Agenda Item 14.3.3

ALICE SPRINGS TOWN COUNCIL

TOURISM. EVENTS AND PROMOTIONS COMMITTEE

AGENDA

THURSDAY 30 NOVEMBER 2017 AT 4:00PM

ARUNTA ROOM. CIVIC CENTRE

1. ATTENDANCE

2. MINUTES OF PREVIOUS MEETINGS

Minutes of meeting held 26 October 2017

3. BUSINESS ARISING FROM PREVIOUS MINUTES

4.1 Banners and banner systems in the CBD

4.2 Tourism, Events and Promotions Committee (TEPC) budget

4.3 #AliceSprings coffee cups

4.4 'Welcome to Mpartnwe, Alice Springs, Central Arrernte Country' Signage - Feedbackfrom May Taylor, NTG, Department of Transport

5. OTHER BUSINESS

6. NEXT MEETING Thursday, 22 February 2018, 4:00pm

7. CLOSE

#ALICESPRINGS disposable coffee cups - 3 month marketing campaign

Overview:

At the October Tourism, Events and Promotions Committee it was discussed to research reusable cups or bio degradable cups. Further to this, research the demographics of coffee drinkers to determine the uptake of #ALICESPRINGS on social media. The committee also requested to investigate potential buy in from local cafes.

Quotes

Non disposable Cups

Keep Cup 120Z: 510 @ $7.22 per unit = $3,682.20 (excludes branding)

Frank Green Smart Cup 80Z: 1000 @ $15,000

Branded Disposable Eco Friendly Cups (100% recyclable, Biodegradable & Compostable)

Cubic Promote coffee cups 8oz 2000 @ $1.20 per unit - $2,400

Zammit Promotional products 8oz & 12oz minimum order:

8 oz cups and lids...3000 cups = $1075.00 3000 lids = $132.00 Set-up including printing = Free

12 oz cups and lids.3000 cups = $1175.00 3000 lids = $147.00 Set-up including printing = Free

16 oz cups and lids.3000 cups = $1365.00 3000 lids = $147.00 Set-up including printing = Free

Door to Door freight (at cost) for 9000 assorted cups and 9000 assorted lids = $1112.39

All the above prices are plus GST

Go Green World custom printed coffee cups 10,000 per size @ 8oz $1940 / 12oz $2,500 (set up fee $175)

Eco-Friendly Custom Printed Coffee Single wall Sleeves

Go Green World custom printed coffee sleeves 10,000 @ $680.00

Recommendation:

After discussions with local cafe owners (see attached questionnaire and answers) it is recommended that the Committee select a reusable cup for the #AliceSprings marketing campaign.

Supporting notes:

Majority of cafe owners expressed their interest in purchasing reusable cups from Council to then on-sell to their customers. Many reusable cup manufacturing companies have a large minimum order quantity. By Council purchasing the bulk quantity, it then allows local businesses to order a smaller and more manageable quantity of cups. It also promotes a more environmentally friendly option to consumers in the region.

Many outlets currently receive their disposable coffee cups through their selected coffee brand. Creating a #Alice Springs disposable cup could interfere with their current cup branding.

The most popular cup sizes currently sold in outlets are small (8oz) and medium (12oz).There is a 240 minimum order required for each size for custom branded printing. Based on the 12 cafes interested (out of the 14 approached), this would require each cafe to order 20 of each size. There are also additional cafes in Alice Springs that may choose to participate which will then reduce the number we would need each cafe to order.

Final Costings: Quantities: 240 or 510 units

240 x Small Keep Cup $7.42 per unit = $1,732.80

240 x Medium Keep Cup $8.48 per unit = $1,982.40

+ $156 delivery

+ $150 art work set up fee

+ $168 band printing fee

Total $4,189.20

510 x Medium Keep Cup $7.22 per unit = $3,682.20

510 x Medium Keep Cup $8.26 per unit = $4,212.60

+ $156 delivery

+ $150 art work set up fee

+ $168 band printing fee

Total $8,368.80

KeepCup for OrganisationsKEEPCUP.COM

KeepCup are the world's first barista standardreusable coffee cup. Now available in 5 sizes and in both plastic and glass, KeepCup is all about encouraging positive behaviour in a Feel good. Do good way.

