Embed Size (px)
Citation preview
Planning for Procrastination
Implementing Strategies for Enrollment & Student Success
Kim McKay
Director of Outreach, Orientation & Welcome Centers
William Serrata
Vice President of Student Services & Development
South Texas College
William Serrata
• 14 years in higher education– 11 years at current institution
• Compliance Specialist• Director of Admissions & Registrar• Director of Enrollment Services• Dean of Enrollment Services• Vice-President for Student Services & Development• Adjunct Faculty (English)
• All in Student/Enrollment Services– 11 Strategic Enrollment Management Conferences– 3 Community College Enrollment & Marketing
Symposiums
Kim McKay
• 4 years in higher education– Outreach/Recruitment– Orientation– Welcome and Information Centers– Call Centers– Campus Visits and Tours– Dual Enrollment– Institution and Enrollment Marketing
• All in Student/Enrollment Services– 3 Strategic Enrollment Management Conferences– 2 Community College Enrollment & Marketing Symposiums
• Fund Development• End-User Training
South Texas College
• Who?
• What?
• When?
• Where?
• Why?
• How?
Starr
Hidalgo
Texas
MEXICO
South Texas CC Area
Scale Legend
0 200 400 Features Legend
Double Click Any Box or Tab To Edit
Texas
South Texas College
STARR COUNTYSTARR COUNTY
HIDALGO COUNTYHIDALGO COUNTY
4
253
1
Five Campus LocationsFive Campus Locations
Mid ValleyNursingStarr County
Pecan Campus Tech Campus
• 1,000 to over 20,000 students
• $3.9 million to a $96 million budget
• 267 to 1,664 faculty and staff
• 1 to 5 campuses
In Fourteen Years . . .In Fourteen Years . . .
2,3343,267
5,4246,857
9,45310,373
11,27912,472
13,71914,517
20,393
17,138 16,636
1,058
18,466
0
5000
10000
15000
20000
25000
Enrollment History
•Hidalgo County 24.1% to 5.7%
•Starr County 40.3% to 8.7%
Unemployment Rate
Since 1993 unemployment has dropped
Texas Workforce Commission – July, 2007
Community College Week South Texas College ranked as #3 among the top
50 fastest growing public two-year colleges nationwide
Ranked as #2 nationwide in number of Associate degrees awarded to Hispanic students
Ranked as #3 nationwide in Hispanic student enrollment
The Hispanic Outlook in Higher Education Magazine
The STC Fact Book
• Baccalaureate Degrees
• Achieving the Dream• 95% Hispanic
Enrollment• Majority First
Generation – Low Income College Students
• 66% of Graduates in Developmental Studies
• 80% FA • 3rd Fastest Growing
MSA in the Nation
Miles to go …
• Almost one-half the population lives below the poverty level
• One-half Adults over age of 25 have Less than ninth grade education
• One-fourth Adults over age of 25 have less than fifth grade education
• Approximately 49% of Hispanic Students in Texas do not complete High School
Changing Face of Higher Education
• Traditional Student: – 18-24 year old– Full-time students (12+ credit hours)– Single– Job – College is their job
• Community College Students:– Average Age – 27+– Married/Family– Part-time students (<9 credit hours)– Work 25+ hours– Heroic
Procrastination Defined
“v. To put off until a later time: defer.” (Webster’s II New Riverside Dictionary – Revised Ed.)
•College Student Behavior– Late Registration
– Late Financial Aid
– Attendance
– Books
– Seeking Support
– Were Not Prepared for College
– Low Expectations
Planning Defined
“v. To have in mind: intend.” (Webster’s II New Riverside Dictionary – Revised Ed.)
•Change Agents
– Eliminate Late Registration
– Comprehensive Student Advisement
– High School Programs
– Communication & Technology
– Planning for 2020
Success Defined
“n. Achievement.” (Webster’s II New Riverside Dictionary – Revised Ed.)
