff of about six mechanics and carpenters complete renovations, fabrication and installations – mostly in grocery stores in Manitoba.
They were looking for a tough-looking logo that showed tools. After looking at some samples of type, the president of the company expressed a wish to have the sturdy slab serif of Rockwell used.
Further consultation led to the colour choices – Pantone 534 (blue) and Pantone 430 (grey). The primary goal at the time was to have the logo show up clearly on decals for the fleet of vehicles – see the bottom left photo.
The straightforward logo translated well into printed documents and business cards, but also into clothing (hats and jackets for staff ), and online (the website was created by another designer).
Project: Online media kit
Client: American Coal Council & Lester Publications
Designed: 2011
Elements: Small images taken from American Coal Magazine Typeface used for website – Helvetica Logos for the ACC, Lester and the American Coal nameplate
Rationale: An online media kit was requested to replace the PDFs that were previously developed to help sell advertising in this magazine.
Since Lester publishes a biannual magazine, an annual directory, a calendar and online products for the American Coal Council, the challenge was to present all that information in a simple way, but one that captured the vibrancy of those publications.
This dynamic and carefully organized site (http://bitly.com/ACCKit) has become a very valuable tool for account executives to communicate with clients – it has taken the old-fashioned rate card and turned it into a discussion about marketing within a niche industry.
It should be noted that the VP at Lester played a hands-on role in how this site should look, while the ACC communications director consistently gives specific direction on the look of ACC publications.
The Canary is Still Singing By Greg Walcher, Natural Resources Group, LLC
spotlight
The United States is about to become the first country in history to
adopt policies that ensure its own decline.
Melodramatic? Consider that the U.S. is steadily adopting an
environmental agenda promoting a lower standard of living for future gener-
ations – literally, pushing Americans to travel less, live in smaller and less com-
fortable homes, give up their cars and eliminate many modern conveniences.
No nation has ever even considered such a future, much less made it official
policy, yet that is precisely what America is now doing – at unconscionable
expense. We are pursuing an official course of action based on the view that
free enterprise is selfish, and that our people must stop much of their produc-
tion, manufacturing, and especially consumption.
We are headed in this bizarre direction because of the dubious theory that
our pursuit of the good life is destroying our environment.
Today’s environmental lobby has created a powerful misconception that we
are “subsidizing” fossil fuels to the tune of billions, while failing to invest in
renewable energy. The idea that tax credits are “subsidies” is highly debat-
able, of course, since they merely let people keep more of the money they have
earned. But aside from that academic debate about tax policy, we “spend” ex-
ponentially more not only in tax credits, but also in direct financial subsidies
for renewables, especially when considered in light of the miniscule amount
of energy they produce. The DOE reports that gas-fired power generation re-
ceives 64 cents per megawatt-hour in subsidies, and coal receives 64 cents.
By contrast, wind turbines get over $56 and photovoltaic solar systems over
$775. And in direct government outlays, it is estimated that by the summer of
2011 this Administration had spent over $60 billion in the renewable energy
sector.
Has it paid off? Only about six percent of the energy in America is produced
from all “renewables” combined. That number has been growing slowly for
several years because of the rising price of oil, increases in federally-funded re-
search, and continued growth of government mandates. The administration’s
“Well into the 20th century, coal miners in
the United Kingdom and the United States brought canaries into
coal mines as an early-warning signal for
toxic gases including methane and carbon monoxide. The birds,
being more sensitive, would become sick before the miners,
who would then have a chance to escape
or put on protective respirators.”
– Wikipedia
48 American Coal | Issue 1 2012 | americancoalonline.com
stated goal is to double America’s “renewable energy”
supply. Even if that is successful, we will still get 88 per-
cent of all energy from fossil fuels, and nearly 45 percent
of our electricity from coal. And the nation’s demand for
energy continues to grow, not shrink.
The Minerals Information Institute says every American
born today will require 587,000 pounds of coal, 5.7 billion
cubic feet of natural gas, and 82,000 gallons of oil to live
the same lifestyle we now live. To meet future demand
over the next generation with our current mix of energy
sources, the country would need to build 747 new coal and
gas power plants, 52 new nuclear plants and 1,000 new
hydro-electric dams. I do not know a single leader in either
party who believes Americans are prepared to do that.
PHO
TO: D
AVE
LEW
IS /
PHO
TOS.
COM
americancoalonline.com | Issue 1 2012 | American Coal 49
The Canary is Still Singing By Greg Walcher, Natural Resources Group, LLC
spotlight
The United States is about to become the first country in history to
adopt policies that ensure its own decline.
Melodramatic? Consider that the U.S. is steadily adopting an
environmental agenda promoting a lower standard of living for future gener-
ations – literally, pushing Americans to travel less, live in smaller and less com-
fortable homes, give up their cars and eliminate many modern conveniences.
