Portfolio Amy Whatcott

8/12/2019 Portfolio Amy Whatcott

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Portfoilio

Amy Whatcott


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Contact

Amy Whatcott440 S 2nd WestRexburg, ID [email protected]


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Table of Contents

FlierLogosMontageWeb PageBusiness CardStationeryPhotodesignEvent Ad

Brochure


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itle: Graduate Leadership Con erence Flier

Description: Using only Adobe InDesign, I needed to design a ierwith the images and text given.Programs used: Adobe InDesignDate: 5/10/2014

Course # & Section: 1Instructor name: Cory KerrObjective: Te message I wanted to get across with this ier was toprovide students the awareness o an opportunity to attend a leadershipcon erence that would give them the necessary skills to compete in thebusiness world. Te business world is a pro essional place, so it onlymakes sense to have the ier also look pro essional. By using onts and

textures that were aligned and neat, it looked more like something thatwould appeal to a person interested in becoming a business man orwoman.

Process: As mentioned be ore, I used the different elements in theFOCUS process to help me choose different ideas. I started out with

our sketches to help get my creativity owing. From those sketches, Ichose one that was primarily what I wanted and incorporated differentelements rom the other sketches in order to put it all together. Icreated the project in InDesign using different tools such as cutting,

pasting and alignment.

Flier


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itle: StarFire Sports logos

Description: Using only Adobe Illustrator, the assignment was tocreate three logos rom scratch rom a real or ctional company. Idecided to create a company called StarFire Sports and incorporateboth a star and a ame in each design.Programs used: Adobe IllustratorDate: 6/7/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: I wanted my designs to draw in my audience so I madesure I used bright colors and ames or the pictures to capture thatattention. I wanted it to look intense and sporty. Te audience wascentered to people who play sports or that are interested in playingsports.

Process: I sketched three drawings o Logos or a company I madeup called StarFire sports. I used Adobe Illustrator and tools such asthe pen tool, color schemes and layering. I used the pen tool or twoout o my three designs, so I got very amiliar with that and how tocut out images to modi y or mysel . I also tried to use differentcomplimentary and triadic color schemes.

Logos


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itle: Te Happiest Place on Earth

Description: A montage I created to represent the magic o Disney.Programs used: Adobe PhotoshopDate: 5/31/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: Te message I wanted to get across was or all peoplewho love Disneyland or Disney in general. I want people to eelnostalgia when they look at it and eel that childlike happiness theyget when they watch a Disney movie or go to Disneyland.My intended audience was or anyone who has seen or heard oanything related to Walt Disney.

Process: I started out with sketching a ew things. I noticed thatmany times, my sketches resorted to looking sort o like a MickeyMouse silhouette. Afer that, I decided to do my montage onDisneyland, since that is something I am very passionate about.I started with the background image o the castle and used layermasks to add in Walt Disney and Mickey Mouse.

Montage


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itle: Serendipity Sales Webpage

Description: A web page I designed to learn the basics o html andCSS.Programs used: ext Wrangler, Photoshop, Mozilla Fire ox

Date: 6/27/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: Te message o the website I wanted to get across was tobe riendly and sweet, since I am representing a kids ashion bou-tique. Te colors I used were colors that reminded me o children

because they were light and simple, and also matched my logo.My audience was mainly directed to women who want to buyclothes or their children, girls and teenagers.

Process: First, I needed to get amiliar with the basics o usingH ML and CSS. I watched a ew video tutorials and went throughthe attached slideshows to better understand how to use it. I then

used ext Wrangler to connect both my css and html in order tocreate a working website that worked with all the different coding.I changed the colors based on the codes ound in Photoshop withmy logo, as well as the onts. Finally, I put them all together in thehtml and tested it out a ew times in FireFox to make sure it allworked.

