PIDB - Pet Industry Database / powered by Edgenet

STRENGTHENING THE INDEPENDENT SUPPLY CHAIN

// Is a joint venture of the PIDA and PMG, powered by Edgenet’s Ezeedata. Distributors and manufacturers may all participate.

// Is a service that matches product data with existing inventory systems used by manufacturers, distributors, and eventually retailers, to greatly enhance the information and marketing of those products to deliver meaningful sales increases.

// Serves as a single repository for pet product information for over 190,000 products.

// Reduces data entry costs for all parties.

// Provides manufacturers with a single distribution point for all product information.

// Will eventually serve as a portal for manufacturers to promote products to retailers and to the end consumers

PET INDUSTRY DATABASE

STREAMLINED DATAMANAGEMENT FOR THE PET INDUSTRY



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WHAT IS THE PIDB?(Pet Industry Database)

THE PIDB...

I WANT IT NoW, WHEN CAN I GET IT?// Now! Join the PIDB at PIDB.com, or call Alex McCarthy, Accounts Coordinator, at 1-888-466-4532 and sign up today.





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SoUNDS GREAT. HoW DoES THE PIDB WoRk?

PET INDUSTRY DATABASEPOWERED BY EDGENET’S EZEEDATA

Manufacturer

DistributorDistributor

Retailers

Distributor

Distributor

PET INDUSTRY DATABASEPOWERED BY EDGENET’S EZEEDATA

100+Pet IndustryDistributors

6K+Pet Industry

Retailers

Retailers

Retailers

Google & Bing

// Manufacturers enter product information once into the PIDB powered by Edgenet’s Ezeedata. Your product data is optimized, structured and then distributed to retailers, search engines and distributors in the format they require.

// Reduced data entry and distribution cost while increasing sales.

// Improve marketability of products through your website.

// Data entry barriers are removed for new product launches.

// Delivers standardized and optimized content.

// Increase your sales.// Reduce your cost.// Control your product data.// Expand your market.// Dramatically increase your product visibility to the millions of Internet shoppers globally.// Greatly increases speed to market for new product launches.





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HoW DoES THE PIDB HELP DISTRIBUToRS?

HoW DoES THE PIDB HELP MANUFACTURERS?





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REASoNS WHYYoUR DATA NEEDS To BE oPTIMIzED4

AUTHENTIC100%

DATA

// Be The Authority For Your Product Data The product data found in most search results is out of the manufacturer’s control. That’s because most manufacturers aren’t the source for their own product data. Instead, search engines gather product information from retail product feeds and by scraping the web. By providing a direct feed to distributors, retailers, and the world’s largest search engines, Ezeedata Optimization makes manufacturers the authority for their own product data.

// offer An Elite Shopping Experience Consumers and search engines have begun to demand more – more images, more product details and more marketing copy. Consumers are more likely to reward an elite shopping experience with a purchase, and search engines reward better product data with better rankings. Ezeedata Optimization enriches your data so that you can reap those rewards.

// Deliver over 1000% More Product Details To Consumers What product attributes are most important to your shoppers? In a global economy, it’s difficult to know your shoppers, let alone what’s valuable to each of them. That’s why delivering more product attributes is a fundamental part of product data optimization for distributors, retailers and search engines. Ezeedata Optimization will enrich your data to supply over 50 different attributes to the PIDB – over 1000% more – for even better product visibility.

// Rich Product Data Fuels Sales Manufacturers are looking for every advantage to get their product to the launching pad and into the sales stratosphere. When Ezeedata Optimization enriches and improves your product data, you will receive competitive advantages through the PIDB, Google and Bing – fuel for increased tracking, clicks and sales.





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// Enter Once, Distribute To Many – Ezeedata’s technology works with you as you enter your product information, then structures it and maps it specifically for multiple endpoints. No more creating a new spreadsheet for each individual distributor.

// Serves As A Product Information Manager – allows your entire company to retrieve product data, so that the latest and greatest product information is available to all. No more wondering if someone across your company has a newer or better product image. It’s all stored in one place.

// SaaS Provides Access From Any Browser – Ezeedata does not charge for “seats” for access to your product information, so you or your company can access rich product information from a browser anywhere.

// Deliver Enriched Product Data To Google And Bing – today’s shoppers start at search engines. Ensure that your brand and products are depicted in the best way possible.

// Data Optimization – Today’s shoppers are basing purchase decisions by their own unique set of criteria. From the moment you begin entering product information, Ezeedata works with you to create a rich set of structured data that enables the best possible shopping experience.

The Internet has changed the way shop-pers think. While purchases themselves may still occur in a brick and mortar store, the shopping experience is transitioning to the Internet. A February 2012 study indicates that 89 percent of shoppers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making a purchase.

Other studies show that even while shop-ping in a brick and mortar store, a grow-ing number of consumers are shopping on their phone or mobile device.

The Internet also exposes products toshoppers all across the world who may value certain specific product details over American shoppers.

Make sure you deliver complete, structured data to Google and Bing to tap every possible opportunity for revenue.

WHY IS THE PIDB“PoWERED BY EDGENET’S EzEEDATA”?

“I kNoW MY CUSToMERS, AND THEY DoN’T USE SEARCH ENGINES”

The PIDB performed an extensive search for technologies capable of providing benefits for both manufacturers and distributors. All research led to Edgenet, the world leader in product data quality. Edgenet’s Ezeedata is intuitive, scalable and delivers benefits far beyond a simple database.

89%// 89 percent of consumers use search engines for purchase decisions. (Brafton, February 2012)





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// The cost of manually creating data files and sending them to clients is expensive and time consuming. By becoming a PIDB member, you will find that your investment will be greatly rewarded in labor savings, additional sales, and speed to market gains. For pricing options, go to PIDB.com.

This is amazing! is iT expensive?





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www.pidb.com 1-888-466-4532

Documents

PIDB - Pet Industry Database / powered by Edgenet