After a fl ying start last July, Playtime Berlin returns to the Palazzo Italia on January 23 and 24, 2018to write the next chapter of its story! Whereas the summer season saw its dates coincide with Berlin Fashion Week, this won’t be the case this winter. A decision which aims to integrate the event more effi ciently in the children’s trade shows calendar while giving designers time to fi nalize their collectionsin the best conditions.

All designers are carefully handpicked to off er buyers a selection specially tailored to their needs! The purpose of this more intimate encounter is above all to facilitate encounters between German, and Eastern and Northern European brands and buyers for whom leaving for extended periods can be complicated.

In total, a selection of 120 brands for children will be awaiting professional buyers, whom we hopeto be numerous!

Among them some nice discoveries are to be expected, with nearly 45% of exhibitors taking part in the show for the fi rst time. New products will be presented in the two main areas of the show: Fashion, which will represent approximately 75% of the total with ready-to-wear, shoes, and accessories; and Lifestyle, approximately 25% of the range with baby gear, interior design, and gifts.

PRESS RELEASE

January 23 & 24, 2018#2

Palazzo Italia

120 collectionsFashion & Lifestyle

www.iloveplaytime.com

PLAYTIME BERLIN… THE SEQUEL!

Plenty of new arrivals then, but also some brands who were with us at launch. An expertly balanced mix combining 25 diff erent nationalities!

1 + in the family • 10 IS (2) • 4funkyfl avours (1) • aff enzahn (3) • bergstein (4) • blafre design (5) • carlijnq (6) • donsje amsterdam (7)

dulis go play (8) • easy peasy • ebbe (9) • house of jamie (10) • jaq jaq bird (11) • little yucca • lottas lable • ma petite anglaise • nyani • petit kolibri (12) • plantoys (13) • play up (14) • pololo • pom d’api (15) • småfolk (16) small & tiny (17) • etc

ALREADY LOYAL TO THE JOB!

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baby lal • belmam • blake • blune paris (1) • circle of trust • cocolini • colorshake • condor • cost bart • disana (2)

dolly by le petit tom (3) • four’emki (4) • freya lillie (5) • haas (6) • henry and grace • iglo & indi (7) • jooseph’s (8)

little monsters supply • kidzzbelts • kitz heimat (9) • little borne (10) • ocra • little sir edward • longlivethequeen (11)maybe4baby • mori (12) • nanga shoes • nixnut (13) • ocra (14) • omibia (15) • pax (16) • petit coco • petit oh! • petit lempezpunto • piu di me • playon crayon • plui plui • pompom (17) • shleika • someone • sommer & kinderso young mother (18) • stoqk • thumbelina workshop • tom joule • tote pote • tuss • whitwhite • WPD • etc

NEW AT PLAYTIME BERLIN!

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COMPLETE LIST OF EXHIBITORS ON www.iloveplaytime.com

RENEW« There, all is order and beauty » wrote Charles Baudelaire. In a soft silence of form and colors, everything intersects in harmony with each other.Style is as purifi ed as can be, and fi nds a subtle balance between presence and disappearance. Tomorrow will be delicate and poetic.

• Key words : no gender, minimalism, neutral ground, futurism, sensitive data, pure, delicacy, chic, poetry, harmony, sleek• Contents : fl uid and aerial• Colors : slightly colored whites, clear grays, ivory, nude• Prints : none• Key pieces : thin polo neck sweater, chasuble dress, straight-cut wool coat, ballerinas

FLOWThe hearts of our cities beat to the rhythm of the boogie. A cosmopolitan sound fl ows straight out of the blocks of the Bronx, where Hip rhymes with Hop in one continuous groove. Kids catch the beat and swayto the music of Run-D.M.C. and Grandmaster Flash.A real treat for 21st Century rappers!

• Key words : athleisure, hip and healthy, workout, sportswear, health, urban, hip-hop and old school rap • Materials : sport textiles, technical fabrics, Coolmax®, fl eece, Lycra• Colors : black, traffi c red, khaki, gray, ultramarine• Prints : positive messages, color blocking• Key pieces : hoody, oversized coat, tracksuit, basketball, baseball cap

AGRICOOLIn the tumult of our millennium, the need to live in harmony with nature makes itself felt.A return to the earth, to the pastoral way of lifeof our ancestors. Everyday life follows the cycle of the seasons. The pace slows down and one takes pleasure in sharing with young ones the traditions and know-howof our farming ancestors.

• Key words : terroir, crafts, countryside, farmers,pastoral, bucolic, traditions of the world, nature• Materials : rustic woolen mesh, velvet, hemp canvas• Colors : browns, fi r, ochre, slate blue, old pink• Prints : embroidery and artisanal weaves, tartan• Key pieces : large sweaters in cable knit wool, velvet trousers, blanket scar, boots

Playtime Berlin is a concentrate of dazzling fi nds and inspiration in which visitors will also fi nd trends proposals for fall / winter 2018-19. Under the theme ‘Changeover’ it will be all about time and its variations, about transitions and fresh starts!

THE DNA OF A TRENDSETTER

MORE INFO ON www.iloveplaytime.com

PLAYTIME BERLIN ALSO HAS ITS MILK AWARDSThe unmissable event at Playtime Paris for many years, Milk Awards are duplicating and exporting themselves this season at Playtime Berlin! Tasked with crowning the most beautiful achievements of the season,the magazine’s editing staff will deliver its verdict live from the Palazzo Italia on January 23, 2018.Follow the results on Instagram, then on the Playtime Gazette.

THE SHOW AS SEEN BY LITTLE YEARSMarie Zeisler and Isabel Robles, the Berlin insiders from blog littleyears.de, will be covering the show from backstage for the very fi rst time. Starting from installation time right up to launch day, they will be collecting confi dences from exhibitors and visitors to bring you a Playtime like you have never seen before!> Follow them on their Instagram account: https://www.instagram.com/littleyears

A NEW APP TO BROWSE THE SHOWTo facilitate the discovery of brands and visiting the show, a whole new version of the Playtime Trade Shows app will be available. A compact source of information available from mid-January 2018 on the App Storeand Google Play.

In the meantime, don’t miss any news from the Playtime shows by checking the Playtime Gazette regularly! > More information and complete list of exhibitors at: https://www.iloveplaytime.com

Organization Picafl or s.a.r.l. - Tel +33 1 44 62 83 01 - Press contact: lucile@iloveplaytime.com

Next edition! > January 23-24, 2018Palazzo Italia

Unter den Linden 10(Entrance on Charlottenstrasse)

www.iloveplaytime.com

DON’T MISS!