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1 March, 2012

1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Page 1: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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March, 2012

Page 2: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Phoenix North America Chinese Channel (PNAC)

Launch : January, 2000

Coverage : serving the largest of Chinese communities in the U.S., Canada, Central America and North America (including major hotels)

Programme: dual-dialect drama, infotainment, news, documentaries current affairs, plus news reports produced by local editorials

Distribution: Cable TV

DIRECTV, ECHOSTAR, Galaxy 3C, Bell, and SATMEX-6 Satellite DTH Platform, Wave Broad Band & Champion Broadband Pay TV, Charter Communication, Rogers Cable, Time Warner, Comcast Cable, Cox Cable, NOVUS Cable, Columbus Cable, Shaw Cable and San Bruno Municipal Cable

IPTV

AT&T U-Verse Systems, En-Touch Systems, Verizon FiOS TV and Kylin TV

Page 3: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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The Power of PNAC Channel

The Chinese Connection - The channel is available on mainstream DTH platforms, satellites and cable networks which already covered the Chinese population in the U.S., Canada, Central America and North America.

Content is King - Leveraging on the high-quality programming from Phoenix, PNAC channel provides the best news, current affairs, drama and general entertainment to the overseas Chinese viewers in American countries.

Local Relevance – Backed by strong reporting team and state-of-the-art production facilities, PNAC channel produces the best local news in Chinese-language and topical interviews.

Broad Appeal – The program has the broadest appeal to Chinese coming from mainland China, Hong Kong, Taiwan and other Asian countries.

Page 4: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Distribution

Service Providers Coverage

Direct

To

Home

Nationwide

Canada

Cable

Los-Angeles

California

Boston

Washington

Chinese Community in Toronto

Jamaica

Satellite Satellite SATMEX-6 Central America

South America

Others

Nationwide

Echostar

Source: PNAC Channel Marketing Department 2012

Charter Communications (Cover over 47% Chinese Population in Southern California Area)

Rogers Cable

Novus Cable麒麟電視 (Kylin)

AT&T U-Verse系統

Hotels, Motels, Restaurants, Academic and Others

Galaxy 3C DTH Platform

Bell DTH System

Page 5: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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News Around The World

Good Morning China Phoenix North American

Asian Journal From Phoenix to the World

News on the Hour

Page 6: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Lawerence Viewpoint Sisy’s News

Shi Ping Financial Insight

Peter Qiu’s Talk

Information Programs

Studying Around Greater China

Page 7: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Mainland Q&A A Date with Lu Yu

Dialogue with World Leaders

Secret Documentary

Interviewing Programs

Starface

Interviewing Programs

Page 8: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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The Best Asian DramaPhoenix Drama

Naked Wedding Shangri-la Chinese Expeditionary Force

Page 9: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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《 Jade Buddha 》 《 Never Close the Eyes 》

The Best Asian DramaAsian Theatre

《 The Springtime of Li 》

Page 10: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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《 The Eloquent Ji Xiaolan 》 《 Mr Zhou Live Show 》 《 Pretty Maid 》

The Best Asian DramaSelect Theatre

Page 11: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities

Phoenix Weekly

Phoenix Multimedia Platform

Phoenix New Mediaifeng.com

Phoenix Chinese

Phoenix Ad Information

On-air

In-print On-line

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK

Phoenix U Radio

Digital Audio Broadcasting

Page 12: 1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Major Advertisers on PNAC