American and international brands, associated with the universes of childhood, came together: clothing, footwear, jewelry, accessories, child-care and deco were represented.

15% increase in the number of visitors compared to the July 2010 edition, a sharp progression that bodes well for an ultra dynamic fourth edition.

The atmosphere of this third edition was very positive and visitors reported being mostly left with the feeling of discovering a place where business and pleasure are finally compati-ble! Trend spaces, created in collaboration with American and French artists, were very success-ful in presenting pieces of the collections in a dif-ferent way and gave the room a thrilling pace.

This season, the POP UP SHOP, entitled Playtime Loves Japan which was open to the public, generated $5,231 in cash and an additio-nal $20,000 in merchandise donations to K.I.D.S (Kids in Distressed Situations) Japan Earthquake Relief. Following success in New York – and in Paris were nearly 31,500 euros was raised for Kids Saver, Bonyu Kensa Network and Save The Children Japan – Playtime Loves Japan now moves on Tokyo.

For its next edition in March, 2012, Playtime New York is about to grow from 55 to 90 collections, always with the same demand and desire to enable its visitors to experience a quality offer in an exceptional environment.

Further Information:

Total number of visitors: 1314(+15% increase compared to July 2010)

USA: 73.5 %Rest of the World: 26.5 %

Attendance during the three daysas a percentage of the total was as follows:

1st Day: 40.15%2nd Day: 21.72%3rd Day: 38.13%

Report on the third edition of Playtime New YorkThe 3rd edition of Playtime New York was held from July 30 to August 1, 2011 at 82MERCER in Soho.

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After the huge success of its 10th edition with an exceptional increase in attendance of 45.3% compared to the equivalent show in July 2010, Playtime Paris 2011 was a dynamic edition without equal in Europe and will keep expanding its offer.The next edition, January 28-30, 2012, will be held at the Parc Floral de Paris with one of the worlds’ most international selections of over 400 brands.

> www.playtimeparis.com

Playtime Tokyo is now the largest children’s and maternity fashion trade show in Japan. The next edition will be held from August 23 to 25, 2011 at Belle Salle Shibuya First.In spite of the recent events in Japan, 100 Japanese and Interna-tional brands will be present at the show, a number that is equivalent to the previous edition.

> www.playtimetokyo.com

Playtime NY Office: Picaflor Inc.E-mail contact@playtimenewyork.comtel +1 212 925 6349 fax +1 212 925 2869

press contactKX Associates - Elaine Hamnetttel +1 212 925 6349E-mail elaine@playtimenewyork.com

To download photographs in high resolution, please go the following link : > http://www.playtimenewyork.com/download/pictures

The next edition of Playtime New York will be held in March 2012 at 82MERCER in Soho, New York.

> www.playtimenewyork.com

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