Pinterest – Great Web Marketing Resource or All Hype?

Pinterest – it's the latest buzz word in web marketing, with many new gurus shouting from the rooftops about the amazing traffic levels they're generating from this new wildly popular social media site.

Pinterest has brought a new twist to social media by emphasizing visual images, rather than the written status updates used by other popular sites like Twitter and Facebook. But is it really the breakthrough traffic source some website owners claim it to be?

The usefulness of Pinterest for website owners depends on many factors. For example, some industries are better suited to generating traffic from images than others. A business website selling wedding dresses will have a much better chance of generating good traffic volumes from image-centric Pinterest than an online education website.

But Pinterest is definitely here to stay, and should be included in any serious social media business strategy. It's simple to tack on Pinterest to your existing social media efforts, since you can actually sign up for Pinterest using a Twitter or Facebook account you already have up and running.

The ultimate value of Pinterest is that it allows you to reach and relate to an audience who are much more visually oriented. Twitter users tend to share a lot of written content, in the form of blog posts and Tweets themselves. Facebook users often share a mixture of written, image and video content – but the website is primarily built around the written word.

Pinterest appeals to the large number of web users who prefer to think in pictures. It may not replace other traffic sources, like the search engines and other social media sites, but it will be an increasingly important part of any successful web marketing strategy over the next few years.

You can find out more about how Pinterest can be of use to your business at www.how-to-make-a-website-and-earn-extra-money-online.com.