No nation has ever even considered such a future, much less made it official
policy, yet that is precisely what America is now doing – at unconscionable
expense. We are pursuing an official course of action based on the view that
free enterprise is selfish, and that our people must stop much of their produc-
tion, manufacturing, and especially consumption.
We are headed in this bizarre direction because of the dubious theory that
our pursuit of the good life is destroying our environment.
Today’s environmental lobby has created a powerful misconception that we
are “subsidizing” fossil fuels to the tune of billions, while failing to invest in
renewable energy. The idea that tax credits are “subsidies” is highly debat-
able, of course, since they merely let people keep more of the money they have
earned. But aside from that academic debate about tax policy, we “spend” ex-
ponentially more not only in tax credits, but also in direct financial subsidies
for renewables, especially when considered in light of the miniscule amount
of energy they produce. The DOE reports that gas-fired power generation re-
ceives 64 cents per megawatt-hour in subsidies, and coal receives 64 cents.
By contrast, wind turbines get over $56 and photovoltaic solar systems over
$775. And in direct government outlays, it is estimated that by the summer of
2011 this Administration had spent over $60 billion in the renewable energy
sector.
Has it paid off? Only about six percent of the energy in America is produced
from all “renewables” combined. That number has been growing slowly for
several years because of the rising price of oil, increases in federally-funded re-
search, and continued growth of government mandates. The administration’s
“Well into the 20th century, coal miners in
the United Kingdom and the United States brought canaries into
coal mines as an early-warning signal for
toxic gases including methane and carbon monoxide. The birds,
being more sensitive, would become sick before the miners,
who would then have a chance to escape
or put on protective respirators.”
– Wikipedia
48 American Coal | Issue 1 2012 | americancoalonline.com
stated goal is to double America’s “renewable energy”
supply. Even if that is successful, we will still get 88 per-
cent of all energy from fossil fuels, and nearly 45 percent
of our electricity from coal. And the nation’s demand for
energy continues to grow, not shrink.
The Minerals Information Institute says every American
born today will require 587,000 pounds of coal, 5.7 billion
cubic feet of natural gas, and 82,000 gallons of oil to live
the same lifestyle we now live. To meet future demand
over the next generation with our current mix of energy
sources, the country would need to build 747 new coal and
gas power plants, 52 new nuclear plants and 1,000 new
hydro-electric dams. I do not know a single leader in either
party who believes Americans are prepared to do that.
PHO
TO: D
AVE
LEW
IS /
PHO
TOS.
COM
americancoalonline.com | Issue 1 2012 | American Coal 49
Project: American Coal Magazine
Client: American Coal Council & Lester Publications
Designed: 2012
Elements: Photo by Dave Lewis / Photos.com Typefaces: Aller, Serifa & Aldo
Rationale: An online media kit was requested to replace the PDFs that were previously developed to help sell advertising in this magazine.
This magazine needed a redesign in late 2011, and this two-page spread shows the new look as it appeared in the second issue since the big change. In fact, making room for double-page spreads with ample negative space (not always white) was one of the goals that the client and the designer agreed upon.
Clean, modern typography was another goal of redesigning the publication. The new sans serif heads and the slab serif body text make it a magazine of the current era, but one that won’t look too dated in years to come.
The story was submitted without any images, so the headline served as the inspiration. Upon careful reading of the text, it became clear that the canary in the coalmine metaphor had not been spelled out, so the information from Wikipedia served that role. The editor and the client agreed that it made sense … and made the page more effective.
For more information and contest rules, go to www.design-guild.com or call 1.800.205.4345.
Alabama Arizona California Colorado Connecticut Washington, DC Delaware Florida Georgia Illinois Indiana
Kansas Massachusetts Maryland Michigan Missouri New Hampshire New Jersey New York Ohio Oklahoma
Ontario Pennsylvania Quebec Rhode Island South Carolina Texas Utah Virginia Washington Wisconsin
Show off your work and win up to $5,000
2006 Designer Showcase AwardsGrand Prize $5,000First Runner-Up $2,500Honorable Mentions (3) $1,000
Entries due May 1, 2006
fi nd your space in the spotlight. 05
06ACCESSORIES ACOUSTICAL CEILINGS ADA COMPLIANT PRODUCTS ANTIQUES ARCHITECTURAL DETAILS ART/FRAMING
ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS BATH ACCESSORIES CARPETS/RUGS COMPUTER CONSTRUCTION/WOODWORK
CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES ACCESSORIES ACOUSTICAL CEILINGS ADA COMPLIANT PRODUCTS ANTIQUES
ARCHITECTURAL DETAILS ART/FRAMING ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS BATH ACCESSORIES CARPETS/RUGS
COMPUTER CONSTRUCTION/WOODWORK CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES ACCESSORIES ACOUSTICAL CEILINGS
ADA COMPLIANT PRODUCTS ANTIQUES ARCHITECTURAL DETAILS ART/FRAMING ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS
BATH ACCESSORIES CARPETS/RUGS COMPUTER CONSTRUCTION/WOODWORK CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES
RESOURCE GUIDE AND INDUSTRY PARTNER DIRECTORY
200
5-200
6 ASID Resource G
uide and Industry Partner Directory
AID_D0005_C 8/26/05 9:52 AM Page 1
For more information and contest rules, go to www.design-guild.com or call 1.800.205.4345.
