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A sampling of recent design work.
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AMY WATERS
Portfolio
BOOK Book designed for the 2010 Greater Los Angeles MFA exhibition catalogue and California State University Long Beach Open Studios artist catalogue.
Designed layout and page systems for both catalogues requiring distinct systems that could also live cohesively, alongside each other in the same book unit.
Cover design / Page design / Identity / Typography / Image correction / Print production
3
PRINTProgram designed for the 2010 Tubular! art exhibition presented as part of the Pacific Design Center’s Design Loves Art series.
Exhibition program design includes artist profiles, exhibition catalogue, and an article written by curator Doug Harvey. Program folds from a tabloid page to a 5.5 inch square brochure.
Identity design / Layout / Construction / Typography / Image correction / Print production
5
PRINTComprehensive design for print including all typography, layout, imagery, and identity design.
Pre-press production for all materials.
7
We created this community garden in order to invite those living in the 5th street neighborhood to come out of their homes and engage their community in relationship. We hope to be catalysts for relationship through the love of Christ that is in us.
Contact: [email protected]
Our youth ministry seeks to create a space where youth can encounter God as they wrestle through the complexities of what it means to be a
teenager. Through discipleship, the ministry seeks to create a safe place where the kids can bring all of their fears, questions, and doubts, while
learning about God's love for them and others inside and outside the walls of the church building.
Pray for the youth of Long Beach and for the youth in our church. • Volunteer on Sunday mornings at the 11am gathering. • Disciple a kid one-on-one or at our mid-week Community Group. • Lead a Community Group for the kids in our church and kids in Long Beach who do not attend church. • Participate in our partnership with Young Life- a ministry targeted to reaching the youth of the city.
Contact: [email protected]
This group exists to create a space for women inside and outside the garden church to discover their identity in Christ and to promote spiritual growth and personal transformation. We hope to take this to the women and families in need all over the city of Long Beach
Attend our women’s connect event every other month. • Participate in our women’s outreach events. • Attend our Spring women’s retreat TBD. Contact: [email protected]
As a local church, our mission is clear we want to partner with God in the renewal of our city. We do this as individuals and we do this corporately. Would you consider what may come if you invested your time, talent, resources and energy in joining us as we work for measurable change in a few areas of Long Beach.
Get Involved:
Get Involved:
Get Involved:
Pray for the 5th Street Community. • Each Sunday from 1-4pm the garden is open to everyone. Come garden and hang out with the neighbors. • Participate in the Oct 31st Harvest Party. • Pick a time in the week that works best for you and open up the garden for the neighbors. • Join our 5th Street Community Garden Lead team.
community + city
PRINTComprehensive branding design for print including all typography, identity, color, imagery, and layout design.
Pre-press production for all materials.
9
DIGITAL INFORMATION
11
CONCEPT ACTIVATIONCharged with engaging consumers in Nike’s (RED) partnership, the virtual world was brought to life in a photo experience replicating the current Nike (RED) ad campaign. The experience featured custom shoe-lace sculptures made to resemble the advertisement’s “cat’s cradel” soccer ball and Africa models, and put the consumer in the shoes of their favorite professional athlete Didier Drogba.
Photos were seeded digitally via web download and email blasts, capturuing participant information digitally, and creating a scalable expereince that was replicated nationwide.
13
IDENTITY
15
BRANDING
Wall graphic design and production.
Window display design: construction, placard design, product display, lighting, and imagery.
Large-scale branding for vinyl walls and trussing.
Mobile Vehicle design and fabrication, branding and display design.
3D modeling, image preparation and print production.
17BRANDING
PROJECT BRANDINGVisual center design for a year-long community-based initiative. Branding design included identity systems, imagery, character design, apparel, and renovation design. Produced and managed all multi-media content creation. Project fueled by student engagement and participation in all aspects of the initiative including design, content creation, event production, and programming.
INCREASING ACCESS TO SPORT FOR YOUTH IN LOS ANGELES.