We believe good actions create good habits, and that we are all driven by a common desire to act mindfully and positively.Through our own actions, we inspire others to be the change they wish to see in the world.

Believe in better. Salute the Reuser!

Our mission is to encourage the use of reusable cups. We do this by offering an innovative, sustainable alternative to disposables.

We offer our product in the context of a positive global campaign that strives to make a difference to how people think about convenience culture. We do this by engaging people in three key ways; Through love of coffee, those who care about the environment, and people who appreciate good design.

We've created a global brand and that has kick started the demise of the disposable.

Sustainability focusKeepCup is a certified B Corporation. B Corporation started in the US, with a belief that businesses should not just serve the interests of shareholders, but the environment, stakeholders and employees. B Corp is to businesses what Fair Trade certification is to coffee, so we are very proud of our status as a benefit organisation.

As a B Corp organisation, we are certified by the non-profit B Lab. It is independent and transparent evidence that we are the sort of organisation we say we are.

The environmental footprint of our products is really important to us, so we were committed to local manufacture. In 2012 we opened a warehouse in the UK and in March 2013 we opened in Los Angeles. Local presence means that we can begin to tell a local story in these markets, local assembly and local printing dramatically reduces the environmental footprint of the business.

Certified

CorporationTheObserverEthical AwardsInossodatbnwlth

ECOVER

Achievements in reducing disposable cup waste over the past six yearshave been difficult to quantify - how do you measure the impact of NOTdoing something?

Individuals and organisations can now visit http://reusehq.keepcup.com/ and pledge their reuse undertaking. Reuse HQ aggregates the results across organisations and countries to provide a snapshot of collective action. The impact of reuse from user submitted data - in energy, disposable cups, andlandfill.

Reuse HQ helps KeepCup customers and end users measure their impact, and engages and incentivises them to keep up the good work. KeepCup has designed an implementation program to support Reuse HQ within organizations and drive reuse. It's another opportunity for KeepCup to demonstrate commitment to our core mission - reducing disposable cup waste.

Why KeepCup?KeepCup is the world's first barista standard reusable cup.Purchasing a KeepCup for staff or students is a practical and easy way to reduce

waste and carbon emissions. If your campuses supply disposable cups to staff or

students, there are significant savings to be made in consumable expenditure and

waste disposal by implementing KeepCup. The KeepCup makes a clear statement

about the kind of educator and the kind of employer you are.

High visibility efforts, like KeepCup, have great potential to leverage the support and participation of students and staff in a wider sustainability program.

There is enough plastic in 20 disposable cups and lids to make one KeepCup Original. For KeepCup Brew we estimate break even to be as low as 10 uses compared to disposable cups.

Pricing

RRPinc. GST 30 240 S10 1020

$11.00 KeepCup XS (4oz) $6.13 $5.82 $5.67 $5.36

$12.00 KeepCup S(6oz) $6.69 $6.36 $6.19 $5.85

$14.00 KeepCup Small (8oz) $7.81 $7.42 $7.22 $6.83

$16.00 KeepCup Medium (12oz) $8.93 $8.48 $8.26 $7.81

$18.00 KeepCup Large (16oz) $10.04 $9.54 $9.29 $8.79

RRPinc. GST 30 240 S10 1020

$24.00 KeepCup Brew Small (8oz) $13.39 $12.72 $12.39 $11.72

$26.00 KeepCup Brew Medium (12oz) $14.50 $13.78 $13.41 $12.69

$30.00 KeepCup Brew LE - Cork (OBoz) $16.73 $15.89 $15.48 $14.64

$32.00 KeepCup Brew LE - Cork (12oz) $17.85 $16.98 $16.51 $15.62

RRPinc. GST 30 240 510 1020

$34.00 KeepCup LongPlay (12oz) $18.96 $18.01 $17.54 $16.59

$36.00 KeepCup LongPlay (16oz) $20.08 $19.08 $18.57 $17.57

Band Screen print (MOQ 240)| CostAUD

Number of colours 1 colour 2 colour 3 colour 4 colour 5 colour

Printingcost per band $0.70 $0.80 $0.90 $1.00 $1.10

Artwork setup fee on band < 1000 (once only)

8oz, 12oz and 16oz (min 240 units) $150

4oz(min 120 units) $150

Glass printing

Printing cost per glass (> 150) $3.50(1cp)

Printing cost per glass (>240) $3.00 (1cp)

Printer cost per glass (>510) $2.50 (1cp)

Deboss print (MOQ 1000)

Deboss Mold fee $500

Deboss $0.60 per band

Deboss, one colour infill per band $1.40 per band

Pantone Matching MOQlOOOforband,5GOOforaftercup/lid/plug

All print options quoted ex sales tax.

