Porsche Sport Driving SchoolNov. 8th

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Aiming for the Apex

Our Vision for PSDS

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Our Strategy Our Goal● Use of Paid Social

Media

● Creating a New Brand Voice

● Increase Customer Engagement

❖ From 10% to 20% on Instagram

❖ From 0.03% to 0.09% on Facebook

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Paid Social Media“Companies who are dragging their feet to incorporate paid social media

advertising are missing out on a lot of exciting opportunities for their business. Numerous companies have embraced the benefits of paid social media

advertising” - Just Media, Media Planning Company

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Nick’s Porsche Journey

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Our Justification

Followers Only See 20% of Organic Posts

$100 Can Translate to 1000 More Views

Expands Audience With Advanced Targeting

62% Likely to Purchase a Brand They Follow

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How We Do This For You

Content Creation Strategic Targeting Scheduled Posting

Strict Budgeting Achieve Goals!

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New Brand Voice“Make it Simple. Make it Memorable. Make it Inviting to Look at. Make it

Fun to Read” - Leo Burnett

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The Creative BriefKey Fact Opportunity Objectives

Insights Promise Support

The Nation’s most premier driving school

Consistent branding resulting in audience awareness

Create a cohesive brand identity to expand target audience

Drivers want to become more experienced and seek adventure

Showcase the capabilities of the world’s most prestigious sports car brand

Driver’s can finally quench their thirst for adventure

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Expanding The Target Market

Nick is a recent college graduate working in the finance industry. He currently lives in Montgomery, Alabama. His job in finance can get pretty dull, so in his free time he loves to seek thrills. From skydiving to white water rafting, Nick is always looking for the newest, most rewarding experience.

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Expanding The Target Market

Ella has been living a metro lifestyle in Atlanta for the past nine years. As an established Account Executive of Sales for Comcast, she has plenty of disposable income to treat herself. She found her love for luxury sports cars through her dad. For his 60th birthday she wants to share a unique experience with her dad.

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Our Theme Suggestions

Dare to Porsche

For Petrol Heads, By

Petrol Heads

The Experience

Dare To Porsche

Brand Promise: PSDS only welcomes the daring

Voice: PSDS is where you quench your thirst for speed

Colors:

For Petrol Heads by Petrol HeadsBrand Promise: PSDS is the place to push your limits and be a pro.

Voice: This is where you go to race. Period.

Colors:

ExperienceThe

Voice: Experience Porsche your way.

Brand Promise: PSDS puts a smile on your face

Colors: