Pj.smm_Nestle Cafe (Final)

7/28/2019 Pj.smm_Nestle Cafe (Final)

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4/2/2013

One bite; many pleasures


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ContentsNESTL........................................................................................................................................................... 3

VISION ........................................................................................................................................................... 3

MISSION ........................................................................................................................................................ 3

AMBITION ..................................................................................................................................................... 3

DIAGRAMMATIC DEFINITION OF MARKET IN MARKETING .......................................................................... 4

TOTAL MARKET ............................................................................................................................................. 4

CONFECTIONERY AND CHOCOLATE INDUSTRY

AN OVERVIEW ................................................................. 4TARGET MARKET ........................................................................................................................................... 6

PRODUCT ...................................................................................................................................................... 8

NEW PRODUCT, A DIVERSIFICATION PLAN OF NESTL ................................................................................. 9

VARIOUS COCA CHOCOLATE PRODUCTS ...................................................................................................... 9

PLACE .......................................................................................................................................................... 12

PRICE DETAILS ............................................................................................................................................. 12

PROMOTION ............................................................................................................................................... 13

AIDA FRAMEWORK ..................................................................................................................................... 14

PEST ANALYSIS ............................................................................................................................................ 15

SWOT ANALYSIS .......................................................................................................................................... 16

SUPPLY CHAIN MANAGEMENT PROCESS .................................................................................................... 16

INTERNAL SUPPLY CHAIN ............................................................................................................................ 18

MARKETING STRATEGY ............................................................................................................................... 19


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NESTLNestl is the world's largest nutrition, health and wellness company. Founded andheadquartered in Vevey, Switzerland, Nestl originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and

Farine Lacte Henri Nestl, founded in 1866 by Henri Nestl.We want Nestl products to be within reach for every single Pakistani. Yet nutritional valueand quality remain the most essential ingredients in all our brands. Over the years, foodproducts have evolved from mere commodities to a statement of lifestyle; as consumers getmore health and quality conscious, consumer empowerment surges. We continue to playour part in facilitating this revolution by value-added products.

Nestl brands are designed to suit your lifestyle and your needs. You can take advantage ofthe best nutrition in a way that is suitable for your tastes and lifestyle.

VISIONNestls global vision is to be the recognized leading Nutrition, Health and Wellness

Company. Nestl Pakistan subscribes fully to this vision of being the number one Nutrition,Health, and Wellness Company in Pakistan. In particular, we envision to;

Lead a dynamic, passionate and professional workforce proud of our heritage andpositive about the future.

Meet the nutrition needs of consumers of all ages from infancy to old age, fromnutrition to pleasure, through an innovative portfolio of branded food and beverage

products of the highest quality.

Deliver shareholder value through profitable long-term growth, while continuing toplay a significant and responsible role in the social, economic, and environmentalsectors of Pakistan.

MISSIONTo positively enhance the quality of life of the people of Pakistan by all that we do throughour people, our brands and products and our CSV activities.

AMBITIONTo be the leading Nutrition, Health and Wellness Company in Pakistan
http://en.wikipedia.org/wiki/Nutritionhttp://en.wikipedia.org/wiki/Healthhttp://en.wikipedia.org/wiki/Wellness_(medicine)http://en.wikipedia.org/wiki/Veveyhttp://en.wikipedia.org/wiki/Switzerlandhttp://en.wikipedia.org/wiki/Henri_Nestl%C3%A9http://en.wikipedia.org/wiki/Henri_Nestl%C3%A9http://en.wikipedia.org/wiki/Switzerlandhttp://en.wikipedia.org/wiki/Veveyhttp://en.wikipedia.org/wiki/Wellness_(medicine)http://en.wikipedia.org/wiki/Healthhttp://en.wikipedia.org/wiki/Nutrition


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DIAGRAMMATIC DEFINITION OF MARKET IN MARKETING

TOTAL MARKETOur overall market is all chocolate eaters in Pakistan including all age groups. Thoughchocolate is a bigger attraction for younger generations, yet it is liked by People of everyage. Over the time chocolate has gained more popularity as a food item in Pakistan,considering the fact that many companies have launched their chocolate products and havebeen able to access the local market with massive TV commercials/ad campaigns. It isimportant to mention here that despite having become a much liked food product,chocolate still remains a costly item to afford for most of the lower class Pakistanis. Themiddle and upper class, however, do have the luxury of enjoying chocolate products intheir daily life.