KeepCup is the world's first barista standard reusable cup.

Designed and manufactured in Melbourne.From Australia with love.

Feel good. Do good. KeepCup is not just about product design; our global brand is about connecting product with purpose.

KeepCup is designed for baristas, replicating the cup sizes you use every day and will fit under the group heads of your coffee machine.Happy barista = better coffee

There is enough plastic in 20 disposable cups and lids to make one KeepCup Original.For KeepCup Brew we estimate break even to be as low as 10 uses compared to disposable cups.

KeepCup has a hard lid and a plug that seals, keeping your coffee hotter for longer. The splash-proof design is safer than disposable or open cups and OH & S compliant.

Lightweight, colourful and dishwasher safe. Fits in car cup holders.

Piccolos Jade Ebonys Tanakas Daily Grind Uncle Edys Page 27

Epilogue (same

owners as Page

27)

Tha Bakery Red Sands Cafe Yayes Rock It Caf£House of

TallulahGloria Jeans Wicked Kneads Totals

Do you currently sell

reusable cups?

No. Have looked at it.Were deterred byminimum order

Quantities

Yes NoNo but would

consider

No but will

consider

Yes, Little Marionette

brand (current coffeeMarionette brand

(current coffee

Yes-Frank GreenNo No No

No, have

ordered someYes No

YES =

4NO = 9

How many people bring

in their reusable cups

each day?

10 per week Approx 10 per da^Not many, on

occasion

Approx 4 per

day

Approx 10 perApprox 15 per day Approx 15 per day Approx 20 per day Approx 6 Approx 2 per day Approx 1 per day

approx 30 perApprox 5 per day

Approx 4 per

Have you heard abourt

Responsible Cafes?Yes, Already signed up No No No No yes yes Yes Yes No Yes Yes

No - As per

franchise

agreement

YesYES

=9NO = 5

Would you consider

signing up to

Responsible Cafes and

offering the discount to

customers?

N/A

No, already offer

a discount to

customers

Unsure, would

need to talk to

business partner

Yes, would

consider

No, Store

already has

loyalty cards and

discount offers

Yes, would like to

sign up. Cafe is

already offering 50

cent discount to

reusable users

Yes, would like to

sign up. Cafe is

already offering 50

cent discount to

reusable users

No, already offers a

discount program

for reusable cups

No, already

offers a 50 cent

discount to

reusable cup

Would consider.

Already offers a

discount

Yes, already

offering a 50

cent discount

Already a

member

No - As per

franchise

agreement

NoYES =

5NO = 5

If council orders the

cups would you onsell

tiAliceSprings reusable

cups to your customers?

Yes

Yes, as long as

no bulk buy

required

Unsure, would

need to talk to

business partner

YesOnly if it is price

effective.

Would consider it

and increase

exposure to

reusable options

Would consider it

and increase

exposure to

reusable options

Maybe, depending

on what brand is

offered. Currently

sells Frank Green

small for 532/ Large

Yes Yes

Possibly.

Depends on Yes

No - As per

franchise

agreement

No, feels council

should focus on

recycling first

YES

=12NO = 2

What is your

demographic? Do you

get many tourists?

Mainly locals, some

tourists

Mainly women

25-55Office workers Office workers Everybody

All ages. Locals,

tourists and

professionals

All ages. Locals,

tourists and

professionals

Locals and tourists.

All ages Very

diverse.

Manly localsMainly tourists.

Some locals

locals, some

tourists

Locals, mums,

business peopleEveryone

Locals and

tourists

Does your outlet use

social media?Yes Yes No No Yes Yes Yes Yes Yes, minimal Yes Yes Yes Yes Yes

YES =

11NO = 2

Do you think your

customers would use

#Alice Springs?

Yes Hopefully Maybe Maybe Maybe Yes YesUnsure of uptake

from customersm„b. Maybe Maybe Yes

N/A - Will not

participate in

campaign

NoYES =

4

Maybe =