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Pitchdeck 6.11.2014 (1)

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Page 1: Pitchdeck 6.11.2014 (1)

Presents

Page 2: Pitchdeck 6.11.2014 (1)

Table-of-Contents Mission Statement

Who We Are

Problems We Solve

Engineered Aquaponics System

Planned Initial Product Line

Marketing

Competitive Advantage

Product Mix

Project Milestones

Consolidated Financials

Our Commitment

Page 3: Pitchdeck 6.11.2014 (1)

To address the significant pent up national demand for fresh locally grown

food. To accomplish this, through the deployment of aquaponics farms and

to reach positive cash flow within 18 months from production start. We will

accomplish this through the creation of a common brand and the

introduction of a new, innovative, and sustainable business model

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Who we are … The Family Fish Farms Network, A Native DC, High Tech, Local Food, Start Up

With Over 1,500 Members Globally, we have access to the best experts in the world

A DISTRUPTIVE TECHNOLOGY We will cause fundamental changes in the way food is grown and distributed.

A GAZELLE Once optimized, our urban micro farms can be rapidly deployed across the country.

Micro Franchise business model

VALUE CHAIN Eliminate the wholesaler and sell producer direct to local customers

Fresh Seafood 2 hours from harvest to tableLocally grown seafood and vegetables

BUSINESS MODEL National branding, Training, Standards, Marketing

Local ownershipLocal Sales

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We Grow Fish and Vegetables

We Eliminate Farm Based Pollution

We Save Massive Amounts of Clean

Water

We Reduce The Carbon Footprint

We Promote Community Economic

Development

Quality Jobs with a Future

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A CLOSED LOOP SECURE SYSTEM

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Veg

etab

les

• Basil

• Squash

• Bok Choy

• Collard Green

• Sorrel

• Arugula

• Algae

• Pharmaceutical Plants

• Okra

• Lettuce

• Watermelon

• Mint

• Chives

• Tomatoes

• Cantaloupe

• Cucumber

Fish

• Sea Bream

• Branzini

• Cobia

• Red Drum

• Black Sea Bass

• Sole

• Tilapia

• Rainbow Trout

• Striped Bass

• Salmon

Seaf

oo

d

• Oysters

• Clams

• Mussels

• Blue Crabs

• Shrimp

• Lobster

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Supply Cannot Presently Meet Consumer Demand

MARKET GROWTH –

• Present consumption of

“organic” quality food, $21.3

Billion

• Estimated future consumption

of “organic,’ food expected to

grow to $38.2 Billion.

• Recent study in small mid-west

city shows market demand

shortfall of $300 Million

annually

PULL SYSTEM –

• The demand for fresh locally

grown food is significant

• We can pre sell all we can grow..

Distributive structure enables rapid deployment

Quality product accesses high end markets

•High Profit

•Lower Volume

Controlled Expansion to down market (wholesale) outlets

•High Volume

•Lower Profit

Branding permits

consolidation of all fish and

vegetable production

under a single quality brand

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Distributive NetworkNational Distribution on local level

Local Food – 12 Months of the yearConsistent, high-quality, dependable delivery

Can sign annual contracts, price and delivery assurance

Produce Protein (Seafood) and Vegetables

Strong community engagement

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Market Pricing

Seafood

We are price competitive with both locally produced

and imported seafood products. However,

imported products will never be able to compete on quality and freshness

and that is a major part of the market.

Vegetable

For every harvest of mature Tilapia we will get six

harvests of Boston Lettuce.

Tilapia - a popular fish with high

consumer demand

• 45 million pounds are imported from Ecuador

every year.

• We can supply FRESH caught fish on a 12 mos.

basis

Boston Lettuce –Both popular and

profitable

• Easy and fast growing

• Convenient to harvest

Page 11: Pitchdeck 6.11.2014 (1)

Jan - Apl May - Aug Spt Oct - Dec2014

Jan - Apl May - Aug Spt Oct - Dec2015

Jan - Apl May - Aug Spt Oct - Dec2016

Jan - Apl May - Aug Spt Oct - Dec2017

• Project Start

• Start Up Activities

• Growing Begins

• Sales Of Tilapia Start

• Expanded Fish Sales

• Sales of Greenhouse Veggies

• Capacity Expanded

• Expanded Veggie Sales

• Greenhouse Trays seeded • with Boston Lettuce, Micro-Greens, • Herbs

Fish TanksStocked

• Catfish• Rockfish

Tomatoes, PeppersCucumbers, Summer Squash

• Positive Cash Flow Achieved 18 Months

• Site Selection• Renovation and Build Out of: Indoor Fish

Facility• Buried MIGS Unit, 15K sq ft Greenhouse;• Offices and Administrative Areas• Equipage• Staffing and Training• Branding and pre-Marketing Activities

• 50% Expansion of Fish Tank Capacity• Additional 7,500 sq ft Grow Unit Built• Upgrade and Expansion of Office Space to• Accommodate Increased Production

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A NEW Green Industry!

Jobs for the 22nd Century

• Fresh, locally grown Food

• 200 Green Jobs

• Urban Aquaponic Micro Farm

• National Distribution

• Local Production

• Hub & Spoke Model

• Vertical Growing System

• Green Cybernetics