Web Page


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itle: Serendipity Sales

Description: Business Cards and Stationery Ive created or the

ctional business o Serendipity SalesPrograms used: Adobe IllustratorDate: 6/13/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: Te message I was trying to get across with this businesscard was something very simple. I wanted to use colors and imag-es that represented simplicity as well as serendipity. I used a ourlea clover to represent that serendipity and a complimentary colorscheme that was very light and happy.

Process: I used Adobe Illustrator to create the Logo and also to placeit into the business cards. I used the shape tools, changed the opacityand strokes to get the project I wanted. I chose onts that wouldinteract well with each other and made sure everything was alignedcorrectly.

Business Card


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itle: Serendipity Sales Letterhead

Description: Letterhead and Stationery or the ctional salescompany Serendipity Sales.Programs used: Adobe IllustratorDate: 6/13/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: My main objective in creating this stationery was to beconsistent with the business card already created. I needed somethinglight and simple, but something that also looked pro essional.

Process: I copied the logo that I had created in Photoshop and Illus-trator, and then I placed in onto a new document. I added any neces-sary in ormation about the company or my contact in ormation andthen I placed that up in the top lef corner. I ended up just copyingthat same logo without any o the other in ormation and placing thatin the bottom right hand corner, changing its opacity to blend into

the background.

Letterhead


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itle: Te Road Less raveled

Description: Completion o my Photodesign project. Te end prod-uct o me learning to use Photoshop.Programs used: Adobe Photoshop


Objective: I wanted this to be an inspirational picture. I used thisphoto because it is beauti ul but I wanted to use nature in order toget my inspirational point across. I used an inspirational quote that

went along with nature so that the entire project ollowed that theme.Te audience this was intended or was basically anyone. I wantedanyone to be able to look at this and eel good about themselves andtheir lives.

Process: First, I uploaded the image into Photoshop. I xed the con-trast and exposure so that it was the best quality it could be. I then

made a sketch o what I wanted the end product to look like. I knewI wanted the image to be the entire background with text overlappingit. I decided to incorporate rectangles as the shapes, and made it sothey overlapped each other. Finally, I used the color wheel to incor-porate my complimentary color scheme.

Photodesign


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itle: Salons or Soldiers

Description: Creating an advertisement or an event using only Micro-sof Word.Programs used: Microsof WordDate: 5/17/2014Course # & Section: 1Instructor name: Cory Kerr

Objective: I wanted to make an advertisement or an event that wouldreally benet a group o people. I chose to use soldiers because theymean a lot to me and to our country. I also really love hair and cosme-tology so I wanted to incorporate that as well.

Process: I scanned a photo I ound o a girl with pretty hair and decid-ed to make this an ad with cosmetic inuence. I looked at the colors othe picture and tried to incorporate those with the rest o the ad, redand teal being complimentary colors. Using Microsof Word, I placedthe image and the boxes to t the scheme I was looking or.

Event Ad


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Salons for Sol What: A fundraiser for the men in serviceWhere: Gene Juarez Salon in Seattle, WA

How: Every purchase made at the salon will bedonated to the men overseas in order to providethem with products to stay clean and comfortable

Contact us for more information: 999-999-9990


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itle: Pickleville Playhouse

Description: Creating a brochure or PickleVille Playhouse located inLogan, Utah.Programs used: Adobe Photoshop, Adobe InDesign


Objective: I wanted to create a brochure to advertise something I real-ly cared about. I recently went to see a play in the Playhouse and de-cided to make it or them because I enjoyed it so much and I wanted

to convey that enjoyment and passion to those seeing the brochure.

Process: I rst went onto Photoshop to design a logo or the play-house. I was able to download two onts that I liked and use those. Ialso used the lasso tool to cut out the shape o a cowboy hat in orderto keep it in the logo. Afer that, I used InDesign to start designing thebrochure. I chose a dark background in order to add contrast. I then

ound some images and, using the lasso tool again, I cut them out inPhotoshop and used them in the brochure. Afer all that, I made surethe text was aligned and created a ront and back cover.

Brochure


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Documents

Portfolio Amy Whatcott