Alabama Arizona California Colorado Connecticut Washington, DC Delaware Florida Georgia Illinois Indiana
Kansas Massachusetts Maryland Michigan Missouri New Hampshire New Jersey New York Ohio Oklahoma
Ontario Pennsylvania Quebec Rhode Island South Carolina Texas Utah Virginia Washington Wisconsin
Show off your work and win up to $5,000
2006 Designer Showcase AwardsGrand Prize $5,000First Runner-Up $2,500Honorable Mentions (3) $1,000
Entries due May 1, 2006
fi nd your space in the spotlight. 05
06ACCESSORIES ACOUSTICAL CEILINGS ADA COMPLIANT PRODUCTS ANTIQUES ARCHITECTURAL DETAILS ART/FRAMING
ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS BATH ACCESSORIES CARPETS/RUGS COMPUTER CONSTRUCTION/WOODWORK
CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES ACCESSORIES ACOUSTICAL CEILINGS ADA COMPLIANT PRODUCTS ANTIQUES
ARCHITECTURAL DETAILS ART/FRAMING ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS BATH ACCESSORIES CARPETS/RUGS
COMPUTER CONSTRUCTION/WOODWORK CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES ACCESSORIES ACOUSTICAL CEILINGS
ADA COMPLIANT PRODUCTS ANTIQUES ARCHITECTURAL DETAILS ART/FRAMING ARTISAN/CRAFTSMAN/AUDIO-VIDEO ELECTRONICS
BATH ACCESSORIES CARPETS/RUGS COMPUTER CONSTRUCTION/WOODWORK CUSTOM STORAGE SOLUTIONS DECORATIVE LAMINATES
RESOURCE GUIDE AND INDUSTRY PARTNER DIRECTORY
200
5-200
6 ASID Resource G
uide and Industry Partner Directory
AID_D0005_C 8/26/05 9:52 AM Page 1
Project: Directory cover (9" × 10.875"
Client: American Society of Interior Designers (ASID)
Designed: 2005
Elements: Photograph (supplied by ASID) Logo (supplied by ASID) Typeface – FF Unit
Rationale: The ASID 2005-2006 Resource Guide and Industry Partner Directory is a cumbersome name for a book, but it needed to look elegant. The client is an association of interior designers after all.
The ASID had just redesigned their logo in 2005 and was strict about its branding when I was working at Naylor and designing this publication.
The contact at ASID had a keen eye and would not hesitate to question the kerning between two particular glyphs. In the end, everyone was happy with this 352-page perfect-bound book.
Project: Impressionist Masterworks Book (11" × 8.5")
Client: National Gallery of Canada
Designed: 2000
Elements: Paintings by Claude Monet & Vincent Van Gogh Logo (supplied by ASID) Typefaces – Interstate & Hoefler Text
Rationale: My role in this publication was more of a typesetter or production artist rather than as a designer. Working closely with the chief of Design at the National Gallery of Canada and others, including curators and translators, I helped to produce an English and a French version of this book, which accompanied an exposition of paintings.
Shown here are the cover of the English book and one of the inside pages.
These books needed to showcase the grandeur of the paintings and help fuel the excitement among visitors to the gallery without appearing too commercial. Heavy stock, excellent image reporduction and elegant typography helped achieve those goals.
Project: The “Can You Dig It” Cover (11" × 17")
Client: Ottawa X Press Newsweekly
Designed: 1999
Elements: Photograph by Peter Knippel Publication nameplete Typefaces – Fontesque, Futura, Adobe Garamond, Officina Sans
Rationale: This publication was a cultural icon in its heyday, and I was lucky enough to be part of it. I held numerous roles at the X Press – graphic artist, writer, music editor, and, at the time of this cover, art director.
I recruited photographer Peter Knippel to take photos that would be original to this weekly arts tab because (as with many similar publications), it suffered a generic look and feel when it depended on handout photos from musicians or other artists. The unique lighting in the picture is all due to the photographer; the cover’s palette drew its inspiration from that image.
A template for this publication existed, but certain liberties were permitted to allow each issue to stand out. For instance, the playful use of Fontesque worked for this cover, but it was never used again on any other cover.