CONFECTIONERY AND CHOCOLATE INDUSTRY AN OVERVIEWDespite Pakistans confectionery and chocolate industry has enjoyed an emerging andgrowing trend in the recent past yet its size and growth pattern has been far

inconsequential compared to other countries of Asia-pacific region. The industry has grownwith an average annual rate of 6.5 to 7.5 %. Domestic brands dominate the marketaccounting for more than 85% of total value sales of the industry.

The industry as a whole can be divided between two broader sectors namely organizedsector (branded segment) and un-organized sectors (generic segment). The brandedsegment is more of monopolistic in nature where there are nine prominent, active players


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in the competitive landscape of this sector. However 80% of the industrys share is being

enjoyed by the five companies listed below.

Company name Major Product lines Major brands Estimated annualturn-over

PKR.(1US$=83PKR)

Share%

Hilal Candy, Bubble, Jellies,Chocolates, Beans,powder Drinks, Super

Ding DongBubble, Freshup bubble,Tulsi, AamRus,Kopra candyLimopani

3.5 billion 26%

Ismail

IndustriesLtd.(Candyland)

Jellies, candies,

lollypops, Chocolates,Biscuits, Snacks etc.

Chillimili, Fanty

candy, Now,BisconiChocolito,Cocomo, Snackcity, Sonnet

2.8 billion 21%

B.P sweets Jellies, candies,lollypops, Chocolates,Biscuits, Bread, Snacksetc.

Spacer, DolphinJellies, B.PLollies, DreamChocolates etc.

1.7 billion 13%

Cadburys Chocolates(Countlinesand Moulded) Toffees,Chewable mint candies

Dairy MilkChocolate,clairs,Softmint, Velvet

1.5 billion 11%

Kidco Bubbles candies,lollypops, Chocolatesetc.

4ever, Centro-bubble, Lollies,Punch candy,Chox

1.20 billion 9%

Mayfair Candies, Toffees, Creamers,Amrood candy,clair, Cafebiscuit

0.8 billion 6%


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Mitchells(only

Confectionery &Chocolates)

Groceries ( Squashes,Jams, sauces,Chocolates- Mouldedand Countlines ,

Toffees and candies

Milk Toffee,Fruit BonBon,Butter Scotch,Jubilee, Golden

Hearts

0.70 billion 5%

DanPak Bubble Gum, LollyPops, Candies

Chini mini,Fresh O bubble,

Choco Bisco,Milko Sip

0.70 billion 5%

Sweet Hills Candies, Toffees Dr. Milk,NutKut, Lovecandy , Cow

0.50 billion 4%

TOTAL 13.4 Billion PKR

TARGET MARKETOur selected target market is Islamabad City. We are going to do segmentation on thegeographic basis. The product which we are to introduce in the market is expensive. Onfollowing factors we do the geographic segmentation.

GEOGRAPHIC FEATURES

Islamabad is located in the Pothohar Plateau in the northern part of the country, within theIslamabad Capital Territory. The region has historically been a part of the crossroads of

Punjab and Khyber Pakhtunkhwa with Margalla pass acting as the gateway between thetwo regions. The city was built during the 1960s to replace Karachi as Pakistan's capital.Islamabad is a well-organized city divided into different sectors and zones. It is regarded asthe most developed city in Pakistan. Islamabad is ranked as a Gamma world city.DEMOGRAPHIC FEATURES: POPULATION
http://en.wikipedia.org/wiki/Pothohar_Plateauhttp://en.wikipedia.org/wiki/Islamabad_Capital_Territoryhttp://en.wikipedia.org/wiki/Punjab_(Pakistan)http://en.wikipedia.org/wiki/Khyber_Pakhtunkhwahttp://en.wikipedia.org/wiki/Margalla_hillshttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Global_cityhttp://en.wikipedia.org/wiki/Global_cityhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Margalla_hillshttp://en.wikipedia.org/wiki/Khyber_Pakhtunkhwahttp://en.wikipedia.org/wiki/Punjab_(Pakistan)http://en.wikipedia.org/wiki/Islamabad_Capital_Territoryhttp://en.wikipedia.org/wiki/Pothohar_Plateau


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The population of Islamabad on January 1st 2011 is approximately 1,173,810.The totalmigrant population of the city is 397,731, with the majority from Punjab (241,977). Around76,614 of the migrated population came from Khyber Pakhtunkhwa, 75,143 from Sindh,24,438 from Azad Kashmir, and 21,372 from other countries. Smaller populations

emigrated from Federally Administered Tribal Areas, Balochistan, and Gilgit-Baltistan.INCOME

There are three income groups in Islamabad

Upper class include bureaucrats , top level executives and government ministers Middle class including middle level management and entrepreneurs Low level government officers and small business owners

We select our market segment on the basis on the income; the people living in Islamabadhave higher incomes as compared to the people living in other parts of country. Its a city ofgovernment officials, bureaucrats, ministers, ambassadors and people of high statures andearnings. Our product being costly in price would need an ideal market like this wherepeople can easily afford it.

