Phoenix Weekly

A leading magazine in the Chinese community

April, 2014

Background

Phoenix Weekly, a comprehensive publication launched in

2000 and is published by Phoenix Satellite TV, with

permission for distribution in mainland China and overseas.

Owned by separate shareholders, it is independent of any

party or organization.

Issued on the 5th, 15th and 25th of every month.

Phoenix Weekly’s inspiring articles cover all spectrums of

politics, current affairs, finance, business, social issues and

culture from the mainland, Greater China and around the

world.

Each stimulating issue is packed with insightful reports, in-

depth analyses, exclusive interviews, special features, striking

photos, as well as a distinctive cover story on the hottest topic.

Content

Phoenix Weekly’s editorial independence and unique

international perspective have won wide recognition from

Chinese communities worldwide.

Read by government officials, entrepreneurs, celebrities and

business elite, it has become the No. 1 current affairs and

politics periodical in China.

Readership

Distribution channels• Hotels : Top-rated hotels in major cities of China

• Major airports

• In-flight: airlines including Dragonair, Air Macau, Xiamen Airlines, Shenzhen Airlines and China Southern Airlines

• Clubhouses and uptown residential communities

• Free Periodicals: complimentary copies are delivered regularly to leaders of local governments, corporations and tertiary institutions

• Retail/ Subscription:

Mainland China – subscription drives take place regularly at major towns, cities and economic zones while copies are available for retail at upmarket spots across the country

Outside the Mainland – retail sale in Hong Kong, Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States

Distribution at hotels

Reader Profile

• Male skewed

• Mature age group (25-50)

• Well-educated

• High income

• High levels of consumption

• Decision-makers on major household expenditure

• Government officials, business leaders, managers and senior executives in charge of office purchases

• Long-time subscribers showing strong brand loyalty

Source: Phoenix Weekly

Circulation

Monthly Circulation : 450,000 copies

3 Issues Per Month

Source: Phoenix Weekly 2011

Advertising opportunities in

Phoenix Weekly

Ad Insertion

Advertorial

Editorial

Special supplement

Contest

Front Art Cover

Belly-band

Others (discretionary)

Editorial in Phoenix Weekly

•2 ROP Full-page regular print-ads 215mm(W) X 275mm (H)•1 ROP Full-page Editorial Feature

Ernest Borel was the official watch sponsor of Miss Chinese Cosmos Pageant for 3 consecutive years. Detailed feature on Phoenix Weekly to maximize its product exposure.

Major Advertisers

Mercedes Benz

Volkswagen

Major Advertisers

Mao Tai Jiu

Broad Air Conditioning

ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES

Phoenix WeeklyPhoenix New Media

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Phoenix Chinese

On-air

In-print On-line Digital Audio Broadcasting

Phoenix InfoNews Phoenix Movies Phoenix N.A. Chinese

Phoenix CNEPhoenix HK

Phoenix U Radio

Phoenix Multimedia Platform

Thank You