• Data tells the story:
– Late Registrants Performance
– Advisement Interventions
– Enrollment
Late Registration
• Define Late Registrants– Register on or after the 1st Class Day of a term
• Fall 2004 – 800 students
– 4.5% of Total Enrollment
– 674 (84%) Paid & remained enrolled
– 126 (16%) Dropped for non-payment
• Student body drops is less than 4% each semester
Success Rates
Late Registrants
• 335 (49.7%) earned GPA of 2.0 or greater
• 339 (50.3%) earned less than 2.0
– 147 earned GPA between 0.1 and 1.86
– 192 earned GPA of 0
How do they compare?
Grade
On-Time Registrants
Late Registrants
A 23% 12%
B 28% 20%
C 20% 17%
D 6% 7%
F 11% 25%
W 11% 17%
I 1% 2%
0.0
5.0
10.0
15.0
20.0
25.0
30.0
A B C D F I IP NP P W
Course Grade
% o
f C
oh
ort
On Time Late
Grade Comparison
Eliminate Late Registration?
• Data is Key– Drill Down Deeper
• Broad Based Participation– Planning & Development Council
• Proposed Plan– Be ready to shift– Communication Plan
• Recovery Plan– Access is Mission Critical
44.00%
46.00%
48.00%
50.00%
52.00%
54.00%
56.00%
58.00%
less than 2.00
% o
f G
rad
e D
istr
ibu
tio
n
1st Class Day
2nd Class Day
3rd Class Day
Success Rates
Comparing Success
0%
10%
20%
30%
40%
50%
60%
70%
80%
Late Non-Late Late Non-Late
Fall 2004 Fall 2005
A-C
DFW
Student Success Model
Shared Accountability for Student Learning
Comprehensive Student Advising
Student Assessment, Placement & Matriculation
StudentSuccess
© 2005 South Texas College
Rethinking Advisement
Comprehensive Student Advising •Promotes a personalized, student-centered environment that provides an integrated system of quality educational information and planning services for addressing students’ needs from initial contact through graduation, transfer and/or job placement.
© 2005 South Texas College
Advisement Programs
• New Student
• Transitional Advising
• Faculty Advising
• Beacon Mentoring
• ADA Student Advising
• Financial Aid Advising
• Wellness
• Probation & Suspension
First Time In College (FTIC)
StudentWelcome Center
Testing
Complete Orientation
Process
Meet With Assigned Advisor
Follow-Up Session With Advisor First 6 Weeks of Class
Is student in good standing?
GPA
Continue with Advisor or
Department, if applicable
Refer toCounselor
orRetention Specialist
Review Academic Progress and
Register for Next Semester
YES
NO
New Student Academic Advising Flowchart
Process Before First Day of Class Process After the First Day of Class
Case Management
• Learning from Best Practices
• VIDA Case Management Training
• NACADA Faculty Advising Modules
• Professional Development
• Local, State, National
Training Advisors
• Promote the quality of academic advising at STC
• Provide for the professional development of faculty and staff through the NACADA training model
• Impact student’s academic, career, and personal development during their experience in higher education
Faculty/Staff Advising
Training Components
• Advising Scenarios
• Expert Commentary
• Leading questions relating to each scenario
• Group discussion and processing
• Application of advising strategies
• The Counseling and Advising Department will assist departmental advisors on questions faculty and staff may have on advising issues relating to our student.
• Online Academic Advisor
• Establish a Discussion Board
• Online Referral Form
Technology & Support
Recognition
• Framed Certificate of Completion• Employee Recognition Ceremony• Credentials• To Date
– Counselors & Advisors - 26– Faculty - 400– Student Services Staff - 100– Other Staff - 20
CM – Student Profile
CM Participant Age Credit Hours HS GPA
No 21 11 2.49
Yes 21 11 2.53
Course Completion
65%
59%
55% 60% 65% 70%
Co
mp
leti
on
Rate
CM
Not CM
Retention
76%
69%
65% 70% 75% 80%
Re-enrolledCM
Not CM
Higher Degree Level
82%
71%
65% 70% 75% 80% 85%
Ass
oci
ates
Deg
ree
CM
Not CM
Success Rates
71%
64%
60% 65% 70% 75%
GradesA-C
CM
Not CM
Retention Rates
69%
56%
76%
46%
0% 20% 40% 60% 80%
Fall toFall
Fall toSpring
CM
Not CM
Transitional Advising
Retention Specialists• Staffed in Student Support Services• Division based – attend & participate in
Departmental meetings• Coordinate Priority Registration by Division• Coordinate Faculty Advisement Training by
Division & Program• Conduct Transition Fairs• Reverse Transfer for Completion• Serve as Liaison to Instruction
Beacon Advising
• Expand Advising Training• High Enrollment High Risk
Course• Expand Student Support
Services Resources and Facilities
• Improve Expectations• Expand Student Touch
Points
Beacon Mentoring
Student enrolled in a gatekeeper
Course
In-class Mentoring Introduction
Session
Center of Learning Enhancement
Fourth Week Follow-up Session
Seventh Week Follow-up session
Priority Registration
Session
Is student in good standing?