LIFE STYLE

Our product being western in origin would require an urban place for its early launchwhere people should readily accept it. Islamabad Being a federal capital is a host to peoplefrom all over the world and inhibits people of different nationalities. The society here has adominating western life style and the trends are always novel and evolving. People aremore welcoming in embracing new trends and unique ideas. It has a large number of

universities present in it and their students make up quite a huge market. The overalltrends of people of Islamabad plus the presence of quite a large number of energetic youthhere, makes it an ideal place to launch our product.

OCCUPATION

Islamabad being a federal capital is a city of government officials. Most People here are theemployees of the ministries, embassies, government secretariats and public offices etc.Moreover government and private sector firms and businesses also exist.

AGE

The majority of the population lies in the age group of 1564 years, around 59.38%. Only2.73% of the population is above 65 years of age; 37.90% is below the age of 15.

EDUCATION

Islamabad boasts the highest literacy rate in Pakistan at 87%. A large number ofpublic andprivate sector educational institutes are present here.

ECONOMY OF ISLAMABAD
http://en.wikipedia.org/wiki/Khyber_Pakhtunkhwahttp://en.wikipedia.org/wiki/Sindhhttp://en.wikipedia.org/wiki/Azad_Kashmirhttp://en.wikipedia.org/wiki/Federally_Administered_Tribal_Areashttp://en.wikipedia.org/wiki/Baluchistan_(Pakistan)http://en.wikipedia.org/wiki/Gilgit-Baltistanhttp://en.wikipedia.org/wiki/Public_universityhttp://en.wikipedia.org/wiki/Private_universityhttp://en.wikipedia.org/wiki/Private_universityhttp://en.wikipedia.org/wiki/Public_universityhttp://en.wikipedia.org/wiki/Gilgit-Baltistanhttp://en.wikipedia.org/wiki/Baluchistan_(Pakistan)http://en.wikipedia.org/wiki/Federally_Administered_Tribal_Areashttp://en.wikipedia.org/wiki/Azad_Kashmirhttp://en.wikipedia.org/wiki/Sindhhttp://en.wikipedia.org/wiki/Khyber_Pakhtunkhwa


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Islamabad is a net contributor to the Pakistani economy, as whilst having only 0.8% of thecountry's population, it contributes 1% to the country's GDP.

Most of Pakistan's state-owned companies like PIA, PTV, PTCL, OGDCL, and Zaria TaraqiatiBank Ltd. are based in Islamabad. The city is home to many branches of Karachi-based

companies, banks, and TV channels. Headquarters of all major telecommunicationoperators such as PTCL, Mobilink, Telenor, Ufone, China Mobile and are located inIslamabad.

AVERAGE VISIT OF THE CUSTOMERS FROM DIFFERENT SECTORS OF ISLAMABAD

We selected our target market on the basis of income. Because our product is costly andlow income people cannot afford it frequently.

Sector Income range visits

SECTOR I 10,I 9 Rs :30,000 40,000 Once in a month

SECTOR I 8 Rs :50,000-80,000 Once in a week

SECTOR G 8,9,10,11 Rs:30,00-60,000 Once or twice in a month

SECTOR F11,10,8,7,6 Rs:100,000-250-000 Once in a day or at leastthrice in a week

SECTOR H12,10,9,8 Mostly students Once or twice in a week orat least once in a month

RAWALPINDI Rs :10,000-300,000 Once in a month

VISITORS IN ISLAMABAD Mostly from business classand upper class

Once in a month

PRODUCTOur product is Chocolate with multiple flavors. We are starting a caf where all thechocolate products of Nestl Company will be available with the name of COCACHOCOLATE.

