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planning experience
capacity motivation
Product
The identifying qualities and principles that we design into all of our product or serviceIntegrated dashboard
The KPIs that enable us to manage our unique set of value-stream strategies
optimally
Business model
The strategic principles that enable us to profit (or in
non-profits give value) sustainably
Positioning
The niche that the market sees us occupying in terms of who we
are and what we do
Unique competence
The unique expertise and technical skill with which we make our product or
service
Organising idea
The phrase that defines what our product or service does for our customers, how it serves them
Customer needs
The customer needs that we satisfy with our product or service
Brand personality
The persuasive contextual world that we communicate around our product or service
Vision
The business that we imagine we might become in the next 5-10 years
Cultural values
The ways in which we relate towards one another that most support our business
Profound purpose
The difference that we aspire to make in the world, what motivates us other than profit
Brand essence
The unique quality that inspires the core customer
experience of our product or service
Organisations
8.5
97.5
8 8
8 5.5
10 10
10
9.5
7
Product
Mobile devices with exquisite fluency, reliability, universality,
comfort and enjoyment of navigation and connection
Integrated dashboard
Includes customer loyalty; new product response; patterns and demographics of
customer use; social and technology trends; competitor sales and market-share
Business model
Supplying reliable much-loved user-friendly mobile phones that are seen to have pioneered and
continue to lead the market in easy and reliable connectivity between users, and across all applications and information
sources
Positioning
Mobiles that are more enjoyably connective
Unique competence
Adaptive innovation in the processes of connection
Organising idea
‘connecting people’
Customer needs
The comfort and pleasure of connecting perfectly with people; information and resources; being part of the whole community
Brand personality
Values: smart; trendy; cool; efficient; reliableArchetype: ‘the pioneer’Style: effortlessly smoothCustomer-image: ever-ready, all-capable, fast-moving (the cutting edge operator)
Vision
‘I am always sublimely connected to what matters to me’
Cultural values
High expectations; respect; creativity; shared commitment to common purpose; gaining customer satisfaction
Profound purpose
To help create a more connected worldBrand essence
‘warm communion’
(Nokia – 2008)
planning experience
capacity motivation
Individuals
What I produce in the world
What I build into my product or service that makes its experienced
value unique
How I measure my progress
The key performance indicators that I need to monitor so as to ensure my peak
performance
How I earn my living
The unique set of strategic principles that ensures my
sustainable profitability
How I am recognised
The niche that the market perceives me to be uniquely
occupying in what I do
My unique skill
My unique skill in doing what I do
What I say that I do
The phrase or tag-line that most potently sums up, both to me & to my
customers, what my unique product or service actually does in the world
The needs I satisfy
The experiential needs of my customers that are satisfied by what I do
How I present to the world
Values: the core qualities & values of the contextual world that I create around my delivery of unique experience to my customersArchetype: the archetypal personality that best describes me in what I doStyle: the kind of behaviour or style that best describes the way in which I do what I doCustomer-image: what most distinguishes how my typical customer looks or behaves
What inspires me into the future
The idea, image or fact of whom I might become that will most inspire me & guide me in the direction of what I do
How I behave to others
The personal values that best serve me in what I do
The difference I want to make
The difference that I want to make in the world through what I doThe inner sense of what
I do
The core qualitative value that is experienced by my customers as being uniquely delivered by my
product or service
8
6.5
7
8 8
7 8
6 7
9
4 8
What I produce in the world
What I build into my product or service that makes its experienced
value unique
How I measure my progress
The key performance indicators that I need to monitor so as to ensure my peak
performance
How I earn my living
The unique set of strategic principles that ensures my
sustainable profitability
How I am recognised
The niche that the market perceives me to be uniquely
occupying in what I do
My unique skill
My unique skill in doing what I do
What I say that I do
The phrase or tag-line that most potently sums up, both to me & to my
customers, what my unique product or service actually does in the world
The needs I satisfy
The experiential needs of my customers that are satisfied by what I do
How I present to the world
Values: the core qualities & values of the contextual world that I create around my delivery of unique experience to my customersArchetype: the archetypal personality that best describes me in what I doStyle: the kind of behaviour or style that best describes the way in which I do what I doCustomer-image: what most distinguishes how my typical customer looks or behaves
What inspires me into the future
The idea, image or fact of whom I might become that will most inspire me & guide me in the direction of what I do
How I behave to others
The personal values that best serve me in what I do
The difference I want to make
The difference that I want to make in the world through what I do
The inner sense of what I do
The core qualitative value that is experienced by my customers as being uniquely delivered by my
product or service