Class GradeGPA
Continue with Professional Advisor
or Departmental Faculty Advisor, if
applicable
Refer toCounselor
orRetention Specialist
Beacon BashCeremony
YES
NO
Beacon Mentoring Program Flowchart
Go to the Students
High School Programs• Dual Enrollment
– 6,000 Students– 600 Sections
• College Connections– Application– FAFSA
• Academies• Senior Recovery Programs
Dual Enrollment
Instruction• Develop Schedule• Faculty Credentials
– ISD– STC
• Articulation Agreements
Outreach• Facilitate Enrollment
– Application– Testing– Registration
• Orientation• Professional
Development
31542794
4699
5365
0
1000
2000
3000
4000
5000
6000
2004 2005 2006 2007
Dual Enrollment
DE Matriculation
283
450
518
643
0
100
200
300
400
500
600
700
2004 2005 2006 2007
College Connections
• Partnered with Mission CISD and UTPA to take arena registration to all high school seniors
• Doubled the amount of applications received
• Instill a college-going culture
7 to 16 Schools
• Fall– Applications– Why Go to College – FAFSA PIN
• Spring– FAFSA– Financial Literacy– Credit Smart– Deciphering FA
• Enhancements– Advancer – Testing– MOU Includes Full
Data Exchange
• Acceptance Letter
Enrollment Yield
189 183
250
0
50
100
150
200
250
2005 2006 2007
DE Academies
DEMSA & DEEA
• Rising Juniors
• Two Year Dual Enrollment Programs
• Engineering or Biology
• Associate of Science – Engineering – Biology
Recovery Programs
• Texas Assessment of Knowledge and Skills• Missing Credits – through age 25• Maintain Enrollment• Maintain Momentum• Dual Enrollment• Summer 2007 (1 – 28) • Fall 2007 (4 – 300+) • Academic vs. Developmental
Communication
Call Center Environment
IPCC Express (IP Contact Center)
• Peak Averages– Presented – 1848– Handled – 1124– Abandoned – 727 – Time – 1.9
Technology
Plasma Screens
• High Traffic Areas
• Call to Action
• Reminders
• Events & Activities
Session M1Session M1 Twelve WeeksTwelve Weeks 9/24 – 12/149/24 – 12/14
Session M2Session M2 Ten WeeksTen Weeks 10/09 – 12/1410/09 – 12/14
Session M3Session M3 Eight WeeksEight Weeks 10/22 – 12/1410/22 – 12/14
Session M4Session M4 Five WeeksFive Weeks 10/9 – 11/910/9 – 11/9
Session M5Session M5 Five WeeksFive Weeks 11/12 – 12/1411/12 – 12/14
Session M6Session M6 Five WeeksFive Weeks 12/10 – 1/1512/10 – 1/15
May Certification 03/31/08
August Certification 06/27/08
STC welcomes all graduates to the annual Commencement Ceremony on
May, 10, 2008
Planning for 2020
Planning for 2020
Strategic Directions
• Student Learning
• Accessibility
• College Going Culture
• Regional Prosperity
• Model Professionalism
• Champion Excellence
What is Next?
• Evaluate
• Institutionalize
• Biggest bang for our buck?
• Resource Allocation