This is basically a concept of a caf where chocolate lovers would find chocolate in variousforms and delicious flavors. The chocolate bars will be prepared in the factory, whichwould then be brought to the caf, where our professional chefs will prepare the deliciouschocolate recipes. Packed chocolate with different fruit flavors would also be introduced inthe market. The chocolate bars will be packed in protective thin films, which would keep itcompletely safe and hygienic and would blocks contamination from foreign materials.
http://en.wikipedia.org/wiki/Pakistan_International_Airlineshttp://en.wikipedia.org/wiki/Pakistan_Television_Corporationhttp://en.wikipedia.org/wiki/Pakistan_Telecommunication_Company_Ltdhttp://en.wikipedia.org/wiki/OGDCLhttp://en.wikipedia.org/wiki/Zarai_Taraqiati_Bank_Ltd.http://en.wikipedia.org/wiki/Zarai_Taraqiati_Bank_Ltd.http://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Zarai_Taraqiati_Bank_Ltd.http://en.wikipedia.org/wiki/Zarai_Taraqiati_Bank_Ltd.http://en.wikipedia.org/wiki/OGDCLhttp://en.wikipedia.org/wiki/Pakistan_Telecommunication_Company_Ltdhttp://en.wikipedia.org/wiki/Pakistan_Television_Corporationhttp://en.wikipedia.org/wiki/Pakistan_International_Airlines


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Furthermore, vacuum freeze-drying technique would enable the consumers to enjoy theoriginal taste, fragrance, and nutrients of fruits mixed with the chocolate.

NEW PRODUCT, A DIVERSIFICATION PLAN OF NESTLNestl already has chocolate products in the world market and KITKAT chocolate inPakistan. This time, however, Nestl intends lunching a chocolate product line along withthe chocolate caf, selling its wide range of new flavors of chocolates through its ownchocolate caf. It is specially designed for the customers of selected target market.Chocolate caf is a diversified plan of Nestl and is totally new in its kind. This project isonly being introduced in Pakistan for the first time.

This project is less risky for nestle.

Nestle is now launching a caf where the company provide product along withservice at the caf.

Nestle has a proper supply chain management process in Pakistan , coco powder isimported from Africa and all other things like fruits are supplied from Pakistan sothis project is not as much costly for Nestle.

Coco powder is supplied from the supply chain process of Nestle in Africa. Labor in Pakistan is not very much costly.

WHY PAKISTAN?

We are living in Pakistan, now the ground realities of Pakistani market, so we makea plan for our own market.

In Pakistan already no chocolate cafes are working. Nestle can earn more profit from the market as at this time it has no competitors in

chocolate caf.CHOCOLATE INPUTS

Cocoa Sugar Milk Tree nuts, peanuts, fruits, spices, seeds Flavors Emulsifiers Lecithin

VARIOUS COCA CHOCOLATE PRODUCTSCocoa Chocolate will be available in following flavors:

1) Cocoa Choc- BarsBox containing following kinds of choc-bars:


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a. pure chocolate piecesb. nuts coated chocolate piecesc. white chocolate pieces

2) Fruity CocoaDark molten chocolate served with various fruits:a. Appleb. Pineapplec. Cherryd. Strawberrye. Peach

3) Cocoa Cup CakeFollowing different flavors


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a. Cup cake with frozen yogurt toppings

b. Chocolate cake with fruit toppings

c. Chocolate cake with nuts toppings

d. Chocolate pudding

e. Fruits coated with chocolate


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COCOA CHOCOLATE CAKES

PLACE F6 Super MarketWe intend opening our outlet in F6 Super Market near Haroons shop. The market is acentral location for the people of Islamabad for shopping and hosts many restaurants aswell as multinational food chains like KFC. There are plenty of other restaurants presentthere as well which will make it convenient to attract people for our product after theyhave had their dinner. Our target customers are regular visitors of this market and wouldprove to be an ideal location for launching our caf.

PRICE DETAILSThe prices of different Cocoa products are:

PRODUCT PRICE QUANTITY

Packed chocolate box Rs: 300Rs: 500

Smalllarge

Dark molten chocolateserved with fruits

Rs: 250 1 cup


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Cup cake with fruitstoppings

Rs: 100 1 cup

Cup cake with frozenyogurt toppings

Rs: 200 1 cup

Chocolate cake with fruitstoppings

Rs: 400Rs: 650Rs: 900

1 pound2 pound3 pound

Chocolate cake with nutsand caramel

Rs :350Rs: 600Rs: 850

1 pound2 pound3pound

Chocolate pudding Rs:300 2 people serving

On order prepared packedchocolate box

Rs:350Rs:550

Smalllarge

Chocolate coated fruits1)Apple2) Cheery3) Strawberry4) Pineapple

Rs:100Rs:150Rs:170Rs:150

1 apple6 cherries6 strawberries6slices

PROMOTIONThe caf Cocoa will be launched following an impressive advertising campaign by making

best utilization of following means/resources.