• PREFONTAINE MUSTACHE TRAINING RUN• PRE-RACE PASTA PARTY WITH NIKE ELITE ATHLETE AND SG ALUM
100+ STUDENTS AND PARENTS PARTICIPATE IN SCHOOL BEAUTIFICATION DAY ON 10/24
FALL FACILITY RENOVATIONS FOOTBALL LOCKER ROOM + STADIUM ENTRANCE + CAGE + FIELD
HOMECOMINGREVIVE THE PRIDE COMMITTEE:
CREATE ENERGY ON CAMPUS AROUND SPORTS AND
DOCUMENT ATHLETIC LEGACY
BRIN
GING
ALU
MNI
BAC
K TO
SOU
TH G
ATE
OUTDOOR FUTSAL AND BASKETBALL COURTS
JAN 12TH PEP RALLY UNVEILS NEW BASKETBALL FACILITIES TO STUDENTS
- Hom
ecom
ing
Athl
ete P
roce
ssio
n. 1s
t ti
me i
n SG
his
tory
.
- To
Beyo
nce’
s “C
razy
in Lo
ve”:
1st
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e eve
r ba
nd, c
heer
, dan
ce,
dril
l and
col
or g
uard
per
form
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ther
at H
omec
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- Ove
r $1
1,000
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sed
from
Rev
ive t
he P
ride
t-s
hirt
sal
e
GIRL
S AN
D BO
YS B
ASKE
TBAL
L TEA
MS
VISI
T TH
E NIK
E VAU
LT
REVIVE THE PRIDE FUTSAL TOURNAMENTS
REVIVE THE PRIDE
8 NIKE EMPLOYEES SHARE THEIR PROFESSIONAL EXPERIENCE WITH SG STUDENTSSOUT
H GA
TE C
AREE
R DA
Y
2010
-201
1
AFTER
AFTER
PROJECT BRANDING 19
INCREASING ACCESS TO SPORT FOR YOUTH IN LOS ANGELES.
• PREFONTAINE MUSTACHE TRAINING RUN• PRE-RACE PASTA PARTY WITH NIKE ELITE ATHLETE AND SG ALUM
100+ STUDENTS AND PARENTS PARTICIPATE IN SCHOOL BEAUTIFICATION DAY ON 10/24
FALL FACILITY RENOVATIONS FOOTBALL LOCKER ROOM + STADIUM ENTRANCE + CAGE + FIELD
HOMECOMINGREVIVE THE PRIDE COMMITTEE:
CREATE ENERGY ON CAMPUS AROUND SPORTS AND
DOCUMENT ATHLETIC LEGACY
BRIN
GING
ALU
MNI
BAC
K TO
SOU
TH G
ATE
OUTDOOR FUTSAL AND BASKETBALL COURTS
JAN 12TH PEP RALLY UNVEILS NEW BASKETBALL FACILITIES TO STUDENTS
- Hom
ecom
ing
Athl
ete P
roce
ssio
n. 1s
t ti
me i
n SG
his
tory
.
- To
Beyo
nce’
s “C
razy
in Lo
ve”:
1st
tim
e eve
r ba
nd, c
heer
, dan
ce,
dril
l and
col
or g
uard
per
form
toge
ther
at H
omec
omin
g.
- Ove
r $1
1,000
rai
sed
from
Rev
ive t
he P
ride
t-s
hirt
sal
e
GIRL
S AN
D BO
YS B
ASKE
TBAL
L TEA
MS
VISI
T TH
E NIK
E VAU
LT
REVIVE THE PRIDE FUTSAL TOURNAMENTS
REVIVE THE PRIDE
8 NIKE EMPLOYEES SHARE THEIR PROFESSIONAL EXPERIENCE WITH SG STUDENTSSOUT
H GA
TE C
AREE
R DA
Y
2010
-201
1
AFTER
AFTER
INSTALLATION
Design for print: postcard invite
Exhibition design for photo instalation.Typography and layout design of hanging banners. Print production and fabrication of all assets.
21INSTALLATION
BRANDINGBranding design for runway staging. Large-scale trussing, digital display, stage backdrop, and imagery.
Identity design / Typography / Branding / Color / Digital display / Interactive media / Print / Production
23visualization by jpconnelly.tv 323 447 0819
68in X 8in (top)
34in X 8in
44in X 8in
10in48in
12in46in
120
inch
es
[A] REAR VERTICAL WRAP
[ B] REAR HORIZONTAL WRAP
a.1
b.1
b. 2
b. 3
b.1
b. 2
b. 3
a.1
TRUSS BRANDING- FOR APPROVAL