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Let Your motions Free

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Roll no. Name

25 Amey Anil Salaskar (Owner)

17 Prasad Vilas Gurav (Owner)

13 Bhavesh Gurunath Mhatre (BOD)

12 Samir Mohan Shete(BOD)

37 Omkar Pradeep Jadhav (BOD)

55 Rahul Subhash Yadav (BOD)

16 Onkar Sudhir Satam (BOD)

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Pro jec t at g lance

Shop Name :- Caf Emotions

Product :- Coffee

Location :- Phadke Road (Dombivli)

Capacity :- 5000 cups/month

Raw material :- Coffee bean, Milk, Sugar,

Cream, Ice-cream, chocolate.

Land :- 3000 sq.ftLabor :- 15

Cost Of Project :- 13crore

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Product Desc r ipt ion

Caf Emotions unique roasting style

flavored coffee

Cold coffee with chocolate ice-creamCoffee with cinnamon stick

Hot coffee

Cappuccino

Mocha(Mocaccino)

Black coffee

Chocolate frappe

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Market need

Convenience :-

The area of our caf is convenient for

valuable customer because it is on phadke road .

Customer services :-

Serving the customer with superior

attention is what the employee are trained to

provide .

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Competitive pricing :-

The price of coffee is bit

more than a traditional competitor like

Nescafe. But far less than coffee culture andcaf coffee day.

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Object ives

Increasing sales by 30% in a year

Retain customer satisfaction

To provide eco friendly environment

To provide different types of innovative product

as.. per customers taste and preferences

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SWOT Analysis

Strength:-@ Ensure quality of product.

@ Focusing on customers taste and

preferences.@ Pricing policy.

@ Convenient area.

@ Friendly environment.

Weakness:-@ Existing competitors

@ Limited range of coffee

@ Difficult to maintain

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Opportunities:-

@ Introduce online/ telephone order system

@ Developing new product and services in

future

@ New machines of coffee maker are introduce

in market.

Threats :-@ Government rules and regulations.

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Market Strategy

Vision :-

to make well known caf of the city

Purpose :-

to deliver unbeatable coffee experience

Punch line :-

Let Your Emotion Free

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Target market :-Middle class, student, professional, Teenagers &

Youngster who like refreshment in their busyschedule

We target people who are lost in their emotions

& into in their emotions

And also for some couples who love to spend theirtime together

Advertisement:-In local newspaperCreated a facebook page of our caf

We also have used other social networking ways

like twitter, whatsapp, etc.

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Marketing Mix

Pricing :-our cafes pricing scheme will be based

on competitive pricing model with other

similar product provider

Distribution :-Caf Emotions product will be

dispended from our one and only shop. We

provide home delivery

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Promotion :-our caf is located in traffic area so it

will significantly increase visibilities

Customer services:-we provide products based on

customers taste & preferences

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Conclusion :-

Caf is place where people of all the ages come

together spend their valuable time with each

other with a sip of coffee.

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