Facebook ads. Faecbook ads make it possible to target customers according to ourneeds. Well target people living in Islamabad and Rawalpindi along with students

studying in universities in the twin cities. Itll be most effective and direct way of

spreading a word about our caf. A facebook page will also be launched for ourcustomers informing them about info/ new promotions.

Billboards displayed at main/central locations Newspaper ads Handbills/posters distributed along with newspapers Advertisement through text messages sent to Islamabad registered SIMs Posters pasted on universities notice boards Local Cable advertisements

AD APPEAL

We are using RATIONAL APPEAL in our advertisements for attaining the attention of thecustomer.


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PRINT AD

Print ad is given in the DAWN news paper published on Sunday. The ad will print on fullpage on page 2 at premium rate, which is more than the standard weekday rate. In theteaser ad we print the chocolate falling from nestle chocolate bars in the cup, this give the

hint to the customers that nestle is going to launch the new chocolate product in themarket. This will display on bill board.

We use rational ad appeal which shows the delicious food items of the caf. Give customerclear idea about the products available in the caf. All the print ads are in chocolate browncolor that shows the 100% chocolate caf is open in your town.

AIDA FRAMEWORKAccording to the AIDA framework, our product is in introduction stage. So well do our

marketing to attract the attention of the people. A - Attention (Awareness): attract the attention of the customer. I - Interest: raise customer interest by focusing on and demonstrating advantages

and benefits (instead of focusing on features, as in traditional advertising). D - Desire: convince customers that they want and desire the product or service and

that it will satisfy their needs. A - Action: lead customers towards taking action and/or purchasing

To launch The Cocoa Caf a huge introductory ad campaign will be run to spread theword in the metropolitan. An introductory ad campaign according to AIDA framework

would be our head start for the launch of the caf followed by a formal opening.


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PEST ANALYSIS

Nestle company follow the all labor laws e.g. minimum salaries.

Hiring and promotion is followed by laws for the betterment of theorganization.

Taxes are also impose on Nestle produtcs e.g. sales tax

Nestle had to make adjustments for variations in demandfluctuations and price sensitivities in Pakistan.

The industry has grown with an average annual rate of 6.5 to 7.5 %during 2002-2008.

Inflation rate in Pkaistan is almost 6.75% (March:2013). So ifinflation rate increase then Nestle cafe product prices will alsoincrease.

Today people are more health conscious so Nestle cafe producesquality products by using healthy ingrediants.

Nestle consider quality life changes and teke advantage so that

customers can convinced and retained. Customers adopt the trendsof changing environment because of modern facility andglobalization.

Nestle isa focusing on product innovation by introducing new flavoursof chocolate

Nestle cafe produced variety of products through new and creativeideas for that purpose Nestle has R&D department

All the modren and traditional ways of communication are beingadopted by Nestle including Own email, letters, faxes and monthlyvisits for better communication between Suppliers, distributers andcustomers.


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SWOT ANALYSIS

SUPPLY CHAIN MANAGEMENT PROCESSThere are four major decision areas in supply chain management:

1) Location2) Production3) Inventory4) Transportation (distribution)There are both strategic and operational elements in each of these decision areas.

1) LOCATION

Competitors Customer do not

accept the tasteof product

Product lineexpansion

Increase marketshare

Reduce productioncost

Innovate newproducts accordingto the taste of thecustomer

Low customerloyalty

Newness in the

market Very small

market share Price competition

with competitors

Our productuniqueness

Use economies ofscale to reduce thecost

Located in goodcommercial area

Best food quality Efficient

productivity

STRENGTH WEAKNESS

THREATHOPPORTUNI

TIES


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Our company has factory at the industrial area of Islamabad I 10/3.

Plot No. 32, Street No. 3,Sector 1-10/3, Industrial Area,Islamabad, Pakistan.

Phone: (051) 4445991-3Fax: (051) 4445997

The best quality coco powder will be imported from the GANA, an Africancountry. The shipments are delivered from the Karachi port to Islamabadthrough the trucks.

Mangoes and oranges will be supplied from Multan. Peach is supplied from swat. Best quality pineapple will be imported from Bangladesh Nuts are supplied from Sawat, Kaghan and Naran. Pure Milk is collected from the trusted suppliers from around the Islamabad city. All other ingredients will be purchased from the trusted suppliers.

The final products will be supplied from the factory area to the caf through airconditioned van twice in a day.

2) PRODUCTIONFresh and delicious fruits are carefully selected and bought directly from farms. Thesefruit are then vacuumed freeze-dried and powderized, maintaining the original taste,fragrance and nutrients. After being frozen at -40 C, ingredients are put in low vacuum

at 0.1~1.0 torrs of pressure low vacuum to maintain the original nutrients and color ofthe ingredients and prevent contamination by foreign materials. The produced powderis made into chocolate after mixing with cocoa mass, powdered skim milk and chocolateraw materials. The vacuum freeze-dried powder is then placed into an automatedproduction line where it is incorporated into three solid bar layers of chocolate. Thisprocess allows customers to enjoy the fresh taste of Cocoa.

3) INVENTORYAll the raw material imported from the other countries is kept in air tight jars to keepthem fresh and prevent from any contamination. Fruits are collected in air condition

vans to keep them fresh. All the factory area is very, inventory or raw material is storedin the clean and pure place. The finished goods are stored in the air conditioned rooms.

4) TRANSPORTATIONOur company has air conditioned vans which deliver the fresh chocolate to the outletstwice in a day. All the transportation is done by efficient means. Cocoa beans imported


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from Gana will be delivered from Karachi port to Islamabad via air-conditionedtransport vehicles and maintenance of the quality will be ensured.

INTERNAL SUPPLY CHAIN

FRUITS SUPPLEIRS

FROM SAWAT,

GILGIT,MULTAN,INDIA

AND CHITRAL

CHOCOLATE

SUPPLERIS FROM

GANNA AFRICA

MILK SUPPLIER FROM

SURROUNDINGSOFISLAMABAD

PACKING MATERIAL

SUPPLIER FROMLAHORE

PURCHASING DEPARTMENT OF NESTLE

PRODUCTION DEPARTMENT

DISTRIBUTION DEPARTMENT

MARKETING AND SALES DEPARTMENT

CUSTOMERS

HUMANRESOURCEDEPARTMENT

(managementat factory andcaf)

ITDEPARTMENT

RESEARCH &DEVELOPMENTDEPARTMENT


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MARKETING STRATEGYWe have adopted concentrated marketing strategy.

We have selected very small area for our product it is because our product is verycustomer oriented; its for the chocolate lovers and for those who like chocolate

with fruits and other flavors.

We are selling our product to the customer through our own outlets. We do notinvolve distributors or other retailers in the selling process. It is for much selectedpeople so we are selling it through our own selling points.

Specific people are targeted our product is expensive all the people cannot afford it. It has special taste which is designed for the specific people who like this. It does not

most necessarily suits the taste of all the people.

References:

http://www.nestlecafe.com/

http://en.wikipedia.org/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9

http://www.nestle.pk/

http://www.entrepreneur.com/franchises/nestletollhousecafebychip/286436-0.html

http://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brands

http://pakbiz.com/profile/Nestle-Pakistan-Ltd/products.html

http://www.studymode.com/subjects/nestle-chocolate-competitors-page1.html

http://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspx
http://www.nestlecafe.com/http://www.nestlecafe.com/http://en.wikipedia.org/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9http://en.wikipedia.org/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9http://www.nestle.pk/http://www.nestle.pk/http://www.entrepreneur.com/franchises/nestletollhousecafebychip/286436-0.htmlhttp://www.entrepreneur.com/franchises/nestletollhousecafebychip/286436-0.htmlhttp://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brandshttp://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brandshttp://pakbiz.com/profile/Nestle-Pakistan-Ltd/products.htmlhttp://pakbiz.com/profile/Nestle-Pakistan-Ltd/products.htmlhttp://www.studymode.com/subjects/nestle-chocolate-competitors-page1.htmlhttp://www.studymode.com/subjects/nestle-chocolate-competitors-page1.htmlhttp://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspxhttp://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspxhttp://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspxhttp://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspxhttp://www.just-food.com/analysis/nestl%C3%A9-faces-a-fight-for-us-chocolate-lovers_id102025.aspxhttp://www.studymode.com/subjects/nestle-chocolate-competitors-page1.htmlhttp://pakbiz.com/profile/Nestle-Pakistan-Ltd/products.htmlhttp://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brandshttp://www.entrepreneur.com/franchises/nestletollhousecafebychip/286436-0.htmlhttp://www.nestle.pk/http://en.wikipedia.org/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9http://www.nestlecafe.com/

Documents

Pj.smm_Nestle Cafe (Final)